A comprehensive dataset providing up-to-date insights into the global advertising industry in 2026, including total ad spend, digital advertising dominance, social media growth, mobile and video advertising trends, programmatic adoption, connected TV expansion, and ROI benchmarks across key marketing channels.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

As of early March 2020 sources predict that the advertising industry in the United States will experience losses of 26 billion U.S. dollars in revenue. This figure represents a decline of 10.6 percent according to market analysts. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

In 2025, print advertising spending in the United States will amount to an estimated 8.98 billion U.S. dollars, down from 9.61 billion dollars a year earlier. The value was forecast to continue to decline throughout the decade, barely surpassing seven billion dollars by 2029. Find other insights concerning similar markets and segments, such as a comparison of ad spending in the United States and a comparison of average revenue per user (ARPU) in the United States.The Statista Market Insights cover a broad range of additional markets.

Between 2019, and 2024, global social media advertising spending skyrocketed by 140%, surpassing an estimated $230 billion in the latter year.

Key Digital Marketing Statistics

• Digital Marketing Market size is expected to be worth around USD 1,310.3 Billion by 2033, from USD 366.1 Billion in 2023.
• By the year 2023, digital advertising is anticipated to hit $602.25 billion.
• Search Advertising comprises the biggest segment, with a market volume of $202.40 billion.
• Expected to spend $232.7 billion on ads, the United States will be leading globally.
• The expected mean expenditure on social media advertising by every user in 2023, is $45.11.
• The proportion of smartphone-related advertising expenses is predicted to be 69% by 2026.
• The projected estimate for programmatic advertising contribution to digital advertising revenue is around 87% by the year 2026.
• A projection of 17 compound annual growth is expected for digital marketing. There will be a 6% decrease between 2021-2026.
• By 2023, social media advertising will exceed $230 billion.
• Facebook and Google Ads have the highest ROI rate in paid advertising.
• Digital advertising spending in 2021 was $436 billion US dollars. Traditional advertising was at $196 billion.

(Source: Statista, WordStream)

The ad spending in the advertising market in Canada was modeled to stand at 23.3 billion U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by 9.79 billion U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by 4.95 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Advertising.

During a 2023 survey, ** percent of responding marketers from across the world stated they often or sometimes used Facebook ads in their work. According to the results of this survey, Facebook was the most used ad platform. Instagram ranked second, with ** percent of respondents saying they often or sometimes used ads on this platform.

Explore key social media marketing statistics, including ROI, engagement rates, platform performance, audience behavior, and trend insights!

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

Trade Desk, Inc. operates as a technology company in the United States and internationally. The company operates a self-service cloud-based platform that allows buyers to create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social on various devices, such as computers, mobile devices, and connected TV. It also provides data and other value-added services. The company serves advertising agencies and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

In 2020, advertising spending in Mexico is expected to amount to 78.1 billion Mexican pesos. That would signify a drop of 7.7 percent compared to the spending of 84.62 billion recorded in 2019. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

Global social media platform data including users, revenue, engagement, advertising, and demographic metrics.

Unlock powerful Amazon Prime Video Statistics with viewer counts, ad revenue, growth trends, and market share data in one place.

Instagram is a photo and short video sharing social network. It was founded in 2010 by software engineer Michel Krieger and computer programmer and former Google-employee Kevin Systrom. The iOS...

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 78.83% of all searches coming through Google. Bing has 12.23% and Yahoo just 3.07%.

As of 2025, global digital video advertising spending was projected to surpass 236.7 billion U.S. dollars in 2026. Of that total, little more than 181 billion dollars were forecast to be allocated to mobile video ads, while nearly 56 billion dollars were expected to be spent on desktop video ads. Mobile's relevance was predicted to grow as the decade unfolds, with revenues exceeding 283 billion dollars worldwide by 2030.The Statista Market Insights cover a broad range of additional markets.

PPI: Svcs: Info: BI: RB: RT: PS: RS: Advertising Sales (AD) data was reported at 186.554 Jun1988=100 in Dec 2022. This records a decrease from the previous number of 195.338 Jun1988=100 for Nov 2022. PPI: Svcs: Info: BI: RB: RT: PS: RS: Advertising Sales (AD) data is updated monthly, averaging 178.100 Jun1988=100 from Jun 1988 (Median) to Dec 2022, with 415 observations. The data reached an all-time high of 208.200 Jun1988=100 in Nov 2005 and a record low of 100.000 Jun1988=100 in Jun 1988. PPI: Svcs: Info: BI: RB: RT: PS: RS: Advertising Sales (AD) data remains active status in CEIC and is reported by U.S. Bureau of Labor Statistics. The data is categorized under Global Database’s United States – Table US.I102: Producer Price Index: by Industry: Services: Information.