This statistic shows the fast food market share in the United States in 2015. Yum! Brands Inc. accounted for 10.8 percent of the U.S. fast food industry.

U.S. fast food industry - additional information

McDonald’s held, by far, the largest market share of the fast food industry in the United States in 2015. Its closest competitor was Yum! Brands - owner of popular chains Taco Bell, KFC, Pizza Hut and WingStreet. The leading five brands account for over 40 percent of the entire U.S. fast food industry, which, in 2014, generated over 198.9 billion U.S. dollars in revenue. This revenue was forecasted to rise above 223 billion dollars in 2020.

As well as leading the U.S. fast food industry, McDonald’s was also the most valuable fast food brand worldwide in 2016. With a brand value of more than 88 billion U.S. dollars, the company was worth more than double its closest competitor, Starbucks. McDonald’s worldwide revenue reached 24.6 billion U.S. dollars in 2016, with over 8.25 billion of this being accumulated in the U.S.

Fast food is clearly popular with U.S. consumers. In a November 2016 survey, 44 percent of Americans admitted to eating in quick service restaurants at least once a week. The popularity of fast food is perhaps unsurprising, considering that children aged between two and 11 years watch hundreds of fast food ads annually. Once again, McDonald’s topped the list, with two- to five-year-olds watching an average of 207.7 of McDonald’s ads, and six- to 11-year-olds watching 253.6 ads that year.

The global fast food market size reached USD 902.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,298.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.09% during 2025-2033. The increasing consumer preference for RTE food products, rising number of commercial establishments, and the growing adoption of fast food like frozen ready meals in the food service industry are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 902.1 Billion
Market Forecast in 2033	USD 1,298.5 Billion
Market Growth Rate 2025-2033	4.09%

IMARC Group provides an analysis of the key trends in each segment of the global fast food market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type and end user.

This statistic shows the market share of leading brands in the United States fast food industry in 2010. McDonald's accounted for the largest share of the U.S. fast food industry with a **** percent market share.

The market is estimated to reach USD 207,415.5 million in 2025 and is expected to grow to USD 341,089.4 million by 2035, reflecting a compound annual growth rate (CAGR) of 5.1% throughout the assessment period.

Metric	Value
Industry Size (2025E)	USD 207,415.5 million
Industry Value (2035F)	USD 341,089.4 million
CAGR (2025 to 2035)	5.1%

Country wise Outlook

Country	CAGR (2025 to 2035)
USA	5.0%

Country	CAGR (2025 to 2035)
UK	5.2%

Country	CAGR (2025 to 2035)
European Union	5.3%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
McDonald's	18-22%
Yum! Brands	15-19%
Darden Concepts, Inc.	10-14%
Quality Is Our Recipe, LLC	8-12%
Carrols Restaurant Group, Inc.	6-10%
Other Companies (combined)	30-40%

The Mexico fast food market size reached USD 11.00 Billion in 2024. The market is projected to grow at a CAGR of 4.80% between 2025 and 2034, reaching almost USD 17.58 Billion by 2034.

In 2020, Lotteria was the leading fast-food restaurant in Vietnam, with a market share of almost **** percent. KFC followed as the second most popular limited-service restaurant in the country, holding around *** percent market share in the same year.

By 2035, the Fast Food Market is estimated to expand to USD 1165.88 Billion, showcasing a robust CAGR of 4.87% between 2025 and 2035, starting from a valuation of USD 691.02 Billion in 2024 and USD 724.67 Billion in 2025.

The Fast Food Market continues to offer a diverse selection of products to cater to diverse consumer preferences and dietary needs. Burgers, sandwiches, pizzas, fried chicken, seafood, Asian/Latin American cuisines, and breakfast menu items remain popular categories. Snacks, desserts, and value-oriented meal options contribute to overall market growth. Recent developments include: March 2022: Jack in the Box is planning to expand its business with the construction of 98 more restaurants in the US., October 2021: Burger King expanded its U.S. menu with the plant-based “Impossible Nuggets” and the nationwide LTO release of Ghost Pepper Nuggets.. Notable trends are: Rise in the number of restaurants and hotels to boost market growth.

While shifting consumer preferences and a crowded foodservice landscape, fast food restaurants have maintained a steady pace of growth. Over the five years to 2025, industry revenue has expanded at a CAGR of 3.9%, reaching $417.5 billion. Notably, 2025 alone will experience a 1.1% increase in revenue. The trend towards fast casual dining has bolstered the industry, helping fast food chains hold their ground amid fierce competition. As health awareness continues to rise, consumers demand healthier and alternative options to conventional fast food. To an extent, major chains have met this demand by introducing healthier menu selections. Other innovative measures included investments in meat substitutes and introducing various dietary preferences to attract a broader consumer base. However, the shift towards a healthier lifestyle has somewhat dampened demand for traditional fast food staples, leading to a decline in industry profit. Between 2022 and 2025, fast food restaurants have grappled with surging operational costs, including purchase, utility, rent and labor. The collective force of these cost increases has depressed industry profit, reaching 4.6% of revenue in 2025. Higher minimum wages, especially in California, have been detrimental to fast food restaurant's bottom lines, which subsequently boost technology adoption such as AI drive-thus. Over the next five years, the fast food industry is expected to maintain its growth trajectory, albeit slower. With fast casual restaurants on the rise and consumer spending expected to climb, further revenue growth for the fast food industry is expected. However, the environment is forecast to grow slowly for fast food chains, as many segments within the industry approach saturation. Despite these challenges, successful operations in the industry will likely pivot in response to changing consumer preferences. In this evolving scenario, the concept of fast food is likely to expand beyond its traditional confines to include a broader range of choices. However, intense competition within the industry will continue to put downward pressure on prices, and hence, revenue growth is expected to slow over the next five years. Projections indicate a CAGR of 1.3% over the next five years, bringing the industry revenue to $445.2 billion by 2030.

The global fast food market reached approximately USD 797.14 Billion in 2024. The market is projected to grow at a CAGR of 4.90% between 2025-2034, reaching a value of around USD 1286.14 Billion by 2034. The fast food sector is booming rapidly thanks to the changing of consumers' habits and behavior. The global market size is promising due to urbanisation and the desire for fast food. Yet, sustained competition is ongoing with market leaders, with the CAGR soaring up for fast food demand, who are continuing to invent new approaches in an effort to meet changing customer urges, and thus sustains the prosperity of the fast food market.

The Fast Food Market Report is Segmented by Product Type (Burger, Sandwich, Meat Based Cuisines, and More), Restaurant Type (Quick Service Restaurants (QSR), Fast-Casual Restaurants, and More), Ordering Channel (Dine-In, Drive-Thru / Take-Away, and More), Outlet Type (Independent Outlet, and Chain Outlet), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).

The size of the Fast-Food Market was valued at USD 595.93 billion in 2023 and is projected to reach USD 838.53 billion by 2032, with an expected CAGR of 5.0 % during the forecast period. Fast food is defined as any meal that is prepared and ready for consumption quickly at restaurants or food chains, mainly in preference to sitting down. These business organizations usually provide pre-prepared standardized foods such as burgers, fries, pizzas, and fried chicken for mass production. This food represents mainly three things: affordability, speed, and consistency and this makes it a convenient option for many busy people today. Fast food has been widespread globally; indeed, such huge chains like McDonald's, KFC, and Burger King can be found operating in many countries. Fast food has been largely criticized for high calorie, fat, and sodium intake, yet the fast food industry has grown to present healthy options: salads, grilled items, and plant-based options. Despite the convenience, frequent consumption of fast food is linked to health risks such as obesity, heart disease, and diabetes, creating a growing demand for healthier, more sustainable options within the industry.

In 2022, KFC continued to be the leading restaurant brand in the limited-service restaurant market in China, with approximately *** percent of the market share. McDonald's and Dicos were another two major market players that year.

The Mexico Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

The size of the U.S. Fast Food and Quick Services Restaurants Market market was valued at USD 255.4 Billion in 2023 and is projected to reach USD 370.8 Billion by 2032, with an expected CAGR of 4.9 % during the forecast period. The U. S. fast food and QSR market includes the restaurant chains that serve the fast food meals quickly with lesser table service, including burgers, pizza, fried chicken, sandwiches, and beverages. It displays the kind of restaurants that aim at meeting the demands of consumers in quest of cheap and fast food. Market trends include increased working population, expansion of big cities, and the rise of interest in easy food solutions. Some of the important trends worth noticing are improvement of healthy options, plant based food, automation like mobile applications and delivery services. They include the use of sustainable packaging while others are the addressing the issue of food wastage. The growing automation is also registered in the QSR market, where self-service kiosks and AI-based customer service become popular.

Global Fast Food Market is poised to witness substantial growth, reaching a value of USD 1219.36 Billion by the year 2033, up from USD 798.93 Billion attained in 2024. The market is anticipated to display a Compound Annual Growth Rate (CAGR) of 4.81% between 2025 and 2033.

The Global Fast Food market size to cross USD 1219.36 Billion by 2033. [https://edison.valuemarketresearch.com//uploads/repor

Global Fast Food market size is expected to reach $833.43 billion by 2029 at 5.8%, fast-food market expansion fuelled by rising number of restaurants

The Quick Service Restaurants And Fast Food market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

The Fast Food Market size was valued at USD 862.05 USD Billion in 2023 and is projected to reach USD 1599.29 USD Billion by 2032, exhibiting a CAGR of 9.23 % during the forecast period. Fast foods are an edible product that is meant to be eaten with little to no time being taken in meal preparation. Most items in the fast food segment include burgers, fries, chicken nuggets sandwiches, and other products. Fast food though easily accessible is characterized for being high on calorie, fat, sugar and sodium which if taken frequently is very dangerous for health. The fast food is a segment of the fast food service business that offers quick to prepare foods, convenient to eat meals, and frequently standardized products. Fast food is liked by everyone because it requires a comparatively low cost, it is easily available and its taste is satisfactory. Nonetheless, fast food is easily prepared using affordable foods like high fat meat, refined grains and added sugar and fats, rather than the expensive foods like lean meats, whole grain products, fresh fruits and vegetables. Fast foods are also rich in sodium commonly known as salt which is sued in the preservation of foods and adds taste and fills the stomach. Key drivers for this market are: Expansion of International Brands in Saudi Arabia to Fuel Market Growth. Potential restraints include: Increasing Awareness Among Consumers Related to the Health Issues Related to Fast Food Consumption.

A weak spending environment amid economic headwinds casts a shadow over industry performance. Squeezed budgets amid the cost-of-living crisis were a double-edged sword for takeaways and fast-food restaurants over the two years through 2023-24: some consumers cut back on takeaways, while others traded down from full-service restaurants to takeaways and fast food. Inflationary pressures resulted in hikes in labour, energy and sourcing costs, straining profitability. Those with higher disposable incomes have been less impacted, demanding higher quality and healthier options, typically with a higher price tag. Subsiding inflation and growing consumer confidence support spending in 2024-25, though economic uncertainty persists and limits growth. Revenue is projected to drop at a compound annual growth rate of 0.8% over the five years through 2024-25, reflecting ongoing challenges. However, forecast growth of 2.1% in 2024-25 suggests a rebound in the industry as cost-of-living pressures subside. The surge of online food ordering has fuelled revenue growth. While online sales peaked during the pandemic, consumers drawn to convenience have become accustomed to ordering takeaways and fast food online. The development of state-of-the-art online platforms and third-party online ordering platforms like Deliveroo and Uber Eats are becoming the bread and butter for takeaway and fast-food outlets, encouraging new players into the industry. Britons' growing health and sustainability consciousness presents an opportunity for takeaway and fast-food businesses to introduce more expensive organic and meat-free menu items to boost revenue and profit. Britons’ tastes for healthy and sustainable takeaway options will continue to climb. Stricter legislation regarding the adverse effects of consuming junk food will promote product development innovation and healthy fast-food alternatives, driving additional revenue streams. As workers return to the office more permanently, demand for takeaway lunch options will swell. Fast food chains will pump money into aggressive expansion plans to secure market share and streamline costs. Investment in marketing will likely swell as operators turn to social media and online advertising to attract younger consumers and secure long-term revenues. Spending on innovation will persist as major players leverage AI and technology advancements to differentiate themselves from competitors and further demand. Revenue is forecast to climb at a compound annual rate of 2.9% to £26.6 billion over the years through 2029-30.