Introduction

Location Based Advertising Statistics: In the modern digital era advertising has become more personal and more targeted. One of the trends that fall within this paradigm is LBA, a.k.a. Location-Based Advertising. LBA offers ads based on geographic data to enhance the relevance and engagement of advertising based on an individual's current location.

By the end of 2024, the LBA market will have grown with the help of advancements in technology and changes in consumer behavior.

In this article, we discuss the latest data, trends, and insights related to Location Based Advertising statistics in 2025.

Introduction

Targeted Advertising Statistics: Targeted advertising is a marketing strategy where ads are tailored to specific groups of people based on their interests, behaviors, demographics, or online activity. Instead of showing the same message to everyone, targeted ads aim to reach the right audience with relevant content. This makes the ads more likely to engage people and lead to sales.

However, there are challenges like privacy issues, changing regulations, and the need to keep up with shifting consumer preferences. To stay effective, companies must keep improving their targeting strategies. This article will guide you accordingly, as it includes several current trends and analyses from different insights of recent years.

A comprehensive dataset providing insights into the advertising industry for 2025, highlighting global advertising spending, digital and traditional marketing trends, the influence of social media advertising, mobile ad growth, advertising impact on consumer behavior, and the rise of programmatic advertising.

In 2020, advertising spending in Mexico is expected to amount to 78.1 billion Mexican pesos. That would signify a drop of 7.7 percent compared to the spending of 84.62 billion recorded in 2019. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Introduction

Google Ads Statistics: The online advertising of Google Ads, an integral part of the whole scheme at large, has been the leading figure in the global digital market. Incepted in 2000, businesses have been using this tool as a means to reach their potential market through search and display advertising. By 2023, Google Ads would have cemented its position beyond doubt, contributing a huge percentage of revenue to Alphabet, which is its parent company.

Therefore, this paper will dive into the latest statistics from key trends, market shares, and revenue analysis for 2023 and 2024. It will also look at how Google Ads statistics have performed lately, why it is important for advertisers, and find out whether it will still grow in the future.

Introduction

SMS Marketing Statistics: With mobile marketing on the rise, it’s no wonder SMS marketing is becoming more popular among businesses. SMS, which stands for short message service, is a key part of mobile and text message marketing. This tool helps you boost brand awareness, engage with customers, and increase sales. It lets e-commerce marketers build a stronger relationship with their customers and connect with them more personally. SMS marketing is both practical and smart, changing how you grow your business.

Using SMS ensures quick delivery and efficiency, as your message can be sent instantly and reach customers’ phones within seconds. SMS is especially effective for advertising time-sensitive sales or special promotions exclusive to your mobile customers. We shall shed more light on SMS Marketing Statistics through this article.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

As of early March 2020 sources predict that the advertising industry in the United States will experience losses of 26 billion U.S. dollars in revenue. This figure represents a decline of 10.6 percent according to market analysts. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Introduction

Meta Statistics: As a marketer, it's important to understand the social media platforms you're using. Knowing who uses each platform can help you decide where to spend your time and marketing budget. Plus, it's interesting to learn more about the platforms we use every day, both personally and for work. In this article, we've gathered some key meta-statistics for 2025.

Meta business statistics will provide you with key details about who your potential customers are, what they like, how they act online, and what their spending habits are.

In March 2024, Google.com was the leading website worldwide. The search platform accounted for nearly 18.1 percent of desktop web traffic worldwide, ahead of second-ranked YouTube.com with over 13 percent.

Introduction

Surprising Instagram Marketing Statistics: Instagram has solidified its position as a pivotal platform for digital marketing, boasting over 2.4 billion monthly active users globally as of 2024. India leads with approximately 362.9 million users, followed by the United States with around 158.4 million. The platform's visual-centric features, including Stories and Reels, have significantly contributed to its widespread adoption. Notably, over 400 million users engage with Instagram Stories daily

In terms of advertising, Instagram's influence is substantial. Brands are projected to invest over USD 10 billion in Instagram ads in 2024. This surge is attributed to the platform's high engagement rates and its ability to connect businesses with a diverse audience. Furthermore, Instagram is anticipated to generate more than half of Meta Platforms' advertising revenue in the U.S. by 2025, driven by improved monetization strategies and the growing popularity of short-form videos like Reels.

User engagement on Instagram remains robust. U.S. adults spend an average of 33.1 minutes per day on the platform, reflecting its integral role in daily digital consumption. Additionally, 60% of users discover new products through Instagram, underscoring its effectiveness as a tool for brand discovery and consumer influence.

Given these Instagram Marketing statistics, Instagram continues to be an essential platform for businesses aiming to enhance their online presence and engage with a global audience.

The global number of Twitter users in was forecast to continuously increase between 2024 and 2028 by in total 74.3 million users (+17.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 503.42 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like South America and the Americas.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

United States PPI: Svcs: Info: PI: NB: PP: PS: Advertising Sales (PA) data was reported at 104.152 Dec2014=100 in Dec 2022. This stayed constant from the previous number of 104.152 Dec2014=100 for Nov 2022. United States PPI: Svcs: Info: PI: NB: PP: PS: Advertising Sales (PA) data is updated monthly, averaging 104.000 Dec2014=100 from Dec 2014 (Median) to Dec 2022, with 97 observations. The data reached an all-time high of 108.100 Dec2014=100 in Sep 2018 and a record low of 100.000 Dec2014=100 in Dec 2014. United States PPI: Svcs: Info: PI: NB: PP: PS: Advertising Sales (PA) data remains active status in CEIC and is reported by U.S. Bureau of Labor Statistics. The data is categorized under Global Database’s United States – Table US.I: Producer Price Index: by Industry: Services: Information.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

In 2020, due to the coronavirus (COVID-19) pandemic outbreak, changes in the advertising market are anticipated. The highest decrease in expenditure is expected in cinema advertising. Only spending on online ads is expected to stay at the same level.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Compared to the same period the year before, January to March 2020 saw a decrease in TV advertising volume in both Italy and the UK. Italy, which was the first country in Europe to be impacted hard by the coronavirus pandemic, saw a five percent decline. Other countries like Belgium and the Netherlands, which at the time of writing are a few weeks behind Italy in terms of the impact the virus has caused, actually witnessed a small growth in TV advertising volume. For further information and updates about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Introduction

Digital Marketing Statistics: In 2024, the digital marketing landscape experienced significant growth, reflecting the increasing reliance on online platforms for business engagement. Global internet users reached 5.35 billion, marking a 1.8% increase from the previous year. Social media usage also expanded, with over 5 billion active user identities, accounting for 62.3% of the global population.

Digital advertising budgets saw a 10% increase between 2023 and 2024, indicating a strategic shift towards online marketing channels. Mobile advertising spending reached a record USD 327 billion worldwide in 2023, while global mobile internet advertising spending surpassed USD 400 billion.

The influencer marketing industry grew substantially, with the global market estimated at USD 24 billion in 2024. Additionally, as of September 2024, 2.71 billion people were shopping online, representing about 34% of the global population.

These statistics underscore the pivotal role of digital marketing in today's business environment, highlighting the necessity for companies to adapt and invest in online strategies to remain competitive. So, let's buckle up because we're diving into the fascinating world of digital marketing statistics to show you why it's more important than ever.

Introduction

SMS Marketing Statistics: SMS marketing is one of the most effective tools for businesses to connect with their customers. With nearly everyone owning a mobile phone, text messages offer a direct and personal way to share information. Statistics show that SMS messages have an incredibly high open rate, often exceeding 90%. Unlike emails that can go unread or calls that may be ignored, texts are usually seen within minutes.

Businesses are using SMS marketing to promote products, share offers, and provide updates quickly. It’s a cost-effective method that works for companies of all sizes. As mobile phone usage continues to grow, SMS marketing is becoming an essential part of any marketing strategy. Understanding its impact can help businesses improve customer engagement.