Tizen is the leading TV streaming platform worldwide among smart TVs in use, with a market share of about 13 percent as of year-end 2020, followed by WebOS from LG. The third spot was tied with Sony PlayStation, Roku TV OS, and Amazon's Fire OS with 6.4 percent market shares.

The smart TV market is expanding due to increased internet accessibility, technological advancements, reduced product costs, and digital revolution in broadcasting. Producers are focusing on user interface innovations, content integration, and application development, with digital TVs offering advanced computing and connectivity. Streaming television platforms like Apple TV, Amazon Fire TV, and Google Chromecast are transforming the viewing experience on connected TVs. Despite security concerns, producers are partnering with OTT content and device providers to enhance features. The internet TV market is segmented by resolution type, size, panel type, and geography.

The USA connected TVs market will reach USD 5,377.9 million in 2025 and grow at a CAGR of 11.0%, reaching USD 15,270.3 million by 2035.

Semi-Annual Market Update for USA Connected TVs Market

An Analysis of USA Connected TVs Market by Segment

Market Concentration and Competitive Landscape

According to Cognitive Market Research, the global Streaming Media Device market size will be USD 17642.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 14.30% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 6527.84 million in 2025 and will grow at a compound annual growth rate (CAGR) of 13.0% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 5116.41 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 4234.27 million in 2025 and will grow at a compound annual growth rate (CAGR) of 17.3% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 670.43 million in 2025 and will grow at a compound annual growth rate (CAGR) of 14.7% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 705.71 million in 2025 and will grow at a compound annual growth rate (CAGR) of 14.8% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 388.14 million in 2025 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2025 to 2033.
Smart TVs category is the fastest growing segment of the Streaming Media Device industry

Market Dynamics of Streaming Media Device Market

Key Drivers for Streaming Media Device Market

Rising Demand for Over-the-Top (OTT) Streaming Services to Boost Market Growth

The surging demand for Over-the-Top (OTT) streaming platforms, such as Netflix, Hulu, Amazon Prime Video, and Disney+, is a key driving factor propelling the Streaming Media Device market. With consumers increasingly shifting from traditional cable TV to internet-based streaming services, the need for devices that support seamless streaming has grown significantly. Streaming media devices like Roku, Amazon Fire Stick, and Apple TV provide users with an enhanced viewing experience through features such as 4K resolution, high-speed connectivity, and personalized content recommendations. Furthermore, the growing popularity of smart TVs and home entertainment systems has further fueled the demand for these devices. The availability of diverse content, including movies, TV shows, sports, and live events, has also contributed to the rising adoption. For instance, Amazon, Inc. partnered with BMW and Fiat Chrysler Automobiles to deploy Fire TV in their vehicles to stream content over a vehicle's LTE or WiFi connection. It would also assist in providing hands-free voice control of the touchscreen interface.

https://press.aboutamazon.com/2020/1/amazon-fire-tv-introduces-expanded-suite-of-features-and-new-solution-providers-for-fire-tv-edition-partners

Increasing Internet Penetration and Technological Advancements To Boost Market Growth

The rapid increase in internet penetration and advancements in technology play a pivotal role in driving the Streaming Media Device market. High-speed internet connectivity, powered by the expansion of 5G networks and fibre-optic infrastructure, has enhanced the streaming experience by reducing buffering and enabling high-definition content delivery. Additionally, technological innovations, such as voice recognition, artificial intelligence (AI), and smart home integration, have made streaming media devices more user-friendly and efficient. For instance, devices like Amazon Fire TV and Google Chromecast allow users to control content through voice commands and sync with other smart devices in the home. Moreover, the affordability and portability of streaming devices make them accessible to a broader audience, further boosting market growth.

Restraint Factor for the Streaming Media Device Market

High Competition and Market Saturation Will Limit Market Growth

The streaming media device market faces intense competition from established brands like Amazon Fire Stick, Google Chromecast, and Apple TV, along with emerging players introducing innovative technologies. This highly saturated market makes it difficult for new entrants to gain significant market share. Established brands dominate the market with advanced features, exclusive partnerships, and superior customer experience, leaving limited room for differentiation. Additionally, price wars among c...