Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

US Chocolate Market-& United States Chocolate Market 2021 By Type, By Age Group, By Point of Sale, By Market Trends, Share, Size, Competition Forecast & Opportunities. [101 Pages Report]

BNPL use in the United States declined among all age groups in 2023 for the third successive year. A recurring survey reveals the overall share of respondents who used buy now, pay later decreased by 15 percentage points between June 2022 and July 2023. The decline was highest among younger generations. Over 61 percent of respondents ages 18 to 24 said in 2022 they had used a BNPL service - a figure significantly higher than the almost 38 percent recorded in a previous survey in 2020. By 2023, this penetration rate reached 42 percent. The trends observed here are in contrast with U.S. e-commerce vendors who were planning to add BNPL to their website's payment options in 2022.

What caused the decline in BNPL use?

The source does not explain why figures declined between surveys. Cost of living did change online shopping payment behavior in the United States. Credit cards, BNPL, and crypto were all used more often, but neither saw the biggest growth: 51 percent of respondents who changed their payment habits because of the rising cost of living in 2022 are paying online with debit cards more often than they did in the previous year. BNPL was not a popular choice for everyday shopping. Groceries ranked among the least likely product types for which U.S. consumers would use BNPL. The worsening of economic conditions may well prevent the growth of BNPL in 2023 instead of it being a contributing factor.

An industry under pressure

BNPL companies face a challenging environment in 2023. Klarna's valuation dropped by 85 percent amidst staff cuts and investor observations the Swedish BNPL provider was not profitable enough. Macroeconomic developments seem to impact the young industry significantly, especially as it is still finding a profit model. Increasing interest rates, especially, puts pressure on these providers. Consequently, Klarna is using generative A.I. as an additional revenue stream. The company is one of 13 that uses a ChatGPT plugin. Artificial intelligence technology helps consumers find curated products based on their search behavior and preferences.

Teenagers make up the largest group of active users on TikTok.

Historical chart and dataset showing U.S. population growth rate by year from 1961 to 2023.

IntroductionLatinos are the fastest growing aging population in the U.S. However, there has been limited attention to conceptualizing successful aging among Latinos, especially those residing in rural communities. Latinos are the largest racial or ethnic group residing in rural underserved communities and rural Latinos experience significant structural barriers to access the conditions they need to age well. The goal of this study is to make unique contributions to the successful aging literature by describing what successful aging means for middle-aged Latinas residing in a rural community.MethodsThis qualitative paper used inductive thematic content analysis to examine definitions of successful aging among Latina women (n = 40) residing in an underserved agricultural community and entering mid-life (mean = 49 years old; age range 40–64).ResultsWith regards to definitions of successful aging, four themes emerged: 1) Having good health; 2) maintaining an active lifestyle; 3) the wellbeing of one’s children; and 4) being independent.DiscussionParticipants’ definitions of successful aging aligned to some extent with existing frameworks, specifically related to health and independence. However, middle-aged Latina participants’ unique definitions of successful aging also diverged from existing frameworks, especially around the wellbeing of their children and the importance of work as a way of maintaining an active lifestyle. More research is needed to understand the unique social context and circumstances of middle-aged Latinos residing in rural communities and how they influence their aging journeys. This can provide important information for the development of culturally sensitive services, interventions, and policies to help Latinos age well.

Mobility Aid Devices Market Outlook

The global mobility aid devices market size reached approximately USD 8.9 billion in 2023 and is projected to grow to USD 14.5 billion by 2032, exhibiting a steady CAGR of 5.5% throughout the forecast period. This growth is primarily driven by the increasing aging population, rising prevalence of disabilities, and a growing focus on enhancing the quality of life for individuals with mobility issues. The demand for mobility aid devices has been bolstered by advancements in technology that make these devices more user-friendly, comfortable, and efficient. Moreover, increased healthcare awareness and improved access to healthcare facilities contribute to the market's positive outlook.

One of the significant growth factors for the mobility aid devices market is the global demographic trend towards an aging population. With the increasing lifespan of individuals, there is a corresponding rise in age-related mobility issues such as arthritis and osteoporosis. This demographic shift is particularly prominent in developed regions like North America and Europe, where the elderly population is growing faster than younger age groups. As a result, there is an escalating demand for mobility aids that can assist older adults in maintaining independence and enhancing their quality of life. Furthermore, healthcare policies and government initiatives aimed at supporting the aging population are expected to further propel the market growth.

Technological advancements in mobility aid devices are another crucial factor contributing to the market expansion. The integration of smart technologies, such as IoT and AI, into mobility aids has significantly improved their functionality and user experience. These innovations include features like automated navigation, fall detection, and real-time health monitoring, making the devices more appealing to consumers. Additionally, manufacturers are increasingly focusing on lightweight and ergonomically designed products that offer enhanced comfort and ease of use. The ongoing research and development in this field are likely to introduce more sophisticated and efficient mobility solutions, thereby boosting market growth.

The rising prevalence of chronic conditions and disabilities is also playing a vital role in driving the demand for mobility aid devices. Conditions such as multiple sclerosis, spinal cord injuries, and paralysis necessitate the use of various mobility aids to facilitate movement and improve the quality of life for affected individuals. The increasing incidence of these conditions is attributed to factors like sedentary lifestyles, rising obesity rates, and the growing number of road accidents. Consequently, the need for mobility aids is expected to increase, presenting lucrative opportunities for market participants. Furthermore, the emphasis on rehabilitation and recovery in healthcare settings underscores the importance of mobility aids, further driving their adoption.

Clinical Mobility is increasingly becoming a focal point in the development of mobility aid devices. This concept encompasses the integration of healthcare technology with mobility solutions to enhance patient care and independence. As healthcare providers strive to improve patient outcomes, the demand for clinical mobility solutions that offer real-time data monitoring and seamless communication with healthcare systems is on the rise. These advancements are particularly beneficial for individuals with chronic conditions or those undergoing rehabilitation, as they provide valuable insights into patient mobility patterns and health status. The emphasis on clinical mobility is driving innovation in the design and functionality of mobility aids, ensuring they are not only supportive but also intelligent and responsive to users' needs.

Regionally, North America currently holds the largest share of the mobility aid devices market, driven by advanced healthcare infrastructure, high healthcare expenditure, and a significant elderly population. Europe follows closely, with robust healthcare policies and a high prevalence of mobility-related disorders. In contrast, the Asia Pacific region is anticipated to witness the fastest growth during the forecast period, supported by the expanding geriatric population, improving healthcare facilities, and rising awareness about available mobility solutions. Meanwhile, Latin America and the Middle East & Africa are expected to show moderate growth, influenced by economic development and increasing healthcare investments.

As of February 2021, 71 percent of U.S. adults aged between 18 and 29 years used the photo sharing app Instagram. Furthermore, it was found that 44 percent of female adults in the United States used Instagram compared to only 36 percent of adult men.

Instagram usage in the United States Instagram is one of the most popular social networks in the United States with a 40 percent usage reach among the adult population. Social media juggernaut Facebook has a 68 percent population reach. Whereas Facebook and Snapchat usage are projected to either decline or stagnate until 2021, Instagram user engagement is estimated to increase from 26 to 29 minutes per day. The number of Instagram users in the United States is also set to keep growing over the coming years – in 2019, there were approximately 107.2 million monthly active U.S. Instagram users with forecasts estimating almost 120.3 million monthly users in 2023.

Teens and Instagram Instagram usage is also widely spread among teenagers in the United States: in 2018, three quarters of female U.S. teenagers aged 13 to 17 years accessed the social network, along with 69 percent of male teens. The social network is more popular among older teens than younger ones, although this may simply be due to parental restrictions around smartphone usage and media consumption.

TikTok has 136 million monthly active users in the US alone.

According to Cognitive Market Research, the global Age-related Macular Degeneration (AMD) Drugs market size will be USD 9638.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 11.50% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 3566.3 million in 2025 and will grow at a compound annual growth rate (CAGR) of 9.3% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2795.2 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 2313.3 million in 2025 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 366.27 million in 2025 and will grow at a compound annual growth rate (CAGR) of 10.5% from 2025 to 2033.
Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 385.55 million in 2025 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 212.05 million in 2025 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2025 to 2033.
Aflibercept category is the fastest growing segment of the Age-related Macular Degeneration (AMD) Drugs industry

Market Dynamics of Age-related Macular Degeneration (AMD) Drugs Market

Key Drivers for Age-related Macular Degeneration (AMD) Drugs Market

Aging Global Population to Boost Market Growth

The rising prevalence of Age-related Macular Degeneration (AMD) is closely linked to the global aging trend. By 2030, one in every six individuals worldwide will be aged 60 or older. The population in this age group is projected to grow from 1 billion in 2020 to 1.4 billion by 2030, and to double to 2.1 billion by 2050. Furthermore, the number of people aged 80 and above is expected to triple, reaching 426 million by mid-century. Notably, in 2020, the global population aged 60 and above surpassed the number of children under five years of age. Between 2015 and 2050, the proportion of individuals over 60 is anticipated to nearly double from 12% to 22%. This demographic shift is driving a corresponding rise in AMD incidence, fueling greater demand for effective treatment options. Increased life expectancy, particularly in developed regions such as North America and Europe, has significantly expanded the patient population in need of AMD therapies.

https://www.who.int/news-room/fact-sheets/detail/ageing-and-health.//./

Rising Healthcare Expenditure to Boost Market Growth

Rising healthcare expenditures and improved access to treatment options are key drivers of growth in the Age-related Macular Degeneration (AMD) drugs market. In 2023, healthcare spending in the United States surged by 7.5% to reach $4.9 trillion, translating to $14,570 per capita. This marks the highest growth rate in healthcare spending since 2003—excluding the spike during the COVID-19 pandemic in 2020 (10.4%)—and represents a sharp increase from the 4.6% growth recorded in 2022. The 2023 acceleration is attributed to increased utilization of healthcare goods and services, alongside a record-high insurance coverage rate of 92.5%. Notably, for the first time since the pandemic, the growth in healthcare spending (7.5%) outpaced GDP growth (6.6%). Healthcare expenditure accounted for 17.6% of the U.S. GDP in 2023, aligning with pre-pandemic levels (17.5% in 2019) after notable spikes in 2020 (19.5%) and 2021 (18.3%). In response to the growing burden of AMD, governments and insurers in developed regions such as North America and Europe are increasingly funding both diagnostic and therapeutic interventions. This enhanced financial support is improving patient access to innovative AMD treatments, thereby propelling market expansion.

https://www.ama-assn.org/about/ama-research/trends-health-care-spending./

Restraint Factor for the Age-related Macular Degeneration (AMD) Drugs Market

High Treatment Costs and Limited Access, Will Limit Market Growth

The cost of AMD treatments, particularly anti-VEGF therapies such as Eylea and Lucentis, remains prohibitively high. On average, the annual cost per patient for wet AMD treatment can exceed $50,000, creating ...

According to Cognitive Market Research, the global Hepatorenal Syndrome Treatment market size will be USD 15241.5 million in 2025. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 5639.36 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.8% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 4420.04 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 3657.96 million in 2025 and will grow at a compound annual growth rate (CAGR) of 9.6% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 579.18 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.3% from 2025 to 2033.
Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 609.66 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 335.31 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2025 to 2033.
Type 1 Hepatorenal Syndrome category is the fastest growing segment of the Hepatorenal Syndrome Treatment industry

Market Dynamics of Hepatorenal Syndrome Treatment Market

Key Drivers for Hepatorenal Syndrome Treatment Market

Increasing Prevalence of Liver Diseases to Boost Market Growth

The increasing incidence of chronic liver diseases, including cirrhosis, alcoholic liver disease, non-alcoholic fatty liver disease (NAFLD), and hepatitis, is significantly driving the demand for HRS treatments. According to the World Health Organization (WHO), over 2 million deaths occur annually due to liver-related diseases, underscoring the growing need for effective therapies. In the U.S., more than 100 million people are affected by some form of liver disease, with approximately 4.5 million adults (1.8%) diagnosed with liver disease. In 2020, liver disease claimed the lives of 51,642 adults in the U.S., with a death rate of 15.7 per 100,000 population. Chronic liver disease and cirrhosis ranked as the 12th leading cause of death in the U.S. in 2020. The progression of these liver diseases often leads to complications such as ascites and portal hypertension, which can trigger HRS and increase the need for specialized treatment options.

https://liverfoundation.org/about-your-liver/facts-about-liver-disease/how-many-people-have-liver-disease//./

Growing Aging Population to Boost Market Growth

The global aging population is becoming more vulnerable to liver diseases and complications like HRS due to declining liver and kidney functions. By 2030, one in six people worldwide will be aged 60 years or older, with the population in this age group expected to increase from 1 billion in 2020 to 1.4 billion. By 2050, the global population of people aged 60 years and older is projected to double, reaching 2.1 billion, while the number of individuals aged 80 years and older is expected to triple from 2020 levels to 426 million. In 2020, for the first time, the number of people aged 60 years and older surpassed the number of children under the age of five. Between 2015 and 2050, the proportion of the global population over 60 years is anticipated to nearly double from 12% to 22%. Aging also increases the likelihood of developing comorbidities such as diabetes and cardiovascular diseases, which further heighten the risk of HRS. According to the United Nations, the global population aged 60 years and above is expected to double by 2050, significantly expanding the patient pool for HRS treatment.

https://www.who.int/news-room/fact-sheets/detail/ageing-and-health./

Restraint Factor for the Hepatorenal Syndrome Treatment Market

High Cost of Treatment, Will Limit Market Growth

The high cost of HRS treatments, particularly advanced pharmacological therapies like terlipressin and combination treatments with albumin, presents a significant financial burden on both healthcare systems and patients. The cost of hospitalization and intensive care for HRS patients further compounds this challenge. In low- and middle-income countries (LMICs), the affordability of these t...

A March 2024 survey found that 28 percent of adults in the United States played video games on a console at least once per week. Weekly console gaming was highest among respondents aged 35 to 54 years, with more than four in ten of respondents in this age group confirming that they did so.

This statistic shows the 20 countries with the highest population growth rate in 2024. In SouthSudan, the population grew by about 4.65 percent compared to the previous year, making it the country with the highest population growth rate in 2024. The global population Today, the global population amounts to around 7 billion people, i.e. the total number of living humans on Earth. More than half of the global population is living in Asia, while one quarter of the global population resides in Africa. High fertility rates in Africa and Asia, a decline in the mortality rates and an increase in the median age of the world population all contribute to the global population growth. Statistics show that the global population is subject to increase by almost 4 billion people by 2100. The global population growth is a direct result of people living longer because of better living conditions and a healthier nutrition. Three out of five of the most populous countries in the world are located in Asia. Ultimately the highest population growth rate is also found there, the country with the highest population growth rate is Syria. This could be due to a low infant mortality rate in Syria or the ever -expanding tourism sector.

In 2022, Carnival Corp. was the fastest-growing advertising spender in the United States. The company increased its ad investment by over 150 percent, reaching around 432 million U.S. dollars. Tripadvisor ranked second with a year-on-year ad spend growth of 111 percent. Norweigan Cruise Line Holdings followed with a nearly 90 percent growth rate.

The world's population first reached one billion people in 1803, and reach eight billion in 2023, and will peak at almost 11 billion by the end of the century. Although it took thousands of years to reach one billion people, it did so at the beginning of a phenomenon known as the demographic transition; from this point onwards, population growth has skyrocketed, and since the 1960s the population has increased by one billion people every 12 to 15 years. The demographic transition sees a sharp drop in mortality due to factors such as vaccination, sanitation, and improved food supply; the population boom that follows is due to increased survival rates among children and higher life expectancy among the general population; and fertility then drops in response to this population growth. Regional differences The demographic transition is a global phenomenon, but it has taken place at different times across the world. The industrialized countries of Europe and North America were the first to go through this process, followed by some states in the Western Pacific. Latin America's population then began growing at the turn of the 20th century, but the most significant period of global population growth occurred as Asia progressed in the late-1900s. As of the early 21st century, almost two thirds of the world's population live in Asia, although this is set to change significantly in the coming decades. Future growth The growth of Africa's population, particularly in Sub-Saharan Africa, will have the largest impact on global demographics in this century. From 2000 to 2100, it is expected that Africa's population will have increased by a factor of almost five. It overtook Europe in size in the late 1990s, and overtook the Americas a decade later. In contrast to Africa, Europe's population is now in decline, as birth rates are consistently below death rates in many countries, especially in the south and east, resulting in natural population decline. Similarly, the population of the Americas and Asia are expected to go into decline in the second half of this century, and only Oceania's population will still be growing alongside Africa. By 2100, the world's population will have over three billion more than today, with the vast majority of this concentrated in Africa. Demographers predict that climate change is exacerbating many of the challenges that currently hinder progress in Africa, such as political and food instability; if Africa's transition is prolonged, then it may result in further population growth that would place a strain on the region's resources, however, curbing this growth earlier would alleviate some of the pressure created by climate change.

As of June 2024, 48 percent of video gamer in the United States were female, with the remaining 52 percent of U.S. video gaming audiences were male. Currently, there are approximately 212 million gamers in the United States.

By 2030, the middle-class population in Asia-Pacific is expected to increase from 1.38 billion people in 2015 to 3.49 billion people. In comparison, the middle-class population of sub-Saharan Africa is expected to increase from 114 million in 2015 to 212 million in 2030.

Worldwide wealth

While the middle-class has been on the rise, there is still a huge disparity in global wealth and income. The United States had the highest number of individuals belonging to the top one percent of wealth holders, and the value of global wealth is only expected to increase over the coming years. Around 57 percent of the world’s population had assets valued at less than 10,000 U.S. dollars; while less than one percent had assets of more than million U.S. dollars. Asia had the highest percentage of investable assets in the world in 2018, whereas Oceania had the highest percent of non-investable assets.

The middle-class

The middle class is the group of people whose income falls in the middle of the scale. China accounted for over half of the global population for middle-class wealth in 2017. In the United States, the debate about the middle class “disappearing” has been a popular topic due to the increase in wealth to the top billionaires in the nation. Due to this, there have been arguments to increase taxes on the rich to help support the middle-class.

Gen Z respondents in the United States were the most likely to indicate that they were drinking more non-alcoholic drinks in 2022 than the year prior. In contrast, only ***** percent of Baby Boomers stated that they had increased their consumption of beverages such as non-alcoholic beer.

As of June 2024, 27 percent of adults in the United States spent one to five hours per week playing video games. A further 10 percent of respondents stated that they spent 11 to 15 hours on video gaming in an average week. Overall, 19 percent of respondents were non-gamers and did not spend any time on video games.

Vermont was the leading state in terms of cat ownership, with some ** percent of households owning a pet cat in 2025. In comparison, around ** percent of households in Wisconsin were cat owners that year. Cat ownership in the U.S. There are almost ** million households in the U.S. that own a cat. Cats are the second most popular type of pets, only surpassed by dogs, which are owned by about ** million households. The average accident and illness insurance premium for a cat in the U.S. amounts to approximately *** U.S. dollars annually. The costs of insurance largely depend on the type of cat. The largest cat insurance claims paid in Canada and in the U.S. are made for a sphynx. A total claim amount of approximately ****** U.S. dollars is paid annually to treat various conditions for this breed. In comparison, a total claim amount of slightly under ****** U.S. dollars is paid for domestic short hairs at the age of 4. American pet food companies The global pet food market has shown a growing trajectory for over a decade. The market reached sales of approximately *** billion U.S. dollars in 2022. The U.S. company Freshpet is the fourth fastest-growing pet food company worldwide, with an annual growth rate of about ** percent. The U.S. companies General Mills and Tuffy’s Pet Foods are also among the top ten fastest-growing pet food companies worldwide, with annual growth rates of approximately ** and ** percent, respectively. The German company Bewital petfood GmbH & Co. KG ranks in first place, with an annual growth rate of almost 100 percent. The leading pet food company in the U.S. is Mars Petcare Inc., with **** billion U.S. dollars in revenue. Nestlé Purina PetCare follows closely in second place with just under **** billion U.S. dollars in revenue.