Gym, health and fitness clubs stand at a dynamic crossroads, shaped by both impressive resilience and evolving consumer expectations. Despite economic headwinds—including persistent inflation, rising membership fees and supply chain disruptions—Americans’ appetite for fitness hasn’t waned. While higher prices and tariff-driven equipment costs have prompted some concerns around affordability and retention, leading operators have kept pace by doubling down on transparency, technological innovation and community-driven experiences, keeping the industry remarkably buoyant, even as members become more discerning and hybrid workout habits take root. Revenue has expanded at a CAGR of 7.1% to $45.7 billion in 2025, including an uptick of 2.0% that year. Home workouts and digital fitness surged in recent years, with brands like Peloton, Apple Fitness and countless app-based platforms filling the void. Still, the desire for social connection, accountability and access to specialized classes supported attendance at gyms and fitness centers, with group classes, boutique experiences and sports leagues (like the nation’s pickleball boom) fueling a new wave of growth. Technological integration has become standard, as fitness centers capitalized on mobile booking, wearables, hybrid class offerings and personalized digital experiences to boost retention. Gyms have also responded to sticky inflation and financial uncertainty by offering more flexible, tiered memberships and novel pay-per-visit plans, making fitness accessible across a wider range of budgets and life stages, boosting profit. Gym, health and fitness clubs will deepen their shift into a wellness-centric, tech-enabled ecosystem, with opportunities and challenges in equal measure. Demographic tailwinds will prove significant: as the population ages and healthcare costs climb, older adults will turn to gyms for exercise as well as holistic health management. Gyms, health and fitness centers are shifting toward integrated, medically informed offerings, blending classes with diagnostics, tracking devices and partnerships with healthcare providers. Affordability, digital convenience and privacy will be crucial considerations as gyms race to balance premium health solutions with accessibility. Gyms and fitness centers that innovate around flexibility and evidence-based care will sustain growth. Revenue is expected to grow at a CAGR of 1.4% to reach an estimated $49.1 billion by 2030.

The health and fitness club market in the United States was estimated to grow at an annual rate of **** percent between 2018 and 2024. This meant that the industry was predicted to be worth over *** billion U.S. dollars by 2024.

The health and fitness market in Europe was worth an estimated 31.8 billion U.S. dollars in 2023. This was a significant increase in the market size of just over 17 billion U.S. dollars in 2021. This can be attributed to the continued recovery of the industry following the impact of the coronavirus (COVID-19) pandemic, which forced the temporary closure of thousands of gyms and health clubs across Europe. How many users does the eService fitness market have in Europe? In 2024, the number of online users in Europe’s eServices fitness market was projected to exceed 183 million. Of these, the majority, around 76 percent, were expected to use fitness-related apps. Meanwhile, the wearables segment was anticipated to reach approximately 45 million users across Europe. Additionally, the eServices Fitness market in Europe showed steady growth in recent years, with online revenues reaching almost four billion euros in 2023, including the apps segment, which generated more than one billion euros in revenue. How big is the industry for the manufacture of sporting goods in Germany? Over the past decade, Germany's sporting goods retail sector showed steady revenue growth, peaking in 2022 at over six billion euros, an increase of roughly 11 percent compared to the previous year. Meanwhile, the sports goods manufacturing industry had a turnover close to 1.2 billion euros in 2022, reflecting a slight decrease from the previous year’s 1.25 billion euros. Despite this dip, the number of enterprises in sports goods manufacturing reached 512 in 2022, marking an increase of 96 businesses since 2018.

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Online Fitness Course Market Size 2024-2028

The online fitness course market size is forecast to increase by USD 26.46 billion at a CAGR of 16.92% between 2023 and 2028. The market is experiencing significant growth due to several key drivers. The increasing awareness of the benefits of maintaining a healthy lifestyle is leading more individuals to seek flexible workout options that fit their schedules. Live video content provides real-time engagement and interaction with fitness instructors, enhancing the virtual fitness experience. Diverse workout options catering to various fitness levels and preferences are also attracting a wider audience. Corporate wellness programs integrating virtual fitness stations offer employers cost-effective solutions for employee health and productivity. However, privacy concerns and the need for individual fitness plans require platforms to ensure secure data handling and customized workout recommendations. Group sessions and personalized workouts offer social connection and individualized attention, respectively. The integration of Virtual Reality (VR) and Augmented Reality (AR) technology in online fitness courses adds an engaging element to the user experience. Despite the high cost of some online fitness courses, the market is expected to continue growing as consumers prioritize their health and wellness.

What will be the Size of the Market During the Forecast Period?

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In today's fast-paced world, maintaining a healthy lifestyle has become a top priority for individuals. Traditional gym workouts and in-person fitness classes may not always fit into busy schedules, leading to a growing demand for virtual fitness solutions. Online fitness courses offer convenience, flexibility, and accessibility, making it easier for people to engage in advanced fitness sessions from the comfort of their homes. The health and wellness industry has seen a significant shift towards digital platforms, with fitness apps, training videos, and wearable technology becoming increasingly popular.

Also, these solutions cater to the health consciousness of millennials and offer a more flexible approach to fitness. Health insurance providers are also recognizing the importance of online fitness solutions and are offering incentives to policyholders who incorporate these services into their routines. Augmented reality technology is revolutionizing the online fitness industry by providing engaging workout experiences. Virtual fitness competitions and live video classes offer a sense of community and engagement, keeping users motivated and committed to their fitness goals. Online instructors provide personalized training and feedback, ensuring that each workout is effective and safe. Remote workouts offer a convenient alternative to in-person workouts, allowing individuals to maintain their fitness routines even when traveling or working from home.

Further, balanced diets and mental health are essential components of a healthy lifestyle, and online fitness solutions provide access to resources and tools to help users make informed decisions about their nutrition and mental well-being. Fitness executives predict that online fitness solutions will continue to gain popularity, with live video content becoming a staple in the industry. The accessibility of these services allows individuals to prioritize their health and wellness, regardless of location or schedule. As technology continues to advance, we can expect to see even more innovative online fitness solutions that cater to the unique needs and preferences of users.

In conclusion, the online fitness industry is poised for growth, offering a convenient and accessible alternative to traditional fitness solutions. With the increasing popularity of fitness apps, training videos, and wearable technology, it is clear that virtual fitness is here to stay. By prioritizing health consciousness and offering flexible and engaging workouts, online fitness solutions are helping individuals maintain a healthy lifestyle, no matter where they are or what their schedule looks like.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  On-demand courses
  Live classes
  Hybrid courses


Revenue Stream

  Subscription-based
  Freemium
  One-time purchase
  Pay-per-class


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Type Insights

The on-demand courses segment is estimated to witness significant growth during the forecast period. The on-demand segment of The market has revolutionized how individuals approach fitness education and training. This sector

In 2024, the revenue change in the 'Fitness Trackers' segment of the digital health market in Belgium was modeled to be ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the revenue growth will steadily decline by ***** percentage points from 2024 to 2029.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Fitness Trackers.

This statistic presents the annual turnover of fitness facilities in the United Kingdom (UK) from 2008 to 2018. Growth Demonstrating consistent growth throughout this period the annual turnover of fitness facilities in the UK reached its greatest value ever in 2018 at over 2 billion British pounds. This trend can be seen across the UK fitness industry with Germany and the United Kingdom exhibiting the two largest national fitness markets in Europe with total revenues of about 5.3 billion euros each. Between 2017 and 2018, the total revenue of the UK fitness increased by 168 million euros. From this statistic it can be seen that a significant majority of this increase is attributable to the annual turnover of fitness facilities. Health and well-being This growth in revenue is largely due to increased participation as a result of increasing awareness of the benefits of exercise on both physical and mental health. The consequences of a sedentary lifestyle is particularly relevant considering the prevalence of adolescent obesity in the UK. As such increased government spending can be observed throughout the health and fitness industry to address increasing public health concerns. Further information about sports in the UK can be found in the Dossier: Fitness industry in the United Kingdom.

Explore the India Fitness Market outlook, revenue, share, and top players. Get insights on future market trends, growth, and key players shaping the industry by 2028.

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Smart Sports Equipment Market Size 2024-2028

The smart sports equipment market size is valued to increase USD 41.15 billion, at a CAGR of 32.14% from 2023 to 2028. Increased emphasis on IoT will drive the smart sports equipment market.

Major Market Trends & Insights

North America dominated the market and accounted for a 38% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 4.64 billion in 2022
By Product - Ball sports segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 765.78 million
Market Future Opportunities: USD 41154.10 million
CAGR : 32.14%
North America: Largest market in 2022

Market Summary

The market represents a dynamic and innovative industry, driven by advancements in core technologies such as IoT, sensors, and data analytics. These technologies enable real-time performance tracking, personalized training programs, and enhanced safety features, transforming the way athletes train and compete. Applications span various sports, from professional athletics to fitness enthusiasts, with smart equipment witnessing increasing adoption in areas like wearable devices, smart balls, and connected training gear. The market's growth is fueled by the premium pricing of these advanced solutions, as well as the growing number of partnerships and collaborations between sports brands, tech companies, and industry stakeholders.
For instance, according to a recent report, the global wearable technology market in sports is projected to reach a 20% compound annual growth rate (CAGR) by 2025. Despite these opportunities, challenges such as data privacy concerns, high upfront costs, and compatibility issues persist. Nonetheless, the potential benefits of smart sports equipment, including improved performance, injury prevention, and personalized training, make it a promising market for continued growth.

What will be the Size of the Smart Sports Equipment Market during the forecast period?

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How is the Smart Sports Equipment Market Segmented and what are the key trends of market segmentation?

The smart sports equipment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Ball sports
  Fitness sports
  Other sports


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the dynamic and innovative realm of sports equipment, the global market for smart sports equipment is experiencing significant growth. Currently, approximately 15% of sports equipment sales stem from smart devices, with this figure projected to increase to 22% within the next five years. Gamified fitness apps, recovery monitoring systems, and biometric data analysis are among the popular trends driving this expansion. Material science advancements, such as force plate technology and smart clothing, are revolutionizing athletic performance enhancement. Data analytics platforms and virtual reality training enable personalized training plans, optimizing workouts for individual athletes. Injury prevention systems, posture correction systems, and motion capture technology are other essential components, ensuring safety and improving overall performance.

The sports performance metrics market, including heart rate monitors, GPS tracking devices, and calorie expenditure calculation, is a significant contributor to the industry's growth. Augmented reality coaching, remote fitness monitoring, and virtual coaching platforms provide real-time feedback and analysis, enhancing the user experience. Sensor technology, sleep cycle analysis, and energy expenditure analysis are also integral parts of the smart sports equipment landscape. Sports equipment design continues to evolve, integrating muscle activity monitoring, impact force measurement, and 3D motion analysis. Strength and conditioning programs are optimized through wearable sensors and personalized training plans, ensuring athletes reach their peak performance.

The future of smart sports equipment is bright, with continuous advancements and applications across various sectors.

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The Offline segment was valued at USD 4.64 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period.Technavio's analysts have elaboratel

Fitness App Market Booming to USD 39.35 billion by 2034, Uncover explosive growth secrets as health-conscious users drive unprecedented demand. See why tech leaders are investing heavily in digital wellness revolution

In 2023, the fitness club market in China was valued at approximately **** billion yuan, a slight decrease from **** billion yuan the previous year. The outbreak of the coronavirus pandemic has caused China's gym and fitness market to stagnate over the past few years. A market with great potential Owing to an increasing disposable income in recent years, more and more people in China have started to embrace a healthier lifestyle by participating in working out. In 2019, the average fitness club in China had almost *** active members. The number of fitness clubs is also increasing dramatically, reaching close to ******* fitness clubs across China and showing no sign of slowing down. Despite this apparent boom in gyms, the population share participating in fitness is still lower than *** percent, much lower than the world’s average fitness participation rate. Fitness in the cloud The popularization of smart fitness and online fitness has created exciting new opportunities for people to work out both in and out of the gym. Online fitness training apps offer various services, from on-demand sessions to live-streamed exercise. China’s fitness app user base was growing steadily and was tipped to exceed *** million in 2020.

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Pre Workout Supplements Market Size 2024-2028

The pre workout supplements market size is forecast to increase by USD 10.43 billion at a CAGR of 9.45% between 2023 and 2028.

Pre-workout supplements have gained significant traction in the market due to the rising trend of sports and fitness activities. The increasing number of health and wellness conscious consumers seeking enhanced performance and energy during workouts is driving the market growth. Additionally, the convenience of online sales channels has boosted market expansion. However, the market faces challenges related to potential side effects, including increased heart rate, anxiety, and insomnia. Consumers are advised to consult healthcare professionals before incorporating pre-workout supplements into their fitness regimens. The market analysis also highlights the importance of product innovation and transparency in labeling to address consumer concerns and maintain market competitiveness.

What will be the Size of the Pre Workout Supplements Market During the Forecast Period?

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The nutritional products market encompassing workout supplements experiences continuous growth due to the increasing global awareness towards maintaining an active lifestyle and optimal health. This segment includes a wide array of offerings, such as proteins, energy-boosting products, and amino acids like BCAAs, beta-alanine, creatine, and nitric oxide. These supplements cater to diverse fitness regimens, including exercise routines at the gym, yoga sessions, and self-diagnosed health concerns. Developed regions witness significant market expansion, driven by consumers seeking to enhance their workout performance and overall well-being. Workout supplements often contain caffeine and proprietary blends to provide energy and focus, while some offer organic alternatives to cater to health-conscious consumers.
However, potential side effects, artificial flavors, dyes, and various forms like powder, capsules, and tablets may influence consumer preferences. Brands like Nutrabolt and Project Clear Evolution have gained popularity in this market, offering a range of products to cater to diverse consumer needs.

How is this Pre Workout Supplements Industry segmented and which is the largest segment?

The pre workout supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Powder
  Ready to drink
  Capsule/tablets


Distribution Channel

  Offline
  Online


Geography

  North America

    US


  Europe

    Germany
    UK


  Asia

    China
    India


  Rest of World (ROW)

By Type Insights

The powder segment is estimated to witness significant growth during the forecast period.

Pre workout supplements In the form of powders have gained significant traction In the global market due to their ease of use and effectiveness. These supplements are essential for individuals seeking to enhance their athletic performance, endurance, and focus during intense workout sessions. The ingredients in pre workout powders typically include amino acids, caffeine, creatine, beta-alanine, and nitric oxide boosters. These components contribute to increased energy levels, muscle growth, and improved muscle pump. The market for pre workout powders is expanding as more people adopt an active lifestyle and prioritize their health. Nutritional products, such as organic food and protein supplements, have become increasingly popular, and pre workout powders are a natural extension of this trend.

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The powder segment was valued at USD 9.72 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the North American market, the pre workout supplement sector experienced significant growth in 2023, primarily driven by the US. Fueled by the increasing recognition of the health benefits associated with proteins and an active lifestyle, consumers have shown a heightened interest In these supplements. The athletic community, including bodybuilders and athletes, has embraced pre workout supplements as a means to enhance stamina and endurance during intense physical activities. Manufacturers have responded to this trend by introducing more user-friendly formulations and diverse product formats, such as powders, capsules, tablets, and ready-to-d

Number of Businesses statistics on the Gym, Health & Fitness Clubs industry in the US

The revenue of the fitness equipment market in Malta amounted to $X in 2018, falling by -X% against the previous year. In general, fitness equipment consumption continues to indicate an abrupt deduction. The most prominent rate of growth was recorded in 2017 when the market value increased by X% year-to-year. Malta fitness equipment consumption peaked at $X in 2007; however, from 2008 to 2018, consumption stood at a somewhat lower figure.

The revenue of the fitness equipment market in Iceland amounted to $X in 2018, declining by -X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, fitness equipment consumption continues to indicate a moderate shrinkage. The pace of growth was the most pronounced in 2010 with an increase of X% against the previous year. Iceland fitness equipment consumption peaked at $X in 2007; however, from 2008 to 2018, consumption stood at a somewhat lower figure.

In 2024, the Sri Lankan gym and fitness equipment market increased by 30% to $4.5M, rising for the second consecutive year after five years of decline. Over the period under review, consumption, however, recorded a relatively flat trend pattern. As a result, consumption attained the peak level of $8.1M. From 2018 to 2024, the growth of the market remained at a lower figure.

Smart Fitness Devices market report offers historical data points and forecasts and revenue growth at a global, regional, and country level, and provides analysis, industry trends, and consumption pattern details for each region, major country, and segment from 2018 to 2034

Boxing gyms and clubs are experiencing a resurgence, riding a wave of renewed public interest fueled by high-profile fights, social media buzz and the accessibility of streaming platforms. The industry’s ability to evolve with broader fitness and entertainment trends has translated to robust participation rates, as fans and first-timers are drawn to boxing for its compelling narratives and practical workout benefits. Landmark events, like Katie Taylor vs. Amanda Serrano and the widely watched Jake Paul vs. Mike Tyson bout on Netflix, have broadened boxing’s appeal among younger and more diverse audiences. The sport’s simplicity, low barrier to entry and reputation for delivering an efficient, full-body workout continue to funnel new members into boxing gyms and clubs nationwide. Revenue expanded at a CAGR of 6.9% over the past few years and will reach $1.6 billion in 2025, including a 1.7% gain that year. Over the past few years, the trajectory of boxing gyms has shifted dramatically. While the pandemic forced many gyms to innovate or temporarily shut their doors, it also accelerated the adoption of hybrid and digital models; virtual training, wearable tech and app-based classes are now core offerings. The growing influence of Gen Z, amplified by content creators like the Paul brothers and athletes with massive social media followings, has reinvigorated consumer engagement. Major consolidations—BoxUnion’s acquisition of TITLE Boxing Club and 9Round’s purchase of iLoveKickboxing—have merged digital prowess with expanded physical footprints. At the same time, new tech-driven equipment and health-focused programs, like Rock Steady Boxing for Parkinson’s, have diversified clientele beyond traditional fighters. Despite growing competition from home-based workouts and alternative sports, these adjustments have helped gyms maintain foot traffic and boost profit. Interest in boxing as an accessible, high-intensity and health-oriented workout will climb, particularly as wellness becomes an even bigger consumer priority and collaborations with healthcare providers expand. Ongoing competition from home fitness, alternative fitness activities and increasing operational costs could constrain overall growth and market entry for smaller gyms. Industry consolidation should continue, strengthening larger chains at the expense of independent clubs. To stand out, gyms will need to invest in tech integration, strategic partnerships and evidence-based programming to cater to a more diverse and health-conscious membership base. Revenue will push ahead at a CAGR of 1.5%, reaching an estimated $1.8 billion in 2030.

After two years of growth, the Bulgarian gym and fitness equipment market decreased by -23% to $29M in 2024. Over the period under review, consumption showed a slight shrinkage. Over the period under review, the market hit record highs at $40M in 2018; however, from 2019 to 2024, consumption failed to regain momentum.

This statistic displays the sales revenue of the largest private low-cost health and fitness club groups in the United Kingdom from 2013 to 2018. From 2013 to 2018, the sales revenues of the largest private low-cost health and fitness club groups rose from *** million GBP to *** million GBP. The revenue of the health club industry amounted to a value of around *** billion U.S. dollars in the UK in 2015. Further information on the fitness industry in the UK can be found in the Dossier: Fitness industry in the United Kingdom.

Fitness Tracker market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.