During a survey carried out in 2024, 62 percent of responding marketers who were looking to decrease spend on cookie-based activations said they were planning to shirt spending towards social media. Nearly half were planning to invest in first-party data.

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads.

              The multibillion-dollar social media ad industry

              Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion.

              Pros and cons of GenAI for social media marketing

              According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing,
              maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

In 2019, Direct-To-Patient Digital Marketing was worth USD 2,550 Million. The market is predicted to expand by 18% to USD 8,000 Million by 2026.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

The global digital signage market is expected to grow at a CAGR of 8.1% and is anticipated to reach around USD 35.62 billion by 2026.

During the fourth quarter 2024, approximately 20.6 million TikTok accounts were removed from the platform due to suspicion of being operated by users under the age of 13. During the last measured period, around 185 million fake accounts were removed from fake accounts removed from TikTok.

Outsourcing Statistics: In today's global economy, outsourcing plays a pivotal role in business operations, offering companies cost-effective solutions and access to specialized expertise. Recent statistics shed light on the widespread adoption and impact of outsourcing. According to data from Statista, the global outsourcing market was valued at USD 92.5 billion in 2021, with a projected growth rate of 5.84% from 2022 to 2028. Furthermore, a report by Deloitte revealed that 59% of companies outsource to cut costs, while 57% outsource to focus on core business functions. These figures underscore the significant role outsourcing plays in modern business strategies, driving efficiency and enabling organizations to stay competitive in a rapidly evolving landscape. As we delve deeper into outsourcing statistics, it becomes evident that its influence extends across industries and geographies, shaping the way businesses operate and thrive in today's interconnected world. Editor’s Choice The global spending on outsourcing surged to approximately USD 731 billion in 2023, reflecting its significant economic impact and widespread adoption across industries. An overwhelming 92% of G2000 companies leverage IT outsourcing services, emphasizing the prevalent reliance on outsourcing to meet technological needs. Business process outsourcing contributes significantly to the Philippines' economy, accounting for 9% of its GDP, highlighting the country's pivotal role in the outsourcing landscape. Approximately 37% of small businesses outsource at least one business process, demonstrating the accessibility and benefits of outsourcing for organizations of varying sizes. China's services outsourcing industry witnesses a substantial influx of over one million new employees annually, indicating the sector's robust growth and employment opportunities. The global outsourcing industry was valued at USD 620.381 billion in 2020 and is projected to reach USD 904.948 billion by 2027, showcasing its continuous expansion and market potential. India, known as the "Outsourcing Capital of the World," excels in various outsourcing domains, including IT services, software development, customer support, and back-office operations, leveraging its abundant talent pool and technological expertise. Southeast Asian countries like Malaysia, Vietnam, and Thailand specialize in IT outsourcing, business support functions, and digital marketing, offering competitive solutions to global businesses. The US market dominates the global outsourcing business, generating USD 62 billion of the total international income from the industry, underscoring its significance in the global outsourcing landscape. Information technology remains the most outsourced industry, with 37% of IT operations being outsourced, highlighting the sector's reliance on outsourcing for specialized services and expertise. The outsourcing industry is anticipated to witness a compound annual growth rate of 4% between 2021 and 2025, indicating steady expansion and opportunities for market players. Since the pandemic, 45% of businesses have expressed intentions to increase outsourcing, emphasizing the growing importance of outsourcing in business strategies, particularly in accessing specialized skill sets and enhancing efficiency. Cloud computing has opened up more outsourcing opportunities, with 90% of businesses able to leverage remote professionals, indicating the transformative impact of technology on the outsourcing landscape. You May Also Like To Read Business Intelligence Statistics Networking Statistics Diversity in Tech Statistics Robotics Industry Statistics

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

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Upon thorough eyewear industry analysis and research, the following factors has been identified as the critical market trends during the forecast period 2020-2024:

adoption of omnichannel distribution system and digital marketing

The eyewear market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive eyewear market growth during the next five years
Precise estimation of the eyewear market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the eyewear market industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of eyewear market vendors

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers.

              The most popular social network

              Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size.
              Moreover, as of the final quarter of 2023, there were almost four billion Meta product users.

              Ever-evolving social media usage

              The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

Total-Cashflows-From-Financing-Activities Time Series for Beijing Quanshi World Online Net. Beijing Quanshi World Online Network Information Co., Ltd. provides internet marketing and SaaS promotion services to enterprise customers in China. It offers Tencent Advertising, a social advertising marketing platform; 360 Smart Business that covers scenarios of users to provide enterprises with full life cycle services; iQIYI effect promotion that provides solution for entertainment, information, and social interaction; Xiaohongshu, a lifestyle content platform; Toutiao, a general information platform; and Sohu, an internet media, search, and online game group, as well as value added services. The company was founded in 2005 and is based in Beijing, China.

Net-Income-Applicable-To-Common-Shares Time Series for Beijing Quanshi World Online Net. Beijing Quanshi World Online Network Information Co., Ltd. provides internet marketing and SaaS promotion services to enterprise customers in China. It offers Tencent Advertising, a social advertising marketing platform; 360 Smart Business that covers scenarios of users to provide enterprises with full life cycle services; iQIYI effect promotion that provides solution for entertainment, information, and social interaction; Xiaohongshu, a lifestyle content platform; Toutiao, a general information platform; and Sohu, an internet media, search, and online game group, as well as value added services. The company was founded in 2005 and is based in Beijing, China.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

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The digital intelligence platform market share is expected to increase by USD 13.09 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 18.83%.

This digital intelligence platform market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers digital intelligence platform market segmentations by end user (BFSI, retail, telecom, and others) and geography (North America, APAC, Europe, MEA, and South America). The digital intelligence platform market report also offers information on several market vendors, including Alphabet Inc., Facebook Inc., International Business Machines Corp., Mapp Digital US LLC, Mixpanel Inc., New Relic Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., and Upland Software Inc. among others.

What will the Digital Intelligence Platform Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Digital Intelligence Platform Market Size for the Forecast Period and Other Important Statistics

Digital Intelligence Platform Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The exponential increase in data is notably driving the digital intelligence platform market growth, although factors such as data privacy and security concerns may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the digital intelligence platform industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Digital Intelligence Platform Market Driver

The exponential increase in data is a major factor driving the global digital intelligence platform market share growth. Sources such as the Internet, mobile devices, and social media generate an enormous amount of data. With the increase in the volume, variety, and velocity of data, commonly known as the 3Vs, organizations are facing challenges to analyze and manage large databases efficiently. In addition, veracity, the fourth component of big data management systems, eliminates the amount of irrelevant data, as it is a source of significant additional costs for organizations. Irrelevant data that are generated from various sources provide incorrect information and predictions about consumer behavior, consumer buying patterns, and other such information that are essential for making key decisions. With the advent of big data and analytics technologies, organizations can transform unstructured and semi-structured data into structured and meaningful data. The key is to obtain accurate data at the right time so that the information is correct and precise and use it further in business-related decision-making processes to understand consumer behavior and market patterns. As a result, organizations are adopting digital intelligence platforms for data collection and analysis. Therefore, the market will continue to grow significantly during the forecast period.

Key Digital Intelligence Platform Market Trend

The emergence of advanced intelligence tools is another factor supporting the global digital intelligence platform market share growth. The emergence of advanced analytics solutions is a new trend being witnessed in the global digital intelligence platform market. Advanced analytics helps companies understand the data generated through various sources better and to use this understanding to gain insights into consumer behavior. These insights help companies deal with a wide range of areas that have significant potential to enhance operational success. They also provide companies with a better understanding of why users behave in a certain manner. Using these insights, companies can create customer-driven marketing strategies by optimizing advertisement-generated interactions. The adoption of predictive analytical tools is also increasing gradually across enterprises. Predictive analytics is the process of analyzing large data sets using advanced mathematics and statistical tools to forecast future scenarios. As digital intelligence platforms enable the effective implementation of predictive analytical tools, their adoption is increasing significantly, thereby driving the growth of the market.

Key Digital Intelligence Platform Market Challenge

The data privacy and security concerns will be a major challenge for the global digital intelligence platform market share growth during the forecast period. Data privacy and security risks are one of the major barriers to the adoption of digital intelligence platforms by organizations. The extensive large-scale use of digital intelligence platforms has led to the generation of large volu

The data set provides two emotion lexicons that manually labeled by three well-instructed coders to calculate the emotion polarity of JD reviews in Chinese. Specifically, the negative lexicon (jd_negative_terms.txt) contains 1, 589 unique negative terms and the positive lexicon (jd_positive_terms.txt) contains 1135 unique positive terms.Please cite the following paper: Di Weng and Jichang Zhao. Positive emotions help rank negative reviews in e-commerce. arXiv:2005.09837, 2020.Any issues please feel free to contact jichang@buaa.edu.cn for more information.

In 2024, Google ranked as the most valuable media and entertainment brand worldwide, with a brand value of 683 billion U.S. dollars. Facebook ranked second, valued at around 167 billion dollars. Part of the Tencent Group, WeChat and v.qq.com (Tencent Video) had a brand value of 56 billion and 17.5 billion dollars, respectively.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.