Between the years of 2021 and 2026, the revenue of the rental apparel market worldwide was forecasted to steadily increase. The revenue of the rental apparel market worldwide was expected to increase to approximately seven and a half billion U.S. dollars by 2026.

The sharing economy

The sharing economy is an non-traditional economy in which assets are owned and shared amongst a network, unlike traditional businesses which have one owner. Companies such as Uber and Airbnb are arguably the most well known within the sharing economy, however, many industries are slowly embracing this new, non-traditional form of business. The apparel industry is no different. Rented apparel is one such example, and represents a sharing economy business model in the apparel industry. While consumers become more environmentally and financially conscious, the fashion and apparel industry will continue to adapt to this change.

The global online clothing rental market is poised for substantial expansion, increasing from USD 2,604.9 million in 2025 to USD 6,388.8 million by 2035. The market is expected to grow at a CAGR of 9.5% from 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 2,604.9 million
Industry Value (2035F)	USD 6,388.8 million
CAGR (2025 to 2035)	9.5%

Semi-Annual Market Update

Particular	Value CAGR
H1 (2024 to 2034)	8.5%
H2 (2024 to 2034)	9.9%
H1 (2025 to 2035)	10.5%
H2 (2025 to 2035)	8.4%

Per Capita Spending on Online Clothing Rental - Top 5 Countries

Countries	Population (millions)
United States	345.4
United Kingdom	67.7
China	1,419.3
France	64.6
Australia	27.0

Countries	Estimated Per Capita Spending (USD)
United States	3.25
United Kingdom	2.80
China	2.50
France	2.60
Australia	2.45

Country-wise Insights

Countries	CAGR (2025 to 2035)
USA	7.4%
Canada	4.7%
UK	6.8%
China	12.2%
India	18.6%

Category-wise Insights

Product Type	CAGR (2025 to 2035)
Ethenic Wear	7.3%

End User	CAGR (2025 to 2035)
Business-to-Consumer (B2C)	10.6%

The Report Covers Global Online Clothing Rental Industry Analysis and It is Segmented by End-Users (Men, Women, and Children); Dress Code (Formal, Casual, Partywear, and Traditional); and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The Report Offers Market Size and Forecasts for the Online Clothing Rental Market in Value (USD) for all the Above Segments.

Snapshot img

Online Clothing Rental Market Size 2025-2029

The online clothing rental market size is forecast to increase by USD 1.16 billion at a CAGR of 7.1% between 2024 and 2029.

The growing e-commerce fashion industry is the key driver of the online clothing rental market, as consumers increasingly turn to online platforms and e-commerce retail for convenient, affordable access to apparel. 
An upcoming trend is the rising popularity of experiential marketing, where brands create memorable experiences to attract customers and increase engagement. However, a weak inventory management system is a key challenge, as it can lead to stockouts, delays, and poor customer experience, hindering the growth and efficiency of the market.

What will be the Size of the Market During the Forecast Period?

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How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Women
  Men
  Children


Type

  Formal
  Casual
  Traditional


Business Model

  Subscription based
  Standalone
  Peer to Peer


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period. The market is experiencing growth due to the increasing preference for renting occasion wear among women. With a growing awareness of sustainable fashion and reducing clothing waste, the market is projected to expand during the forecast period. Women's segment is expected to dominate the market as they prioritize clothing choices based on various occasions, including formal meetings, parties, weddings, and outdoor activities.

Renting allows them to access high-end formal clothes, luxury footwear, premium jackets, suits, and sports apparel for special events without the need for extensive purchasing. Online clothing rental also addresses the environmental concern of reducing textile waste by promoting the circular economy. This trend is particularly relevant for formal clothes, which are often worn only once or a few times, making rental an economical and eco-friendly alternative.

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The women segment was valued at USD 1.69 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is a significant and mature sector, driven by the well-established e-commerce industry and high Internet penetration in the region. With approximately 92% of the US population using the Internet in 2023, the United States is a major player in the global online market. companies in this market are differentiating themselves through various strategies due to the fragmented competition. Key growth factors include the high demand for premium and luxury clothing, the presence of fashion clusters, and the increasing consumer preference for sustainable clothing. The US dominates the market in North America.

Market Dynamics

In the dynamic world of retail, the shift towards online shopping portals has been a game-changer. The online retail industry, encompassing a vast array of product categories, has significantly impacted the fashion sector. Fashion vlogs and social media have fueled the demand for the latest trends, driving consumers to seek out the newest styles from the comfort of their homes. The film industry, too, has contributed to this trend, with actors and actresses frequently showcasing their red-carpet looks on social media. This has led to a growth in demand for luxury designer dresses, bridal wear, and formal clothing items from both consumers and garment manufacturers. Furthermore, fashion brands have responded to this shift by increasing their online presence, offering a wide range of clothing activities, from casual wear to men's wedding outfits, designer dresses, and international designer labels.

Consumers' fashion sense has evolved, with an emphasis on versatility and style, making online shopping a convenient and accessible solution. Fashion trends are no longer limited to specific regions or seasons, with consumers seeking the latest styles from around the world. Online shopping has made it possible for consumers to explore vario

This statistic shows the value of the apparel rental market in the United States from 2012 to 2028. In 2018, the U.S. apparel rental market was valued at approximately 1 billion U.S. dollars, and was forecast to reach a value of around 4.4 billion U.S. dollars by 2028.

2022 is expected to be the year of biggest growth for the rental apparel market, with a yearly growth of almost 60 percent, representing a trend towards non-traditional, sharing economy business models within the apparel industry. From 2023 onwards, however, growth is expected to slow. In 2026 market revenue growth is predicted to be 5.4 percent.

The size of the Online Clothing Rental Market market was valued at USD 1.77 Million in 2023 and is projected to reach USD 2.80 Million by 2032, with an expected CAGR of 6.79% during the forecast period. The online clothing rental market is a dynamic and rapidly expanding segment within the fashion industry. This market enables consumers to rent clothing items temporarily, offering access to high-end, designer, and seasonal fashion at a fraction of the retail price. Renting provides an appealing alternative to traditional purchasing, particularly for those looking for versatility without the long-term commitment. This model resonates especially well with consumers interested in sustainable fashion practices, as it supports reduced consumption and helps cut down on textile waste. It’s a popular choice for events and occasions where consumers prefer not to repeat outfits, making it an ideal solution for weddings, parties, or business events. Several online rental platforms, like Rent the Runway, Nuuly, and GlamCorner, provide a range of clothing options from everyday wear to luxury items. These platforms often offer subscription services, enabling customers to rent multiple items at once and swap them out regularly. Through streamlined logistics and the convenience of digital platforms, companies can offer fast delivery and seamless return processes, enhancing the user experience. Recent developments include: July 2022: Rent the Runway joined forces with Saks Off 5th, integrating a dedicated "pre-owned" section on its website, enabling customers to access pre-owned designer items., April 2022: David Jones extended its collaboration with the fashion rental platform GlamCorner through the introduction of Reloop. This innovative venture by GlamCorner empowers customers to engage in the circular economy while making conscious shopping choices., May 2022: Nuuly unveiled its newest ready-to-rent collection, building on its previous collaborations with designers such as Anna Sui. Additionally, following the launch of its resale platform the year before, Nuuly continues to expand its offerings.. Key drivers for this market are: Sustainable Fashion Trend, Strategic Expansion With Respect To E-commerce Subscription. Potential restraints include: High Cost of Rented Apparel Maintenance. Notable trends are: Adoption of Subscription-based Services.

The Online Clothing Rental Market is projected to grow at 10.9% CAGR, reaching $2.9 Billion by 2029. Where is the industry heading next? Get the sample report now!

The revenue of the rental apparel market in the United States in 2021 saw an increase of approximately 370 million dollars from the previous year, reaching about 1.75 billion U.S. dollars. The rental apparel market revenue was forecasted to further increase over the following years, reaching more than 2.8 billion dollars in 2026. This increase in the rented apparel market revenue represents a trend towards non-traditional, sharing economy business models within the apparel industry.

The online clothing rental market is projected to reach USD 2.89 billion by 2033, exhibiting a CAGR of 11.03% during the forecast period. The growing popularity of sustainable fashion, the rise of the sharing economy, and the increasing adoption of subscription-based models are some of the key factors driving the growth of this market. Additionally, the emergence of advanced technologies such as artificial intelligence (AI) and machine learning (ML) is enabling personalized styling recommendations, seamless user experiences, and optimized inventory management, further fueling market expansion. Regional analysis indicates that North America holds a significant share of the global online clothing rental market due to the presence of established players like Rent the Runway, Nuuly, and Haverdash. Europe is another key market, with countries like the UK, Germany, and France witnessing substantial growth. The Asia Pacific region, led by China and India, is expected to experience rapid expansion in the coming years as disposable incomes rise and consumer preferences shift towards more sustainable and convenient fashion options. Key players in this market include URBN Outfitters, Bloomingdale's, Ann Taylor, Armarium, Banana Republic, Lord Taylor, The Volte, Neiman Marcus, Macy's, and Gwynnie Bee. Recent developments include: The Online Clothing Rental Market is projected to grow significantly over the forecast period, driven by factors such as increasing consumer demand for sustainable and affordable fashion options, rising popularity of subscription-based services, and growing adoption of e-commerce. In 2023, the market is valued at approximately USD 2.89 billion and is expected to reach USD 7.4 billion by 2032, exhibiting a CAGR of 11.03%.Recent developments in the market include the launch of new rental platforms, partnerships between established players and fashion brands, and technological advancements such as the integration of artificial intelligence (AI) and personalized styling services. Key market players are focusing on expanding their product offerings, enhancing their customer experience, and adopting sustainable practices to cater to evolving consumer preferences.. Key drivers for this market are: 1 Expanding Subscription-Based Models2 Rise of Occasion Wear Rental Services3 Corporate Partnerships for Employee Uniforms4 Collaboration with Sustainable Brands5 Technological Advancements in Virtual Styling. Potential restraints include: 1 Rising awareness of sustainability Consumers increasingly prioritize eco-friendly practices, driving demand for circular fashion models2 Growth of subscription-based services Subscription boxes offer convenience and personalized styling; attracting a wider customer base3 Technological advancements AI-powered styling tools and virtual try-on solutions enhance customer experiences and reduce returns.

After negative growth in the year before, 2021 was the year which saw the highest yearly growth rate in the rental apparel market at approximately 27 percent. Growth is expected to slow in the following years and By 2026 the growth rate in the rental apparel market is expected to change to approximately 4 percent. This increase in the rented apparel market growth rate represents a trend towards non-traditional, sharing economy business models within the apparel industry.

The global high fashion rental market is projected to grow exponentially, driven by several key factors. Increasing consumer demand for sustainable fashion and the rising trend of circular economy are major drivers of this market. Additionally, the growing popularity of subscription-based services and the emergence of innovative rental platforms have contributed to the market's growth. The market is segmented based on application (special occasions, everyday wear, and others), type (apparel, accessories, and footwear), and region. Key Market Players: Major players in the high fashion rental market include Rent the Runway, Janet Mandell, Tulerie, Nuuly, Fashion to Figure Closet, Nova Octo, Vince Unfold, Ares Management Corporation, Selfridges, and Gemme. These companies offer a wide range of designer pieces for rent, catering to various occasions and styles. The market is expected to witness increased competition and innovation as new players enter the market and existing players expand their offerings. The expansion of rental services across different regions, coupled with the growing adoption of sustainable fashion practices, is expected to drive the market's growth in the coming years.

The online clothing rental market size is in the developing phase in which people across the regions are gaining interest in renting various types of dresses, formal wear, ethnic wear.

The Australia online clothing rental market size is projected to grow at a CAGR of 10.43% between 2025 and 2034.

The revenue of the rental apparel market in China in 2021 was around 633 million dollars, ann increase of approximately 65 million dollars from the previous year. The annual revenue of the rental apparel market is forecasted to increase to more than one billion dollars in 2026. This increase in the rented apparel market revenue represents a trend towards non-traditional, sharing economy business models within the apparel industry.

The size and share of the market is categorized based on Type (Male, Female) and Application (Profession, Vacation, Night Party, Wedding, Other) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Global Online Mens Clothing Rental market size 2025 was XX Million. Online Mens Clothing Rental Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Tuxedo Rental Market size was valued at USD 724.29 Million in 2023 and is projected to reach USD 888.98 Million by 2031, growing at a CAGR of 2.58% from 2024 to 2031.

Global Tuxedo Rental Market Overview

Companies operating in this industry are focusing on understanding the most popular styles and patterns are trending in the market. Always focused on new and fresh fashion in the rental tuxedo industry, as well as maintaining the formal standard. According to the industry standards. Industry experts state that in order for the tuxedo rental business to prosper, providers need to provide customers with an affordable option that they cannot purchase. Promoting stylish, high-quality tuxedos and accessories is essential for success in this industry.

The demand for rental tuxedos has been growing steadily in recent years for several reasons:

Affordability: Renting a tuxedo rather than buying one outright is sometimes more affordable for special occasions like proms, weddings, or formal dinners. Renting enables people to have access to elegant formal attire without having to shell out cash for a tuxedo that they could wear just once or twice.
Convenience: For people who don’t regularly attend formal gatherings, renting a tuxedo is frequently more convenient than purchasing one. With the variety of styles and sizes that rental businesses usually provide, finding the ideal fit is simple and doesn’t require the trouble of browsing around.
Fashion Trends: In recent years, formal wear has enjoyed a rebirth in the fashion business, partly due to the influence of social media and celebrity culture. Because of this, more individuals are choosing to hire tuxedos for important events in order to stay up to date with fashion and look great.
Sustainability: Some people are opting to rent clothing instead of purchasing new goods since it is a more sustainable option given the growing awareness of environmental issues. People can take use of formal wear’s advantages without adding to the waste of quick fashion by renting tuxedos.
Changing Attitudes Toward Ownership: Access is becoming more and more valued in today’s sharing economy than ownership. This change in consumer behavior is consistent with renting a tuxedo, which enables customers to take advantage of formal wear’s advantages without having to commit to a long-term

The global second hand clothing rental market is projected to experience significant growth in the coming years, driven by increasing consumer demand for sustainable and affordable fashion options. The market is estimated to reach a value of XXX million by 2033, expanding at a CAGR of XX% from 2025 to 2033. Factors contributing to this growth include rising environmental awareness, the growth of the sharing economy, and the increasing availability of online rental platforms. Key market trends include the growing popularity of online rental services, the expansion of product offerings beyond clothing to include accessories and footwear, and the emergence of subscription-based rental models. North America and Europe are expected to remain the dominant regions in the second hand clothing rental market, while Asia Pacific is expected to witness the fastest growth over the forecast period. Major players in the market include ASOS plc, Depop Limited, Grailed Inc., Maje, Nudie Jeans Co., Nuuly, Poshmark Inc., The RealReal Inc., ThredUp Inc., Tradesy Inc., Vestiaire Collective, and Vinted. These companies are focusing on expanding their product offerings, enhancing their customer experience, and forming strategic partnerships to gain a competitive edge in the market. Market Overview The global secondhand clothing rental service market is experiencing robust growth, driven by rising consumer demand for sustainable and affordable alternatives to traditional retail. The market is projected to reach a value of over USD 2 million by 2027, expanding at a CAGR of around 10%.

BASE YEAR	2024
HISTORICAL DATA	2019 - 2024
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2023	2.56(USD Billion)
MARKET SIZE 2024	2.83(USD Billion)
MARKET SIZE 2032	6.4(USD Billion)
SEGMENTS COVERED	Consumer Segment, Clothing Type, Rental Duration, Purchase Type, Regional
COUNTRIES COVERED	North America, Europe, APAC, South America, MEA
KEY MARKET DYNAMICS	sustainable fashion trend, increasing disposable income, growing e-commerce penetration, consumer preference for experiences, expansion of urban population
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	GetTheLabel, DailyLook, Naked Wardrobe, Wardrobe X, Rent the Runway, My Wardrobe HQ, Zalando, Dressing Room, Le Tote, Stitch Fix, HURR Collective, Frock and Frill, Gwynnie Bee, Tulerie, The MIRA
MARKET FORECAST PERIOD	2025 - 2032
KEY MARKET OPPORTUNITIES	Sustainable fashion demand growth, Increased social media influence, Expansion into niche markets, Subscription model popularity, Technology integration advancements
COMPOUND ANNUAL GROWTH RATE (CAGR)	10.74% (2025 - 2032)