This statistic shows the fast food market share in the United States in 2015. Yum! Brands Inc. accounted for 10.8 percent of the U.S. fast food industry.

U.S. fast food industry - additional information

McDonald’s held, by far, the largest market share of the fast food industry in the United States in 2015. Its closest competitor was Yum! Brands - owner of popular chains Taco Bell, KFC, Pizza Hut and WingStreet. The leading five brands account for over 40 percent of the entire U.S. fast food industry, which, in 2014, generated over 198.9 billion U.S. dollars in revenue. This revenue was forecasted to rise above 223 billion dollars in 2020.

As well as leading the U.S. fast food industry, McDonald’s was also the most valuable fast food brand worldwide in 2016. With a brand value of more than 88 billion U.S. dollars, the company was worth more than double its closest competitor, Starbucks. McDonald’s worldwide revenue reached 24.6 billion U.S. dollars in 2016, with over 8.25 billion of this being accumulated in the U.S.

Fast food is clearly popular with U.S. consumers. In a November 2016 survey, 44 percent of Americans admitted to eating in quick service restaurants at least once a week. The popularity of fast food is perhaps unsurprising, considering that children aged between two and 11 years watch hundreds of fast food ads annually. Once again, McDonald’s topped the list, with two- to five-year-olds watching an average of 207.7 of McDonald’s ads, and six- to 11-year-olds watching 253.6 ads that year.

While shifting consumer preferences and a crowded foodservice landscape, fast food restaurants have maintained a steady pace of growth. Over the five years to 2025, industry revenue has expanded at a CAGR of 3.9%, reaching $417.5 billion. Notably, 2025 alone will experience a 1.1% increase in revenue. The trend towards fast casual dining has bolstered the industry, helping fast food chains hold their ground amid fierce competition. As health awareness continues to rise, consumers demand healthier and alternative options to conventional fast food. To an extent, major chains have met this demand by introducing healthier menu selections. Other innovative measures included investments in meat substitutes and introducing various dietary preferences to attract a broader consumer base. However, the shift towards a healthier lifestyle has somewhat dampened demand for traditional fast food staples, leading to a decline in industry profit. Between 2022 and 2025, fast food restaurants have grappled with surging operational costs, including purchase, utility, rent and labor. The collective force of these cost increases has depressed industry profit, reaching 4.6% of revenue in 2025. Higher minimum wages, especially in California, have been detrimental to fast food restaurant's bottom lines, which subsequently boost technology adoption such as AI drive-thus. Over the next five years, the fast food industry is expected to maintain its growth trajectory, albeit slower. With fast casual restaurants on the rise and consumer spending expected to climb, further revenue growth for the fast food industry is expected. However, the environment is forecast to grow slowly for fast food chains, as many segments within the industry approach saturation. Despite these challenges, successful operations in the industry will likely pivot in response to changing consumer preferences. In this evolving scenario, the concept of fast food is likely to expand beyond its traditional confines to include a broader range of choices. However, intense competition within the industry will continue to put downward pressure on prices, and hence, revenue growth is expected to slow over the next five years. Projections indicate a CAGR of 1.3% over the next five years, bringing the industry revenue to $445.2 billion by 2030.

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Fast Food Market Size 2025-2029

The fast food market size is forecast to increase by USD 119.6 billion, at a CAGR of 3% between 2024 and 2029.

The market is witnessing significant shifts, driven by the increasing online presence of companies and the growing number of fast-food outlets. The digital transformation (Food management) of the industry is reshaping consumer behavior, with more individuals opting for contactless ordering and delivery options. Simultaneously, the proliferation of new outlets is intensifying competition, making it essential for players to differentiate their offerings. However, the market faces challenges as well.
Health concerns surrounding the excessive consumption of fast foods continue to mount, with consumers increasingly seeking healthier alternatives. As a result, companies must innovate to cater to this demand, introducing more nutritious options or reformulating existing menus. Navigating this delicate balance between convenience, affordability, and health will be crucial for market success.

What will be the Size of the Fast Food Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping various sectors. Employee training and development are crucial for maintaining high-quality food production and customer service. Energy efficiency initiatives, such as optimizing kitchen equipment and implementing waste management systems, contribute to cost savings and sustainability. Nutritional information and health-conscious options cater to diverse customer demographics, while recycling programs and compostable packaging address growing concerns for the environment. Profit margins are influenced by inventory management and pricing strategies. Allergen information and food waste reduction programs ensure customer satisfaction and adherence to food safety regulations. Catering services and delivery options expand reach and convenience, while brand loyalty programs foster repeat business.

Chicken sandwiches and breakfast sandwiches remain popular menu items, with menu engineering and calorie counts shaping consumer choices. Digital marketing and advertising campaigns leverage social media to engage customers and promote new offerings. Sustainability initiatives, such as fair trade practices and local sourcing, enhance brand image and appeal to socially conscious consumers. Operating expenses, including labor costs, kitchen management software, and lease agreements, impact profitability. Franchise fees and franchise opportunities provide growth opportunities for entrepreneurs, while dietary restrictions and health inspections necessitate adaptability and compliance. Water conservation, real estate, data analytics, and supply chain management are essential areas of focus for long-term success.The market's continuous evolution requires ongoing adaptation and innovation.

How is this Fast Food Industry segmented?

The fast food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-vegetarian fast food
  Vegetarian fast food


Service Type

  Eat-in
  Take away
  Home delivery
  Others


End-User

  Quick Service Restaurants
  Fast Casual Restaurants
  Others


Target Audience

  Youth
  Families
  Professionals


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The non-vegetarian fast food segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, both vegetarian and non-vegetarian options cater to diverse consumer preferences. While non-vegetarian choices, including fish, seafood, chicken, beef, and more, continue to be popular due to their appetizing flavors and varying preparation methods, the demand for health-conscious options is on the rise. This trend is driven by the increasing awareness of nutritional values and the preference for low-calorie, high-protein meals. Social media marketing and digital platforms have become essential tools for fast food businesses to reach customers, with delivery services and mobile ordering further enhancing convenience. Compostable packaging and recycling programs are also gaining traction as part of sustainability initiatives.

Restaurant equipment, food safety regulations, and inventory management are crucial aspects of the industry, ensuring efficient kitchen operations and

The global fast food market size reached USD 902.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,298.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.09% during 2025-2033. The increasing consumer preference for RTE food products, rising number of commercial establishments, and the growing adoption of fast food like frozen ready meals in the food service industry are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 902.1 Billion
Market Forecast in 2033	USD 1,298.5 Billion
Market Growth Rate 2025-2033	4.09%

IMARC Group provides an analysis of the key trends in each segment of the global fast food market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type and end user.

This statistic shows the market share of leading brands in the United States fast food industry in 2010. McDonald's accounted for the largest share of the U.S. fast food industry with a **** percent market share.

Fast Food Market holds a forecasted revenue of USD 816.0 Bn in 2025 and is likely to cross USD 1,117.92 Bn by 2032 with a steady annual growth rate of 4.6%.

The global fast food market reached approximately USD 797.14 Billion in 2024. The market is projected to grow at a CAGR of 4.90% between 2025-2034, reaching a value of around USD 1286.14 Billion by 2034. The fast food sector is booming rapidly thanks to the changing of consumers' habits and behavior. The global market size is promising due to urbanisation and the desire for fast food. Yet, sustained competition is ongoing with market leaders, with the CAGR soaring up for fast food demand, who are continuing to invent new approaches in an effort to meet changing customer urges, and thus sustains the prosperity of the fast food market.

Market Size statistics on the Fast Food Restaurants industry in the US

The market is estimated to reach USD 207,415.5 million in 2025 and is expected to grow to USD 341,089.4 million by 2035, reflecting a compound annual growth rate (CAGR) of 5.1% throughout the assessment period.

Metric	Value
Industry Size (2025E)	USD 207,415.5 million
Industry Value (2035F)	USD 341,089.4 million
CAGR (2025 to 2035)	5.1%

Country wise Outlook

Country	CAGR (2025 to 2035)
USA	5.0%

Country	CAGR (2025 to 2035)
UK	5.2%

Country	CAGR (2025 to 2035)
European Union	5.3%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
McDonald's	18-22%
Yum! Brands	15-19%
Darden Concepts, Inc.	10-14%
Quality Is Our Recipe, LLC	8-12%
Carrols Restaurant Group, Inc.	6-10%
Other Companies (combined)	30-40%

In 2023, the market size of the quick service restaurant industry worldwide reached 1.1 trillion U.S. dollars, representing a slight increase over the previous year. Quick service restaurants, also known as limited service or fast food restaurants, are establishments which typically serve food to customers quickly while having minimal table service. What are the leading fast food restaurant chains worldwide? As of 2024, Starbucks held the title of the highest-valued restaurant brand in the world. With a brand value exceeding 60 billion U.S. dollars, it was nearly double that of the second most valuable brand, McDonald's. In the ranking of the leading food and drink service chains by global sales, Starbucks was among the top three, generating over 36 billion U.S. dollars. The company closely followed the UK-based food service leader, the Compass Group. Which country has the highest number of Starbucks locations? In 2023, the country with the most Starbucks stores was its home country of the United States, where there were over 16 thousand locations. The coffee shop chain also had a significant presence in China and Korea. In the U.S., Starbucks was the coffee shop chain with the highest sales, generating approximately 20 billion U.S. dollars more than its closest competitor, Dunkin’. Additionally, Starbucks enjoyed popularity among U.S. consumers, receiving an average American Customer Satisfaction Index (ACSI) score of 80 out of 100.

The United States fast food market size reached USD 188.9 Billion in 2024 and expected to reach USD 261.9 Billion by 2033, exhibiting a growth rate (CAGR) of 3.4% during 2025-2033. The report provides a comprehensive analysis of key trends across market segments, with detailed forecasts at regional and country levels for the period 2025-2033. It categorizes the market based on product type and end user.

The Mexico fast food market size reached USD 11.00 Billion in 2024. The market is projected to grow at a CAGR of 4.80% between 2025 and 2034, reaching almost USD 17.58 Billion by 2034.

Market Size statistics on the Fast-Food Restaurants industry in China

A weak spending environment amid economic headwinds casts a shadow over industry performance. Squeezed budgets amid the cost-of-living crisis were a double-edged sword for takeaways and fast-food restaurants over the two years through 2023-24: some consumers cut back on takeaways, while others traded down from full-service restaurants to takeaways and fast food. Inflationary pressures resulted in hikes in labour, energy and sourcing costs, straining profitability. Those with higher disposable incomes have been less impacted, demanding higher quality and healthier options, typically with a higher price tag. Subsiding inflation and growing consumer confidence support spending in 2024-25, though economic uncertainty persists and limits growth. Revenue is projected to drop at a compound annual growth rate of 0.8% over the five years through 2024-25, reflecting ongoing challenges. However, forecast growth of 2.1% in 2024-25 suggests a rebound in the industry as cost-of-living pressures subside. The surge of online food ordering has fuelled revenue growth. While online sales peaked during the pandemic, consumers drawn to convenience have become accustomed to ordering takeaways and fast food online. The development of state-of-the-art online platforms and third-party online ordering platforms like Deliveroo and Uber Eats are becoming the bread and butter for takeaway and fast-food outlets, encouraging new players into the industry. Britons' growing health and sustainability consciousness presents an opportunity for takeaway and fast-food businesses to introduce more expensive organic and meat-free menu items to boost revenue and profit. Britons’ tastes for healthy and sustainable takeaway options will continue to climb. Stricter legislation regarding the adverse effects of consuming junk food will promote product development innovation and healthy fast-food alternatives, driving additional revenue streams. As workers return to the office more permanently, demand for takeaway lunch options will swell. Fast food chains will pump money into aggressive expansion plans to secure market share and streamline costs. Investment in marketing will likely swell as operators turn to social media and online advertising to attract younger consumers and secure long-term revenues. Spending on innovation will persist as major players leverage AI and technology advancements to differentiate themselves from competitors and further demand. Revenue is forecast to climb at a compound annual rate of 2.9% to £26.6 billion over the years through 2029-30.

Global Fast Food market size is expected to reach $833.43 billion by 2029 at 5.8%, fast-food market expansion fuelled by rising number of restaurants

The Fast Food Market Report is Segmented by Product Type (Burger, Sandwich, Meat Based Cuisines, and More), Restaurant Type (Quick Service Restaurants (QSR), Fast-Casual Restaurants, and More), Ordering Channel (Dine-In, Drive-Thru / Take-Away, and More), Outlet Type (Independent Outlet, and Chain Outlet), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global fast-food market is a dynamic and rapidly evolving industry, characterized by intense competition and significant growth potential. Driven by factors such as increasing urbanization, changing consumer lifestyles favoring convenience, and the rising popularity of diverse cuisines within the fast-food segment, the market is expected to experience substantial expansion over the forecast period (2025-2033). The presence of established global players like McDonald's, Starbucks, and Subway, alongside a multitude of regional and emerging brands, contributes to the market's complexity and competitiveness. Innovation in menu offerings, including healthier options and customization capabilities, plays a crucial role in attracting and retaining customers. Furthermore, technological advancements in ordering systems, delivery services, and digital marketing strategies are reshaping the market landscape. The market's segmentation is diverse, encompassing various cuisines (burgers, pizza, chicken, etc.), service models (dine-in, takeaway, delivery), and price points, catering to a wide range of consumer preferences. Challenges include maintaining consistent food quality, managing operational costs, and adapting to evolving consumer demands for sustainability and ethical sourcing. While precise figures for market size and CAGR are not provided, based on industry reports and the prominent companies listed, we can estimate a 2025 market size of approximately $800 billion USD. Considering the growth drivers mentioned and the historical performance of the sector, a conservative CAGR of 5% appears plausible for the 2025-2033 forecast period. This reflects continued expansion while acknowledging potential economic fluctuations and competitive pressures. The market's regional distribution will likely see continued dominance from North America and Europe, but with significant growth in Asia-Pacific fueled by rising incomes and expanding middle classes. The competitive landscape will remain fiercely competitive, with companies focusing on differentiation strategies, including brand building, menu innovation, and technological integration to secure market share.

Fast Food Market was valued USD 773.4 billion in 2021 and expected to reach USD 1,099.9 billion in 2029, expanding at a CAGR of 4.5% during 2022-2029

Market Size statistics on the Global Fast Food Restaurants industry in Global

By 2035, the Fast Food Market is estimated to expand to USD 1165.88 Billion, showcasing a robust CAGR of 4.87% between 2025 and 2035, starting from a valuation of USD 691.02 Billion in 2024 and USD 724.67 Billion in 2025.