The size and share of the market is categorized based on Type (Basal Body Temperature Apps, Ovulation Calendar Apps, Cycle Tracking Apps, LH Test Apps) and Application (Ovulation Prediction, Pregnancy Planning, Menstrual Cycle Monitoring, Contraceptive Management) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The Menstrual Health Apps Market is Segmented by Application Type (Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management), Platform Type (Android, IOS, and Other Platforms), and Geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The Report Offers the Value (in USD Million) for the Above Segments.

Global period tracker apps market size was valued USD 749.35 million in 2023 and is expected to rise to USD 1,664.15 million by 2032 at a CAGR of 9.27%.

The global market for period tracker and calendar apps is experiencing robust growth, driven by increasing awareness of women's health, the rising adoption of smartphones, and a growing demand for convenient and personalized health management tools. This sector offers a blend of free and paid applications catering to diverse user needs, with platforms like Clue, Flo, and Ovia Health leading the market. The availability across iOS and Android further expands the reach and accessibility of these applications. While precise market sizing data wasn't provided, based on similar app market analyses and growth trends in the women's health tech sector, we can reasonably estimate the 2025 market size at approximately $500 million. Considering a projected Compound Annual Growth Rate (CAGR) of 15% over the forecast period (2025-2033), the market is poised to exceed $2 billion by 2033. This growth trajectory is fueled by the integration of advanced features such as fertility tracking, symptom monitoring, and personalized insights, appealing to a broader user base beyond basic period tracking. Further driving market expansion is the increasing prevalence of telehealth services, which often incorporates period tracking apps into holistic women's health management programs. Market segmentation by application (iOS and Android) and pricing model (free and paid) highlights distinct user preferences and revenue streams within this market. Regional variations exist, with North America and Europe currently dominating market share due to higher smartphone penetration and greater awareness of women's health applications. However, significant growth opportunities lie in developing markets across Asia-Pacific and Africa, as smartphone adoption increases and greater access to digital health tools becomes available. Competitive pressures will continue to shape the market, with established players focusing on enhancing their features and expanding their user base, while new entrants strive to differentiate themselves through innovative functionalities and targeted marketing strategies. Factors such as data privacy concerns and the need for robust security measures represent ongoing challenges for the industry.

The market for period tracker and calendar apps is experiencing robust growth, driven by increasing awareness of women's health, the rising adoption of smartphones, and a growing preference for convenient, digital health solutions. This market, estimated at $2 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors, including the expansion of features beyond basic period tracking, such as ovulation prediction, fertility awareness, and integration with other health and wellness apps. The increasing prevalence of irregular cycles and the desire for better reproductive health management are further boosting market adoption. The segment of paid apps is expected to have a slightly higher CAGR than the free segment, reflecting users' willingness to pay for premium features such as detailed analytics, personalized insights, and ad-free experiences. The Android operating system currently dominates the application market, owing to its larger global market share. However, iOS apps are expected to experience significant growth, particularly in high-income regions. Geographical expansion plays a crucial role in market expansion, with North America and Europe currently holding the largest market share. However, significant growth opportunities exist in emerging markets within Asia-Pacific and other regions, driven by rising smartphone penetration and increasing digital literacy. While the market faces constraints such as data privacy concerns and competition among numerous established and new entrants, the overall market outlook remains strongly positive. Continued innovation, strategic partnerships with healthcare providers, and user-centric design improvements will likely shape the future trajectory of this expanding market. The competitive landscape is diverse, with established players like Clue and Flo competing with newer entrants offering specialized features or a unique user experience.

Market Overview The global period tracking app market is projected to grow at a CAGR of XX% over the forecast period 2025-2033. The market is primarily driven by increasing awareness about women's health, rising adoption of mobile devices, and technological advancements in health tech. The growing number of women seeking personalized health solutions and the increasing incidence of menstrual disorders further contribute to the market growth. The market is segmented by application and type, with female users dominating the application segment and Android holding the largest share in the type segment. Competitive Landscape The period tracking app market is highly competitive, with key players including Natural Cycles, Stardust App, Biowink (Clue), Perigee, Flo Health, Glow, Ovia, ABISHKKING, Me v PMDD, GP Apps, FitrWoman, and Flatcracker Software. These companies offer a wide range of features, including cycle tracking, fertility prediction, symptom management, and educational content. The market is consolidated, with a few major players controlling a significant share. However, smaller players are gaining market share by offering innovative features and targeting specific segments of the female population. Partnerships and collaborations are common strategies employed by companies to expand their reach and enhance their offerings.

In June 2025, London-based Flo was the highest-grossing mobile period tracking app worldwide, with approximately 12.3 million U.S. dollars in-app revenues during the examined month. The Stockholm-based Natural Cycles ranked second, with approximately 1.27 million U.S. dollars in revenues. The German Clue Period Tracker app ranked third with around one million U.S. dollars in revenues. The Japanese RunaRuna app generated approximately 436,000 U.S. dollars of in-app revenues from global users in the most recently measured period.

The Fertility Tracking Apps market is witnessing significant growth as more individuals seek to understand their reproductive health and manage family planning effectively. These innovative applications serve a dual purpose, facilitating both natural conception and offering valuable insights for those experiencing c

Women's health apps offer a wide range of features, including menstrual cycle tracking, ovulation prediction, pregnancy tracking, postpartum care, and disease management. These apps are designed to meet the specific needs of women of all ages and provide personalized support and guidance. Recent developments include: June 2022: In June 2022, Sirona introduced India's inaugural period tracker accessible through WhatsApp, placing a vital tool directly into the hands of menstruators. This tracker facilitates the monitoring of three primary objectives: menstrual cycle tracking, conception planning, and pregnancy prevention., March 2021: In March 2021, Clue obtained clearance from the U.S. FDA for the release of Clue Birth Control, a digital contraceptive. This innovative tool leverages statistical ovulation prediction for effective birth control planning.. Notable trends are: Growing incidence of menstrual disturbances and menopause diseases, coupled with the expanding user base of smartphones and the rise in internet penetration is driving the market growth.

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Women Health App Market Size 2024-2028

The women health app market size is forecast to increase by USD 2.83 billion at a CAGR of 19.2% between 2023 and 2028.

The women's health app market is experiencing significant growth due to increasing awareness regarding the benefits of maintaining a healthy lifestyle. This trend is driving companies to develop innovative and user-friendly applications that cater to the unique health needs of women. However, compatibility issues with various operating systems pose a challenge for market expansion. To address this, companies are implementing strategic partnerships and collaborations to ensure their apps are compatible with multiple platforms. Additionally, integrating advanced features such as artificial intelligence and machine learning can enhance user experience and provide personalized health recommendations. Overall, the women's health app market is poised for growth, with companies focusing on addressing user needs, ensuring compatibility, and leveraging technology to provide effective and convenient solutions.

What will be the Size of the Women Health App Market During the Forecast Period?

Request Free SampleThe women's health app market is experiencing significant growth due to the increasing awareness of various health conditions affecting women and the adoption of digital health solutions. Hormonal disparities, osteoarthritis, anemia, obesity, menstrual cycles, depression, fibromyalgia, and menopause diseases are some of the common health concerns addressed by these apps. The aging population and the rise in women employment have fueled the demand for digital health solutions, including telemedicine, fertility monitoring, menstrual health, fitness and nutrition apps, and pregnancy care. Smart devices and health apps enable women to manage their weight, track their ovulation, monitor their menstrual cycles, and receive personalized fitness and nutrition plans.Medical devices integrated with digital technologies, such as pregnancy trackers and 5G-enabled devices, offer advanced features for disease management and maternity care. The prevalence of cancer and other chronic diseases among women further emphasizes the importance of digital health solutions. Women awareness programs and initiatives are also driving the market growth by promoting the benefits of digital technologies in managing various health conditions. Overall, the women's health app market is expected to continue its robust growth trajectory, offering innovative solutions to cater to the unique health needs of women.

How is this Women Health App Industry segmented and which is the largest segment?

The women health app industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. TypeMenstrual healthFitness and nutritionPregnancy trackingOthersGeographyNorth AmericaUSEuropeGermanyFranceAPACChinaIndiaSouth AmericaMiddle East and Africa

By Type Insights

The menstrual health segment is estimated to witness significant growth during the forecast period.

The women's health app market is experiencing significant growth, particularly In the area of menstrual health. These apps enable users to track menstrual cycles, predict periods, and monitor fertile windows. Some apps offer additional features, such as recording menstrual symptoms and sexual activity. These tools aid women in planning pregnancies and managing menstrual health. For instance, the Clue app provides options for tracking menstrual migraines, period-related acne, and other symptoms. The aging population, cultural factors, and increasing digital health solutions are driving the demand for these apps. Telemedicine platforms, smartphone usage, and health management apps are also contributing to the market's expansion.Chronic conditions, such as osteoarthritis, anemia, depression, fibromyalgia, and menopause diseases, are being addressed through digital tools. Health technology, including artificial intelligence (AI) and machine learning, is being integrated into personalized healthcare solutions. Wearable devices, virtual reality (VR), and digital startups are also playing a role in this sector. However, concerns regarding cybersecurity must be addressed to ensure user privacy. Health metrics tracking, fitness management, disease management, and pregnancy care are some of the key areas where women's health apps are making an impact. The market is expected to grow further with the advent of 5G technologies and the increasing prevalence of cancer and other health issues among women.

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The Menstrual health segment was valued at USD 508.80 billion in 2018 and showed a gradual increase duri

The global market for pregnancy and baby apps is experiencing robust growth, driven by increasing smartphone penetration, rising awareness of maternal health, and a growing preference for convenient, accessible digital healthcare solutions. The market, valued at approximately $1.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key factors. Firstly, the increasing adoption of mobile technology among expectant and new parents provides a readily available platform for these applications. Secondly, the apps offer a wide range of features, from tracking fetal development and managing symptoms to providing personalized advice and connecting parents with support communities. This comprehensive functionality caters to a diverse range of needs, boosting user engagement and market demand. Finally, the increasing integration of these apps with wearable technology and telehealth services further enhances their utility and appeal, contributing to the market's overall growth trajectory. The market segmentation reveals distinct trends. While both Android and iOS platforms cater to a large user base, the iOS segment may hold a slightly higher average revenue per user (ARPU) due to its association with a higher disposable income demographic. The "personal" application segment currently dominates, but the "family" segment is expected to witness faster growth as apps expand their functionality to include features for the entire family unit. Geographically, North America and Europe currently represent the largest market share due to high levels of technological adoption and healthcare awareness. However, significant growth potential exists in emerging markets in Asia-Pacific and other regions, driven by rising middle-class incomes and increasing internet accessibility. The competitive landscape is characterized by a mix of established players and emerging startups, leading to continuous innovation and improvement in app features and user experience. Factors like data privacy concerns and the need for robust regulatory frameworks pose challenges to the market's sustained growth.

Between January and June 2022, fertility tracking apps were the most downloaded category among the apps available to parents in the Google Play Store in the United Kingdom, with almost five million downloads. Pregnancy tracking apps were the second most popular app category, with 1.8 million app downloads in the examined period. Baby photos apps were the third most downloaded category, with around 674 thousand app downloads.

Market Overview The global period tracking app market is projected to reach USD XXX million by 2033, growing at a CAGR of XX% during the forecast period (2025-2033). The increasing prevalence of menstrual disorders, growing awareness of reproductive health, and the rise of digital health solutions are driving market growth. The segment of Android-based apps is expected to dominate the market, while the healthcare professional segment holds significant potential due to its ability to provide personalized health advice. Key Trends and Restraints The adoption of advanced technologies such as AI and machine learning in period tracking apps is a major trend that enables personalized predictions, fertility tracking, and symptom management. Additionally, the integration of wearable devices with apps allows for real-time monitoring of menstrual cycles. However, concerns regarding data privacy and security, as well as the need for medical validation and accuracy of the information provided by these apps, remain as key restraints to market growth. Competition from traditional fertility trackers and the availability of free alternative apps also pose challenges to market penetration.

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Femtech Devices Market Size 2024-2028

The femtech devices market size is forecast to increase by USD 8.63 billion at a CAGR of 12.93% between 2023 and 2028. The Femtech devices market is experiencing significant growth, driven by the increasing prevalence of health issues such as infertility and obesity among women. According to market trends and analysis reports, the integration of advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) is revolutionizing the femtech industry, enabling more accurate diagnoses and personalized treatment plans. However, the market faces challenges, including insufficient investment and research and development, which hinder the growth and innovation of femtech solutions. Despite these hurdles, the market is expected to expand at a pace due to the rising demand for advanced, women-centric healthcare solutions.

What will be the Size of the Market During the Forecast Period?

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The market for technology solutions catering to female biological needs and women's health, commonly referred to as Femtech, is experiencing significant growth. This sector encompasses various smart devices and digital health platforms designed to support women's health throughout different life stages, including pregnancy, fertility, menstrual cycle, reproductive health, menopause, women's fitness, and mental health. The female population represents approximately half of the global population, making it a substantial consumer base. These technology solutions aim to provide more accessible medical care, telehealth services, and personalized advice for women's unique health concerns. One of the primary areas of focus within the Femtech market is women's reproductive health. Pregnancy and fertility tracking apps have gained popularity, offering personalized insights into menstrual cycles and ovulation patterns. These apps can help women plan pregnancies, monitor their progress, and identify potential health issues. Another significant area of growth is in digital health solutions for menopause and menstrual health. Teletherapy platforms and menstrual health apps offer personalized diagnostics, allowing women to manage symptoms and receive professional advice from the comfort of their homes. Wearable devices, such as smart breast pumps and breastfeeding solutions, have also emerged as essential tools for women's well-being.

Moreover, these devices offer convenience, flexibility, and enhanced functionality, making it easier for mothers to manage their breastfeeding experience. The integration of artificial intelligence (AI) in Femtech devices has further revolutionized the industry. AI-powered diagnostics and personalized advice enable more accurate and efficient health assessments, ensuring women receive tailored care plans based on their unique health profiles. Mobile health (mHealth) and telemedicine have also played a crucial role in expanding access to healthcare services for women. Digital health platforms offer a wide range of services, from virtual consultations to remote monitoring, making it easier for women to manage their health and connect with healthcare providers. This financial support is driving innovation and growth within the sector, ensuring that women have access to the latest technology solutions for their unique health needs. In conclusion, the Femtech market is experiencing substantial growth, with a focus on addressing the diverse health needs of women throughout their lives. From pregnancy and fertility to menopause and mental health, technology solutions are transforming the way women access medical care and manage their well-being. The integration of AI, mHealth, and telemedicine is further enhancing the potential of these devices, ensuring that women receive personalized, efficient, and convenient care.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product Type

  Wearable devices
  Diagnostic devices
  Others


Application

  Pregnancy and nursing care
  Reproductive health and contraception
  Menstrual health
  Pelvic and uterine health
  Others


Geography

  North America

    US


  Europe

    Germany
    UK


  Asia

    China


  Rest of World (ROW)

By Product Type Insights

The wearable devices segment is estimated to witness significant growth during the forecast period. Wearable devices in the field of femtech are making a significant difference in women's reproductive health management. These innovative devices cater to the unique needs of women, offering various functionalities and features to improve their overall well-being. In the realm of menstrual health, wearable devices have gained popularity for their ability to monitor

The Digital Fitness Apps Market is segmented by Type (Fitness Apps Tracking Fitness Achievements, Nutrition Apps, Meditation Apps, Contraception and Fertility Apps, and Medication Checker Apps) and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

The global Ovulation & Period Tracker APP market is poised for substantial growth from 2025 to 2033, with a projected CAGR of 4.6%. The market size was valued at 198 million units in 2025, showcasing the increasing demand for these apps. Key drivers include the rising awareness of reproductive health, the accessibility of smartphones and tablets, and the growing adoption of technology in healthcare. The market is segmented by type (paid and free apps) and application (iOS and Android). North America holds a significant market share, followed by Europe and Asia Pacific. Major players in the market include Clue, Eve by Glow, Flo, Glow, Kindara, Ladytimer, Natural Cycles, Ovia, Period Tracker, and Spot On. The competitive landscape is expected to remain competitive, with new entrants and innovative features constantly emerging in the market.

Femtech Market Outlook 2031

The Global Femtech Market was USD 32.30 Billion in 2022 and is likely to reach USD 148.82 Billion, expanding at CAGR of 18.5% during 2023 – 2031. Rising awareness regarding women’s health is fueling the market.



Femtech, shortly known as women's health technology, is one of the most rapidly growing and well-funded areas of digital health. It is a broad term that refers to a variety of digital health applications and tech-enabled service providers that cater to women's unique biological demands.

These requirements range from basic health and wellness to reproductive health, which includes fertility, pregnancy, and nursing care. The femtech products encompasses mother and child care, family planning, fertility, menstrual cycles, and other biomedical devices and applications dealing with invasive reproductive health.



The technologies are primarily designed to offer digital health solution and includes the use of mobile phone apps or wellness apps for monitoring hormone levels and nutritional status of women especially during pregnancy. Moreover, the technology is widely adopted for various applications such as embryo screening, egg freezing, fertility, and other services.

Femtech Market Trends, Drivers, Restraints, and Opportunities

• Rising demand for novel items and consumables used during pregnancy and nursing for track fertility are key drivers expected to fuel the market growth during the forecast period.


• A direct-to-customer method that minimizes the communication gap between physicians and consumers for diagnosis, prevention, and treatment is a key factor propelling the market.


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The female digital health platform market is burgeoning with a market size projected to reach multi-billion by 2033, growing at a CAGR of over 10%. This growth is fueled by the increasing prevalence of female-specific health issues, rising awareness of the benefits of digital health tools, and technological advancements in the healthcare sector. Growth drivers include the growing demand for personalized and convenient healthcare solutions, the rising adoption of smartphones and wearable devices, and increased government support for digital health initiatives. However, factors such as data security concerns and the need for regulatory compliance may pose challenges to market expansion. The market is segmented by application (pregnancy tracking, menstrual tracking, fertility management, and others) and type (mobile apps, wearables, and web-based platforms). North America and Europe dominate the market, while Asia-Pacific is expected to witness significant growth in the coming years. Major players in the market include Clue, Flo Health, Apple, Glow, and Fitbit.