Market analyses show that the digital advertising expenditures of the financial services industry in the United States reached 21 billion U.S dollars in 2020. This figure is forecast to further grow to 30.75 billion dollars by the end of 2023.

Digital advertising spending of the U.S. financial services industry was forecast to increase by 20.1 percent in 2021, reaching 23.56 billion U.S. dollars. Financial services are among the industries investing most in this form of advertising, second only to retail.

In 2023, JPMorgan Chase invested approximately 4.6 billion U.S. dollars in global marketing activities. Capital One Financial Corporation followed with over four billion U.S. dollars reported investing in marketing.

In 2023, the ad spending of financial service providers in the United States was the highest on television media, reaching a value of 605.7 million U.S. dollars. In contrast, cinema ranked last across all considered media, only amounting to 0.12 million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of entertainment companies and magazine advertisingspending.

Digital static display advertising spending of companies in the finance sector stood at 368.69 million U.S. dollars in the United Kingdom in 2021. That constitutes an increase of 23.3 million dollars or 6.75 percent compared to the value of 345.35 million reported a year earlier.For more insights about advertising in the United Kingdom: In 2021, in comparison to the ad expenditure of the finance category on internet, the ad expenditure of the finance category on magazines as well as on outdoor was considerably lower.

In 2024, advertising spending on financial media networks (FMNs) was estimated at 350 million U.S. dollars in the United States. The value is expected to double in 2025, and then to double again in 2026. FMNs are defined as financial institutions with their own ad networks using their own first-party data to target their customers with third-party ads. Examples include Chase Bank, PayPal, or Klarna.

The expenditure on internet advertising of the finance category in Indonesia decreased significantly by 37.9 million U.S. dollars (-31.6 percent) in 2021 in comparison to the previous year. The year 2021 marks a significant change in the advertising spending compared to the previous year.For more insights about advertising in Indonesia: In 2021, in comparison to the ad expenditure of the finance category on internet, the ad expenditure of the finance category on television as well as on newspapers was higher.

In 2023, Discover Financial Services invested over 1.16 billion U.S. dollars in marketing and business development activities, up from 1.04 billion dollars a year earlier – an annual increase of more than 12 percent.

The banking, financial services and insurance industry spent the highest share of its digital advertising budgets on paid search, that increased to 37 percent in 2021. This was followed by 27 percent spends on display banners and 23 percent expenditure on online video advertising.

In 2023, the PNC Financial Services Group, Inc. invested 350 million U.S. dollars in marketing activities. A year earlier, the corresponding figure was 355 million dollars.

The expenditure on television advertising of the finance category in Indonesia increased significantly by 80.3 million U.S. dollars (+73.21 percent) in 2021. With 189.96 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years.For more insights about advertising in Indonesia: In 2021, in comparison to the ad expenditure of the finance category on television, the ad expenditure of the finance category on radio as well as on magazines was considerably lower.

In 2021, the expenditure on digital static display advertising of the finance category in the Netherlands increased significantly by 181.1 million U.S. dollars (117.01 percent) compared to 2020. With 335.83 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years.For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the finance category on internet, the ad expenditure of the finance category on magazines as well as on outdoor was considerably lower.

TV advertising spending of companies in the finance sector stood at 745.88 million U.S. dollars in the United Kingdom in 2021. That constitutes an increase of 195.7 million dollars or 35.57 percent compared to the value of 346.5 million reported a year earlier. For more insights about advertising in the United Kingdom: In 2021, in comparison to the ad expenditure of the finance category on television, the ad expenditure of the finance category on internet was lower and on newspapers it was considerably lower.

The expenditure on digital static display advertising of the finance category in New Zealand declined to 6.92 million U.S. dollars in 2021. The advertising spending thereby reached its lowest value in recent years. For more insights about advertising in New Zealand: In 2021, in comparison to the ad expenditure of the finance category on internet, the ad expenditure of the finance category on magazines was considerably lower, while spending on outdoor was considerably higher.

In 2021, the banking industry in the United States spent 11.25 billion U.S. dollars on digital advertising, marking an increase from the previous year's value of 8.61 billion. Banking digital ad spending was forecast to further increase over the following three years, before reaching an expected 16.59 billion in 2024.

The expenditure on digital static display advertising of the finance category in Ireland increased by 0.9 million U.S. dollars (13.58 percent) in 2021. This was the first time during the observed period that the advertising spending has increased in Ireland.For more insights about advertising in Ireland: In 2021, in comparison to the ad expenditure of the finance category on internet, the ad expenditure of the finance category on outdoor was lower and on magazines it was considerably lower.

Wide-profile online marketplaces and classifieds were the leading segment in the Russian digital advertising market by spending, accounting for a share of nearly14 percent in 2024. Financial services followed, having occupied almost 11 percent of the total expenditure.

The expenditure on digital static display advertising of the finance category in Malaysia increased by 2.6 million U.S. dollars (+43.46 percent) in 2021. This was the first time during the observed period that the advertising spending has increased in Malaysia.For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the finance category on internet, the ad expenditure of the finance category on radio was lower and on magazines it was considerably lower.

In 2021, the expenditure on digital static display advertising of the finance category in Australia increased by 178.4 million U.S. dollars (289.61 percent) compared to 2020. Therefore, the advertising spending in Australia reached a peak in 2021 with 239.98 million U.S. dollars.For more insights about advertising in Australia: In 2021, in comparison to the ad expenditure of the finance category on internet, the ad expenditure of the finance category on outdoor was lower and on magazines it was considerably lower.

The expenditure on cinema advertising of the finance category in Ireland decreased significantly by 290.4 thousand U.S. dollars (51.13 percent) in 2021. As a result, the advertising spending in Ireland saw its lowest figure in 2021 with 277.57 thousand U.S. dollars. Notably, the advertising spending was continuously decreasing over the last years.For more insights about advertising in Ireland: In 2021, in comparison to the ad expenditure of the finance category on cinema, the ad expenditure of the finance category on magazines was higher and on outdoor it was considerably higher.