Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of January 2025, Russia had the most Facebook users in the Caucasus region, with over 70 million users. Azerbaijan ranked second with approximately 5.1 million users.   Facebook usage in Russia Facebook, together with some other social media platforms of Meta, were banned in Russia in 2022. Prior to the ban, Facebook’s popularity in Russia was conditioned by the presence of VK, or previously VKontakte, for some the local version of the former. In 2022, Facebook ranked sixth by number of social media publications in the country, while VK listed first. When it comes to user demographics, users aged 25 to 34 years represented the largest share of Meta Platforms' advertising audience in the country. Global overview Even though Facebook was not the most popular social media platform in Russia, it remained the global leader with more than three billion active users as of 2024. In terms of usage by country, the largest number of the Facebook users was recorded in India, at approximately 378 million as of April 2024.

This statistic shows a ranking of the estimated number of Facebook users in 2020 in Asia, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

The Dominican Republic was the Caribbean territory with the largest Facebook audience as of October 2024. At that moment, there were over 8.3 million monthly active users (MAU) accessing this social network in the Dominican Republic. Meanwhile, Haiti ranked second with more than three million Facebook users. The Dominican Republic also had the largest number of Instagram users in the region.

As of January 2021, Guatemala was the Central American country with the highest active Facebook user count, with over 7.4 million people using the social media platform. The Dominican Republic ranked second, with approximately 5.6 million users, followed by Honduras with 3.8 million.

As of January 2024, Sweden had around 5.65 million Facebook users, whilst Denmark was home to roughly 3.4 million Facebook users. Additionally, 3.15 million people in Norway were using Meta's most popular social network. The Faroe Islands and Greenland both had under 40,000 active Facebook users as of early 2024. Social media platforms of choice in the Nordics With a plethora of social networks to choose from, users in Denmark still lean towards using Meta's Facebook. Overall, the social network had an 86 percent reach rate in the country. YouTube and Instagram are also popular, with 60 percent of internet users accessing the services in Denmark as of March 2023. Facebook's audience Although Facebook is considered as a social media platform for older audiences, Swedish users are mainly Millennials and Generation Z. In fact, Facebook finds its largest audience with users aged 25 to 34 years, with 22.4 percent of its audience falling into this age group. The service is also popular with users aged 18 to 24 years. In terms of gender, women accounted for 53.5 percent of Swedish users.

In May 2024, Russia ranked as the biggest Facebook market compared to other Central and Eastern European (CEE) countries with over 70.6 million users. Poland was second with almost 25 million users.

As of September 2024, Brazil was home to 175.12 million Facebook users. In Latin America, it was followed by Mexico and Colombia with approximately 111 million and 44 million Facebook users, respectively. In the Caribbean, the Dominican Republic was the country with the largest number of people on the social media platform. Facebook’s forecasted future Brazil is expected to continue building up its Facebook audience in the coming years. It is estimated that by 2025, the South American nation will reach nearly 152.2 million users on the social network. By that same year, more than 96.33 million Mexicans are forecast to be on Facebook, according to another source. Despite such awaited growth, Facebook’s market share decreased in most of the six largest Latin American countries between 2019 and 2020 – the exception was Chile, where an increase of 5.2 percent was recorded. Concurrently, Instagram, also owned by Facebook, Inc., experienced an increase in its market share across the region. Pandemic Facebook posting In March 2020, when COVID-19 was officially characterized by the World Health Organization as a pandemic, Facebook users in Brazil made nearly 37 percent more posts than they had during the same month a year prior. Furthermore, the contents of posts addressing the virus, made during the month of March throughout Latin America, were more visual than textual. Namely, 41 percent of posts using the words ‘coronavirus’ or ‘COVID-19’ consisted of videos and almost a quarter of them contained photos, whereas only two percent included users’ statuses. At that same time, Latin American governments flocked to the social network to communicate with the region's inhabitants, increasing their Facebook posting behavior by almost 36 percent in one year.

As of 2018, India had about 250 million active Facebook users, which was highest among countries in the South Asia region. Additionally, Egypt had the highest active Facebook users in the MENA region with about 35 million users.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in Croatia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+13.76 percent). After the sixth consecutive increasing year, the Facebook user base is estimated to reach 2.45 million users and therefore a new peak in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

The number of Facebook users in India was forecast to continuously increase between 2024 and 2028 by in total 59.2 million users (+8.7 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 739.66 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Nepal and Pakistan.

This statistic displays the change in the number of people using Facebook in the Middle East and North Africa between 2014 and 2017, by country. During that time period, the number of Facebook users in Egypt increased by 14,060.

As of the fourth quarter of 2023, Facebook had a combined 272 million monthly active users (MAU) in the United States and Canada, up by one million users when compared to the previous quarter.

Facebook user data – additional information

Facebook’s data use policy or privacy policy as it is also known, highlights the company’s guidelines concerning user privacy, information and how they are likely to be used. It also highlights the difference between public and private data and the websites and third part apps which are integrated into its services.

Federal agencies and governments have the right to request user data from Facebook. This issue was highlighted in late 2014, when Facebook came under attack from the British press for not releasing relevant information on the men responsible for the supposed pre planned murder on the British soldier Lee Rigby. In the second half of 2020, the number of user data requests issued to Facebook from the United States amounted to 61,262. This figure was higher than any other country, and India ranked second with 40,300 data requests.

By April 2022, Nigeria was the country in West Africa with the largest number of Facebook subscribers. About 31.8 million users in Nigeria had a Facebook account. Ghana followed with almost 9.2 million subscribers. In fact, Nigeria and Ghana also have the largest populations in West Africa. Nigeria counted 206 million people, whereas Ghana had 31 million inhabitants. In addition, Nigeria recorded in March 2020 the third largest internet penetration rate in West Africa.

The number of Facebook users in Vietnam was forecast to increase between 2024 and 2028 by in total 5.6 million users (+10.2 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Facebook user base is estimated to amount to 60.54 million users in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Indonesia and Malaysia.

The number of Facebook users in Hungary amounted to 7.11 million as of November 2024, making Facebook the most widely used social media platform in the country. The highest number of users was recorded in March 2022 at 7.43 million people. Facebook user demographics The Hungarian version of Facebook was launched in 2008 and quickly became an almost essential part of people’s lives. As of 2023, approximately 63 percent of Hungarians had a Facebook account. The social media platform has been nearly equally popular with both genders, recording a slightly higher share of female users. Furthermore, in 2023, most Hungarian Facebook users were between the ages of 25 to 34 years old, while the second-biggest user group consisted of people between 35 and 44 years. Facebook Messenger user demographics Messenger, the messaging platform developed by Facebook in 2008, can be considered the primary channel of communication for most Hungarians. In January 2023, Facebook Messenger had approximately 5.6 million registered users in the country. The majority of these users were men between the ages of 25 and 35 years, while women of the same age constituted the second-largest age group.

In the fourth quarter of 2023, there were approximately 1.37 billion monthly active Facebook users across the Asia-Pacific region. Comparatively, in the first quarter of 2015, there were 471 million monthly active Facebook users across the Asia-Pacific region. Facebook’s global domination In more than two decades of existence, Facebook has expanded alongside the evolution of social media and has come to dominate the industry for most of its lifetime. With a leading worldwide social media return on investment and monthly global active users surpassing three billion, Facebook achieved an average revenue of 13 U.S. dollars per user by the end of 2023. The rapid growth of Facebook was fueled in part by the expansion of internet access and smartphone usage globally. Developed markets with high internet penetration rates, such as North America or Western Europe, have seen high Facebook usage. Meanwhile, the Asia-Pacific region, with its growing population and increasing internet use, may offer opportunities for sustained growth. Facebook in the Asia-Pacific region While the Asia-Pacific region's importance for Facebook is relatively small in terms of marginal financial weight, the region's significance in terms of user base and growth potential is considerable. For instance, India led the list of countries with the most Facebook users, with an audience size of more than 378 million in 2024. In addition, Facebook held the largest market share of social media platforms in Asia in terms of traffic generating capability, accounting for more than half of the market as of January 2025.