The number of Facebook users in Singapore was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+5.92 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 5.38 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Thailand.

The number of Facebook users in Singapore amounted to 3.7 million as of January 2024. In 2019, a total of over 4.3 million users were active on the social media platform Facebook in the country.

There were 5 315 100 Facebook users in Singapore in June 2024, which accounted for 81.7% of its entire population. The majority of them were women - 51.2%. People aged 25 to 34 were the largest user group (1 669 800). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 363 600.

As of June 2023, Millennials or those between the ages of 26 to 32 years old, made up the majority of Facebook user base in Singapore, with 30.66 percent. This was followed by Gen Z between the ages of 19 to 25 years, comprising around 24.17 percent of Facebook users.

The number of Facebook users in Singapore was forecast to continuously increase between 2024 and 2027 by in total 414,137 users (+8.4 percent). After the eigth consecutive increasing year, the Facebook user base is estimated to reach 5,345,326 users and therefore a new peak in 2027. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

According to information from NapoleonCat and as of October 2023, the highest share of male Facebook Messenger users in Singapore, 16.2 percent, were between the ages of 25 to 34 years old. In total, there were approximately 3.6 million Facebook Messenger users in Singapore.

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Thailand and Singapore.

According to information from NapoleonCat and as of October 2023, 51.3 percent of Facebook Messenger users in Singapore were male. In total, there were approximately 3.6 million Facebook Messenger users in Singapore.

Nearly all Facebook users in Singapore accessed the platform via mobile phones as of January 2022. Just about 0.7 percent of users of the social media platform in the country accessed the platform from a computer only during the same time period.

It comes as no surprise that the largest social network in Singapore is the messenger app WhatsApp and the social media giant Facebook. With Singapore home to one of the fastest internet connection speed in the world, the convenience of using these social networks on a daily basis has driven the growth of online content.

There are over 5.3 million social media users in Singapore

As of 2023, Singapore’s population has reached over six million people. These are, however, on an island with an area of only 719.9 square kilometer. The high technological standard has led to the internet penetration being extraordinarily high compared to other Southeast Asian countries. A high Internet penetration rate is usually a first indication that social media has a great importance for the country too. In this case the general number of social media users amounted to 5.08 million people, reaching 84.7 percent of the population. While WhatsApp is still the most popular social media channel in Singapore, it seems like Facebook is currently losing their younger users. Young Singaporean social media users would instead be flocking to Instagram, Snapchat or TikTok.

In 2024, the total number of Singaporeans that can be reached with ads on X (Twitter) reached 5.88 million. This figure constantly increase over the past years.

Twitter in Singapore

In January 2023, Twitter accounted for around 16.6 percent of the social media market in the Asia Pacific region. In Singapore, Twitter is the eighth most used social media platform. Singaporeans primarily use Twitter to look out for trending topics and events that take place locally and internationally.

Current developments

In an effort to reduce misinformation and online falsehoods, the government has been working with Facebook and Twitter since 2019. Academics, journalists and civil society groups have taken to the platform to discuss political, social and cultural issues while some others have used it to spread hate speech. For instance, police reports were made against a user that published racially insensitive tweets regarding migrant workers.

The number of Facebook users in Malaysia was forecast to continuously decrease between 2024 and 2028 by in total 2.2 million users (-9.36 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the sixth consecutive year to 21.33 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Singapore.

As of December 2023, over 18 percent of the female Instagram users were between 25 to 34 years old, compared to only 1.9 percent who were older than 65 years. Instagram could therefore be considered as one of the most popular social networks for millennials in Singapore.

Instagram in general

The Facebook-owned social network counts about 1.21 billion active users worldwide. In Singapore, Instagram ranks third among the leading social media platforms . Compared to Facebook, Instagram is a more visual-based platform, originally designed as an online showroom for brands. Nowadays it provides the perfect environment for users to easily display their life to a larger audience and follow people/brands all over the world.

Social media in Singapore

Instagram has thus emerged as an important promotional platform for brands. In Singapore, brands could reach a target audience of up to 5.67 million people or about 86 percent of the population. Unlike traditional advertising channels such as in print media or television, social media advertising, especially Instagram, can be tailored to reach the intended audience. The private information that users share on the platform helps companies to address the right target group for their branding and advertising campaigns, therefore further enhancing their impact.

Facebook was Singapore’s most popular social media app with an average penetration rate of 94 percent as of June 2016. Nevertheless, Facebook does not seem to be the platform of the future. Only about 84 percent of respondents aged 15 to 24 years old had a Facebook app installed on their mobile phone, slightly less than Instagram, which had an installation rate of 87 percent.

Importance of social media in Singapore

In a country where almost everyone has access to the internet, social media plays an important role in the purchasing behavior of Singaporeans. With 5.61 million inhabitants and 4.8 million internet users, Singapore has one of the highest Internet penetration rates in the world. It was forecasted that around 3.4 million inhabitants use social media on their mobile phones, representing almost 71 percent of all Singaporean internet users.

Does the most popular app reflect the most popular platform too?

Not necessarily – there are many ways to be on social media without installing an app. Those users were not taken into account in this survey. Other than that, it depends on what was considered a social media platform too. If you count YouTube and WhatsApp as social media platforms, they would emerge as the most popular. However, considering only the traditional platforms, Facebook remains by far the market leader, followed by Instagram and Twitter.

As of January 2024, approximately 16 percent of the Meta's advertising audience in Singapore were between 25 and 34 years old and male. This age group represents around 32 percent of the overall advertising audience.

In 2021, the most used social mobile application by Android users in Singapore was Facebook, with 18.2 monthly hours spent on average per user. TikTok had the highest growth until 2021 in Singapore among the top five social apps, increasing from an average of 1.9 monthly hours spent per user in 2018 to 16.3 hours.

The revenue per social media platform in the 'Facebook' segment of the e-commerce e-commerce market in Singapore was forecast to continuously increase between 2025 and 2029 by in total 71.4 million U.S. dollars (+47.38 percent). After the tenth consecutive increasing year, the revenue per social media platform is estimated to reach 222.12 million U.S. dollars and therefore a new peak in 2029. Notably, the revenue per social media platform of the 'Facebook' segment of the e-commerce e-commerce market was continuously increasing over the past years.Find further information concerning the average revenue per user in the e-commerce e-commerce market in Estonia and the share in total e-commerce in the 'Social Commerce' segment of the e-commerce e-commerce market in Singapore. The Statista Market Insights cover a broad range of additional markets.

According to a survey conducted in Singapore in April 2024, the leading social media platform on which users encountered harmful content was Facebook. It was followed by Instagram, with 45 percent of respondents.

As of February 2025, social media usage penetration in Singapore reached close to 88.2 percent, followed by Malaysia at 70.2 percent. In contrast, Indonesia, the Southeast Asia's most populous country, had a social media penetration of around 50.2 percent that year. Social media engagement in APAC region Chinese citizens have a sizable online presence, with over one billion active social media users in 2025. In terms of social media activity, other Asia-Pacific countries and regions appeared to lag behind China. India and Indonesia, the second and third most populous countries in terms of social media, had more than 481 and 143 million active social media users, respectively. In terms of traffic, Facebook was the most popular social media platform in Southeast Asia in 2024, with the highest share in Timor-Leste at around 97 percent. Other international platforms with significant market shares in Southeast Asian markets in 2024 included YouTube, X, Instagram, and Pinterest. Social media user penetration APAC South Korea, Hong Kong, and Singapore had the highest active social media user penetration rates in the Asia-Pacific region as of January 2024. In comparison, highly populated countries like Indonesia, China, and India showcased lower rates, indicating untapped growth potential for the social media market. At the same time, internet users in Indonesia came second only to those in the Philippines in regard to daily time spent on social media, with users in the Philippines spending on average four hours a day using social media platforms. In comparison, in the same year, internet users in Japan spent around 50 minutes per day on social media.

The number of Facebook users in Thailand was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+0.93 percent). According to this forecast, in 2028, the Facebook user base will have increased for the fourth consecutive year to 32.36 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Singapore and Cambodia.