According to a survey about the popularity of South Korean fashion worldwide in 2024, more than ** percent of respondents stated that Korean fashion was widely known among people in their country. Another roughly **** percent stated that it was widely known to the public.

According to a survey run during the fourth quarter of 2024, Levi's is the joint most popular clothing brand in the United States, Hanes followed closely behind, with a score over ** percent, followed by Adidas. U.S. apparel market The U.S. apparel market was the largest of any country in 2024, generating revenues of approximately *** billion U.S. dollars. This was slightly more than that of China. The apparel market in these two countries eclipsed that of all other countries. India came in third place with an apparel market worth just over *** billion dollars. Levi Strauss & Co. sales The popularity of Levi’s jeans is reflected in the net sales of the company, which reached their highest ever level in the fiscal year 2023, at roughly **** billion U.S. dollars. This was a marginal increase on the previous year, which had also seen high sales figures. These sales predominantly came in the United States, but Levi’s sales in Europe and Asia were not inconsiderable, at **** billion and **** billion, respectively.

In December 2023, the fast-fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for over *** percent of desktop traffic. The online site for Nike ranked second, with **** percent of visits. Chinese brand's popularity in the U.S market Based on the yearly percentage growth in terms of website traffic, shein.com emerged as the one of the leading fast-fashion retailer websites in the United States in 2021, with a growth of ** percent compared to 2020. The affordable fast-fashion retailer also got listed as the second most downloaded shopping application in App Store in the United States, with over ** million downloads in 2021. Shein and U.S. teens Shein does not have any physical stores, but it has garnered millions of followers across the globe for its wide range of trendy products and rock-bottom prices. It is the second preferred online shopping website of teens in the United States, after Amazon.

This statistic shows the results of a survey on the most popular clothing brands (based on items of clothing owned by respondents) in Germany in 2015. During the survey period it was found that roughly **** percent of respondents owned at least one piece of clothing from Adidas, making it the most popular fashion brand.

In June 2020, compared to the same period a year ago, Polish consumers' interest in swimsuits decreased significantly. This is influenced by Poles' decision to limit their holiday trips abroad due to the COVID-19 pandemic, while T-shirts and caps were more popular.

As of the second quarter of 2024, Levi's was the most popular fashion brand among men in Great Britain, with almost ** percent of British men expressing positive opinions about the brands. Following Levi's, Adidas came in second place of receiving the most positive opinions, at ** percent. Most popular fashion and clothing brands in the UK The brands Levi's is also the most popular brands amongst the entire UK population. Though Levi's sells generally fashion and clothing items, they are most well-known for their denim. In recent times Levi's has seen a rise in revenue, reaching approximately *** billion U.S. dollars from global sales. Adidas footwear and apparel The popularity of Adidas in the United Kingdom is reflected by the brand's success in wider Europe. Currently, around about ** percent of Adidas' net sales is attributed to Europe region. As of 2023, this share corresponds to **** billion euros.

According to a rating of the fashion and clothing brands among consumers in Great Britain, Adidas was the most popular brand in the fourth quarter of 2024, receiving positive opinions from almost ** percent of respondents who took part in the study. Footwear brands Besides Clark's, other notable players in the footwear industry were popular with British consumers. ****, the world’s most valuable apparel brand, came in first place, far ahead of main competitors like Adidas and Puma. High Street retailers While global fashion and apparel brands like Adidas, Nike, and Levi’s enjoyed slightly higher levels of popularity with consumers, home-grown retailers and brands had a place in British consumers’ hearts as well. Clarks, Next, and Primark are such retailers. Both Next and Primark registered significant revenues in the most recent financial year. Primark generated roughly *************** billion pounds in 2024.

Forever 21 and H&M wwere the leading fashion store in the United States, based on brand popularity among Generation Z in 2024. The retailer were popular among 47 percent of internet users.Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

This statistic presents the results of a survey about the favorite fashion related content categories among youth in their *** in China as of January 2019. During the survey period, around ** percent of respondents in China said that they usually focus on outfit recommendations when they browse fashion related content.

With a 85 percent year-on-year increase in Google searches, pleats dress was the most trending fashion item in 2021. Trousers were ranked second with a 59 percent increase in online searches compared to the previous year. Another fashion item, gloves, had a 24 percent decrease in average monthly searches in 2021.

According to a global survey on the popularity of South Korean fashion, about ** percent of respondents in Malaysia stated that their preference for the design of Korean products was the main reason for the popularity of Korean fashion in their country. Also, about **** percent of respondents worldwide from the same survey answered that Korean fashion items were very popular in their country.

This statistic shows a ranking of the fashion brands with the most fans on Facebook in Germany as of ********* in 2018. According to Socialbakers, the brand s.Oliver had around ******* German-speaking fans on Facebook at the time the survey was completed and BOSS (Global) had around *******.

According to a 2025 survey, identifying which men's apparel brands are showing the most growth in popularity among Gen Z, Carhartt came out on top, achieving the maximum score of ***. True Religion followed closely behind.

Department store chain myer.com.au topped the list of popular apparel and fashion retail websites shopped from in Australia in February 2025, registering around **** million site visits. Coming in second, online-only fashion retailer shein.com recorded approximately **** million site visits in Australia that same month. theiconic.com.au dropped to fourth place in the ranking, increasingly challenged by shein.com.

According to data gathered over the period from May 2020 to May 2022, the most talked about fashion trend online in the United States, United Kingdom (UK), and France was sustainable fashion. Over a ***** of online mentions of fashion trends were about this topic in particular. Other trends related to sustainable fashion, such as upcycling, secondhand, and vegan fashion were also popular.

In 2025, the global market value of secondhand and resale apparel was estimated to be worth *** billion U.S. dollars. This value is projected to rise rapidly in the coming years, increasing by over *** billion dollars by 2029. The combination of sustainability and affordability In a 2023 survey, European consumers revealed that the primary motivations for purchasing second hand fashion are that it is a cheaper and more environmentally friendly way to purchase clothes, both topics which are especially relevant to younger consumers. The reduced prices of second-hand apparel also make clothes which would otherwise be too expensive more accessible. This had led to growth in the second-hand luxury goods market.

Online platforms One popular way that younger generations buy their second-hand clothes is via smartphone apps, which give shoppers greater choice and convenience. Depop registered over ******* monthly downloads worldwide in September 2024. Tthis was considerably higher than the figure for the same month in 2023. Of course, many people still buy second-hand clothes from thrift shops.

As of the second quarter of 2024, Next and Clarks were the most popular fashion and clothing brands among women in Great Britain, with ** and ** percent of British women respectively expressing positive opinions about the brands. Narrowly following the two, Tu Clothing came in third place with ** percent, too.

This statistic presents the results of a survey about the most used fashion related information channels among youth in their 20s in China as of January 2019. During the survey period, around ** percent of respondents in China said that they often used e-commerce platforms to view fashion related content.

This statistic presents the result of a survey about the popularity of South Korean fashion in Australia in 2019. That year, around **** percent of respondents stated that Korean fashion was very popular in Australia.

In 2024, when it came to popularity of online fashion shops in the United States, Target was leading the way with ** percent of respondents stating that they liked the brand. Second was Kohl's and Macy's, with ** percent of people reporting to like the online marketplaces respectively.