53 datasets found
  1. Most important goals of ad campaigns during the COVID-19 epidemic in Poland...

    • statista.com
    Updated Apr 10, 2024
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    Statista (2024). Most important goals of ad campaigns during the COVID-19 epidemic in Poland 2020 [Dataset]. https://www.statista.com/statistics/1116155/poland-goals-of-ad-campaigns-during-to-the-covid-19-pandemic/
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    Dataset updated
    Apr 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 9, 2020 - Apr 22, 2020
    Area covered
    Poland
    Description

    In 2020, due to the outbreak of the coronavirus (COVID-19) in Poland, the most important objectives of marketing agencies when planning advertising campaigns were image, sales, and ROI.

    For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

  2. Decrease of advertising campaigns due to COVID-19 outbreak in Poland...

    • statista.com
    Updated Apr 10, 2024
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    Statista (2024). Decrease of advertising campaigns due to COVID-19 outbreak in Poland 2019-2020 [Dataset]. https://www.statista.com/statistics/1110051/poland-online-advertising-campaigns-during-covid-19-pandemic/
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    Dataset updated
    Apr 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2019 - Mar 2020
    Area covered
    Poland
    Description

    In the first weeks of March 2020, the number of advertising campaigns on the Internet dropped significantly compared to March 2019. The most significant drop occurred in the tourism and catering industry, where many restrictions were introduced due to the coronavirus (COVID-19) outbreak. The trade sector, as well as the leisure industry, also limited online advertising campaigns.

    For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

  3. B2B Marketing Data | Global Marketing Leaders | Verified Profiles with...

    • datarade.ai
    Updated Oct 27, 2021
    + more versions
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    Success.ai (2021). B2B Marketing Data | Global Marketing Leaders | Verified Profiles with Contact Info for CMOs & Marketers | Best Price Guaranteed [Dataset]. https://datarade.ai/data-products/b2b-marketing-data-global-marketing-leaders-verified-prof-success-ai
    Explore at:
    .bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
    Dataset updated
    Oct 27, 2021
    Dataset provided by
    Area covered
    Austria, Ukraine, Central African Republic, Taiwan, Marshall Islands, Micronesia (Federated States of), Togo, Singapore, Lesotho, Latvia
    Description

    Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

    Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

    Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

    Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

    • Verified Accuracy with Continuous Updates

    AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

    • Tailored Data Delivery Options Choose the delivery method that aligns with your operational requirements:

    API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

    Why Choose Success.ai for Marketing Data?

    • Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.

    • Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.

    • Strategic Advantages for Your Business

      Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

    • Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

    Key APIs for Enhanced Functionality

    • Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

    • Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

    • Use Cases

    1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

    2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

    3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

    4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

    5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

    What Makes Success.ai Stand Out?

    • Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
    • Flexible Integration Options: Customizable delivery formats to suit your business needs.
    • Ethical and Compliant Data: Fully aligned with global data protection regulations.

    Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

    No one beats us on price. Period.

  4. s

    Paid Advertising Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Paid Advertising Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/digital-marketing-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

  5. u

    70+ Must Know Advertising Industry Statistics 2025

    • upmetrics.co
    webpage
    Updated Dec 6, 2023
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    Upmetrics (2023). 70+ Must Know Advertising Industry Statistics 2025 [Dataset]. https://upmetrics.co/blog/advertising-industry-statistics
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    webpageAvailable download formats
    Dataset updated
    Dec 6, 2023
    Dataset authored and provided by
    Upmetrics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    2024
    Description

    A comprehensive dataset providing insights into the advertising industry for 2025, highlighting global advertising spending, digital and traditional marketing trends, the influence of social media advertising, mobile ad growth, advertising impact on consumer behavior, and the rise of programmatic advertising.

  6. D

    Digital Marketing Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    Search Logistics (2025). Digital Marketing Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/digital-marketing-statistics/
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    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

  7. Advertising Data Leads and Enrichment API | Maximize Ad ROI | Best Price...

    • data.success.ai
    Updated Oct 27, 2021
    + more versions
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    Success.ai (2021). Advertising Data Leads and Enrichment API | Maximize Ad ROI | Best Price Guarantee [Dataset]. https://data.success.ai/products/advertising-data-leads-and-enrichment-api-maximize-ad-roi-success-ai
    Explore at:
    Dataset updated
    Oct 27, 2021
    Dataset provided by
    Area covered
    Finland, Montserrat, Virgin Islands, Puerto Rico, Eswatini, Indonesia, Libya, Christmas Island, Uzbekistan, Japan
    Description

    Optimize your ad campaigns with Success.ai’s Advertising Data API. Access real-time audience demographics, contact info, and platform-level analytics to refine targeting, improve conversion rates & boost ROI. Continuously updated data ensures competitive insights & effective, data-driven strategies.

  8. s

    Content Marketing Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Content Marketing Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/digital-marketing-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

  9. Weekly decline of advertising campaigns due to COVID-19 pandemic in Poland...

    • statista.com
    Updated Apr 10, 2024
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    Statista (2024). Weekly decline of advertising campaigns due to COVID-19 pandemic in Poland 2019-2020 [Dataset]. https://www.statista.com/statistics/1110009/poland-number-of-weekly-online-advertising-campaigns/
    Explore at:
    Dataset updated
    Apr 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2019 - Mar 2020
    Area covered
    Poland
    Description

    In the first week of March 2020, more than four thousand different online advertising campaigns appeared in Poland. A week later, the number of campaigns decreased to 3,776 and the following week to 3,428. The decline in the number of campaigns was mainly caused by the coronavirus (COVID-19) outbreak. In the same period in 2019, the number of online advertising campaigns increased from 5,224 to 5,398.

    For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

  10. Dynamics of cross-media campaigns due to COVID-19 in Poland 2020

    • statista.com
    Updated Apr 10, 2024
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    Statista (2024). Dynamics of cross-media campaigns due to COVID-19 in Poland 2020 [Dataset]. https://www.statista.com/statistics/1109274/poland-dynamics-of-cross-media-campaigns-due-to-covid-19/
    Explore at:
    Dataset updated
    Apr 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 10, 2020 - Mar 22, 2020
    Area covered
    Poland
    Description

    Between February and March 2020, due to the outbreak of the coronavirus pandemic and the closure of many physical stores in Poland, many industries decided to increase their marketing activities. The most significant increase (19 percent) in the dynamics of cross-media campaigns occurred in the clothing industry. Activities were intensified in the field of household goods (household and interior design, furniture and decorations), computer and audiovisual equipment, as well as beverages and spirits. The pharmaceutical industry was less active in advertising.

    For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

  11. s

    Digital Marketing Trends Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Digital Marketing Trends Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/digital-marketing-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

  12. s

    Social Media Marketing Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Marketing Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/digital-marketing-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

  13. d

    YouTube & Google Maps Data | 21+ Attributes | Channel metrics, Creator Info,...

    • datarade.ai
    Updated May 27, 2024
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    Exellius Systems (2024). YouTube & Google Maps Data | 21+ Attributes | Channel metrics, Creator Info, Video Metrics | Google My Business Rating, Maps | Social Media Data [Dataset]. https://datarade.ai/data-products/youtube-google-maps-data-20-attributes-channel-metrics-exellius-systems
    Explore at:
    .bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
    Dataset updated
    May 27, 2024
    Dataset authored and provided by
    Exellius Systems
    Area covered
    Sao Tome and Principe, Honduras, Jersey, Mayotte, Taiwan, Burkina Faso, United Kingdom, Bonaire, Cameroon, Lesotho, YouTube
    Description

    Our dataset offers a unique blend of attributes from YouTube and Google Maps, empowering users with comprehensive insights into online content and geographical reach. Let's delve into what makes our data stand out:

    Unique Attributes: - From YouTube: Detailed video information including title, description, upload date, video ID, and channel URL. Video metrics such as views, likes, comments, and duration are also provided. - Creator Info: Access author details like name and channel URL. - Channel Information: Gain insights into channel title, description, location, join date, and visual branding elements like logo and banner URLs. - Channel Metrics: Understand a channel's performance with metrics like total views, subscribers, and video count. - Google Maps Integration: Explore business ratings from Google My Business and location data from Google Maps.

    Data Sourcing: - Our data is meticulously sourced from publicly available information on YouTube and Google Maps, ensuring accuracy and reliability.

    Primary Use-Cases: - Marketing: Analyze video performance metrics to optimize content strategies. - Research: Explore trends in creator behavior and audience engagement. - Location-Based Insights: Utilize Google Maps data for market research, competitor analysis, and location-based targeting.

    Fit within Broader Offering: - This dataset complements our broader data offering by providing rich insights into online content consumption and geographical presence. It enhances decision-making processes across various industries, including marketing, advertising, research, and business intelligence.

    Usage Examples: - Marketers can identify popular video topics and optimize advertising campaigns accordingly. - Researchers can analyze audience engagement patterns to understand viewer preferences. - Businesses can assess their Google My Business ratings and geographical distribution for strategic planning.

    With scalable solutions and high-quality data, our dataset offers unparalleled depth for extracting actionable insights and driving informed decisions in the digital landscape.

  14. E

    Meta AI Statistics And Facts (2025)

    • electroiq.com
    Updated Jul 2, 2025
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    Electro IQ (2025). Meta AI Statistics And Facts (2025) [Dataset]. https://electroiq.com/stats/meta-ai-statistics/
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    Dataset updated
    Jul 2, 2025
    Dataset authored and provided by
    Electro IQ
    License

    https://electroiq.com/privacy-policyhttps://electroiq.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    Meta AI Statistics: The year 2024 witnessed Meta Platforms Inc., earlier called Facebook, achieving breakthroughs in AI, new for affecting and giving business experiences. The growth of Meta has thus been greatly supported by the AI pledge that spans advertising strategies to cutting-edge AI model developments. Meta AI, the artificial intelligence division of Meta Platforms, has experienced significant growth and investment in recent years.

    As of early 2025, Meta AI boasts over 700 million monthly active users, with projections indicating it could reach 1 billion users within the year. The division's generative AI tools have attracted more than 4 million advertisers, leading to a 70% year-over-year growth in Advantage & shopping campaigns, which now have an annual revenue run rate exceeding USD 20 billion.

    This article highlights some key Meta AI statistics and developments, spotlighting the journey in 2024.

  15. d

    B2B Contact Data Company Records - 18M+ US Business Data Records - Employee...

    • datarade.ai
    Updated Jun 14, 2025
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    Giant Partners (2025). B2B Contact Data Company Records - 18M+ US Business Data Records - Employee Profiles & Contact Info [Dataset]. https://datarade.ai/data-products/b2b-contact-data-company-records-18m-us-business-data-reco-giant-partners
    Explore at:
    Dataset updated
    Jun 14, 2025
    Dataset authored and provided by
    Giant Partners
    Area covered
    United States of America
    Description

    Premium B2B Marketing Database - 18+ Million Company Records

    Accelerate your B2B sales and marketing success with our comprehensive business database featuring over 18 million verified company records and 70 million employee profiles. Our 20+ year data expertise delivers superior quality and coverage compared to competitors.

    Core Database Statistics

    Company Records: 18,243,524 (verified businesses)

    Employee Records: 70,420,010 (professional profiles)

    Business Email Addresses: 38,731,006 (verified and deliverable)

    Phone Numbers: 9,728,410 (direct business lines)

    Geographic Coverage: Complete US business landscape

    Industry Classification: Full SIC code taxonomy

    Advanced Targeting Categories

    Geographic Targeting: Target businesses by precise location parameters including nationwide campaigns, state-level focus, Metropolitan Service Areas (MSA), zip code radius, city and county targeting, and carrier route precision for local market penetration.

    Business Profile Segmentation: Segment companies by annual revenue (sales volume), employee count (startup to enterprise), year founded (established vs. emerging), business type (small business, corporation, public company), facility ownership status, stock exchange listings (NYSE, NASDAQ, ASE), and franchise operations.

    Industry Classification (SIC Codes): Leverage Standard Industrial Classification codes for precision targeting across 2-digit (broad categories), 4-digit (sub-industries), 6-digit (niche markets), and 8-digit (hyper-specific) classifications covering all major industries including Manufacturing, Healthcare, Technology, Financial Services, Professional Services, and more.

    Employee & Decision Maker Targeting: Identify key decision makers by job title (C-level, VP, Director, Manager), department focus (IT, Marketing, Finance, Operations), purchasing authority levels, seniority positions, and functional roles across technical, administrative, and strategic positions.

    Multi-Channel Campaign Applications

    Deploy across all major B2B marketing channels:

    Email Marketing: Direct outreach to verified business email addresses

    LinkedIn Advertising: Professional network targeting with job title precision

    Social Media: Facebook, Instagram, and Twitter/X B2B campaigns

    Search Advertising: Google, BING and YouTube business targeting

    Direct Mail: Physical address campaigns for high-value prospects

    Telemarketing: Direct phone outreach to decision makers

    Account-Based Marketing: Multi-touch ABM campaign coordination

    Data Quality & Sources

    Our business database aggregates from multiple verified sources:

    Business registration and licensing records

    Professional association memberships and directories

    Industry publications and trade organizations

    Conference and trade show participation data

    Online business profiles and corporate websites

    Financial reporting and SEC filing information

    Employment databases and HR records

    Technical Delivery & Integration

    File Formats: CSV, Excel, JSON, XML formats available

    Delivery Methods: Secure FTP, API integration, direct download portals

    Integration Options: CRM systems, marketing automation platforms, ad platforms

    Custom Selections: 1,000+ selectable business and employee attributes

    Update Frequency: Monthly data refreshes with real-time validation

    Minimum Orders: Flexible based on targeting complexity and campaign size

    Account-Based Marketing (ABM) Excellence

    Specifically designed for sophisticated ABM strategies:

    Target Account Identification: Find companies matching ideal customer profiles

    Decision Maker Mapping: Multiple contacts within target accounts

    Account Prioritization: Focus on high-revenue, high-employee companies

    Personalized Outreach: Industry and company-specific messaging

    Multi-Touch Coordination: Synchronized campaigns across channels

    Unique Value Propositions

    20+ Year Data Heritage: Established industry expertise and proven track record

    Superior Data Coverage: More extensive and accurate than competitors

    Real-Time Validation: Continuous data refreshing and quality assurance

    Advanced Segmentation: Combine multiple targeting criteria for precision

    Compliance Management: Built-in suppression lists and opt-out handling

    Technical Flexibility: API access and custom integration support

    Ideal Customer Profiles

    Technology Companies: Software, SaaS, hardware, and IT services

    Professional Services: Consulting, legal, accounting, and advisory firms

    Financial Services: Banks, insurance, investment, and fintech companies

    Healthcare Organizations: Medical devices, pharmaceuticals, and healthcare IT

    Manufacturing Companies: Industrial equipment, automotive, and consumer goods

    Marketing Agencies: Digital agencies serving B2B clients

    Sales Organizations: Inside sales, field sales, and business development teams

    Performance Optimization Features

    Lookalike ...

  16. Direct Marketing Data API | Enhance Campaigns with Rich Data | Access 700M+...

    • data.success.ai
    Updated Dec 19, 2024
    + more versions
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    Success.ai (2024). Direct Marketing Data API | Enhance Campaigns with Rich Data | Access 700M+ Profiles | Best Price Guarantee [Dataset]. https://data.success.ai/products/direct-marketing-data-api-enhance-campaigns-with-rich-data-success-ai
    Explore at:
    Dataset updated
    Dec 19, 2024
    Dataset provided by
    Area covered
    Mexico, Yemen, Canada, Ukraine, Antigua and Barbuda, India, Tonga, Sao Tome and Principe, Armenia, South Korea
    Description

    Elevate campaigns with Success.ai’s Direct Marketing Data API. Access 700M+ profiles for targeted, multi-channel outreach with up-to-date contact info—best price guaranteed!

  17. s

    Mobile vs Desktop Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Mobile vs Desktop Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/digital-marketing-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

  18. Marketing focus/magick woods combo samples co ltd USA Import & Buyer Data

    • seair.co.in
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    Seair Exim, Marketing focus/magick woods combo samples co ltd USA Import & Buyer Data [Dataset]. https://www.seair.co.in
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    .bin, .xml, .csv, .xlsAvailable download formats
    Dataset provided by
    Seair Exim Solutions
    Authors
    Seair Exim
    Area covered
    United States
    Description

    Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

  19. T

    Transit Advertising Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Jul 12, 2025
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    Data Insights Market (2025). Transit Advertising Report [Dataset]. https://www.datainsightsmarket.com/reports/transit-advertising-1412813
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    ppt, pdf, docAvailable download formats
    Dataset updated
    Jul 12, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The transit advertising market, valued at $4,783.2 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 9.8% from 2025 to 2033. This expansion is fueled by several key factors. Increasing urbanization leads to higher commuter numbers reliant on public transport, creating a captive audience for advertisers. Furthermore, technological advancements, such as digital displays and programmatic advertising, are enhancing targeting capabilities and campaign effectiveness, attracting more advertisers seeking precise audience reach. The rise of innovative ad formats, including interactive and experiential campaigns within transit environments, further contributes to market growth. Competition among advertising agencies and media companies is driving innovation and investment in creative solutions to maximize the impact of transit advertising. Key players like Mega-Info Media, Yongda Media, and Asiaray Media Group are shaping the market landscape through strategic partnerships, acquisitions, and technological integrations. The market faces challenges including the fluctuating ridership influenced by economic conditions and the ongoing development of competing digital advertising channels. However, the strategic integration of digital and traditional transit advertising methodologies is anticipated to mitigate such challenges, sustaining the market’s positive growth trajectory. This positive growth outlook is further supported by the increasing focus on data-driven advertising strategies within the transit sector. Advertisers are increasingly seeking sophisticated measurement tools to track campaign performance and ROI, leading to a higher demand for advanced analytics platforms and data-driven insights. The integration of mobile advertising technologies with transit advertising presents opportunities for enhanced engagement and audience interaction, improving advertising effectiveness. Government initiatives promoting public transportation also contribute positively to the market, creating a supportive regulatory environment. Geographic segmentation will likely reveal varying growth rates, with regions experiencing rapid urbanization and public transport expansion demonstrating higher growth potentials.

  20. Europe And US Retail Media Networks Market Size By Platform Type (E-Commerce...

    • verifiedmarketresearch.com
    Updated Jul 1, 2024
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    VERIFIED MARKET RESEARCH (2024). Europe And US Retail Media Networks Market Size By Platform Type (E-Commerce Platforms, Social Media Platforms, Search Engines), By Retailer Type (Brick-and-Mortar Retailers, Online Retailers, Omnichannel Retailers), By Advertising Format (Display Advertising, Sponsored Listings, In-Store Promotions), By Geographic Scope And Forecast [Dataset]. https://www.verifiedmarketresearch.com/product/europe-us-retail-media-networks-market/
    Explore at:
    Dataset updated
    Jul 1, 2024
    Dataset provided by
    Verified Market Researchhttps://www.verifiedmarketresearch.com/
    Authors
    VERIFIED MARKET RESEARCH
    License

    https://www.verifiedmarketresearch.com/privacy-policy/https://www.verifiedmarketresearch.com/privacy-policy/

    Time period covered
    2024 - 2031
    Area covered
    United States
    Description

    Europe And US Retail Media Networks Market size was valued at 35.14 USD Billion in 2024 and is projected to reach 137.67 USD Billion by 2031, growing at a CAGR of 18.61% from 2024 to 2031.

    Europe And US Retail Media Networks Market Drivers

    Digital Transformation: One major factor propelling the Europe And US Retail Media Networks Market is the growing trend of digitalization in retail operations. Retail media networks are expanding as a result of retailers using digital platforms for marketing and advertising.

    Growth of E-Commerce: The need for retail media networks is being fueled by the e-commerce industry's explosive growth in both Europe and the US. Retailers are investing in digital advertising solutions in order to properly target their audiences as more and more customers make purchases online.

    Developments in Data Analytics: Retailers may now obtain important insights into the behavior and preferences of their customers thanks to developments in data analytics technologies. Using these facts, retail media networks can offer tailored advertising that increases revenue and sales.

    Personalized Marketing: Shoppers are coming to expect more individualized service. By providing individualized advertising and promotions based on consumer preferences and historical purchase history, retail media networks help businesses increase customer engagement and loyalty.

    Retailers in Europe and the US are facing fierce rivalry, which is pushing them to use retail media networks as a way to stand out from the competitors and take market share. In order to draw in and keep consumers, retailers are spending money on creative advertising techniques.

    Mobile Adoption: The way customers engage with retailers has evolved as a result of the growing use of smartphones and other mobile devices. Retail media networks use mobile advertising platforms to connect with customers while they're on the go and increase in-store and online sales.

    Partnerships and Collaborations: To improve their retail media network capabilities, retailers are developing strategic partnerships and collaborations with technology businesses and advertising agencies. These collaborations make it easier to create cutting-edge advertising strategies suited to the requirements of both customers and retailers.

    Demand for Performance-based Advertising: Rather than only paying for impressions or clicks, retailers are putting more and more emphasis on performance-based advertising models. Retail media networks provide highly quantifiable advertising solutions that let merchants monitor the success of their campaigns and efficiently allocate their marketing budget.

    Omnichannel Retailing: The need for retail media networks is being driven by the growth of omnichannel retailing, which is the seamless integration of online and physical channels by merchants. By delivering consistent message and discounts across numerous touchpoints, these networks help merchants improve the overall shopping experience for customers.

    Regulatory Environment: Changes in consumer protection and data privacy regulations have an effect on how retail media networks operate. Retailers operating in these locations must adhere to regulations such as the California Consumer Privacy Act (CCPA) in the US and the General Data Protection Regulation (GDPR) in Europe. These regulations impact the creation and implementation of retail media network solutions.

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Statista (2024). Most important goals of ad campaigns during the COVID-19 epidemic in Poland 2020 [Dataset]. https://www.statista.com/statistics/1116155/poland-goals-of-ad-campaigns-during-to-the-covid-19-pandemic/
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Most important goals of ad campaigns during the COVID-19 epidemic in Poland 2020

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Dataset updated
Apr 10, 2024
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Apr 9, 2020 - Apr 22, 2020
Area covered
Poland
Description

In 2020, due to the outbreak of the coronavirus (COVID-19) in Poland, the most important objectives of marketing agencies when planning advertising campaigns were image, sales, and ROI.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

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