This statistic shows the number of Facebook users in Hong Kong between 2018 and 2022, with projections up until 2027. In 2022, the number of Facebook users in Hong Kong amounted to around 5.88 million and was forecasted to decrease to 5.46 million by 2026.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Thailand and Singapore.

As of December 2024, Facebook had around 6.4 million adult users in Hong Kong, showing a slight decline compared to the previous year. The largest audience on the platform were females aged 25 to 34 years.

Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed  to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars 

In January 2025, the United Kingdom had more than 55.9 million Facebook users. Four years before, in September 2020, the number of Facebook users in the UK stood at 45.85, showing a 21.9 percent growth in audience size in four years. Facebook remains the leading social network Despite a recent history of controversies and user privacy breaches - not least of which being the Cambridge Analytica scandal of 2018 - Facebook has managed to remain the top social network in the UK. As of July 2024, the platform had a 62.8 percent market share, almost six times over that of X, formerly known as Twitter. Besides being the most popular social network across all age groups, Facebook and its subsidiary WhatsApp report the highest use among those aged between 26 and 35 years old. Role in political advertising Facebook has also proved to be a lucrative advertising platform, having generated 22.7 percent of online ad revenue in the UK in 2018. This was forecast to increase to 28 percent in 2021, placing the social network second to Google within the online advertising sector. Unsurprisingly, political groups aiming to capitalize on this reach have taken to large-scale advertising on Facebook. In 2019, 3.31 million euros was spent on targeted political advertising in the UK alone, the second-highest reported figure in Europe.  

In 2022, Facebook had approximately 21.1 million users in Spain, with this number consistently fluctuating above 20 million since 2014. Considering that Spain’s population stood at approximately 47.6 million inhabitants in 2022, the popularity of Facebook in Spain cannot be denied, as this figure translates into a penetration of almost 44.3 percent of the country.

Social media landscape in Spain

Despite a slight decline since 2021, Facebook still is the second most used platform in the country and the biggest when not considering messaging apps. Around 63 percent half of Spanish Facebook users checked the social platform at least once or several times a day. As of 2022, around 85 percent of the Spanish population used social media, with the primary reason of keeping in touch with closer contacts via messenger apps, the preferred type of platform for around 83 percent of the country’s social users.

Spain and Facebook: a global comparison

With an audience of more than 314 million users in India in 2023, Spain might feel like a smaller fish for Facebook, as the country registers an audience almost 15 times smaller. The number of monthly active users on Facebook has grown non-stop in the past decade, almost reaching 2.99 billion users worldwide in the first quarter of 2023 compared to only one hundred million in 2018. These figures make Mark Zuckerberg’s social network the platform that covers the largest audience in the world.

In January 2025, roughly 8.41 million people in the Netherlands used Facebook Messenger, a number that makes up around 48.1 percent of the country's population. Over the past two years, the messaging service has seen a slight decline in user numbers in the country.

Facebook is one of the world's most popular social media platforms. As of the beginning of 2024 in France, there were 29.95 million users of the social network. Since 2018, Facebook has seen its French audience decline by around 21 percent.

The share of internet users who used Facebook in Sweden gradually increased significantly over the period from 2011 to 2020. Starting at 63 percent of the interviewed Swedes in 2011, the percentage grew to 81 percent, as of the third quarter of 2020.The most common purpose of using the social network platform, reported in 2019, was to keep contact with friends and family. Other popular reasons among Swedes were for entertainment and for news.

 Of what ages are the Swedish Facebook daily users?       The highest share of Facebook users in Sweden from 2018 onwards was within the age group of 26 to 35 years. Respondents aged between 16 and 25 years were slightly fewer that year, while in 2017, they composed the highest share of Facebook daily users in the country. A 2019 study concluded that the video posts generated highest engagement Facebook rate in Sweden, while link posts were the type of posts with lowest engagement rate that year.

 Social networking       More and more Swedes used social networks were used over the period between 2011 and 2018, with a slight decline in 2019.'. While under 55 percent of the interviewed individuals engaged with social media, the percentage reached over 70 percent in the years since 2016.

The number of Facebook users in Malaysia was forecast to continuously decrease between 2024 and 2028 by in total 2.2 million users (-9.36 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the sixth consecutive year to 21.33 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Singapore.

The use of social media platforms continues to increase in the United Kingdom (UK) and is predicted to do so for the foreseeable future. As of 2024, there are a total of 52.7 million social network users in the UK. The number of social media users in the UK is expected to reach 65 million by 2027. Facebook users in the United Kingdom Social media network Facebook, which recently rebranded as Meta in a move towards the metaverse, had 51.34 million users in the United Kingdom as of December 2021, a relatively small increase on the previous year of 0.3 million. Two years prior, the number of FB users in the UK was 44.86 million. Throughout 2021, Facebook’s user numbers declined, sinking to 49.35 in September, however, toward the end of the year, audience figures recovered. Furthermore, Facebook Messenger, Facebook’s instant messaging app, had a total of 35.71 million UK users at the end of 2021. The majority of UK Facebook users at the end of last year belonged to the 25 to 34 year age group which made up 25.1 percent of all users. Overall, 12.5 percent of audiences this age group were women and 12.7 percent were men. Popular social networks in the United Kingdom In 2021, social media app Instagram had a total of 28 million UK users. Instagram was most popular amongst 25 to 34 year olds, accounting for approximately a third of users. In addition, professional online networking platform LinkedIn also finds popularity amongst this demographic, with 57.2 percent of its users being between the ages of 25 and 34 years.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

This statistic illustrates the average mobile data consumption of users of the Facebook app in Italy in the first half of 2018, broken down by month. According to data tracked by Walletsaver , the average mobile data consumption of the Facebook app decreased from 178 megabytes (MB) per user in January 2018 to 129 megabites per user in June.

The number of Facebook users in Central & Western Europe was forecast to decrease between 2024 and 2028 by in total 29.8 million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The Facebook user base is estimated to amount to 192.47 million users in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Eastern Europe and Russia.

Instagram is a social media app owned by Meta which focuses on photo and video sharing. As of January 2025, there were over 8.92 million Instagram users in the Netherlands, accounting for 51 percent of the total population. Although Instagram has seen an overall decrease in users since the middle of 2023, it is still the second most used social media platform for 14 to 22-year-olds in the Netherlands. Overall, 56.2 percent of Instagram users in the Netherlands in January 2025 were women. The leading user base in terms of age and gender were women in the 25 to 34 year age group, who accounted for 14.6 percent of all users. Social media in the Netherlands In 2024, there were 13.36 million social network users in the Netherlands, an increase of over 1 million since 2021. By 2026, there will be an estimated 13.82 million users. The internet usage penetration rate was 87.81 percent in 2023 and is predicted to reach 88.86 percent by 2026. Popular social media platforms Market leader Facebook had a total of 12.87 million users in the Netherlands in December 2024, which accounted for 73.6 percent of the population. As of September 2024, users aged between 25 and 34 years were the platform's largest audience and made up almost one quarter of all Dutch Facebook users. Furthermore, 18.6 percent of Facebook’s user base were between the ages of 18 and 24 years. In 2023, the Netherlands, saw a total of 3.1 million users of online networking platform X, formerly known as Twitter, and 13.3 million users of instant messaging service WhatsApp.

In 2019, roughly 90 percent of the 25-to-34-year olds in Flanders used Facebook in the past month. That year, over seven million people in Belgium used Facebook, a number that makes up around 60 percent of the country's population. Downloads of the Facebook app in Belgium decreased in 2018, especially in on the Google Play Store. It was downloaded approximately 495,000 times through the Apple App Store and roughly 511,000 times on the Google Play Store.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

As of August 2020, U.S. user engagement with Facebook had declined by nine percent compared to 2018. Instagram made gains of eight percent during the measured period, and Twitter was the big winner with 78 percent increase in user engagement during that time.

This statistic shows the results of a survey conducted by Cint on the distribution of social media used in France in 2016 and 2018. In 2017, 35.04 percent of respondents stated that they use Facebook.

Although the proportion of respondents saying they used Facebook decreased, the overall number of Facebook users in France is expected to reach 33.88 million people by 2022, an increase of 4.39 million users from 2015.

The penetration rate of social media services in France was highest among 18-24 year olds. 94 percent of respondents in this age group reported using social media services, dropping to 82 percent of respondents among those aged 25-39 years. Among the general French population, 56 percent of respondents reported using social media in any form during 2016, up from just 36 percent in 2010.

Globally, Facebook is by far the most popular social networking platform, with 2.234 billion active users. WhatsApp - also owned by Facebook - is second with 1.5 billion active users, ahead of YouTube's one billion active users.