In 2022, Facebook generated nearly 114 billion U.S. dollars in advertising revenue. This figure is expected to further grow to exceed 127 billion U.S. dollars by 2027. The social platform is responsible for roughly 19 percent of the global ad revenue.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

The statistic shows the share of Facebook's mobile advertising revenue from 2012 to 2018. In 2018, 92 percent of the social network's advertising revenues were generated via mobile, up from 88 percent in the previous year. This translates to over 50 billion U.S. dollars in annual mobile ad revenues. Facebook's mobile advertising revenue – additional information Founded in 2004 by then-Harvard student Mark Zuckerberg, Facebook is the largest social network in the world with more than two billion active users. In 2018, the social network amounted 55.8 billion U.S. dollars in revenue. From this total, about 55 billion U.S. dollars were generated from advertising, as the social network’s business model heavily relies on this revenue stream. Facebook generated, per user, an average of 24.96 U.S. dollars in advertising revenue in 2018, a figure considerably higher than the ones from the previous years. For instance, in 2012, Facebook's annualized revenue per user stood at 5.32 U.S. dollars. The U.S. and Canada are two of the most important markets for the social network, as Facebook’s average revenue per user in these countries stood above the global average in 2018.

In terms of advertising platforms, the shift from desktop advertising to mobile advertising is no longer a promise; it is a reality for Facebook. Mobile advertising has aggressively increased its share of Facebook’s total advertising revenue in the last few years, going from 11 percent in 2012 to 92 percent in 2018. An estimated of 34.35 billion U.S. dollars were generated in revenue from Facebook mobile advertising in 2016. These figures are expected to continue to grow in the coming years, with projections to pass the 60 billion U.S. dollars mark for the first time in 2021. According to forecasts, mobile sponsored stories ads is estimated to account for about half of this revenue; the social network's global mobile sponsored stories ad revenue is projected to reach almost 31 billion U.S. dollars by 2021.

In the third quarter of 2020, Facebook stated that 10 million active advertisers were using the social networking platform to promote their products and services, up from seven million advertisers in the first quarter of the previous year. Facebook advertising revenue Facebook generates the vast majority of its revenues through advertising. In 2020, the social network’s ad revenue amounted to over 84.2 billion U.S. dollars, compared to 1.7 billion U.S. dollars in other revenues.

Most of Facebook’s ad sales are generated via mobile, to the tune of 50.6 billion U.S. dollars in 2018. The company stated that mobile accounted for 92 percent of its total advertising revenue. This is hardly surprising when looking at the dominance of Facebook’s mobile presence which includes the namesake platform app but also Facebook Messenger, Instagram, WhatsApp, and various other Facebook properties and products.

As of the second quarter of 2021, Facebook’s advertising revenue in the United States and Canada amounted to roughly 13.3 billion U.S. dollars. Other revenues came to 372 million U.S. dollars. During the same period, global Facebook ad revenues amounted to 28.5 billion U.S. dollars.

As of the third quarter of 2019, 94 percent of Facebook's advertising revenues were generated via mobile, up from 92 percent in corresponding quarter of the previous year. This translates to almost 16.34 billion U.S. dollars in quarterly mobile ad revenues.

In the third quarter of 2021, Facebook's total advertising revenue amounted to roughly 28.3 billion U.S. dollars. Other revenue streams generated 734 million U.S. dollars in revenues. At the end of 2021, Facebook renamed and rebranded as Meta Platforms. In the first quarter of 2022, Meta's total Family of Apps segment revenue amounted to roughly 27.21 billion U.S. dollars, of which advertising still generated the majority of revenues.

This statistic shows the share of Facebook in the revenue of digital display advertising in Australia from 2014 to 2018. In 2018, Facebook accounted for around 51 percent of the digital display advertising revenue in Australia.

Facebook's acquisition of Instagram has turned into an online advertising goldmine for the social network. In 2019, Instagram accounted for approximately 31.8 percent of Facebook advertising revenues, up from 13.2 percent in 2016. Facebook's user engagement is waning and as the social network is heavily reliant on advertising revenues, it is extremely beneficial for the company to have another platform which they are able to monetize.

The statistic illustrates Facebook's quarterly revenue in Europe as of the third quarter of 2021, sorted by segment. In most recently reported period, Facebook's advertising revenue across the European markets amounted to over 6.8 billion U.S. dollars.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

Facebook’s efforts to monetize its users have vastly differing results across global regions. In the fourth quarter of 2023, Facebook's average revenue per user (ARPU) in the Asia Pacific region was 5.52 U.S. dollars. This result pales in comparison to the combined U.S. and Canada market, where Facebook’s APRU amounted to 68.44 U.S. dollars.

Facebook revenue Facebook accumulated an impressive 69.66 billion U.S. dollars in annual ad revenues in 2019. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile – a staggering 92 percent in 2018.

Facebook is the biggest social media platform worldwide and the platform’s annual revenue in 2019 amounted to 70.7 billion U.S. dollars. Despite Facebook’s impressive growth, the company still lags behind other online companies in terms of total revenue. The company stated in its 2018 10K filing that it was dependent on the retention and engagement of its users, which has become increasingly difficult in the North American market.

Facebook usage concerns in North America With various user data controversies such as the Cambridge Analytics scandal in early spring, Facebook had a tumultuous 2018. A significant portion of U.S. Facebook users have come to rethink their Facebook usage. An April 2018 survey of adults in the United States that almost a third of respondents planned on using Facebook much less in the future. It is estimated that the average daily time spent on Facebook will stagnate at around 38 to 37 minutes per day. In comparison, Facebook-owned photo sharing app Instagram is projected to increase daily user engagement to 29 daily minutes in 2021.

This statistic provides information regarding Facebook's worldwide mobile advertising revenue from 2012 to 2018. In the most recently reported fiscal year, the social network generated approximately 50.6 billion U.S. dollars in mobile ad revenues. The company stated that mobile accounted for 92 percent of its total advertising revenue.

This statistic provides information regarding Facebook's worldwide mobile advertising revenue as of the third quarter of 2019. In the most recently reported fiscal period, the social network generated 16.34 billion U.S. dollars in mobile ad revenues. The company stated that mobile accounted for 94 percent of its total advertising revenue during that quarter.

As of January 2024, India was the leading country in Asia in regard to Facebook advertising reach. The country had a Facebook advertising audience of approximately 367 million users. Indonesia followed, with about 118 million users reached.

In 2024, Meta, formerly known as Facebook Inc., incurred advertising expenses of over 2.06 U.S. dollars. For the year 2023, Meta's advertising expenses totaled 2.02 billion and for 2022, this figure was 2.65 billion U.S. dollars.

Facebook's advertising revenue in the United States amounted to 50.57 billion U.S. dollars in 2021, marking a 33 percent increase from the previous year. The revenue was projected to record a drop in 2022 and bounce back a year later, to reach 56 billion by 2024.

In the third quarter of 2021, Facebook's consolidated advertising revenue in the United States and Canada amounted to roughly 13 billion U.S. dollars. Other revenues came to 519 million U.S. dollars.

Significant fluctuations are estimated for all segments over the forecast period for the average ad spending per internet user. The indicator decreases towards the end of the forecast period only in the segment Classifieds, while the remaining segments follow a positive trend. The difference between 2018 and 2028 amounts to an absolute value of 4.14 U.S. dollars. Find further statistics on other topics such as a comparison of the average ad spending per internet user in Luxembourg and a comparison of the average ad spending per internet user in Puerto Rico. The Statista Market Insights cover a broad range of additional markets.

In the fourth quarter of 2024 social company Meta's total revenue amounted to 46.8 billion U.S. dollars, the majority of which was generated through advertising. Facebook company information It is hard to imagine internet without social media and social media without Facebook. With 2.9 billion monthly active users, Facebook is the biggest social network worldwide. In fact, almost two billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher and one of the leading platforms for influencer marketing worldwide, surpassed only by Instagram and YouTube. Brands value social media marketing for increased exposure, traffic, and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.

In 2023, Meta Platforms earned over 131 billion U.S. dollars in digital revenue through online advertising. In 2022, search market leader Google generated 224.47 billion U.S. dollars through digital advertising channels.