The number of Facebook users in India was forecast to continuously increase between 2024 and 2028 by in total 59.2 million users (+8.7 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 739.66 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Nepal and Pakistan.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

In 2040, the number of Facebook users in India was expected to reach 970 million, up from nearly 497 million in 2023, indicating a steady growth in the social media platform's user base.

Facebook users in India – additional information

Facebook, headquartered in Menlo Park, California, is by far the leading social network in the world. Not only has the company been leading the market in number of active users – more than 1.7 billion active users as of September 2016 – but Facebook also owns three of the most popular social networks in the world, WhatApp, Facebook Messenger and Instagram. As of September 2016, WhatApp and Facebook Messenger had one billion active users each, while photo-sharing Instagram’s active users added up to a total of 500 million active users during the measured period. Social networking, one of the main online activities, shows healthy projections for the coming years, as the number of social network users worldwide is forecast to grow from 2.14 billion in 2015 to nearly three billion in 2020.

The number of social network users in India stood at around 216.5 million in 2016, and is forecast to amount to more than 336 million by 2020. From this figure, Facebook accounts for the majority of these users, as the social network is the most popular social network the country. There were about 195 million Facebook users in India as of May 2016, against about 191 million in the U.S. and 90 million in Brazil. These figures place India as the country with the largest Facebook user base in the world. The number of Facebook users in India is forecast to continue to grow in the coming years, and add up to nearly 320 million by 2021. In line with this growth in users, Facebook penetration rate in India is expected to jump from almost 15 percent in 2016 to around 23 percent in 2021.

There were 566 751 300 Facebook users in India in February 2024, which accounted for 38.7% of its entire population. The majority of them were men - 68.4%. People aged 25 to 34 were the largest user group (207 300 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 143 900 000.

A large portion of young India with access to the internet constituted Facebook usage in the country. About 74 million men and over 23 million women between ages 18 and 24 were users of the social media platform.

Social media and young India 

 With over 1.3 billion people, India was estimated to be home to a population with a median age of 28.2 years in 2020. No other country has that many young people. This was also reflected in internet penetration and therefore, social media usage. Almost 71 percent of Indians between 18 and 34 years old used Facebook alone. Most young adults spent between one and two hours on social media, which means it was a significant part of their day.

  The world’s largest election and its social media impact  

In April and May 2019, India held a general election which had between 80 and 100 million first-time voters, i.e. between 18 and 21 years old, as part of the 900 million registered voters. The connection between politics and social media use has become crystal clear in the time leading up to the election. Social media campaigns aside, the impact of fake news, not just via Facebook but also with WhatsApp, were and continue to be discussed with some hope for effective solutions to combat it. The composition of the population along with the regional, socio-economic and communal or cultural challenges make this a problem incredibly vast and complex, requiring some amount of accountability on all levels.

This statistic represents the growth rate of Facebook users in India from 2016 to 2021. The projected growth rate of Facebook users in India in 2021 was forecasted to be around 9.9 percent, down from around 11.4 percent in 2020.

This statistic shows a timeline with the number of active mobile Facebook users in India from 2013 to 2014 with forecast until 2018. In 2013, the number of active mobile phone Facebook users in India was 57.5 million, and is expected to reach 167.7 million users in 2018.

There were 429 900 000 Facebook users in India in January 2023, which accounted for 29.4% of its entire population. The majority of them were men - 73.1%. People aged 25 to 34 were the largest user group (148 200 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 108 900 000.

According to a survey conducted on social media usage across India in October and November 2020, tier 1cities had the highest share of active Facebook users, while tier 3 reported the lowest share. The average across tier 1, 2 and 3 cities was 78 percent during the survey period. According to the source, active users referred to respondents who spent at least half an hour daily on the social media platform.

The statistic represents the share of Facebook users across India as of January 2018, broken down by age and gender. The highest share of male Facebook users during the measured period were between 18 and 24 years old and amounted to about 30 percent. Among females, the highest share of users were the same age group, amounting to about nine percent.

How many users does Facebook have? With roughly 2.85 billion monthly active users as of the first quarter of 2021, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those who have logged into Facebook during the past 30 days. During the first quarter of 2021, the company stated that 3.45 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month.

Facebook’s beginnings Founded in 2004, Facebook is currently the biggest social networking service based on global reach and total active users. Launched by Harvard student Mark Zuckerberg and some of his contemporaries, the service was initially only available to Harvard students but soon expanded to regional universities, the Ivy League and further colleges before opening up to high school students and global users aged 13 or over. As of January 2021, India ranks first in terms of Facebook user base size.

How Facebook works Facebook users must register before using the social network and are free to create a personal profile in order to interact with other users which they can add as friends. Furthermore, Facebook users may join user groups based on workplace, college or school and can also categorize their Facebook contacts into lists. Users can post status updates or other content, and message each other. Facebook users can also interact with a wide selection of applications including social games or other Facebook-owned services like photo-sharing app Instagram.

Facebook on mobile As of January 2021, most Facebook users access the social platform almost exclusively via mobile devices. The availability of Facebook on mobile has enabled the company to lay an early claim to mobile-first online markets such as India. Facebook also publishes apps based on original Facebook features such as Facebook Messenger. The wide range of Facebook-related apps ensure that the company is one of the most popular app publishers worldwide based on downloads.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

This statistic illustrates the share of Facebook users amongst all social network users across India from 2016 to 2021. The projected share of Facebook users in total social network users across the country in 2021 was forecasted to be around 70.1 percent, up from about 70 percent in 2020.

Facebook is the leading social network worldwide, and its accessibility through multiple mobile apps as well as its mobile website. In January 2021, over 98 percent of active user accounts worldwide accessed the social network via any kind of mobile phone.

Facebook in mobile-first markets India is thecountry with the largest Facebook audience by far, with 340 million users on the platform, followed the United States, Indonesia, and Brazil all of which have more than 100 million Facebook users each. With the exception of the United States, all of these are digital markets with mobile-first audiences. In many emerging markets, mobile is often the first online experience, providing online users with their first internet experience through inexpensive smartphones and mobile data contracts. In India and Indonesia, mobile by far surpasses desktop in terms of audiences and time spent.

Mobile Facebook access Due to the social network’s wide reach on mobile, it is unsurprising that Facebook consistently ranks as one of the most-downloaded app publishers worldwide. Some of the apps published by Facebook include the eponymous social networking app (and its low-bandwidth version, Facebook Lite), Facebook Messenger (also available as Messenger Lite), Facebook Pages Manager and Facebook Local. In the Google Play Store, Facebook Messenger, Messenger Lite and Facebook frequently rank among the top downloaded apps every month.

Over 25 percent of Indians were users of Facebook in 2020. The social networking site's penetration was expected to go up to 60 percent by 2040. India's total population was estimated to be around 1.5 billion by 2040, indicating a very high user base for Facebook in the country.

There were 263 680 000 Facebook users in India in August 2019, which accounted for 18% of its entire population. The majority of them were men - 77.6%. People aged 25 to 34 were the largest user group (102 000 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 79 000 000.

Facebook's share in India's social media market was about 51 percent in December 2024. The Meta-owned platform recorded a steady decline over the course of the year. Despite this, it remained the leading social media market player in the country.

Social media's influence in the United Kingdom continues to grow, with 56.2 million active users as of January 2024, representing 82.8 percent of the population. This penetration rate surpasses the global average of 62.3 percent, positioning the UK as a leader in social media adoption. The country's high usage reflects a broader trend of increasing social media engagement worldwide, particularly in Northern and Western Europe. Global social media landscape The social media landscape is rapidly evolving, with China currently hosting over one billion users and India projected to become the largest social media audience by 2029. Notably, Nigeria is expected to see a staggering 142 percent increase in its online networking audience between 2023 and 2029. In 2024, global social media users spent an average of 143 minutes per day on social networks. Facebook is still the market leader Facebook is the most widely utilized social media platform globally, and India boasts 378 million Facebook users, making it the leading country in terms of Facebook audience size. As of April 2024, it was found that men between the ages of 25 and 34 were the largest audience for Facebook, accounting for 18.4 percent of global users. Furthermore, Facebooks second-largest audience base could be found with men aged 18 to 24 years.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

As of 2023, video posts on Facebook pages accrued the highest engagement rate in India, indicated by the page engagement-to-total fans ratio of 0.12 percent. Link and status posts garnered the lowest rates of engagement that year. However, a declining trend had developed in the country since the previous year with engagement on the Meta-owned platform reducing across content types.

Instagram and user-generated content in India

While Facebook and Instagram together control most of India’s social media market, it is the latter that has truly refined the content creation experience for Indian users. User-generated content is no longer limited to simply posting pictures and comments and presents a unique opportunity for marketing as well. Given its high engagement rate and wildly popular short video feature Reels, Instagram is the preferred platform for influencer marketing and brand collaboration.

Meta platforms

Since being rebranded, Meta Platforms Inc. has gained wider control over the Indian market. The largest user bases of the company’s trinity of platforms- Facebook, WhatsApp, and Instagram- are housed in the South Asian country. Tech-savvy Indian users are increasingly on the lookout for new trends and were quick to hop on to Meta’s new microblogging platform, Threads.