As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Users aged ******** years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for **** percent of all users. Overall, Facebook users aged ******** were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

There were 55 400 000 Facebook users in United Kingdom in February 2025, which accounted for 80% of its entire population. The majority of them were women - 53.1%. People aged 25 to 34 were the largest user group (13 800 000). The highest difference between men and women occurs within people aged 55 to 64, where women lead by 3 000 000.

There were 22 800 000 Facebook users in Australia in July 2025, which accounted for 82.8% of its entire population. The majority of them were women - 52.6%. People aged 25 to 34 were the largest user group (6 100 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

There were 47 100 000 Facebook users in France in June 2024, which accounted for 70.2% of its entire population. The majority of them were women - 52.9%. People aged 25 to 34 were the largest user group (11 800 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 2 000 000.

In the second half of 2024, Facebook received approximately 324,000 law enforcement agency requests for user information. Overall, the social network produced some user data for nearly 77 percent of requests.

In the third quarter of 2024, Facebook took action on 1.1 billion fake accounts, down from 1.2 billion in the previous quarter. A record figure of approximately 2.2 billion fake profiles were removed by the social media platform in the first quarter of 2019. Meta considers fake accounts to be those that are created with malicious intent, or created to represent a business, organization, or non-human entity. Facebook and inauthentic activity As Facebook is the most used social media platform worldwide it is not surprising that the service is a target for inauthentic activity and potentially harmful content. Facebook's parent company, Meta, has regulations in place known as Facebook Community Standards that outline what is and is not permitted on the network. Spam content is an ongoing issue that the platform faces, with 1.4 million pieces of spam content being removed in the third quarter of 2022. Facebook’s ongoing popularity The vast majority of internet users have awareness of Facebook as a brand. Almost all social media users in the United States are aware of Facebook, and three-quarters of U.S. social media users have a Facebook account. Furthermore, despite the idea that Facebook is most popular amongst older generations, its largest U.S. demographic can be found with users aged 25 to 34 years.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

There were 58 200 000 Facebook users in Thailand in January 2025, which accounted for 82.6% of its entire population. The majority of them were women - 52.1%. People aged 25 to 34 were the largest user group (19 900 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 4 200 000.

There were 276 009 900 Facebook users in United States of America in June 2025, which accounted for 79.9% of its entire population. The majority of them were women - 53.3%. People aged 25 to 34 were the largest user group (69 000 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 14 000 000.

According to NapoleonCat, in 2024, the highest share of Facebook users in Malaysia were between the ages of 25 to 34 years old. In the same year, there were approximately ** million Facebook users in Malaysia, of which ** percent were female.

As of June 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

According to information from NapoleonCat, **** percent of Facebook users in Indonesia were male as of December 2024. There were approximately *** million Facebook users in Indonesia that time.

According to information from NapoleonCat, the highest share of female Facebook users in Indonesia, **** percent, were between the ages of 25 and 34 years. As of December 2024, there were approximately *** million Facebook users in Indonesia, of which **** percent were female.

There were 12 743 900 Facebook users in Netherlands in January 2024, which accounted for 72.6% of its entire population. The majority of them were women - 54%. People aged 25 to 34 were the largest user group (3 100 000). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 878 700.

There were 3 694 500 Facebook users in Georgia in January 2024, which accounted for 94.8% of its entire population. The majority of them were women - 53.6%. People aged 25 to 34 were the largest user group (982 800). The highest difference between men and women occurs within people aged 65 and above, where women lead by 99 700.

There were 74 750 000 Facebook users in Viet Nam in March 2021, which accounted for 72.4% of its entire population. The slight majority of them were men - 50.2%. People aged 25 to 34 were the largest user group (24 000 000). The highest difference between men and women occurs within people aged 13 to 17, where women lead by 3 200 000.

There were 62 800 000 Facebook users in Japan in January 2024, which accounted for 50.4% of its entire population. The majority of them were women - 56.4%. People aged 25 to 34 were the largest user group (14 900 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 6 200 000.

There were 646 800 Facebook users in Reunion in April 2024, which accounted for 69.1% of its entire population. The majority of them were women - 52.1%. People aged 25 to 34 were the largest user group (171 400). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 64 400.