In 2025, the majority of fashion purchases worldwide were estimated to be conducted via offline sales channels, with roughly 25.5 percent of revenue being generated online. The share of online sales in this segment was highest in Europe. There, about 32 percent of sales were estimated to be conducted online.

Over the last two observations, the revenue is forecast to significantly increase in all segments. The trend observed from 2025 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Apparel segment achieves the highest value of 840 billion U.S. dollars at 2030. Statista Market Insights cover a broad range of additional markets.

Revenue is forecast to significantly increase in all regions. From the selected regions, the ranking by revenue in the fashion e-commerce market is forecast to be led by Asia with 364.81 billion U.S. dollars. In contrast, the ranking is trailed by Australia & Oceania with 12.77 billion U.S. dollars.Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in Canada and a comparison of countries or regions regarding average revenue per user (ARPU).The Statista Market Insights cover a broad range of additional markets.

Global Fashion Retail Market Size Was Worth USD 91.25 Billion in 2023 and Is Expected To Reach USD 157.88 Billion by 2032, CAGR of 7.09%.

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India Online Fashion Retail Market Size 2025-2029

The India online fashion retail market size is forecast to increase by USD 36.01 billion, at a CAGR of 22.2% between 2024 and 2029.

Major Market Trends & Insights

By Product - Apparel segment was valued at USD 8.26 billion in 2022
By Gender - Women segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 314.31 billion
Market Future Opportunities: USD 36.01 billion 
CAGR : 22.2%

Market Summary

The market has witnessed significant growth, fueled by the increasing adoption of digital technologies and the rise in internet and smartphone penetration. According to recent reports, India's online fashion market is projected to reach USD 35 billion by 2025, growing at a steady pace. This expansion is driven by the convenience and accessibility offered by e-commerce platforms, which allow consumers to shop from the comfort of their homes. Moreover, the presence of various payment options, including credit/debit cards, digital wallets, and cash on delivery, has further boosted the market's growth. In contrast, traditional brick-and-mortar stores face challenges such as high rental costs and limited product offerings, making e-commerce an attractive alternative.
The fashion industry's online segment includes various categories, such as apparel, footwear, and accessories, with apparel being the largest and fastest-growing segment. As the market continues to evolve, we can expect to see increased competition, innovative marketing strategies, and personalized shopping experiences.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The market exhibits a significant presence in the country's burgeoning e-commerce sector. According to recent estimates, the market currently accounts for over 3% of India's total retail sector, with a growth rate of approximately 25% year-on-year. Looking forward, this figure is projected to reach nearly 5% by 2025. A comparison of key performance indicators reveals that online fashion retailers in India have achieved impressive customer engagement. For instance, the average customer lifetime value stands at INR 25,000, while the conversion rate for mobile commerce reaches 35%. Furthermore, the market's growth is driven by factors such as increasing internet penetration, improving digital infrastructure, and the rising popularity of social commerce.
In terms of competition, players in the online fashion retail space continue to invest in various strategies to differentiate themselves. These include website traffic analysis, customer segmentation models, and personalization algorithms, among others. Despite challenges such as payment processing fees, e-commerce logistics, and returns and exchanges, the market's potential for growth remains strong. In conclusion, the market presents a compelling opportunity for businesses looking to expand their reach and capitalize on the country's growing digital economy. With a projected growth rate of 25% year-on-year and a customer lifetime value of INR 25,000, the market's potential for revenue generation is significant.
Furthermore, the increasing popularity of mobile commerce and social commerce trends underscores the importance of a robust digital presence for fashion retailers.

How is this India Online Fashion Retail Market segmented?

The online fashion retail in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel
  Footwear
  Bags and accessories


Gender

  Women
  Men
  Children


Price Range

  Economy
  Mid-Range
  Premium


Platform

  Mobile Apps
  Web Portals


Geography

  APAC

    India

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving online fashion retail landscape in India, the apparel segment experiences consistent growth. Consumers prioritize fashionable and comfortable clothing, driving retailers to cater to diverse consumer segments. The market encompasses a wide range of clothing categories for men, women, children, and infants. Top wear apparel, including tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests, currently accounts for a significant market share. Meanwhile, bottom wear, consisting of trousers, jeans, jeggings, pants, shorts, and skirts, also experiences steady demand. Intimates and sleepwear, such as pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs, are essential categories that cater to consumers' daily needs.

Children's and inf

Introduction

Fashion Industry Statistics:Â The fast Fashion industry has experienced exponential growth, producing approximately 100 billion garments annually. This surge in production has led to significant environmental consequences, with the industry responsible for about 10% of global carbon emissions, surpassing the combined emissions from international flights and maritime shipping. Additionally, it accounts for 20% of global wastewater, primarily due to dyeing and finishing processes

Water consumption in fashion is staggering; manufacturing a single cotton shirt requires around 700 gallons of water, while a pair of jeans demands approximately 2,000 gallons. Annually, the industry utilizes about 93 billion cubic meters of water, exacerbating water scarcity issues worldwide.

Waste generation is another pressing concern. Out of the 100 billion garments produced each year, 92 million tonnes end up in landfills, equating to a truckload of textiles discarded every second. Moreover, over 50% of fast fashion items are disposed of within a year of purchase, highlighting the industry's contribution to the throwaway culture

Social implications are equally alarming. The fashion sector employs over 80 million workers globally, many of whom are young women from impoverished backgrounds. Reports have surfaced of laborers working up to 75 hours a week for as little as one cent per garment, underscoring the exploitation prevalent in the industry.

These statistics illuminate the profound environmental and social impacts of fast fashion, emphasizing the urgent need for more sustainable practices within the industry. However, sales technology is having a huge impact on customer behavior across the globe. In this article, we shed more light on the fashion industry statistics.

In the measured time period, June 2025 saw the highest figures for online traffic to the fashion retail website zara.com. According to the data, desktop and mobile visits to zara.com reached 98 million visits that month.

View monthly updates and historical trends for US Clothing and Accessories Store Sales. from United States. Source: Census Bureau. Track economic data wit…

The Global Fast Fashion Market Size Was Worth USD 60.50 Billion in 2022 and Is Expected To Reach USD 179.50 Billion by 2030, CAGR of 14.56%.

Fast Fashion Market Outlook

According to our latest research, the global Fast Fashion market size in 2024 stands at USD 108.2 billion, reflecting a robust consumer appetite for affordable, trend-driven apparel. The market is projected to expand at a CAGR of 7.1% from 2025 to 2033, reaching a forecasted value of USD 201.8 billion by the end of the forecast period. This sustained growth is primarily attributed to the rapid production cycles, increasing penetration of e-commerce, and dynamic consumer preferences, especially among millennials and Gen Z who prioritize style, affordability, and immediacy in fashion consumption.

One of the pivotal growth factors for the fast fashion market is the accelerated pace of trend adoption and product turnover. Brands in this segment have revolutionized the traditional fashion calendar, introducing new collections every few weeks to keep up with evolving consumer tastes. The integration of advanced supply chain technologies, such as AI-driven inventory management and predictive analytics, enables companies to respond swiftly to market demand and minimize overstock. This agility not only maximizes sales opportunities but also enhances customer engagement by offering fresh and relevant merchandise, driving repeat purchases and fostering brand loyalty among fashion-conscious consumers.

Another significant driver is the proliferation of online retail channels, which have democratized access to global fashion trends. The surge in internet penetration, coupled with the widespread adoption of smartphones, has made it easier for consumers to discover, compare, and purchase fast fashion items from the comfort of their homes. Social media platforms, influencer collaborations, and targeted digital marketing campaigns further amplify brand visibility and influence purchasing decisions. The seamless integration of online and offline experiences, through features such as click-and-collect and virtual try-on, has blurred the lines between physical and digital retail, expanding the addressable market and accelerating revenue growth for fast fashion brands.

Sustainability and ethical considerations are increasingly shaping the competitive landscape of the fast fashion market. While the industry has faced criticism for its environmental footprint and labor practices, leading brands are investing in eco-friendly materials, transparent supply chains, and circular fashion initiatives to address these concerns. Consumer awareness around sustainability is prompting a shift towards responsible consumption, with companies introducing recycling programs, upcycled collections, and carbon-neutral operations. These initiatives not only mitigate reputational risks but also open new avenues for differentiation and value creation, positioning brands for long-term success in a rapidly evolving market environment.

From a regional perspective, Asia Pacific continues to dominate the fast fashion market, accounting for the largest share of global revenue in 2024. The region's burgeoning middle class, urbanization, and growing fashion consciousness among youth are key factors driving demand. North America and Europe remain significant markets, characterized by high brand penetration and mature retail infrastructure. However, emerging economies in Latin America and the Middle East & Africa are witnessing rapid growth, fueled by rising disposable incomes and expanding retail networks. These diverse regional dynamics underscore the importance of localized strategies and product offerings tailored to unique consumer preferences and cultural nuances.

Product Type Analysis

The fast fashion market is segmented by product type into clothing, footwear, accessories, and others, with clothing representing the dominant category in terms of revenue and volume. Clothing accounts for the largest share, driven by the continuous introduction of new styles, seasonal collections, and celebrity-inspired trends. The relentless pace of product launches ensures a steady stream

In 2024, Chinese online fast fashion retailer Shein was the most downloaded fashion & beauty app globally. The application was downloaded over 248 million times from the Apple App Store and Google Play store that year. The Indian online fashion retailer Meesho ranked second with over 179 million downloads in the same period.

The massive price increases for energy and cotton led to higher sales prices in the clothing retail sector, which favoured the sector-specific sales trend. However, the consumer climate, which deteriorated significantly as a result of the energy crisis and concerns about inflation and recession, recently led to reduced demand and sales in the retail sector. However, the slump in sales was not felt equally by all industry players. While some companies, particularly large sector players, posted record sales, other, smaller sector players were forced to close their businesses due to the sharp rise in costs and competitive pressure from online retail. Overall, industry turnover has risen by an average of 0.6% per year over the last five years.Industry turnover is expected to increase by 0.8% to 39.6 billion euros in 2025. More than half of the companies in the sector expect sales to remain stable or increase slightly in the current year. However, the general reluctance of customers to spend is likely to improve only gradually. Consumers are likely to increase their fashion consumption only slightly compared to the previous year, despite easing inflation and rising real wages. At the same time, increasing bureaucracy and the high cost of energy, rents and labour are the biggest concerns for clothing retailers and have recently led to volatile profit margins. In this environment, many retailers will focus primarily on increasing their returns. The most important measures are improvements in merchandise management and markdown management. The focus is also on expanding digital marketing concepts as well as staff training and motivation.The rapid growth of online retail will force many bricks-and-mortar retailers to close their shops in the future, or they will be bought out. In addition, the existing pressure on industry players is increasing further due to intense price competition from textile discounters. At the same time, environmental awareness and the need to slow down the fast fashion industry through mindful and resource-conserving consumption are on the rise in society. The new value paradigm is making circular fashion and topics such as recycling, second-hand and environmentally friendly production more relevant. In this context, industry turnover is expected to increase by an average of 1.4% per year to 42.5 billion euros over the next five years up to 2030.

Apparel Market Outlook

As per our latest research, the global apparel market size in 2024 is valued at USD 1.62 trillion, demonstrating robust momentum with a compound annual growth rate (CAGR) of 5.1% from 2025 to 2033. The market is forecasted to reach approximately USD 2.53 trillion by 2033, propelled by evolving consumer preferences, rapid urbanization, and the growing influence of e-commerce platforms. This expansion is primarily attributed to rising disposable incomes, increased fashion consciousness among millennials and Gen Z, and a burgeoning demand for sustainable and ethically produced apparel across the globe.

The apparel market’s growth is significantly driven by the dynamic shift in consumer lifestyles and the increasing adoption of fast fashion. Consumers, especially in urban areas, are seeking trendy, affordable, and diverse clothing options, fueling the demand for a wide range of apparel products. The proliferation of social media platforms and celebrity endorsements has further amplified fashion trends, encouraging frequent wardrobe updates and boosting overall market demand. Additionally, the integration of advanced technologies such as artificial intelligence, augmented reality, and data analytics into the apparel value chain has enabled brands to provide personalized shopping experiences, optimize inventory management, and enhance customer engagement, thereby accelerating market growth.

Another major growth factor is the surge in online retailing, which has revolutionized the way consumers shop for apparel. E-commerce platforms offer unparalleled convenience, a vast product assortment, and competitive pricing, making them the preferred choice for many consumers. The rise of mobile commerce, coupled with secure payment gateways and efficient last-mile delivery services, has further strengthened the position of online channels in the apparel market. Moreover, the pandemic-induced shift towards digitalization has compelled traditional retailers to establish a robust online presence, resulting in a seamless omnichannel experience that caters to evolving consumer expectations.

Sustainability has emerged as a critical growth driver in the apparel market, with consumers increasingly prioritizing eco-friendly and ethically produced clothing. Brands are responding to this demand by adopting sustainable materials, transparent supply chains, and circular business models. Initiatives such as recycling, upcycling, and the use of organic fabrics are gaining traction, appealing to environmentally conscious consumers and enhancing brand loyalty. Furthermore, regulatory pressures and global sustainability goals are compelling apparel manufacturers to minimize their carbon footprint, invest in green technologies, and embrace responsible sourcing practices, thereby shaping the future trajectory of the market.

From a regional perspective, the Asia Pacific region dominates the global apparel market, accounting for the largest share in 2024, followed by North America and Europe. Rapid economic growth, urbanization, and a large young population have fueled apparel consumption in key markets such as China, India, and Southeast Asia. While North America and Europe remain mature markets characterized by high per capita spending and a strong focus on premium and sustainable apparel, Latin America and the Middle East & Africa are witnessing gradual growth due to rising incomes and expanding retail infrastructure. The regional outlook is further influenced by local fashion trends, cultural preferences, and regulatory frameworks, which collectively shape the competitive landscape and growth opportunities in each market.

Product Type Analysis

The apparel market is segmented by product type into casual wear, formal wear, sportswear, innerwear, and others, each catering to distinct consumer needs and preferences. Casual wear remains the largest segment, driven by the increasing demand for comfortable, versatile

In fiscal year 2024, the retail sales value of the baby, infant and children apparel market in Japan was forecast to amount to exceed *** billion Japanese yen. Children's fashion accounts for approximately ** percent of the domestic apparel market.

Revenue is forecast to significantly increase in all regions. From the selected regions, the ranking by revenue in the fashion e-commerce market is forecast to be led by Asia with ****** billion U.S. dollars. In contrast, the ranking is trailed by Australia & Oceania with ***** billion U.S. dollars.Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in Canada and a comparison of countries or regions regarding average revenue per user (ARPU).The Statista Market Insights cover a broad range of additional markets.

Market Size statistics on the Clothing Retailing industry in the UK

Revenue for the Clothing Stores industry in China is expected to rise an annualized 0.4% over the five years through 2024. Increasing income levels of Chinese residents have supported the industry demand. More and more consumers are beginning to invest more in fashion, quality, and lifestyle. Clothing consumption has become an important part of this growth. Due to the COVID-19 epidemic, the industry faced challenges like disruptions in the supply chain, labor shortages, and economic uncertainties, which had a negative impact on the industry growth. In 2020 and 2022, industry revenue decreased by 13.9% and 10.7%, respectively.Young consumers have emerged as the main drivers of the industry consumption. They are deeply influenced by social media and Internet celebrity culture. With the rapid development of Internet in China, social media marketing will become a driving force of the industry growth. The immediacy brought by this form can enhance customer service and lead to quicker resolution of issues. In addition, the industry will emphasize product innovation, particularly through collaborations with well-known intellectual properties (IPs).Industry revenue is forecast to grow at an annualized 2.9% over the five years through 2029. The industry has a low level of concentration, and its competition is intensified. The industry M&A activities will become more frequent. The number of enterprises will increase at 0.8% on average while the number of establishments will increase at 2.1% on average in next five years.

Graph and download economic data for Sectoral Output for Retail Trade: Clothing and Clothing Accessories Stores (NAICS 448) in the United States (IPUHN448T301000000) from 1988 to 2024 about apparel, NAICS, retail trade, production, sales, retail, and USA.

Graph and download economic data for Unit Labor Costs for Retail Trade: Clothing and Clothing Accessories Stores (NAICS 448) in the United States (IPUHN448U101000000) from 1988 to 2024 about unit labor cost, apparel, NAICS, retail trade, sales, retail, and USA.

Increasingly, online is becoming a bigger part of fashion and apparel retail in the United Kingdom. Between July 2017 and July 2018, of the country’s fashion retailers, Bonmarché had the most impressive growth in like-for-like online sales. Bonmarché’s like-for-like online sales increased by **** percent and set the retailer ahead of Shoe Zone, Joules and Yours among others. Online sales for retailers that dominate the UK apparel market, such as Debenhams, Arcadia Group and John Lewis had a growth rate of between **** and *** percent.

Bonmarché’s growing online estate
The growth of Bonmarché’s online estate was a steady business. Since 2014, the fashion retailer gradually increased the share of online in its total retail sales. By 2018, *** percent of Bonmarché’s retail sales was achieved through online.

New Look slows down
As displayed in the statistic, online sales growth was not positive for New Look. The retailer’s online sales experienced a stagnation during this period. Up until 2017, New Look’s e-commerce sales had its golden age, yet the past two years have been a struggle for the retailer, which resulted in poor sales and store closures.