In the third quarter of 2023, the Gauteng province in South Africa had the highest number of finance employees, with over 1.2 million. The Western Cape and KwaZulu-Natal also concentrated high numbers of employees in the sector, with 474,000 and 437,000, respectively. Since the same quarter in 2022, each region in the country has made considerable employment growth in the finance industry.

In 2023, the South African finance, real estate and business services sector contributed an added value of approximately 1.03 trillion rand (roughly 58.6 billion U.S. dollars) to the country's gross domestic product (GDP). This represents an increase in comparison to 2022, when the sector's added value to the country's GDP added up to approximately 1.1 trillion rand (around 58 billion U.S. dollars).

South Africa holds an outstanding role in the African banking industry. As of 2022, the aggregate tier 1 capital from the major South African banks reached **** billion U.S. dollars. The South African Standard Bank Group had alone a capital worth roughly **** billion U.S. dollars, ranking as the leading bank in the continent. Egypt, Morocco, Nigeria, and Kenya followed in terms of aggregate tier 1 capital, composing the main banking markets in Africa.

The Middle-East and Africa Banking As A Service Market Report is Segmented by Type (API-Based BaaS, Cloud Based BaaS), by Service Type (payment Process Services, Digital Banking Services, KYC Service, Customer Support Services, Others), by Enterprise Size (SMEs, Large Enterprises), and by Region (South Africa, GCC, Egypt, Rest of Middle-East and Africa).

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Banking, Financial Services And Insurance Security Market Size 2024-2028

The banking, financial services and insurance security market size is forecast to increase by USD 45.03 billion at a CAGR of 12.16% between 2023 and 2028.

The BFSI security market is experiencing significant growth due to several key trends. The increasing adoption of the internet In the BFSI sector is driving market expansion, as more financial institutions move their operations online.
However, digital transformation also brings about new challenges, such as the rise in cyber data breaches. To mitigate these risks, BFSI organizations are investing heavily in technological securities. Despite the high costs, the implementation of advanced security solutions, including the use of AI in BFSI, is essential to protect sensitive customer information and maintain trust In the industry. Overall, the BFSI security market is poised for continued growth as institutions prioritize cybersecurity to stay competitive and safeguard their assets.

What will be the Size of the BFSI Security Market During the Forecast Period?

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The BFSI (Banking, Financial Services, and Insurance) security market encompasses the provision of security solutions to commercial banks, insurance companies, mutual funds, pension funds, and other financial institutions. With the increasing digital transformation In the industry, technological integration through artificial intelligence (AI), machine learning (ML), blockchain, and robotic process automation has become essential for enhancing security systems and protecting customer bases from cyber threats. Internet penetration and the growing use of cloud-based services have expanded the attack surface, necessitating advanced threat management strategies.
Cybersecurity remains a top priority for BFSI organizations, with a focus on data protection and compliance with regulatory requirements. The market is expected to grow significantly due to the increasing adoption of advanced security solutions and the need to mitigate the risks associated with digitalization. Non-banking financial companies and retail banking segments are also investing heavily in security solutions to safeguard their operations and maintain customer trust.

How is this Banking, Financial Services And Insurance Security Industry segmented and which is the largest segment?

The banking, financial services and insurance security industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Delivery Mode

  Service
  Solution


Type

  Phycial security
  Cyber security


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  Middle East and Africa



  South America

By Delivery Mode Insights

The service segment is estimated to witness significant growth during the forecast period.

The BFSI security market encompasses various services aimed at safeguarding the banking, finance, and insurance industries from evolving security risks. One such service is penetration testing, where ethical hackers simulate cyber-attacks to identify vulnerabilities in financial institutions' systems and infrastructure. This proactive approach strengthens security posture, mitigating risks of unauthorized access and data breaches. Other services include technological integration of AI, blockchain, cybersecurity solutions, risk management, and physical security. These services address threats like cybercrimes, data leakage, and fraud detection. Banks, commercials, non-banking financials, insurance companies, mutual funds, pension funds, and various banking sectors benefit from these offerings. Security measures include core banking, retail banking, corporate banking, cards, investment, stock broking, payment gateways, electronic banking, and digital security. Integration of smart technologies, video surveillance systems, encryption software, and disaster recovery solutions further fortify security.

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The service segment was valued at USD 23.43 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 58% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the BFSI security market holds a prominent position due to the region's advanced technological infrastructure and stringent regulatory frameworks

Key information about South Africa Debt Service Ratio: Private Non-Financial Sector

• South Africa Debt Service Ratio: Private Non-Financial Sector was reported at 8.300 % in Sep 2024
• This records an increase from the previous number of 8.200 % for Jun 2024
• South Africa Debt Service Ratio: Private Non-Financial Sector data is updated quarterly, averaging 8.700 % from Mar 1999 to Sep 2024, with 103 observations
• The data reached an all-time high of 12.100 % in Mar 1999 and a record low of 6.800 % in Jun 2022
• South Africa Debt Service Ratio: Private Non-Financial Sector data remains active status in CEIC and is reported by Bank for International Settlements
• The data is categorized under World Trend Plus’s Association: Banking Sector – Table RC.BIS.DSR: G1 Private Non-Financial Sector (PNF): Quarterly

Graph and download economic data for Use of Financial Services, Liabilities: Outstanding Deposits at Other Financial Corporations for South Africa (ZAFFCLOFXDC) from 2004 to 2017 about South Africa, finance companies, companies, finance, liabilities, deposits, financial, and services.

Market Analysis: South Africa Real-Time Payments Industry The South African real-time payments industry is experiencing significant growth, with a projected CAGR of 37.97% from 2019 to 2033. In 2025, the market is estimated to reach a size of $0.41 million, reflecting the increasing adoption of digital payment solutions and the drive towards a cashless society. Key drivers include the rise of e-commerce, digital wallets, and the introduction of new payment technologies. Key Trends and Market Dynamics The real-time payments industry in South Africa is witnessing several key trends: the adoption of contactless payments due to the COVID-19 pandemic; the growth of mobile payments, driven by smartphone penetration; and the increasing use of instant payment services for cross-border transactions. Additionally, the establishment of the Instant Payments System (IPS) by the South African Reserve Bank has facilitated seamless and rapid interbank payments, further boosting the growth of the industry. Restraints to market expansion include regulatory compliance, cybersecurity concerns, and the availability of reliable infrastructure. Recent developments include: March 2023: The South African Reserve Bank (SARB) has announced the launch of PayShap, a real-time rapid payment platform that aims to provide South Africans with safer, quicker, and noticeably more comfortable payment choices. BankservAfrica, the Payments Association of South Africa, and the South African banking community collaborated across industries to create PayShap to modernize the domestic payments business., February 2022: ACI Worldwide partnered with one of South Africa's leading financial services providers, Nedbank, to drive its digital transformation journey, including real-time payments. As part of the migration, Nedbank was expected to utilize ACI Low-Value Real-Time Payments, enabling the bank to offer real-time mobile payments to its customers.. Key drivers for this market are: Increased Smartphone Penetration, Falling Reliance on Traditional Banking; Ease of Convenience. Potential restraints include: Lack of a standard legislative policy remains especially in the case of cross-border transactions. Notable trends are: BFSI is Expected to Drive the Market.

Domestic credit provided by financial sector (% of GDP) in South Africa was reported at 119 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. South Africa - Domestic credit provided by banking sector (% of GDP) - actual values, historical data, forecasts and projections were sourced from the World Bank on August of 2025.

Key information about South Africa Credit to Private Non-Financial Sector

• South Africa Credit to Private Non-Financial Sector was reported at 279.694 USD bn in Sep 2024
• This records an increase from the previous number of 258.562 USD bn for Jun 2024
• South Africa Credit to Private Non-Financial Sector data is updated quarterly, averaging 74.745 USD bn from Mar 1965 to Sep 2024, with 239 observations
• The data reached an all-time high of 333.399 USD bn in Jun 2011 and a record low of 6.748 USD bn in Mar 1965
• South Africa Credit to Private Non-Financial Sector data remains active status in CEIC and is reported by Bank for International Settlements
• The data is categorized under World Trend Plus’s Association: Banking Sector – Table RC.BIS.CNFS: F2 Credit from All Sector to Private Non-Financial Sector (PNFS): Market Value: USD

South Africa Universal Banking Market is driven by the rise of financial technology (fintech) startups, and the demand for personalized banking experiences are shaping the future.

The objective of the thesis is to analyse and understand the interaction between the banking sector and the economy in South Africa. To do so, we evaluate the historical evolution of productivity in the South African banking industry in chapter 2, by calculating a measure of productivity through a descriptive exercise. In chapter 3, we introduce labour dynamics of the banking industry by developing a model that links the productivity of the banking sector and macroeconomic outcomes. In chapter 4, we analyse how banking sector regulation affects the relationship between the banking sector and the macroeconomy and the contribution of banking sector regulation in determining efficiency of the sector.

South Africa BoP: Financial Account: Net Acquisition of Financial Assets: DI: Private Non Banking Sector data was reported at -12,707.000 ZAR mn in Sep 2018. This records a decrease from the previous number of -3,285.000 ZAR mn for Jun 2018. South Africa BoP: Financial Account: Net Acquisition of Financial Assets: DI: Private Non Banking Sector data is updated quarterly, averaging -1,278.000 ZAR mn from Mar 1985 (Median) to Sep 2018, with 135 observations. The data reached an all-time high of 42,254.000 ZAR mn in Dec 2008 and a record low of -58,389.000 ZAR mn in Sep 2017. South Africa BoP: Financial Account: Net Acquisition of Financial Assets: DI: Private Non Banking Sector data remains active status in CEIC and is reported by South African Reserve Bank. The data is categorized under Global Database’s South Africa – Table ZA.JB004: BPM6: Balance of Payments: Financial Accounts.

Abstract

Well-functioning financial systems serve a vital purpose, offering savings, credit, payment, and risk management products to people with a wide range of needs. Yet until now little had been known about the global reach of the financial sector - the extent of financial inclusion and the degree to which such groups as the poor, women, and youth are excluded from formal financial systems. Systematic indicators of the use of different financial services had been lacking for most economies.

The Global Financial Inclusion (Global Findex) database provides such indicators. This database contains the first round of Global Findex indicators, measuring how adults in more than 140 economies save, borrow, make payments, and manage risk. The data set can be used to track the effects of financial inclusion policies globally and develop a deeper and more nuanced understanding of how people around the world manage their day-to-day finances. By making it possible to identify segments of the population excluded from the formal financial sector, the data can help policy makers prioritize reforms and design new policies.

Geographic coverage

National Coverage.

Analysis unit

Individual

Universe

The target population is the civilian, non-institutionalized population 15 years and above. The sample is nationally representative.

Kind of data

Sample survey data [ssd]

Sampling procedure

The Global Findex indicators are drawn from survey data collected by Gallup, Inc. over the 2011 calendar year, covering more than 150,000 adults in 148 economies and representing about 97 percent of the world's population. Since 2005, Gallup has surveyed adults annually around the world, using a uniform methodology and randomly selected, nationally representative samples. The second round of Global Findex indicators was collected in 2014 and is forthcoming in 2015. The set of indicators will be collected again in 2017.

Surveys were conducted face-to-face in economies where landline telephone penetration is less than 80 percent, or where face-to-face interviewing is customary. The first stage of sampling is the identification of primary sampling units, consisting of clusters of households. The primary sampling units are stratified by population size, geography, or both, and clustering is achieved through one or more stages of sampling. Where population information is available, sample selection is based on probabilities proportional to population size; otherwise, simple random sampling is used. Random route procedures are used to select sampled households. Unless an outright refusal occurs, interviewers make up to three attempts to survey the sampled household. If an interview cannot be obtained at the initial sampled household, a simple substitution method is used. Respondents are randomly selected within the selected households by means of the Kish grid.

Surveys were conducted by telephone in economies where landline telephone penetration is over 80 percent. The telephone surveys were conducted using random digit dialing or a nationally representative list of phone numbers. In selected countries where cell phone penetration is high, a dual sampling frame is used. Random respondent selection is achieved by using either the latest birthday or Kish grid method. At least three attempts are made to teach a person in each household, spread over different days and times of year.

The sample size in the majority of economies was 1,000 individuals.

Mode of data collection

Face-to-face [f2f]

Research instrument

The questionnaire was designed by the World Bank, in conjunction with a Technical Advisory Board composed of leading academics, practitioners, and policy makers in the field of financial inclusion. The Bill and Melinda Gates Foundation and Gallup, Inc. also provided valuable input. The questionnaire was piloted in over 20 countries using focus groups, cognitive interviews, and field testing. The questionnaire is available in 142 languages upon request.

Questions on insurance, mobile payments, and loan purposes were asked only in developing economies. The indicators on awareness and use of microfinance insitutions (MFIs) are not included in the public dataset. However, adults who report saving at an MFI are considered to have an account; this is reflected in the composite account indicator.

Sampling error estimates

Estimates of standard errors (which account for sampling error) vary by country and indicator. For country- and indicator-specific standard errors, refer to the Annex and Country Table in Demirguc-Kunt, Asli and L. Klapper. 2012. "Measuring Financial Inclusion: The Global Findex." Policy Research Working Paper 6025, World Bank, Washington, D.C.

Debt service ratios for private non-financial sector in South Africa, December, 2024 The most recent value is 8.4 percent as of Q4 2024, a decline compared to the previous value of 8.5 percent. Historically, the average for South Africa from Q1 2000 to Q4 2024 is 8.89 percent. The minimum of 7 percent was recorded in Q4 2021, while the maximum of 11.5 percent was reached in Q4 2008. | TheGlobalEconomy.com

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Banking As A Service Market Size 2024-2028

The banking as a service market size is forecast to increase by USD 39.44 billion at a CAGR of 20.65% between 2023 and 2028.

The Banking as a Service (BaaS) market is experiencing significant growth, driven by increasing adoption by end-users seeking more convenient and efficient financial services. This trend is further fueled by the growing number of partnerships, collaborations, and agreements between financial institutions and fintech companies. However, the implementation and data security challenges associated with BaaS remain a concern. Financial institutions must ensure strong security measures to protect sensitive customer information and maintain trust. As the market continues to evolve, staying abreast of these trends and challenges is crucial for success. The BaaS market is poised for continued expansion, offering opportunities for innovation and growth In the financial sector.

What will be the Size of the Banking As A Service Market During the Forecast Period?

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The Banking as a Service (BaaS) market is experiencing significant growth due to the digitalization of financial services. Traditional retail banking institutions are increasingly partnering with fintech businesses to offer APIs and BaaS platforms, enabling open banking and enhancing customer experiences. Incumbent banks are embracing BaaS technology to remain competitive In the market. BaaS solutions are driving the digital transformation of various industries, including e-commerce, health, travel, retail, telecom, and others. Newer fintech organizations and non-banking financial institutions are leveraging these platforms to offer banking services without the need for a license. The BaaS market is segmented into platform component and services segments.
Additionally, cloud-based and API-based BaaS solutions are gaining popularity due to their flexibility and scalability. Large enterprises and small to medium-sized businesses are adopting BaaS to streamline their financial operations and improve customer experiences. Artificial intelligence and digital banking are key trends In the BaaS market, providing advanced financial services and personalized customer experiences. BaaS technology is revolutionizing the way businesses manage their finances and interact with their customers.

How is this Banking As A Service Industry segmented and which is the largest segment?

The banking as a service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Banks
  NBFC
  Government


Component

  Platform
  Services


Geography

  North America

    Canada
    US


  Europe

    Germany
    France


  APAC

    China


  South America



  Middle East and Africa

By End-user Insights

The banks segment is estimated to witness significant growth during the forecast period. The market is experiencing substantial growth, with the banks segment leading the way in 2023. Advanced financial technology adoption in banks is driving this segment's expansion. Banking as a service enables banks to utilize APIs, facilitating data sharing with external financial institutions. Open banking's rise is further fueling the market's growth, offering new revenue opportunities for banks. This solution benefits banks in several ways, including cost savings. By leveraging banking as a service, banks can minimize expenses and generate revenue through partnerships with fintech businesses, e-commerce platforms, and other non-banking financial institutions.

Additionally, cloud-based and API-based banking as a service solutions provide enhanced digital banking capabilities, including liquidity management, risk management, and API-driven connectivity for licensed institutions. This technology empowers product innovation, enabling domestic and international fund transaction services for large enterprises, small and medium businesses, and retail customers. The market encompasses various components, including platform and services segments, catering to diverse industries like retail banking, retail, travel, telecom, health, and e-commerce.

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The banks segment was valued at USD 8.37 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is pr

This statistic presents the banking channels usage in Sub-Saharan Africa as of 2016, by frequency. The results of the survey revealed that three percent of the respondents used ATMs many times a day.

Some of the recent competitor trends and key information about competitors include: The South Africa auto finance market is moderately consolidated, with a few dominant players led by major commercial banks and captive finance entities. However, the growing presence of non-banking financial companies (NBFCs) and digital lending platforms is gradually reshaping the competitive dynamics, especially in underserved and informal segments. Key players includeWesBank, Standard Bank Vehicle and Asset Finance, Absa Vehicle Finance, MFC (Nedbank Division), Toyota Financial Services, andSA Taxi Finance. Competitive Landscape in South Africa Auto Finance Market

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Merchant Banking Services Market Size 2024-2028

The merchant banking services market size is forecast to increase by USD 18.68 billion at a CAGR of 4.83% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing number of mergers and acquisitions (M&A) deals worldwide. This trend is particularly prominent In the Asia-Pacific region, where the growing number of unicorn startups presents ample opportunities for merchant banking services. However, this market is not without challenges. Data security concerns are at the forefront, as financial institutions and corporations increasingly rely on digital platforms for transactions and information exchange. Merchant banking services must adapt to these evolving needs by investing in cybersecurity measures and ensuring regulatory compliance. The financial services sector's digital transformation, driven by fintech and artificial intelligence (AI), further boosts market growth.
Merchant banking services are integral to financial institutions, high-net-worth individuals, investment firms, insurance companies, hedge funds, pension funds, global corporates, and charity organizations. Companies seeking to capitalize on market opportunities and navigate challenges effectively should focus on providing value-added services, such as strategic advice, risk management, and innovative financial solutions. By staying abreast of regulatory changes and market trends, merchant banking institutions can differentiate themselves and build long-term relationships with clients.

What will be the Size of the Merchant Banking Services Market during the forecast period?

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The market encompasses a range of financial intermediary services provided to businesses, including asset management, corporate advice, credit syndication, loan syndication, portfolio management, and non-resident investment advice. This market caters to various entities, from small and medium enterprises to startups and multinational corporations. Mergers, acquisitions, business restructuring, and initial public offerings (IPOs) frequently necessitate the involvement of merchant banking services. The market's size is substantial, with continuous growth driven by increasing globalization, foreign direct investment, and the expanding role of financial services in international markets. Capital markets and investment climates play a significant role in market dynamics, influencing the demand for merchant banking services.
High-net-worth individuals and investment firms also contribute to the market's growth, as they seek expert advice and tailored financial solutions. Merchant banking services extend beyond traditional banking institutions, with non-banking players increasingly participating In the market. This competition intensifies the focus on innovation, customized offerings, and value-added services to maintain a competitive edge. Overall, the market is a dynamic and evolving landscape, shaped by the needs of businesses and the ever-changing financial services industry.

How is this Merchant Banking Services Industry segmented?

The merchant banking services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Business
  Individuals


Geography

  APAC

    China
    India


  Europe

    France
    UK


  North America

    US


  South America



  Middle East and Africa

By End-user Insights

The business segment is estimated to witness significant growth during the forecast period.

Merchant banking services cater to large corporate organizations, institutional investors, and small to medium-sized enterprises (SMEs). These financial institutions specialize in trade financing, fundraising, and loan services for business clients. Merchant banks significantly focus on bolstering the economic strength of businesses through various financial solutions. Notably, they exclusively serve business organizations and do not extend services to the general public. Key functions of merchant banking services include portfolio management, which entails the effective management of securities such as bonds, preferred shares, and stocks. Merchant banks offer advisory services to investors to help them make informed investment decisions.

Additionally, mergers and acquisitions, business restructuring, credit syndication, asset management, corporate advice, and loan syndication are other essential services provided by merchant banks. These services play a crucial role In the financial landscape, facilitating international markets, capital markets, investment climates, and foreign direct investment. With the advent of digital transformation technology, fintech providers have entered the market, offeri

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Open Banking Market Size 2024-2028

The open banking market size is forecast to increase by USD 57.66 billion at a CAGR of 27.2% between 2023 and 2028. The market is witnessing significant growth due to the increasing demand for advanced Financial Management Tools that offer real-time access to Financial Data from multiple Financial Institutions. Open Banking Solutions, which utilize Open Banking APIs, enable automated savings, real-time transactions, and enhanced security features. The integration of Artificial Intelligence (AI) into these services further streamlines financial management and enhances personalized customer experiences. However, the handling of sensitive personal financial data necessitates strict adherence to guidelines and regulations to ensure data security and privacy. Key market trends include the growing preference for faster and more seamless payment processing, increased focus on data security, and the potential for increased competition among Financial Institutions as they adapt to the Open Banking landscape.

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Open banking, a financial services model that enables third-party providers to access customers' financial data through APIs, is revolutionizing the payment ecosystem. This innovative approach allows for more customer-centric services, personalized financial offerings, and informed financial decisions. Broadband connectivity plays a crucial role in the open banking landscape, ensuring seamless access to real-time data for machine learning algorithms and AI applications. These technologies are integral to the open banking model, as they enable advanced data analytics and the development of innovative financial services. Security is a top priority in the market. Financial institutions are investing heavily in advanced security measures to protect sensitive customer data from online fraud. AI and machine learning algorithms are being employed to detect and prevent fraudulent activities in real-time. E-commerce and open banking are natural partners, with the former benefiting from the real-time financial data access provided by the latter.

Further, open banking APIs are the backbone of this new financial services model, allowing for seamless integration between financial institutions and third-party service providers. These APIs enable the sharing of financial data in a secure and standardized manner, facilitating the development of innovative financial services. Personalized financial services are a key benefit of open banking. By leveraging big data analytics and AI, financial institutions can offer customized offerings tailored to individual customers' financial needs and preferences. In conclusion, open banking is transforming the payment ecosystem by enabling real-time data access, advanced data analytics, and the development of innovative financial services. With a focus on security and customer-centricity, this model is poised to disrupt traditional financial services and reshape the industry landscape.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Service

  Banking and capital markets
  Payments
  Digital currencies


Deployment

  On premise
  Cloud


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Service Insights

The banking and capital markets segment is estimated to witness significant growth during the forecast period. The market is revolutionizing the banking and financial services sector in the global payment ecosystem. Through strategic collaborations and innovative service offerings, Open Banking is enhancing payment processes, expanding investment accessibility, and promoting financial inclusion. In June 2024, Euronet, a leading financial technology and payments provider, partnered with Fintech Galaxy to introduce a new Banking as a Service (BaaS) offering. This collaboration aims to deliver faster, more secure, and cost-effective account-based transactions for banks, fintechs, and merchants. Key features of this service include card as a service, real-time payment processing, and advanced fraud detection. By integrating with consumer bank accounts, this solution reduces transaction costs and promotes financial inclusion, while also driving the adoption of digital transactions in the European region.

The integration of Artificial Intelligence (AI) and Machine Learning (ML) in Open Banking is further fueling the growth of the market. Big data analytics is enabling financial institutions to gain valuable insights into customer behavior and preferences, leading to personalized services and improved customer experience. The use of Open Banking is