In 2022, the market size of fashion retail in India amounted to over ************ Indian rupees. This was an increase as compared to the previous year. However, the fashion retail market is likely to increase to over *********** rupees in 2027.

In fiscal year 2023, the apparel market size was valued at over ************* Indian rupees in India. The market size of the apparel industry is likely to increase to over *********** Indian rupees by fiscal year 2027.

Yarn: The Indian apparel industry relies heavily on high-quality cotton and blended yarns for production.Fabric: Textile manufacturers cater to diverse apparel needs by producing a wide range of fabrics, including woven, knitted, and non-woven.Fibre: Natural fibers such as cotton, jute, and silk remain popular choices for Indian apparel, while artificial fibers like polyester and nylon are gaining traction.Others: Accessories like zippers, buttons, and embellishments enhance the design and functionality of apparel. Notable trends are: Widespread use of e-commerce platforms is driving the market growth.

Snapshot img

India Online Fashion Retail Market Size 2025-2029

The India online fashion retail market size is forecast to increase by USD 36.01 billion, at a CAGR of 22.2% between 2024 and 2029.

Major Market Trends & Insights

By Product - Apparel segment was valued at USD 8.26 billion in 2022
By Gender - Women segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 314.31 billion
Market Future Opportunities: USD 36.01 billion 
CAGR : 22.2%

Market Summary

The market has witnessed significant growth, fueled by the increasing adoption of digital technologies and the rise in internet and smartphone penetration. According to recent reports, India's online fashion market is projected to reach USD 35 billion by 2025, growing at a steady pace. This expansion is driven by the convenience and accessibility offered by e-commerce platforms, which allow consumers to shop from the comfort of their homes. Moreover, the presence of various payment options, including credit/debit cards, digital wallets, and cash on delivery, has further boosted the market's growth. In contrast, traditional brick-and-mortar stores face challenges such as high rental costs and limited product offerings, making e-commerce an attractive alternative.
The fashion industry's online segment includes various categories, such as apparel, footwear, and accessories, with apparel being the largest and fastest-growing segment. As the market continues to evolve, we can expect to see increased competition, innovative marketing strategies, and personalized shopping experiences.

What will be the size of the India Online Fashion Retail Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

The market exhibits a significant presence in the country's burgeoning e-commerce sector. According to recent estimates, the market currently accounts for over 3% of India's total retail sector, with a growth rate of approximately 25% year-on-year. Looking forward, this figure is projected to reach nearly 5% by 2025. A comparison of key performance indicators reveals that online fashion retailers in India have achieved impressive customer engagement. For instance, the average customer lifetime value stands at INR 25,000, while the conversion rate for mobile commerce reaches 35%. Furthermore, the market's growth is driven by factors such as increasing internet penetration, improving digital infrastructure, and the rising popularity of social commerce.
In terms of competition, players in the online fashion retail space continue to invest in various strategies to differentiate themselves. These include website traffic analysis, customer segmentation models, and personalization algorithms, among others. Despite challenges such as payment processing fees, e-commerce logistics, and returns and exchanges, the market's potential for growth remains strong. In conclusion, the market presents a compelling opportunity for businesses looking to expand their reach and capitalize on the country's growing digital economy. With a projected growth rate of 25% year-on-year and a customer lifetime value of INR 25,000, the market's potential for revenue generation is significant.
Furthermore, the increasing popularity of mobile commerce and social commerce trends underscores the importance of a robust digital presence for fashion retailers.

How is this India Online Fashion Retail Market segmented?

The online fashion retail in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel
  Footwear
  Bags and accessories


Gender

  Women
  Men
  Children


Price Range

  Economy
  Mid-Range
  Premium


Platform

  Mobile Apps
  Web Portals


Geography

  APAC

    India

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving online fashion retail landscape in India, the apparel segment experiences consistent growth. Consumers prioritize fashionable and comfortable clothing, driving retailers to cater to diverse consumer segments. The market encompasses a wide range of clothing categories for men, women, children, and infants. Top wear apparel, including tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests, currently accounts for a significant market share. Meanwhile, bottom wear, consisting of trousers, jeans, jeggings, pants, shorts, and skirts, also experiences steady demand. Intimates and sleepwear, such as pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs, are essential categories that cater to consumers' daily needs.

Children's and inf

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

In 2020, the size of the online fashion market was about ** billion U.S. dollars in direct-to-consumer (D2C) sector in India. The size of the online fashion market is likely to increase to approximately ** billion U.S. dollars in the year 2025.

India Fashion Retail Market was valued at USD 60.12 Billion in 2024 and is expected to reach USD 124.32 Billion by 2030 with a CAGR of 12.87% during the forecast period.

Unlock expert insights on the India Apparel Market size at USD 68 billion in 2023, showcasing industry trends and demand analysis driven by revenue forecast.

India Apparel & Footwear Market size was valued at USD 67.32 billion in 2024 and is projected to reach USD 109 billion by 2030, at a CAGR of 8.45% during 2025–30.

In 2023, the market size of the Indian textile industry was worth *** billion U.S. dollars, a decrease from previous year. The market size is likely to increase to *** billion dollars by 2030.

The India women apparel market size reached USD 93.20 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 121.60 Billion by ​2033​, exhibiting a growth rate (CAGR) of 2.70% during 2025-2033. The market is driven by rising disposable income, evolving fashion trends, and growing e-commerce adoption. Moreover, the increasing sustainability awareness, expanding urbanization, rising influence of modern lifestyle and clothing preferences are some of the other factors providing a positive India women apparel market growth.

Snapshot img

Apparel Market Size 2025-2029

The apparel market size is valued to increase USD 707.4 billion, at a CAGR of 7.1% from 2024 to 2029. Sustainability and ethical practices will drive the apparel market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 44% growth during the forecast period.
By End-user - Women segment was valued at USD 686.90 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 68.66 billion
Market Future Opportunities: USD 707.40 billion
CAGR : 7.1%
APAC: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by advancements in core technologies and applications, as well as shifting consumer preferences. Technological innovations, such as augmented reality and virtual fitting rooms, are revolutionizing the shopping experience, offering personalized and interactive solutions for customers. Additionally, the growing adoption of sustainable and ethical practices is becoming a significant market trend, with an increasing number of brands prioritizing eco-friendly materials and ethical labor practices. The service types and product categories within the market are also expanding, with a focus on customization and personalization. Online penetration continues to grow, with local and unorganized players increasingly entering the digital marketplace.
According to recent data, e-commerce sales in the fashion industry are projected to account for over 30% of total sales by 2025. Regulations and regional mentions also play a crucial role in shaping the market, with varying regulations and consumer preferences influencing market dynamics across different regions. Overall, the market presents numerous opportunities for growth and innovation, as well as challenges that require strategic planning and adaptation.

What will be the Size of the Apparel Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Apparel Market Segmented and what are the key trends of market segmentation?

The apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Women
  Men
  Children


Distribution Channel

  Offline
  Online


Type

  Mass
  Premium
  Luxury


Wear Type

  Casual Wear
  Formal Wear
  Sportswear
  Sleepwear


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth and transformation, with key trends shaping its evolution. Currently, the women's segment holds the largest market share, driven by changing fashion trends, increasing purchasing power, and evolving lifestyles. Fashion trends continuously evolve, with women often leading the way in adopting new styles and designs, resulting in a persistent demand for new clothing items, accessories, and footwear. Moreover, the apparel industry is focusing on various initiatives to reduce water consumption, implement ethical sourcing practices, and enhance customer relationship management. Quality control systems, virtual fitting technologies, and supply chain management are crucial aspects of the industry's ongoing improvements.

Product assortment planning, energy efficiency improvements, and wearable sensor integration are also gaining traction, with material traceability systems, apparel design software, and 3D garment design becoming essential tools. In the realm of sustainability, there is a growing emphasis on sustainable textiles, digital textile printing, circular economy models, and inventory management. Fabric dyeing, garment manufacturing, labor standards compliance, textile printing methods, product lifecycle management, automated cutting systems, e-commerce platforms, and pattern cutting techniques are all undergoing advancements to meet the evolving needs of consumers and businesses. Furthermore, the industry is exploring innovations such as smart clothing technology, sales analytics, computer-aided design, and textile recycling processes.

These advancements are expected to drive future growth, with industry experts anticipating a 15% increase in demand for adaptive clothing solutions and a 12% rise in the adoption of computer-aided manufacturing technologies. In conclusion, the market is a dynamic and ever-evolving industry, with continuous innovation and improvement shaping its future. The focus on sustainability, cus

According to Cognitive Market Research, the global Fashion Apparel market size was USD 1758425.20 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 703370.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 527527.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 40437.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 87921.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 35168.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
The Formal Wear category is the fastest growing segment of the Fashion Apparel industry

Market Dynamics of Fashion Apparel Market

Key Drivers for Fashion Apparel Market

Increased digitalization and the rise of e-commerce as a growth driver: Expansion of online retail with the rise of ecommerce platforms like Amazon, Shein, Urbanic, Myntra and ASOS has significantly boosted the accessibility to fashion apparel. Such platforms offer consumers the ability to shop from anywhere at any time, while offering 24/7 availability and home delivery. The growing number of internet users and smartphone owners, particularly in developing economies, is driving the large-scale adoption of ecommerce platforms. Digitalization driven by technological advancements have enables more personalized shopping experiences, through AI-driven recommendations, virtual try-ons and targeted marketing enhancing customer engagement. Mobile commerce and app-based shopping are on the rise, driven by the widespread use of smartphones and mobile payment systems. Brands are leveraging these trends and investing in mobile-optimized interfaces and personalized app experience to drive better engagement. Almost every key player in the market, has a mobile based shopping application of its own, with the latest features. Emerging markets, particularly in the Asia-Pacific region like China & India, are witnessing a surge in user across online fashion shopping apps.

Key Restraint for Fashion Apparel Market

Rising environmental concerns and pressure on sustainability will limit growth: The growing concerns around sustainability and environmental impact of fast fashion has been a restraining factor, challenging the growth of the fashion apparel market. The industry has a significant environmental footprint. Fast fashion production also contributes heavily to pollution, waste and excessive water usage. This leads to widespread criticism from consumers, governments and environmental organizations. Consumers are increasingly prioritizing-friendly and more ethical choices, pushing brands to adopt sustainable practices. The increased awareness drives demand towards sustainable and ethical brands, leading to a notable shift in consumer behavior. Consumers today are more likely to opt for products made from recyclable materials, organic fibers and those produced with ethical labor practices. Fast fashion, which comprises of a significant portion of the fashion apparel market worldwide most often leads to overproduction and waste, which contradicts such sustainability goals. Governments and regulators across regions are imposing stricter sustainability regulations, furthering restricting growth opportunities in the market.

Key Trend for Fashion Apparel Market

The increasing digitalization and expansion of e-commerce are propelling market growth: The fashion apparel sector is experiencing significant momentum due to the rise of digitalization and the swift growth of e-commerce platforms. Consumers now benefit from unparalleled convenience, access to a wider range of styles, and tailored shopping experiences facilitated by AI-driven suggestions and virtual fitting options. Social media channels and influencer-led initiatives are crucial in enhancing fashion awareness and in...

Snapshot img

Custom Apparel Market Size 2025-2029

The custom apparel market size is forecast to increase by USD 2.45 billion, at a CAGR of 8.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing penetration of the internet of thing and the widespread adoption of smartphones. These technological advancements enable consumers to easily access customization platforms and order personalized clothing items from anywhere. Key processes such as apparel prototyping methods, sample garment creation,apparel manufacturing and the fit modeling process have become more streamlined through digital platforms, allowing faster turnaround and greater design flexibility.
Moreover, the rise of the DIY culture and maker movement has fueled the demand for unique and individualized apparel. To support this trend, businesses are optimizing their textile printing workflow and enhancing apparel pattern grading to meet custom-fit requirements. Behind the scenes, robust inventory management systems play a crucial role in ensuring efficiency and timely delivery in this highly dynamic market.
However, this market faces challenges as well. The availability of counterfeit products poses a threat to both consumers and legitimate businesses, requiring robust anti-counterfeiting measures. Companies must navigate these dynamics to capitalize on the market's potential and maintain their competitive edge. By focusing on innovation, quality, and customer experience, businesses can differentiate themselves and thrive in this evolving landscape.

What will be the Size of the Custom Apparel Market during the forecast period?

Request Free Sample

Inventory management system plays a central role in tracking raw materials, monitoring garment production flow, and reducing wastage, ensuring operational efficiency across apparel businesses.An apparel specification sheet is a critical document used by designers and manufacturers to standardize garment production, maintain quality, and communicate clear instructions for each product. The dropshipping model enables businesses to reduce overhead costs and manage lean inventories by directly shipping products from suppliers to customers.Strong apparel branding strategies are vital for differentiating products in a crowded marketplace, particularly in the competitive customized apparel segment. Modern printing techniques like dye sublimation printing, screen printing methods, and heat transfer printing offer flexibility and high-resolution output, catering to diverse customer customization needs.



The use of embroidery digitizing software has transformed traditional embroidery into a precise and scalable process, enhancing branding elements on garments (apparel) . Apparel prototyping methods, combined with the fit modeling process and sample garment creation, accelerate product development, reduce errors, and improve final garment fit and quality. Accurate apparel costing methods help businesses estimate margins and control manufacturing expenses from design through distribution. Production planning software is essential for scheduling, forecasting, and allocating resources effectively, leading to faster turnaround times and fewer delays. Organizations invest in supply chain optimization tools to manage sourcing, procurement, and vendor performance, especially in global apparel ecosystems. Ensuring product excellence involves robust quality assurance metrics, fabric durability testing, and accurate color matching systems to uphold brand reputation.



A well-designed textile printing workflow enhances consistency, speed, and print quality across custom orders, while apparel pattern grading helps scale sizes efficiently. Integration with order management software and e-commerce platform integration simplifies online sales, tracking, and fulfillment processes for both retailers and manufacturers. Businesses leverage custom label design and print-on-demand services to offer personalized products while maintaining low inventory risk. With the rise of digital commerce, digital marketing solutions and customer relationship management systems support customer acquisition, retention, and personalized marketing. Apparel trend forecasting and data-driven design empower brands to align products with shifting consumer preferences, backed by market analytics. The use of garment simulation software and virtual sample creation reduces the need for physical samples, accelerating product launch timelines. Automated cutting systems enhance precision and reduce fabric waste, increasing throughput and lowering production costs across custom and mass production lines.

How is this Custom Apparel Industry segmented?

The custom apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the

The Apparel Market Report is Segmented by Product Type (Formal Wear, Casual Wear, Sportswear, and More), End-User (Men, Women, and Children), by Fabric Material (Cotton, Polyester, Nylon, Denim, and Other Fabric Types), by Category (Mass and Premium), Distribution Channel (Offline and Online), and Geography (North America, Europe, Asia-Pacific, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Western wear apparel segment was valued at about ************* Indian rupees during the financial year 2023. Comparatively, the market size of the ethnic apparel segment was ************* rupees. The Western wear segment dominated the apparel market with about ** percent market share.

Discover the booming apparel manufacturing market! This in-depth analysis reveals a $508.74 billion market (2025) with a 4.3% CAGR, exploring key drivers, trends, and leading companies. Learn about regional market shares, segment breakdowns (men's, women's, children's wear), and future growth projections.

The women's apparel market was projected to reach nearly ** billion U.S. dollars by 2025 in India, a significant increase from 2015. The rise in the working women population in India is projected to lead to this growth in the apparel market over the next decade, among other reasons. Ethnic wear had the largest market value within the sector. Festivals and special occasions were the primary reasons for ethnic wear purchase among Indians, according to a survey by ProdegeMR.On the other hand, casual wear had the largest value in the men’s clothing segment, which accounted for a share of ** percent in 2018. Overall, the apparel industry across the South Asian country was valued at over five trillion rupees that year. Clothing and festivals –the perfect pairDiverse cultural and religious beliefs give the nation plenty of opportunities to come together and celebrate its unity in diversity. The combination of ethnic and western wear, with the introduction of fusion styles combined with a growing population, specifically in the middle class, has resulted in an increased demand for clothing. The role of online shoppingInternet growth and accessibility in India opened doors to a number of business opportunities. E-commerce had a share of about **** percent in the total retail sales of the country. The Indian e-commerce market was the second largest across the globe. The wear segment was the latest beneficiary of this increased internet accessibility. The fashion segment for kids was estimated to reach ** billion U.S. dollars in 2020. Changes in the urban and rural lifestyle, along with social media influence, are likely to propel the online as well as offline apparel industry to further growth in the future.

Snapshot img

Secondhand Apparel Market Size 2025-2029

The secondhand apparel market size is forecast to increase by USD 212.1 billion, at a CAGR of 14.9% between 2024 and 2029.

Major Market Trends & Insights

By End-user - Women segment was valued at USD 48.70 billion in 2023
By Type - TTSD segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 274.67 billion
Market Future Opportunities: USD 212.10 billion 
CAGR : 14.9%

Market Summary

The market is experiencing a significant shift in consumer behavior, with an increasing number of individuals opting for pre-owned clothing. According to recent studies, the global secondhand clothing market is projected to reach a value of USD 77 billion by 2025, growing at a steady pace. This growth can be attributed to the rise of resale platforms, which have made it easier for consumers to buy and sell used clothes. These platforms have also contributed to the complexity of the secondhand apparel supply chain, allowing for a more efficient and sustainable way of trading pre-owned items.
Additionally, the environmental benefits of buying secondhand clothing, such as reduced carbon emissions and waste, have become increasingly important to consumers. As a result, the market is expected to continue growing, offering businesses opportunities to tap into this expanding market and cater to the evolving needs of consumers.

What will be the size of the Secondhand Apparel Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

The market exhibits a consistent growth trajectory, with current sales representing approximately 30% of the global apparel market share. Looking forward, this sector is projected to expand by around 15% annually, outpacing the growth rate of the new apparel market. Notably, the market's appeal lies in its cost savings, sustainability, and access to unique and vintage items. In comparison, the new apparel market, which includes sales from retailers and manufacturers, accounts for the remaining 70% of the market share.
Despite this larger market share, the secondhand sector's growth rate surpasses that of the new apparel market, highlighting its potential significance. This trend underscores the increasing consumer preference for affordable, sustainable, and unique clothing options.

How is this Secondhand Apparel Market segmented?

The secondhand apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Women
  Men
  Kids


Type

  TTSD
  Resale


Product Types

  Casual Wear
  Formal Wear
  Sportswear
  Vintage Clothing


Price

  Low-End
  Mid-Range
  Premium


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period.

Women dominate the market, driving its significant expansion. Sustainability and circular economy models have become increasingly popular, leading more women to purchase pre-owned clothing. This shift is influenced by factors such as environmental consciousness, the quest for unique fashion statements, and cost savings. Women can find a diverse selection of secondhand apparel on clothing resale platforms, fashion rental services, and online consignment shops. The acceptance and normalization of secondhand clothing within the fashion industry have strengthened the market's position, contributing to the growth of sustainable fashion consumption. The pre-owned clothing market is experiencing a substantial increase in customer lifetime value, with women accounting for a large portion.

The textile recycling process plays a crucial role in the industry, ensuring that clothing is authenticated, refurbished, and graded before being resold. Payment processing systems facilitate seamless transactions, while inventory management and data-driven fashion retail enable efficient operations. The market's future growth is expected to continue, with a projected increase in clothing donation programs and the integration of e-commerce platforms. Consumer behavior towards secondhand clothing is evolving, with a growing emphasis on ethical fashion consumption and return rate optimization. Garment quality assessment and apparel upcycling techniques are becoming more prevalent, contributing to the circular fashion economy. Customer segmentation in the secondhand fashion market is essential for understanding the diverse needs and preferences of various demographics.

Online brand reputation, clothing condition scoring, and supply cha

Asia-Pacific E-Commerce Apparel Market is segmented by Product Type (Formal Wear, Casual Wear, Sportswear, Nightwear, and Other Types); by End User (Men, Women, and Kids/Children); by Platform Type (Third Party Retailer and Company's Own Website); by Geography (China, Japan, India, Australia, and the Rest of Asia-Pacific). The report offers the market size in value terms in USD for all the abovementioned segments.