The number of Facebook users in Singapore was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+5.92 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 5.38 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Thailand.

There were 5 331 100 Facebook users in Singapore in February 2024, which accounted for 81.3% of its entire population. The majority of them were women - 51.3%. People aged 25 to 34 were the largest user group (1 672 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 369 600.

The number of Facebook users in Singapore amounted to *** million as of January 2024. In 2019, a total of over *** million users were active on the social media platform Facebook in the country.

As of June 2023, Millennials or those between the ages of 26 to 32 years old, made up the majority of Facebook user base in Singapore, with ***** percent. This was followed by Gen Z between the ages of 19 to 25 years, comprising around ***** percent of Facebook users.

The number of Facebook users in Singapore was forecast to continuously increase between 2024 and 2027 by in total 414,137 users (+8.4 percent). After the eigth consecutive increasing year, the Facebook user base is estimated to reach 5,345,326 users and therefore a new peak in 2027. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

According to information from NapoleonCat and as of ************, the highest share of female Facebook Messenger users in Singapore, **** percent, were between the ages of 25 to 34 years old. In total, there were approximately *** million Facebook Messenger users in Singapore.

Nearly all Facebook users in Singapore accessed the platform via mobile phones as of January 2022. Just about *** percent of users of the social media platform in the country accessed the platform from a computer only during the same time period.

As of February 2025, around ** percent of Facebook's advertising audience in Singapore were between 25 and 34 years old and female. This age group represents approximately ** percent of the overall advertising audience.

The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total ** million users (-***** percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to ****** million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Thailand and Singapore.

As of April 2025, almost ** percent of Instagram users in Singapore fell within the age group of 25 to 34 years. This segment comprised almost ** percent of females and ** percent of males. Notably, approximately ** percent of Instagram users within the age group of 18 to 24 years were females. Instagram in generalThe Facebook-owned social network counts about **** billion active users worldwide. In Singapore, Instagram ranks third among the leading social media platforms . Compared to Facebook, Instagram is a more visual-based platform, originally designed as an online showroom for brands. Nowadays it provides the perfect environment for users to easily display their life to a larger audience and follow people/brands all over the world. Social media in SingaporeInstagram has thus emerged as an important promotional platform for brands. In Singapore, brands could reach a target audience of up to *** million people or about ** percent of the population. Unlike traditional advertising channels such as in print media or television, social media advertising, especially Instagram, can be tailored to reach the intended audience. The private information that users share on the platform helps companies to address the right target group for their branding and advertising campaigns, therefore further enhancing their impact.

The number of Facebook users in Thailand was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+0.93 percent). According to this forecast, in 2028, the Facebook user base will have increased for the fourth consecutive year to 32.36 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Singapore and Cambodia.

According to a survey conducted in Singapore in April 2024, the leading social media platform on which users encountered harmful content was Facebook. It was followed by Instagram, with ** percent of respondents.

Facebook was Singapore’s most popular social media app with an average penetration rate of ** percent as of June 2016. Nevertheless, Facebook does not seem to be the platform of the future. Only about ** percent of respondents aged 15 to 24 years old had a Facebook app installed on their mobile phone, slightly less than Instagram, which had an installation rate of ** percent.

Importance of social media in Singapore

In a country where almost everyone has access to the internet, social media plays an important role in the purchasing behavior of Singaporeans. With **** million inhabitants and *** million internet users, Singapore has one of the highest Internet penetration rates in the world. It was forecasted that around *** million inhabitants use social media on their mobile phones, representing almost ** percent of all Singaporean internet users.

Does the most popular app reflect the most popular platform too?

Not necessarily – there are many ways to be on social media without installing an app. Those users were not taken into account in this survey. Other than that, it depends on what was considered a social media platform too. If you count YouTube and WhatsApp as social media platforms, they would emerge as the most popular. However, considering only the traditional platforms, Facebook remains by far the market leader, followed by Instagram and Twitter.

The number of Facebook users in Malaysia was forecast to continuously decrease between 2024 and 2028 by in total 2.2 million users (-9.36 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the sixth consecutive year to 21.33 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Singapore.

In 2021, the most used social mobile application by Android users in Singapore was Facebook, with **** monthly hours spent on average per user. TikTok had the highest growth until 2021 in Singapore among the top five social apps, increasing from an average of *** monthly hours spent per user in 2018 to **** hours.

The revenue per social media platform in the 'Facebook' segment of the e-commerce e-commerce market in Singapore was forecast to continuously increase between 2025 and 2029 by in total **** million U.S. dollars (****** percent). After the tenth consecutive increasing year, the revenue per social media platform is estimated to reach ****** million U.S. dollars and therefore a new peak in 2029. Notably, the revenue per social media platform of the 'Facebook' segment of the e-commerce e-commerce market was continuously increasing over the past years.Find further information concerning the average revenue per user in the e-commerce e-commerce market in Estonia and the share in total e-commerce in the 'Social Commerce' segment of the e-commerce e-commerce market in Singapore. The Statista Market Insights cover a broad range of additional markets.

As of February 2025, South Korea had the highest social media penetration rate in the Asia-Pacific region, at around ** percent. This was followed closely by Singapore with about ** percent. In comparison, Afghanistan had a social media penetration rate of around *** percent that year. Social media in APAC While Taiwan, Singapore, and Malaysia have relatively high social media penetration rates, the number of active social media users in the Asia-Pacific region paints a very different picture. China dominates the Asia-Pacific (APAC) region in terms of the number of active social media users, surpassing the *********** mark. This far exceeds the number of users in second-placed India. In comparison, during the same period, South Korea had about **** million social media users, while Singapore had only around *** million.  What are the most popular social networks? Facebook boasted an enormous number of monthly active users in the Asia-Pacific region, cementing itself as a firm favorite among Asia-Pacific social media users. While global platforms like Facebook, Instagram, X (Twitter), and YouTube enjoy widespread popularity across the region, many markets have their own preferences for local social media platforms due to cultural relevance, government censorship, and tailored features. For instance, in China, WeChat dominates as an all-in-one app for messaging, payments, and social networking, while Douyin, the Chinese version of TikTok, has the highest monthly active users among short-form video apps in China. In South Korea, KakaoTalk is widely used for messaging, as well as integrated services like mobile payments, gaming, and even ride-hailing. KakaoTalk’s monthly active users in South Korea has consistently increased in the past years.

The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.

This statistic shows the most popular social networking sites in selected Asian countries, based on user figures. As of May 2013, Facebook was the most popular social network in Singapore with 2.7 million registered users.

A survey on the most-used e-commerce sites in Singapore conducted by Milieu Insights in ******** found that Shopee was the leading e-commerce platform for making purchases on among Singaporean consumers. The survey found that Singaporean consumers tend not to shop on social media platforms, with TikTok Shop, Facebook Marketplace, and Instagram Shop among the e-commerce platforms consumers used least to buy items.