According to the source, there were over 24.7 million Facebook users in Poland as of March 2025, with 25 percent of those users being between 25 and 34 years old. Insight into Facebook’s popularity With a nearly three-quarter market share, Facebook dominates social media in Poland above any other global social media platform like Instagram or Twitter. The number of Facebook users in Poland is also forecasted to continue increasing. In addition to hosting user communities, Facebook is a popular tool for brands, institutions, and public figures to get publicity and to interact with their audiences. The most popular Facebook pages in Poland are those of Polish athletes (particularly, of the footballer Robert Lewandowski), well-established national companies, and meme pages. Is Facebook getting too old? As this statistic shows, most Facebook users in Poland are between 25 and 34 years old – an older demographic than for platforms like Instagram or TikTok. Social media are more commonly used by younger audiences, meaning that trendy new platforms could be big competitors for Facebook.

There were 24 742 500 Facebook users in Poland in April 2024, which accounted for 65.8% of its entire population. The majority of them were women - 55.4%. People aged 25 to 34 were the largest user group (6 200 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 2 500 000.

The number of Facebook users in Poland amounted to ***** million in March 2025.

According to the forecast presented, the number of monthly active Facebook users is projected to reach almost 26 million individuals in Poland in 2029. Facebook connects the Poles The term “active users” refers to the number of individuals who continue to visit a virtual place and interact with its functions within a chosen timeframe (e.g., on a monthly or weekly basis). This can be calculated by observing the logging-in rates or analyzing users’ engagement with the platform’s contents. At the moment, Facebook is one of the most popular and engaging social networking platforms for Polish internet users, with over 68 percent of Poles visiting the domain in 2024. Demographics of Polish Facebook users The leading age group for the platform’s use was 25 to 34 years, with women accounting for almost 13 percent of the platform users in this age group. Facebook is projected to reach 71 percent of the total Polish population in 2027.

According to the source there were over **** million Facebook users in Poland as of July 2024, with ** percent of those users being between 25 and 34 years of age.

This statistic displays a forecast of the Facebook user penetration rate in Poland from 2017 to 2027. In 2027, the share of monthly active Facebook users is projected to reach 71 percent of the total population.

In March 2018, heavy Facebook users were likely to use the application for 82.6 hours per month, whereas their activity on the YouTube app reached an average of 18.8 hours per month. Nevertheless, in terms of the two platforms' engagement rate, YouTube had more than doubled online user activity levels compared to Facebook.

Popularity of Facebook

In May 2020, there were almost 19.5 million Facebook users, which was a steady increase from the previous year. The platform is most popular among Poles aged 25 to 34 years old, and women users dominate it. Moreover, most photo-sharing platform users also came from a primary educational background and lived in the countryside. Nearly all of the Polish users accessed Facebook via their mobile phone in 2020. Moreover, Facebook holds the highest advertising reach among the leading social media platforms in Poland, with e-commerce figuring as the most popular industry, with over 32.8 million fans. Looking at the financial results, in 2019, profits from sales or operations of Facebook Poland more than tripled compared to the previous year.

Demographics of YouTube users

Polish people of all ages are open to the socializing and entertaining roles of other popular social media. Popularity wise, YouTube is fast catching up with TV, with at least 88 percent of Poles watching the platform’s video content at least once a month. The most viewed YouTube videos fall under the entertainment and education categories. In 2019, the dominating age group for YouTube users was between 25 to 34 years old and with men accounting for almost 58 percent of all users. Simultaneously, 28 percent of the video-sharing platform users resided in the countryside and mostly had a primary school education background.

The reach by social network in the 'Facebook' segment of the advertising market in Poland was forecast to continuously increase between 2025 and 2030 by in total 2.1 million users (+8.99 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 25.42 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.Find more in-depth information regarding the ad spending concerning the audio advertising segment of the advertising market in the Philippines and the ad spending concerning the search advertising segment of the advertising market in Russia. The Statista Market Insights cover a broad range of additional markets.

The most popular TV program among Facebook users in Poland in February 2025 was "Kuba Wojewódzki" show. Following that came closely The Voice of Poland TVP and M jak miłość, a soap opera that has been airing for over 20 years, with ******* and ******* Facebook fans, respectively. The ten most popular programs represented a variety of genres, including morning television, cooking, news, and comedy.

According to the source, there were over **** million Instagram users in Poland as of March 2025, with **** percent of those users being between 18 and 24 years of age.

How popular is Instagram in Poland? Instagram is one of the leading social media platforms in Poland, with the third highest market share after Facebook and Pinterest. Instagram is mostly used on mobile devices, and its demographic is younger than Facebook’s but older than TikTok’s, dominated by women in every age group. Instagram is one of the most engaging social media, with a long average duration of use and a high level of activity among youth. Instagram for businesses The number of social media users in Poland is forecasted to reach over ** million by 2028. As companies increasingly use social media to promote their products, Instagram has proven to be one of the most effective platforms for this – the top influencers can earn good money by working with brands and including product placement in their Instagram posts.

The most popular social media platform in Poland in terms of real users was YouTube and Facebook, which had more than 25 million users in 2023.

This statistic presents the social network membership reach among the online population in Poland in 2017, split by frequency of use. In that period, YouTube remained the social network platform used by the largest share of internet users, followed by Facebook at ** percent and ** percent respectively.

This statistic shows the monthly time spent on Facebook in Poland as of March 2018. According to the chart most of the Facebook users were light users: 80 percent of them spent less than an hour a day on Facebook in 2018.

The reach by social network in the 'TikTok' segment of the advertising market in Poland was forecast to continuously increase between 2025 and 2030 by in total 1.7 million users (+20.38 percent). After the eighth consecutive increasing year, the reach by social network is estimated to reach 10.06 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'TikTok' segment of the advertising market was continuously increasing over the past years.Find more in-depth information regarding the number of users concerning social media advertising on facebook in Israel and the ad spending concerning the search advertising segment of the advertising market in the Philippines. The Statista Market Insights cover a broad range of additional markets.

As of February 2025, Samsung and Xiaomi were the most popular mobile devices in Poland. Together, these brands possessed over half of the Polish market share. Other places were taken by Apple and Motorola, while Realme was ranked fifth. Mobile device operators In 2023, there were almost 28 million smartphone users in Poland, nearly twice as many as in 2019. Moreover, the number of smartphone users is expected to grow to over 32 million by 2027. In 2023, P4 (Play) was one of the leaders in the number of mobile telephony users, with a 30 percent market share, followed by Orange with 27 percent. In terms of revenues, Orange was the leader among mobile operators, with almost one-third of Poland's mobile telephony revenues. The next position was taken by Polkomtel, with a 25 percent share in mobile telephony revenues in 2023. Mobile applications In 2023, mobile applications were very popular among mobile users. The leader among mobile applications was the Google app, which had almost 22 million users. The next places were taken by Facebook app and Messenger app. Additionally, Poles often used mobile applications to communicate with family and friends. In 2022, the most popular was Messenger on Facebook. In that year, 86 percent of Poles used Messenger to communicate with others. The second place was taken by WhatsApp, which was used by 54 percent of respondents. In recent years, it has become increasingly popular to watch TV series on phone applications. In 2024, the most popular free mobile application was the online shopping platform — Temu.

Nearly all Facebook users in Poland (**** percent) accessed Facebook via mobile phone in June 2021. At the same time, 43.6 percent accessed the platform both from a phone and from a computer.

Konrad Berkowicz was the politician with the most Facebook user engagement in Poland in August 2024, with a median of ****** thousand Storytellers. Following Berkowicz were Patryk Jaki and Dariusz Matecki.

In our database, consisting of 665 Polish Facebook users (354 men and 311 women), we gathered data on the number of romantic selfies and the Polish adaptation of The Quality of Relationship Inventory. The questionnaire consists of three subscales: Support, Depth of Relationship and Conflict.

In 2024, Poles spent more than ** hours on the TikTok app. Users used the Facebook app for over ** hours.

Just like for desktop users, Facebook was the leading social media platform for mobile users in Poland, with a 68.25 percent share in April 2025. Instagram and X (Twitter) followed, with a 14.83 percent and a 7.05 percent share, respectively.