The Thailand Foodservice Market Report Segments the Industry Into Foodservice Type (Café and Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), and Service Type (Dine-In, Takeaway, and Delivery). The Market Forecasts are Provided in Terms of Value (USD).

In 2019, fast food restaurants was forecasted to account for **** percent of the total share of revenue in the western casual dining market in Thailand. In that year, the western casual dining market, in which fast food restaurants were a part of, generated around two billion U.S. dollars in Thailand.

In 2022, the sales earned by convenient stores quick service restaurants in Thailand was valued at approximately **** billion U.S. dollars. In that year, the total sales of quick service restaurants in Thailand amounted to around **** billion U.S. dollars.   Quick service restaurants and alternatives It is not a mystery that Thai people enjoy the convenience and simplicity of quick service restaurants. With a hectic lifestyle, Thais seem to rely on fast food joints and grab-and-go food stalls. There are uncountable quick service restaurants in Thailand but the most popular option to grab ready meals are convenience stores. With a steady rising number of 7-Eleven outlets in Thailand, the 7-eleven convenience stores offer a low-cost alternative to classic quick service restaurants.   Street food Another popular food option for Thais is undoubtedly the famous street food. Street food stalls can be seen all over Thailand and they offer a variety of food for consumers, from sticky rice and grilled meat to fresh pressed juice and fruit stalls. Thailand’s street food market has been booming and its value has been climbing over the past years. With a gradual increase in its value, the growth of Thai street food market was forecast to reach three percent in 2022.

Discover the booming Thailand food service market! Explore key trends, growth drivers, and segment analysis for cafes, restaurants, and cloud kitchens from 2019-2033. Learn about leading companies and future opportunities in this dynamic industry. Recent developments include: April 2022: Thai Beverage PCL launched a new brand, "Oishi Biztoro," which was developed as a 'hybrid' Japanese restaurant serving fast food and full service. The restaurant offers various popular and familiar Japanese dishes, divided into three main groups: "Ramen and Soba" Noodle Menu Group, "Donburi" Rice Menu Group, and Snacks Menu Group.July 2021: A&W Thailand partnered with 7-Eleven to launch three waffle products: Fish & Cheese Waffle, Grilled Teriyaki Chicken Waffle, and Spicy Chicken Waffle. This partnership is in response to the fast-food chain's shift toward packaged foods sold through the retail channel.April 2021: MK Restaurant Group opened its first MK Gold restaurant in Chiang Mai. It offers a premium dining experience with a wide range of menus.. Notable trends are: The rise in veganism and vegetarianism in the country led to the expansion of plant-based menu options.

The size of the Thailand Food Service Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.10% during the forecast period. Recent developments include: April 2022: Thai Beverage PCL launched a new brand, "Oishi Biztoro," which was developed as a 'hybrid' Japanese restaurant serving fast food and full service. The restaurant offers various popular and familiar Japanese dishes, divided into three main groups: "Ramen and Soba" Noodle Menu Group, "Donburi" Rice Menu Group, and Snacks Menu Group.July 2021: A&W Thailand partnered with 7-Eleven to launch three waffle products: Fish & Cheese Waffle, Grilled Teriyaki Chicken Waffle, and Spicy Chicken Waffle. This partnership is in response to the fast-food chain's shift toward packaged foods sold through the retail channel.April 2021: MK Restaurant Group opened its first MK Gold restaurant in Chiang Mai. It offers a premium dining experience with a wide range of menus.. Key drivers for this market are: Awareness and Extensive Promotions for Differentiated Food Ingredients, Favorable Regulatory Framework. Potential restraints include: High Processing Cost and Low Yield of Flavonoids. Notable trends are: The rise in veganism and vegetarianism in the country led to the expansion of plant-based menu options.

The statistic shows the food service market size in Thailand in 2012, by category. In this year, the fast food industry in Thailand had a market value of *** billion U.S. dollars.

In 2022, the sales generated from quick-service restaurants in Thailand amounted to around **** billion U.S. dollars. The total sales of quick restaurants in Thailand have been increasing again, since the COVID-19 pandemic broke out in early 2020.

The Southeast Asia food service market is experiencing robust growth, driven by factors such as rising disposable incomes, rapid urbanization, and a burgeoning young population with evolving dietary preferences. The increasing popularity of quick-service restaurants (QSRs) and cafes, particularly those offering diverse cuisines and convenient delivery options, is significantly contributing to market expansion. While full-service restaurants (FSRs) maintain a presence, the QSR segment demonstrates faster growth, reflecting a shift towards affordability and speed. The market is highly fragmented, with both international chains and local players competing for market share. Specific segments like cafes and bars, including those specializing in coffee, tea, juices, and desserts, are witnessing strong traction, indicating a consumer preference for diverse experiences and healthier options. The rise of cloud kitchens further fuels market growth, providing cost-effective models for food delivery services and expanding access to a wider range of cuisines. However, challenges remain, such as volatile ingredient prices, fluctuating currency exchange rates, and intense competition within the industry. Further market segmentation by cuisine type (e.g., Asian, European) and location (e.g., standalone, retail) offers opportunities for specialized service providers to gain a competitive advantage. The sustained growth trajectory projects a promising future for the Southeast Asia food service market, though strategic adaptation to evolving consumer demands and economic factors is crucial for long-term success. The dominance of chained outlets highlights the influence of established brands, yet independent outlets retain a significant presence, suggesting ample opportunities for local entrepreneurship. Growth is not uniform across the region, with key markets like Indonesia, Thailand, and the Philippines demonstrating strong performance due to high population densities and growing middle classes. The tourism sector plays a vital role, boosting demand in leisure and lodging locations. Government regulations concerning food safety and hygiene standards also shape the industry landscape, encouraging investment in modern facilities and standardized operations. The future of the Southeast Asian food service market hinges on leveraging technological advancements, embracing sustainable practices, and tailoring offerings to the unique cultural tastes of the diverse consumer base. This necessitates continuous innovation in menus, service delivery, and operational efficiencies to maintain competitiveness and capitalize on the growth potential. Recent developments include: October 2023: Starbucks launched two new drinks with the addition of ice cream in the Philippines.May 2023: Starbucks inaugurated the latest rustic finish store in Bird Paradise, and the structure of the store is designed like a wooden hut.May 2023: Inspire Brands, Inc. launched new butter variants to its Butternut portfolio. These variants include the Plain Butternut, Choco Almond Butternut, Ube Cheese Butternut, Strawberry Butternut, Cheesy Butternut, and Choco Butternut.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Thailand Foodservice Market size was valued at $ 32.86 Bn in 2024 and is expected to reach $ 59.23 Bn by 2032, growing at a CAGR of 7.74% from 2026 to 2032Thailand Foodservice Market: Definition/ OverviewFoodservice is the industry that prepares, serves, and sells food and beverages to people outside their homes. It includes restaurants, cafes, quick food establishments, catering services, and institutional food services such as those found in schools, hospitals, and corporate cafeterias. Foodservice applications include providing fast, ready-to-eat meals to meet a wide range of client needs, from quick snacks to gourmet dining.

In 2022, the sales earned by burger quick service restaurants in Thailand were valued at approximately ***** million U.S. dollars. This shows an increase of more than ** million U.S. dollars from the year earlier.

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Monosodium Glutamate Market Size 2024-2028

The monosodium glutamate (MSG) market size is forecast to increase by USD 1.64 billion at a CAGR of 5.52% between 2023 and 2028.

Market is seeing substantial growth as awareness and acceptance of MSG as a food additive rise. As a popular flavor enhancer, MSG is widely utilized across multiple food industries including snacks, savory snacks, and convenience foods. The expansion of MSG applications In these industries is driving market growth.
However, negative consumer perception and misinformation regarding MSG's health effects pose challenges to market growth. MSG, an amino acid naturally found in foods such as meat, fish, and cheese, is widely used In the food industry to enhance savory flavors. Despite these challenges, the market is anticipated to maintain its growth trajectory, driven by the versatility and effectiveness of MSG as a flavor enhancer. The market analysis report offers a comprehensive overview of these trends and challenges, providing valuable insights for stakeholders in the MSG industry.

What will be the Monosodium Glutamate Market Size During the Forecast Period?

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The market is driven by its use as an umami seasoning in various food categories, including fish, nuts, mushrooms, meats, tomatoes, seaweed, dairy products, and corn-based starches. The global foodservice industry and food processing technologies are significant contributors to the market's growth.
Moreover, the clean label movement, however, has led to a growing demand for MSG alternatives, such as yeast extracts, herbs, seasonings, spices, and natural sources like seaweed and mushrooms. Chefs and culinary influencers continue to explore innovative uses of MSG in bakery and confectionery, soups, noodles, pasta, meat, seafood, and salads. Umami taste, a savory and delicious flavor, is increasingly popular among consumers, further fueling the market's expansion.

How is this Monosodium Glutamate (MSG) Industry segmented and which is the largest segment?

The monosodium glutamate (MSG) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Food processing industry
  Restaurants
  Institutional food service
  Direct consumer


Geography

  APAC

    China
    India
    Japan
    Thailand


  Middle East and Africa



  Europe



  North America



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

MSG, or Monosodium Glutamate, is a flavor enhancer widely used In the food industry and increasingly popular among home cooks. Its ability to enhance savory flavors makes it a sought-after ingredient for creating delicious dishes. MSG is readily accessible to consumers through offline distribution channels, allowing them to purchase it during their regular shopping trips. Effective product placement and visibility within retail stores can significantly influence consumer purchasing decisions. In addition, MSG is versatile and can be used in various food applications, including herbs and seasonings, spices, bakery and confectionery, and soup. Small-scale companies and chefs also use MSG In their bespoke mixes to create unique and flavorful dishes. The clean label movement has led to an increase in demand for MSG as a natural alternative to artificial flavor enhancers. Overall, MSG's versatility, accessibility, and ability to enhance food flavors make it a valuable ingredient In the food industry.

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The offline segment was valued at USD 3.39 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 86% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Monosodium Glutamate (MSG), an amino acid, is widely used as a flavor enhancer in various food industries, particularly in Asian cuisines. MSG enhances the umami flavor, which is savory and rich, making it a popular choice in countries like China, Japan, South Korea, and Thailand. The preference for savory and umami-rich flavors In the Asia Pacific (APAC) region drives the demand for MSG. The increasing consumption of processed and convenience foods in urban areas, coupled with the expansion of restaurants, fast-food chains, and street food companies, fuels the usage of MSG. Furthermore, rapid urbanizati

Ready-to-Heat Thai Red Curry Pouches Market Outlook

According to our latest research, the Global Ready-to-Heat Thai Red Curry Pouches market size was valued at $1.2 billion in 2024 and is projected to reach $2.6 billion by 2033, expanding at a robust CAGR of 8.7% during the forecast period of 2025–2033. The surging global demand for convenient, authentic, and flavorful meal solutions is a primary factor driving the growth of this market. With consumers increasingly seeking time-saving food options that do not compromise on taste or nutritional value, ready-to-heat Thai red curry pouches have emerged as a popular choice among both households and the foodservice industry. The proliferation of international cuisines in mainstream markets, combined with advancements in food preservation and packaging technologies, has further accelerated the adoption of these products worldwide.

Regional Outlook

Asia Pacific currently holds the largest share of the global Ready-to-Heat Thai Red Curry Pouches market, accounting for approximately 38% of total revenue in 2024. This region’s dominance is attributed to its mature consumer base, deep-rooted culinary traditions, and the widespread popularity of Thai cuisine. Thailand, as the origin country of red curry, continues to set quality benchmarks and leads in product innovation and export volume. Advanced packaging technologies, coupled with supportive government policies for food processing industries, have enabled local manufacturers to scale up production and meet both domestic and international demand. Furthermore, the growing middle-class population and urbanization in countries such as Thailand, Malaysia, and Singapore have contributed to increased consumption of convenient meal solutions, solidifying Asia Pacific’s leading position in this market.

North America is projected to be the fastest-growing region, with an impressive CAGR of 10.2% from 2025 to 2033. The market’s rapid expansion in this region can be attributed to the rising popularity of global cuisines, especially Thai food, among diverse consumer demographics. High disposable incomes, a fast-paced lifestyle, and a strong inclination towards ready-to-eat and ready-to-heat meals have driven demand across both the United States and Canada. Additionally, significant investments by leading food manufacturers in product development, marketing, and distribution networks have enhanced the availability and visibility of Thai red curry pouches. Retail channels such as supermarkets, hypermarkets, and online platforms are increasingly stocking a wider variety of these products, catering to evolving consumer preferences and dietary trends.

Emerging economies in Latin America and the Middle East & Africa present a unique set of opportunities and challenges for the Ready-to-Heat Thai Red Curry Pouches market. While these regions have witnessed a gradual uptick in demand due to growing urban populations and exposure to international cuisines, market penetration remains relatively low compared to Asia Pacific and North America. Factors such as limited cold chain infrastructure, higher import tariffs, and varying consumer familiarity with Thai flavors pose challenges to widespread adoption. However, as local foodservice operators and specialty retailers introduce more ethnic food offerings, and as e-commerce platforms facilitate cross-border sales, these regions are expected to witness steady market growth over the forecast period. Policy reforms aimed at improving food safety standards and trade liberalization could further boost market expansion in these emerging economies.

Report Scope

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Flour Market Size 2024-2028

The flour market size is forecast to increase by USD 41.16 billion at a CAGR of 4.36% between 2023 and 2028.

The market is witnessing significant growth due to the increasing demand for bakery items, particularly in the US and North America. This trend is driven by the rising preference for convenient and ready-to-eat food options. Soya flour is used as a protein source in various industries, while flavored flours add taste and variety to food products. Additionally, flour is used In the production of bioplastics and glue, further expanding its applications. However, the market faces challenges due to the high manufacturing and production costs associated with the fermentation process of wheat flour. These costs can be attributed to the use of expensive raw materials and the energy-intensive production process. Despite these challenges, the market is expected to continue its growth trajectory, driven by the increasing consumer preference for bakery products and the growing trend towards healthier food options. The market analysis report provides a comprehensive study of these trends and growth factors, offering valuable insights to stakeholders and industry participants.

What will be the Size of the Flour Market During the Forecast Period?

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The market encompasses a diverse range of grains, including wheat, corn, and others, that are processed into various forms such as wheat flour, corn flour, and clean-label flours. Key applications include bakery items like bread and pastries, as well as fried food, fast food, and the production of noodles, pasta, and other wheat-based products. Demand for flour is driven by the growing popularity of baked goods and clean-label foods, particularly whole grain varieties.

How is this Flour Industry segmented and which is the largest segment?

The flour industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2017-2022 for the following segments.

Type

  Wheat
  Maize/corn
  Rice


Application

  Bakery products
  Noodles and pasta
  Biscuits/waffles/wafers
  Others


Geography

  APAC

    China
    India


  Europe

    Germany
    France


  North America

    US


  South America



  Middle East and Africa

By Type Insights

The wheat segment is estimated to witness significant growth during the forecast period.

Wheat flour, derived from wheat, is a fundamental ingredient in baking, contributing to the structure, texture, and taste of various baked goods. The global bakery industry's growth, driven by the rising consumption of bread, cakes, pastries, and other baked items, fuels the demand for wheat flour. Consumers' modern and urban lifestyles, with an increasing preference for convenience foods like fast food and fried items, also contribute to the market's expansion. Health concerns, such as gluten intolerance and celiac disease, have led to the development of alternative flours, including rice, maize, oat, rye, and soya, further broadening the market scope. The baking industry's growth, driven by the millennial generation's spending on food and the emergence of new clean-label and fiber-rich food products, also presents significant opportunities.

The market encompasses various applications, including baked goods, pet food, bio-plastics, glue, roux, baby food, and various food processing technologies, such as dry and wet. The market's growth is influenced by factors like the urban population's increasing working population, the cereal-based foods' popularity, and the growing demand for clean-label and whole-grain foods.

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The Wheat segment was valued at USD 125.13 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 42% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Asia Pacific is experiencing significant growth due to several key factors. Increasing health concerns and urbanization are major drivers, leading to a rise in demand for fiber-rich, low-sugar, and low-calorie food products. Consumers in this region have diverse tastes and preferences, necessitating the production of a wide range of flour types, including wheat, rice, maize, oat, rye, and durum. Key countries contributing to market growth are China, India, the Philippines, Thailand, and Vietnam. The bakery and pet food industries are significant consumers of flour, while it also finds applications In the production

Thailand Snack Bar Market size was valued at USD 275 Million in 2024 and is projected to reach USD 425 Million by 2031, growing at a CAGR of 5.6% during the forecasted period 2024 to 2031.The Thailand snack bar market is experiencing significant growth, driven by several key factors. The increasing demand for on-the-go and ready-to-eat food options aligns with consumers' fast-paced lifestyles, making snack bars a convenient choice. The country's thriving tourism industry also contributes to market expansion, as tourists seek quick and accessible local snacks. Rising disposable incomes among Thai consumers have led to greater spending on dining experiences, including snack bars. Additionally, the cultural significance of snack bars in Thailand, deeply embedded in the nation's culinary heritage, fuels their popularity. The diverse menu offerings, ranging from traditional Thai snacks to international fusion dishes, cater to a wide array of tastes and preferences, further propelling market growth

Stir-Fry Sauce Pouches Market Outlook

As per our latest research, the global stir-fry sauce pouches market size reached USD 2.14 billion in 2024, reflecting robust demand across multiple regions and consumer segments. The market is projected to register a CAGR of 6.3% during the forecast period, with the total market value forecasted to reach USD 3.68 billion by 2033. This positive trajectory is primarily driven by the rising popularity of convenient, ready-to-use meal solutions, shifting dietary preferences, and the expanding influence of Asian cuisine worldwide.

One of the primary growth factors fueling the stir-fry sauce pouches market is the increasing consumer demand for convenience in meal preparation. As urbanization accelerates and lifestyles become more fast-paced, consumers are seeking quick and easy solutions for home-cooked meals without compromising on taste or nutrition. Stir-fry sauce pouches offer a perfect blend of flavor and convenience, allowing users to create restaurant-quality dishes in minutes. The growing number of dual-income households and busy professionals is further amplifying this demand, as these consumers often prioritize products that save time and reduce meal preparation complexity.

Another significant driver is the global proliferation of Asian cuisine, particularly Chinese, Thai, and Japanese dishes, which often rely on stir-fry sauces as a key ingredient. The widespread popularity of Asian food in North America, Europe, and other regions has spurred innovation and product development within the stir-fry sauce pouches market. Manufacturers are increasingly offering diverse flavor profiles and catering to specific dietary preferences such as vegan, gluten-free, and low-sodium options. This diversification not only broadens the consumer base but also enables brands to capture niche markets, further accelerating market growth.

Health and wellness trends are also playing a pivotal role in shaping the stir-fry sauce pouches market. Modern consumers are more health-conscious and are scrutinizing product labels for clean ingredients, reduced sugar and sodium content, and the absence of artificial additives. In response, manufacturers are reformulating their products to align with these preferences, introducing organic, non-GMO, and allergen-free variants. This shift towards healthier options is expected to drive sustained demand, especially among millennials and Generation Z, who are more likely to experiment with global flavors while maintaining a focus on nutrition.

From a regional perspective, Asia Pacific continues to dominate the stir-fry sauce pouches market, accounting for the largest share in 2024. This dominance is attributed to the deep-rooted cultural significance of stir-fry cooking methods and sauces in countries like China, Japan, South Korea, and Thailand. However, North America and Europe are witnessing the fastest growth, propelled by increasing multicultural influences, a growing expatriate population, and rising consumer interest in Asian-inspired home cooking. The Middle East & Africa and Latin America, while currently smaller in market share, are also experiencing gradual upticks as global cuisine trends permeate these regions.

In the context of the stir-fry sauce pouches market, the introduction of versatile packaging solutions such as the Sauce Cup has gained traction. This packaging innovation caters to consumers seeking portion control and convenience, offering a compact and reusable option for storing and serving sauces. The Sauce Cup is particularly appealing to consumers who enjoy customizing their meals with different flavors, as it allows for easy mixing and matching of sauces without the need for large containers. This trend aligns with the growing demand for personalized dining experiences and supports the broader movement towards reducing food waste through efficient portioning. As more consumers embrace on-the-go lifestyles, the Sauce Cup is poised to become a staple in both household and food service applications, further driving market growth.

Line Messaging for Restaurants Market Outlook

According to our latest research, the Global Line Messaging for Restaurants market size was valued at $1.2 billion in 2024 and is projected to reach $4.8 billion by 2033, expanding at a robust CAGR of 16.4% during 2024–2033. This remarkable growth trajectory is primarily fueled by the rapid digitization of restaurant operations and the increasing demand for seamless, real-time communication between restaurants and their customers. The proliferation of smartphones and the widespread adoption of messaging platforms like LINE have revolutionized customer engagement, making it easier for restaurants to manage orders, reservations, and promotions while enhancing overall customer satisfaction and operational efficiency.

Regional Outlook

The Asia Pacific region holds the largest share in the Line Messaging for Restaurants market, accounting for over 48% of the global market value in 2024. This dominance can be attributed to the region’s mature digital ecosystem, high penetration of messaging apps like LINE, and an advanced mobile payment infrastructure, especially in countries like Japan, South Korea, and Thailand. The region’s restaurant industry has been quick to embrace digital transformation, leveraging LINE’s suite of services to streamline order management, customer engagement, and marketing efforts. Supportive government policies promoting digital innovation and a tech-savvy consumer base have further accelerated the adoption of line messaging solutions, making Asia Pacific a pioneer in this market segment.

North America emerges as the fastest-growing region in the Line Messaging for Restaurants market, with a projected CAGR of 18.2% from 2024 to 2033. The region’s rapid growth is driven by increased investments in restaurant technology, the growing popularity of contactless interactions, and a heightened focus on personalized customer experiences. Major quick service and full-service restaurant chains are integrating line messaging platforms to automate order processing, manage reservations, and launch targeted marketing campaigns. The rising trend of omnichannel engagement and the influx of venture capital into food tech startups are also fueling innovation and adoption, positioning North America as a critical growth engine for the global market.

Emerging economies in Latin America and the Middle East & Africa are gradually adopting Line Messaging for Restaurants solutions, though they face unique challenges such as limited digital infrastructure, lower smartphone penetration, and varying regulatory landscapes. Localized demand is rising as urbanization accelerates and consumer preferences shift toward digital convenience. However, the pace of adoption remains uneven, with smaller independent outlets often constrained by budget and technical expertise. Policy reforms promoting digital inclusion and targeted incentives for restaurant digitization are expected to unlock future growth potential in these regions, provided that infrastructure and education gaps are addressed.

Report Scope

As of March 2023, retail sales grew by almost *** percent in Thailand. In 2022, the retail sales in the country had shown the highest growth in August, reaching around **** percent growth.

Food and beverage retail in Thailand The food and drinks market in Thailand is essential and diverse. It contributes gravely to the economy of the country. In 2021, approximately ** million tons of soy sauce was sold in Thailand, followed by fish sauce, and frozen and chilled meat. As the urban lifestyle became widely adopted by the Thai people, their consumption habits shifted. Leaning towards eating fast and convenient food, packaged foods come in handy. The sales value of packaged food and drinks in Thailand was the highest for dairy products in 2022, followed by rice, pasta, and noodles.

Major retailers in Thailand While the retailer market is shared by several major retailers such as CP All Plc, Central Group, and the Mall Group. In Thailand, CP All Plc is the largest retailer based on sales. In 2022, CP All Plc generated the total sales revenue of around ***** billion Thai baht. As an affiliated corporation of CP All Plc, 7-Eleven convenient stores are also one of the most successful modern retailers in Thailand with nearly ** thousand outlets nationwide.

The Measurable AI FoodPanda Food & Grocery Transaction dataset is a leading source of email receipts and transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia (Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Philippines, Pakistan)

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Items ordered - No. of orders per user - Delivery fee - Service fee - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from the FoodPanda food delivery app to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact business@measurable.ai for a data dictionary and to find out our volume in each country.

Thailand's fast-moving consumer goods (FMCG) market size increased by *** percent in the fourth quarter of 2024. This demonstrates a recovery compared to the same quarter of the previous year. In Thailand, provision stores are the leading selling channel for FMCG products. FMCGs in Thai households FMCGs are the largest expense item for Thai households due to the prominence of the food and non-alcoholic beverage categories. Instant noodles were one of the leading products in the country, with a sales volume of nearly ****** metric tons as of August 2024. Noodles are a staple of Thai convenience food, and the Mama brand of instant noodles is integral to the Thai noodle scene. In Thailand, the word "Mama" is commonly used to describe instant noodles. Made-in-China FMCGs dominate the market Thailand has become increasingly dependent on FMCGs produced in China. In 2024, the value of FMCG imports from China to Thailand amounted to almost ** billion US dollars, accounting for around ** percent of the total FMCG imports in the country. With this influx of Chinese goods, Thailand's small- and medium-sized enterprises have been severely affected. To protect local enterprises that are vital to Thailand’s economy, the government has been imposing a seven percent value-added tax on Chinese goods that are routed through Thailand’s free trade zones.

In 2020, the value of packaged food products sold on online platforms in Thailand grew by *** percent compared to the previous year, accounting for the highest growth among other types of products. This was followed by the growth of personal care products at ** percent.