The fastest-growing TikTok user worldwide in 2022 was Brazilian sports influencer Luva de Pedreiro, who grew his audience by 1,546 percent compared to the previous year. Online personality and pastry chef Amaury Guichon was the second fastest growing global TikTok creators in 2022, with a follower growth of almost 736 percent year-over-year.

In 2023, social video app TikTok had approximately 102 million users in the United States. This figure is projected to increase by over five percent year-over-year, reaching 107.8 million users in 2024. TikTok is one of the fastest-growing social media apps in the United States and especially popular with younger digital audiences.

TikTok has a significantly larger female user base globally.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

Among the fastest growing TikTok influencers in the United States, Charlie D'Amelio secondary account(@user4350486101671) had the highest engagement rate at 17.34 percent. The creator's primary account (@Charlie D'Amelio) was ranked second with an engagement rate of over 16.53 percent.

Teenagers make up the largest group of active users on TikTok.

In August 2021, the fastest-growing hashtag on TikTok was #ifeelweightless, from a challenge featuring a new foundation from beauty brand Bobbi Brown cosmetics. In the examined period, usage of this hashtag grew by 8,709 percent, with people on TikTok creating dance choreographies featuring this product. The second fastest-growing hashtag on the platform was #sayquaynotkway.

TikTok has 102.3 million monthly active users in the US alone. This is forecasted to reach 121.1 million by 2027.

Latin America has become the fastest-growing region for TikTok worlwide, especially in 2020, when it overtook Twitter and Snapchat and became the third-largest social network in the region. In 2021, there were an estimated 120.7 million TikTok users in Latin America and the social video app is projected to increase its audience size from 2019 by six times in 2023.

According to a survey conducted between March and April 2024, 22 percent of TikTok users in the United States reported selling products or services either through their TikTok profile or TikTok Shop. In 2024, TikTok Shops stood as the fastest growing e-commerce platform during the holiday season in the U.S. with a 200 percent year-over-year increase in sales. Despite its popularity, 27 percent of U.S. consumers stated not to buy things from TikTok Shops due to lack of trust regarding payment information, during the same examined year.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

In 2021, while Charli D'Amelio's official TikTok account (@charlidamelio) only reported a yearly 24 percent growth in followers compared to 2020, the creator's secondary account @user4350486101671 has a 1,700 percent year-over-year growth. The second fastest growing account among creators in the United States was @lilnasx, with the popular singer and performer increasing their TikTok audience with 260 percent more followers than in 2020.

As of 2024 there are currently over 1 billion active users on TikTok worldwide.

The average adult TikTok user in America spends 33 minutes per day on the app.

In 2020, TikTok brought in $33.4 billion in revenue.

In the third quarter of 2021, the number of monthly active users (MAU) of TikTok in the Asia-Pacific region increased by 159 percent compared to the corresponding quarter of 2020. The Middle East/North Africa region followed with a growth of 122.3 percent year-over-year. Latin America saw an increase of 91.2 percent in TikTok MAU in the evaluated period. The short-form video platform TikTok was first launched as Douyin in China, and is owned by Chinese company ByteDance.

As of February 2025, video apps accounted for around 76 percent of global mobile data usage every month. Second-ranked social networking accounted for eight percent of global mobile data volume. The two categories, though, can easily overlap, as users can watch videos via video applications, as well as on social networking applications. Most popular social media platforms with video content Facebook, YouTube, and Instagram were among the most popular social networks in the world, as of October 2021. Each of these platforms allow to post, share, and watch video content on a mobile device. One of the fastest growing global brands, Tiktok, is also a social media platform where users can share video content. In September 2021, the platform reached 1 billion monthly active users. Leading types of mobile video content in the U.S. The United States was the third country in the world based on the number of smartphone users as of May 2021, with around 270 million users. Therefore, mobile content usage in the country was one of the highest in the world, and a big part of it was video content. As of the third quarter of 2021, more than 80 percent of survey respondents in the United States reported watching YouTube on their mobile devices. Social media videos were the second most popular type of content for mobile audiences, with almost six in 10 respondents watching videos on social media platforms like TikTok and Twitter.

TikTok has risen through the ranks to become the 7th most popular social media network worldwide.

In 2021, Paris Saint-Germain's official TikTok account counted approximately 20.8 million followers on the popular social video platform. Influencer Akamz ranked second, with 15.3 million TikTok followers, while user @latiktokeuse869 ranked third with almost 13 million followers during the examined month.