This statistic illustrates the share of Facebook users who have ever blocked someone in Italy in 2015. During the survey period half of the respondents (50 percent) blocked someone at least once on the social network.

In the first half of 2023, Facebook received a total of 2,597 requests for user data from federal and government agencies in Italy. The social network produced some data in 66 percent of requests.

This statistic shows the results of a survey conducted by Cint on the distribution of social media used in Italy in 2017 and 2018. In 2018, ***** percent of respondents stated that they use Facebook.

In 2015, there were ***** million Facebook accounts registered to Italian users**. By 2021, this amount is projected to reach ***** million users.

Facebook enjoys the highest market share of any social network in Italy, claiming ***** percent of the market in 2016, compared with the **** percent claimed by Twitter, their nearest rival.

In terms of social media penetration , Italy sits approximately in the middle of European nations as of January 2017. With a social media penetration rate of ** percent, Italy is **** of ** European nations, between Monaco and Albania. The level of young adults using social media on a daily basis is also slightly lower than the European average. ** percent of females from 25 to 29 years of age, for example, used social media on a daily basis in Italy, compared with an average of ** percent of females aged 25 to 29 years in Europe.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The figures provided by Blogmeter reveal that, in the fourth quarter of 2019, the most popular beer brands on Italian social media were Tennent's and Ichnusa, based on number of messages. In detail, over the period considered, Tennent's counted ***** posts, whereas Ichnusa was mentioned in ***** posts and comments.    Beer brands: user engagement on Facebook and Instagram Another indicator of the performance of brands on social media is the user engagement, which is calculated as the sum of likes and comments on posts that mention the brand on a given social medium. Over the period from October to December 2019, Nastro Azzurro and Tennent's were the brands with the highest user engagement on Instagram in Italy. Regarding Facebook, Ceres and Birrificio Angelo Poretti were the beer brands generating the highest number of interactions in Italy.  

 Beer consumption in Italy The level of beer consumption in Italy steadily increased from 2012 onwards. More specifically, the volume of beer consumed in the country considerably grew between 2014 and 2015 from ****** to ****** thousand hectoliters. Thereafter, the value kept on growing until 2017, even though less remarkably. Pertaining to the beer consumption habits, home drinking became increasingly common over the past few years. On the contrary, the share of consumers drinking beer out of home gradually decreased over time and in 2019 as it reached an all-time low of ** percent.