The number of users is forecast to experience significant growth in all segments in 2029. This reflects the overall trend throughout the entire forecast period from 2019 to 2029. It is estimated that the number of users is continuously rising in all segments. In this regard, the Footwear segment achieves the highest value of 13.38 million users in 2029. Find further statistics on other topics such as a comparison of the number of users in Bangladesh and a comparison of the revenue in France. The Statista Market Insights cover a broad range of additional markets.

The number of users in the 'Apparel' segment of the fashion e-commerce market in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 1.7 million users (+51.52 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 4.98 million users and therefore a new peak in 2029. Notably, the number of users of the 'Apparel' segment of the fashion e-commerce market was continuously increasing over the past years.Find further information concerning the revenue in the 'Watches & Jewelry' segment of the fashion e-commerce market in Australia and the number of users in the fashion e-commerce market in Bangladesh. The Statista Market Insights cover a broad range of additional markets.

Nigeria GDP: Basic Prices: Industry: Mfg: Textile, Apparel & Footwear data was reported at 2,344,799.634 NGN mn in 2017. This records an increase from the previous number of 2,027,013.199 NGN mn for 2016. Nigeria GDP: Basic Prices: Industry: Mfg: Textile, Apparel & Footwear data is updated yearly, averaging 91,875.831 NGN mn from Dec 1981 (Median) to 2017, with 37 observations. The data reached an all-time high of 2,344,799.634 NGN mn in 2017 and a record low of 2,817.616 NGN mn in 1981. Nigeria GDP: Basic Prices: Industry: Mfg: Textile, Apparel & Footwear data remains active status in CEIC and is reported by National Bureau of Statistics of the Federal Republic of Nigeria. The data is categorized under Global Database’s Nigeria – Table NG.A007: GDP: by Industry: Current Price: Annual.

The Fashion eCommerce market in Nigeria is predicted to reach US$546.3m revenue by 2025. The top online retailers in the market are jumia.com.ng, ajebomarket.com and watchlocker.ng.

The number of users in the fashion e-commerce market in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 5.6 million users (+59.64 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 15 million users and therefore a new peak in 2029. Notably, the number of users of the fashion e-commerce market was continuously increasing over the past years.Find further information concerning the ARPU in the 'Footwear' segment of the fashion e-commerce market in Austria and the revenue in the 'Apparel' segment of the fashion e-commerce market in France. The Statista Market Insights cover a broad range of additional markets.

In 2024, after six years of growth, there was decline in the Nigerien non-knitted men apparel market, when its value decreased by -2.5% to $2.1B. The market value increased at an average annual rate of +2.9% over the period from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs at $2.1B in 2023, and then fell modestly in the following year.

The Fashion Accessories eCommerce market in Nigeria is predicted to reach US$16.5m revenue by 2025, reflecting an estimated growth rate of 15% compared to 2024.

The volume in the 'Children's Apparel' segment of the apparel market in Nigeria was forecast to continuously increase between 2025 and 2029 by in total 77.6 million pieces (+8.14 percent). After the seventh consecutive increasing year, the volume is estimated to reach 1 billion pieces and therefore a new peak in 2029. Find further information concerning the average revenue per capita in the 'Children's Apparel' segment of the apparel market in Luxembourg and the price per unit in the 'Women's Apparel' segment of the apparel market in Luxembourg. The Statista Market Insights cover a broad range of additional markets.

The Nigerien baby clothes market declined rapidly to $92M in 2024, which is down by -16% against the previous year. Over the period under review, consumption continues to indicate a noticeable shrinkage. As a result, consumption reached the peak level of $189M. From 2018 to 2024, the growth of the market remained at a lower figure.

The number of users in the 'Footwear' segment of the fashion e-commerce market in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 5.2 million users (+63.65 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 13.38 million users and therefore a new peak in 2029. Notably, the number of users of the 'Footwear' segment of the fashion e-commerce market was continuously increasing over the past years.Find further information concerning the number of users in the 'Footwear' segment of the fashion e-commerce market in Bangladesh and the number of users in the 'Footwear' segment of the fashion e-commerce market in Egypt. The Statista Market Insights cover a broad range of additional markets.

The revenue in the 'Apparel' segment of the fashion e-commerce market in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 14.7 billion U.S. dollars (+49.75 percent). After the sixth consecutive increasing year, the indicator is estimated to reach 44.29 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue in the 'Apparel' segment of the fashion e-commerce market in Japan and the number of users in the 'Footwear' segment of the fashion e-commerce market in Nigeria. The Statista Market Insights cover a broad range of additional markets.

The Nigerian e-commerce market, valued at $8.53 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11.82% from 2025 to 2033. This expansion is fueled by increasing internet and smartphone penetration, a burgeoning young population eager to embrace digital technologies, and a growing preference for convenience and wider product selection offered by online platforms. Key drivers include improved logistics infrastructure, the rise of mobile money and digital payment systems, and government initiatives to support digital economy growth. Trends such as the increasing adoption of social commerce, the growth of online marketplaces, and the expansion of e-commerce into previously underserved regions are further propelling market expansion. However, challenges remain, including concerns about internet accessibility in some areas, limited digital literacy among certain demographics, and the need for further development in secure payment gateways and robust consumer protection policies. The market is segmented by B2C and B2B e-commerce, with B2C dominating due to the high consumer demand. Popular application categories include beauty and personal care, fashion and apparel, consumer electronics, food and beverage, and furniture and home goods. Leading players like Jumia, SLOT Systems, and Ajebomarket are actively shaping the market landscape through their diverse offerings and strategic partnerships. The projected growth trajectory signifies significant opportunities for both established and emerging players. Strategic investments in logistics, technology, and marketing are crucial for success. Furthermore, collaborations with local businesses and focus on addressing consumer trust and security concerns will be vital in further unlocking the market's vast potential. While challenges exist, the positive market outlook points towards a significant increase in e-commerce transactions and market value throughout the forecast period, cementing Nigeria’s position as a key player in the African e-commerce landscape. The expansion into diverse product categories, including those addressing specific local needs, will further fuel growth. Recent developments include: June 2024: GBLagos Art and Lifestyle, a Nigerian startup, unveiled ekoartmarket.com, an e-commerce platform to globalize African art. The company views this move as a pivotal step in its quest to democratize African art and uplift local artisans., February 2024: Zandaux, a B2B platform, expanded its reach by launching an e-commerce marketplace in Nigeria and Kenya. Embracing a "one Africa, one market" ethos, Zandaux empowers businesses and merchants from diverse sectors to reach customers across the continent.. Key drivers for this market are: Adoption of Online Mode of Payments, Growing Penetration of Internet. Potential restraints include: Adoption of Online Mode of Payments, Growing Penetration of Internet. Notable trends are: Growing Penetration of Internet is Expected to Drive the Market.

The Nigerien non-knitted women apparel market expanded remarkably to $8.6B in 2024, picking up by 5.9% against the previous year. In general, consumption showed a buoyant increase. Non-knitted women apparel consumption peaked at $9B in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

Nigeria PMI: Textile, Apparel, Leather & Footwear data was reported at 58.700 % in Jun 2018. This records an increase from the previous number of 51.300 % for May 2018. Nigeria PMI: Textile, Apparel, Leather & Footwear data is updated monthly, averaging 51.300 % from Dec 2014 (Median) to Jun 2018, with 43 observations. The data reached an all-time high of 64.100 % in Jan 2018 and a record low of 41.500 % in Feb 2016. Nigeria PMI: Textile, Apparel, Leather & Footwear data remains active status in CEIC and is reported by Central Bank of Nigeria. The data is categorized under Global Database’s Nigeria – Table NG.S001: Purchasing Managers Index: Manufacturing: Central Bank of Nigeria.

The revenue is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the revenue achieve the maximum value across all three different segments by the end of the comparison period. Notably, the segment Apparel stands out with the highest value of 10.4 billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in France and a comparison of the number of users in Nigeria. The Statista Market Insights cover a broad range of additional markets.

In 2017, imports of babies clothing and accessories (not knitted or crocheted) in Nigeria stood at X units, declining by -X% against the previous year. Overall, imports of babies clothing and accessories (not knitted or crocheted) continue to indicate a mild growth. The growth pace was the most rapid in 2010, when it surged by X% against the previous year.

Nigeria GDP: Basic Prices: 2010p: Industry: Mfg: Textile, Apparel & Footwear data was reported at 1,419,074.448 NGN mn in 2017. This records an increase from the previous number of 1,407,504.323 NGN mn for 2016. Nigeria GDP: Basic Prices: 2010p: Industry: Mfg: Textile, Apparel & Footwear data is updated yearly, averaging 484,488.026 NGN mn from Dec 1981 (Median) to 2017, with 37 observations. The data reached an all-time high of 1,746,096.232 NGN mn in 1981 and a record low of 344,059.224 NGN mn in 2009. Nigeria GDP: Basic Prices: 2010p: Industry: Mfg: Textile, Apparel & Footwear data remains active status in CEIC and is reported by National Bureau of Statistics of the Federal Republic of Nigeria. The data is categorized under Global Database’s Nigeria – Table NG.A010: GDP: by Industry: 2010 Price: Annual.

Indonesia Import: HS62: Value: Nigeria: Articles of apparel and clothing accessories, not knitted or crocheted data was reported at 0.137 USD th in Sep 2024. This records an increase from the previous number of 0.052 USD th for Jul 2024. Indonesia Import: HS62: Value: Nigeria: Articles of apparel and clothing accessories, not knitted or crocheted data is updated monthly, averaging 0.087 USD th from Jul 2019 (Median) to Sep 2024, with 32 observations. The data reached an all-time high of 0.634 USD th in Jun 2022 and a record low of 0.001 USD th in Jan 2024. Indonesia Import: HS62: Value: Nigeria: Articles of apparel and clothing accessories, not knitted or crocheted data remains active status in CEIC and is reported by Statistics Indonesia. The data is categorized under Indonesia Premium Database’s Foreign Trade – Table ID.JAF101: Import: by HS 2 Digits: Nigeria.

The Nigerien leather apparel market expanded slightly to $273M in 2024, growing by 4.4% against the previous year. In general, consumption, however, saw a perceptible setback. Leather apparel consumption peaked at $350M in 2012; however, from 2013 to 2024, consumption failed to regain momentum.

The Market Report Covers E-Commerce Statistics in Nigeria and is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.