An August 2022 survey in the U.S., UK, France, Germany, and Australia revealed that more women than men shop for fashion products online. Up to ** percent of female digital buyers had purchased clothing via the internet in the previous 12 months before the survey, while only ** percent of the men surveyed had done so.

Geolocated mobile user data from March 2023 revealed that men made up the majority of e-commerce shoppers in the United States with 53.1 percent. In comparison, almost 47 percent of e-commerce shoppers were women.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

The coronavirus (COVID-19) pandemic has sped up the shift to online shopping in China. According to a survey on online shopping behavior in China conducted by Rakuten Insight in June 2022, about 74 percent of the female respondents said they had made online purchases at least once a week.

Rise of the She-economy

Along with an increasing income and progress towards gender equality, women in China have become a significant driver of the country’s consumption and economic development. China has nearly 400 million female consumers aged between 20 and 60 years, and they are responsible for the majority of household purchasing decisions.

Female mobile shoppers

Mobile shopping has become the norm for Chinese female internet users. As of February 2020, China recorded nearly 450 million female mobile shoppers. Compared to male shoppers, female consumers are more willing to participate in online shopping events and embracing new features like social commerce and live streaming commerce.

In the United Kingdom (UK), on a monthly basis, female shoppers were the group purchasing clothing and shoes the most online. A total 50 percent of women reported shopping online for clothes and shoes monthly as of the 2nd quarter of 2023. Male shoppers followed with 41 percent shopping online for their apparel on a monthly basis.

In 2019, digital buyers in Africa were roughly equally made up of male and female shoppers. According to a Statista dataset, ** percent were male and ** percent were female. Young adults hold the largest share of online shoppers in Africa. In particular, people aged 25 to 34 years represented over ** percent of the total share.

This statistic presents popular online shopping categories in the United States, sorted by gender. During a November 2017 survey, it was found that 71 percent of female respondents had purchased clothing online in the past 3 months. According to Loqate, a GBG solution, 49 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers.

A 2024 survey revealed that Gen Z online shoppers in the United States are more inclined to purchase multiple fashion items with the intention of returning at least one, with ** percent reporting usually or always doing this in the year before the survey. In contrast, only ** percent of Boomer online shoppers reported bracketing purchases during the same period.

This timeline shows the customer satisfaction with e-retail over the years, as measured in the American Customer Satisfaction Index (ACSI) score. In 2024, customer satisfaction with electronic retail reached 80 points out of 100. A bustling e-commerce market With one of the largest economies globally, it is no surprise that the United States also is a leading market for e-commerce on the global scale. In 2023, the U.S. Census Bureau reported retail e-commerce sales reaching an estimated 275 million U.S. dollars, nearly doubling since 2019. This high number of sales is made possible by the 273 million e-commerce users in the country – over 80 percent of the population. U.S. online fashion shopping Of the most popular categories to buy online, apparel and accessories is by far the most popular. In 2024, apparel, footwear and accessories made up 20.2 percent of the country’s total retail e-commerce sales. In the same year, the category was forecast to generate a total 145 billion U.S. dollars in overall revenue.

As of early 2023, men and women in the United Kingdom (UK) had similar preferences when it came to shopping channels. Around a ***** of male and female consumers surveyed said they would prefer to shop mostly online for goods and services, given the choice.

The majority of Japanese consumers shopped online at least once a month as revealed in a survey conducted in June 2023. A comparison between male and female shoppers showed that the frequency of online shopping activities was similar, as around ** percent of male and female respondents made online purchases several times a month. Among respondents who did not use shopping websites, the share was slightly higher for men with **** percent compared to a *** percent share of women.

Among the categories of fashion purchases, clothing was bought most by online shoppers in the United States. A September 2023 survey revealed that ** percent of U.S. online shoppers had bought clothing in the last 12 months. ** percent bought shoes, while ** percent bought accessories.

According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, about ** percent of female respondents chose to shop online several times in a week. In comparison, ** percent of male respondents shopped online multiple times in a week.

According to a survey conducted in South Korea in May 2024 on fashion online shopping, **** percent of female respondents in their twenties stated they used internet shopping for clothing. Among respondents from 15 to 39 years old, more women shopped online than men.

A survey conducted in September 2023 revealed that Gen Z made up ** percent of online fashion shoppers in select countries worldwide. Additionally, Millennials and Gen X shoppers made up ** percent.

In 2024, women comprised 51 percent of e-commerce users in Mexico. Furthermore, the same study indicated that the predominant demographic of online shoppers in the North American country during that year fell within the age range of 25 to 34.

This statistic shows the results of a 2014 Popsugar survey among American women asking them how often they do online shopping in a typical week. During the survey, 12.8 percent of female respondents said they do online shopping at least once a day.

In 2024, the share of women in Czechia who shopped online was greater than the share of men. However, the percentage change from the previous year was nearly the same. While the share of men increased by *** percent, the share of women rose by **** percent. Overall, the number of Czechs shopping online has increased.

Online shopping is a popular way of purchasing any products and services over the internet during the past three months. In 2024, ** percent of men and ** percent of women in Finland had shopped online at some point. Online shopping is popular among all generations Online shopping penetration was highest among individuals aged between 25 and 34 years old, reaching ** percent. The corresponding figure in the age group of 75 to 89-year-old category was ** percent. While online shopping is used for purchasing all kinds of goods. ** percent of Finns buy clothing and footwear, followed by home electronics. Cross-border purchases are an important factor for Finnish e-commerce Online shopping allows customers to purchase goods from national and international sellers. Over three-quarters of Finns bought online goods from national sellers in 2023. At the same time, cross-border purchases amounted to ** percent: ** percent of individuals made cross-border purchases from EU sellers, while ** percent of individuals purchased online from non-EU sellers. Although the percentage of national purchases is high, only ** percent of enterprises made B2C e-commerce sales via a website in Finland in 2023.

A survey conducted in July 2020 among online consumers in Australia revealed that just under ********** of social shoppers were female. Around ********* of consumers shopping through social media networks were male.