The health and fitness club market in the United States was estimated to grow at an annual rate of 7.81 percent between 2018 and 2024. This meant that the industry was predicted to be worth over 147 billion U.S. dollars by 2024.

The Health and Fitness Club Market Report is Segmented by Service Type (Membership Fees, Personal Training & Instruction Services, and Other Service Types) and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers Market Size and Forecast in Value Terms (In USD) for all the Above Segments.

The health and fitness club market worldwide was estimated to grow at a rate of 7.5 percent annually between 2022 and 2030. By 2030, this industry was estimated to be worth approximately 125 billion U.S. dollars. How big is the global physical activity industry? The global market size of the physical activity industry was projected to grow by over six percent annually in the coming years, with the market size forecasted to exceed 1.1 billion U.S. dollars by 2024. In terms of regional market size, North America led by nearly 78 billion dollars, followed by the Asia-Pacific region in second place. Additionally, the number of members at health and fitness clubs in North America was estimated at over 70 million, followed by nearly 65 million in Europe, with these numbers steadily increasing since 2009. How many people in the United States engage in a physical activity? In the past year, there were just over 115,000 businesses in the U.S. fitness industry, which represented an increase over the previous year. Regarding daily engagement in sports, exercise, and recreation in the United States, it was found that around 21 percent of the male population and 19 percent of women participated in these activities. Furthermore, when considering fitness and health-related purchases, 78 percent of U.S. consumers reported not spending any money on fitness and health services in 2024. In contrast, 14 percent spent money on gym memberships, while 10 percent of consumers spent money on online fitness services in that same year.

Explore the Online/Virtual Fitness Market trends! Covers key players, growth rate 32.7% CAGR, market size $119.58 Billion, and forecasts to 2034. Get insights now!

The Southeast Asia Health and Fitness Club Market Report is Segmented by Service Type (Membership Fees, Personal Training and Instruction Services, and Other Service Types), Outlet (Chained and Independent), and Geography (Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, and Rest of Southeast Asia). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

From 2025 to 2035, the smart fitness sector will be under remarkable development, as consumers continuously become used to AI technology and AI-connected fitness devices. The growth from USD 18.6 billion in 2025 to USD 59.8 billion by 2035 is anticipated to register a compound annual growth rate (CAGR) of 12.3% in the forecast period of 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 18.6 billion
Industry Value (2035F)	USD 59.8 billion
CAGR (2025 to 2035)	12.3%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	11.8%

Country	CAGR (2025 to 2035)
China	13.5%

Country	CAGR (2025 to 2035)
Germany	10.9%

Country	CAGR (2025 to 2035)
Japan	10.2%

Country	CAGR (2025 to 2035)
India	15.2%

Country	CAGR (2025 to 2035)
Australia	12.8%

Competition Outlook

Company Name	Estimated Market Share (%)
Fitbit (Google)	15-20%
Apple Inc.	12-17%
Samsung Electronics	10-15%
Garmin International	8-12%
Xiaomi	7-11%
Other Companies (combined)	40-48%

According to Cognitive Market Research, the global Smart Fitness market size will be USD 12512.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 26.50% from 2024 to 2031.

North America held the major market share, more than 40% of the global revenue, with a market size of USD 5004.88 million in 2024. It will grow at a compound annual growth rate (CAGR) of 24.7% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 3753.66 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 2877.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.5% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 625.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.9% from 2024 to 2031.
Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 250.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.2% from 2024 to 2031.
The headwear held the highest Smart Fitness market revenue share in 2024.

Market Dynamics of the Smart Fitness Market

Key Driver of the Smart Fitness Market

Continuous Development of Technology to Provide Viable Market Output

The Smart Fitness market is experiencing major growth due to the continuous development of technology. Advancements such as wearable fitness trackers, smart gym equipment, and virtual reality fitness experiences enhance user engagement, provide real-time feedback, and offer personalized workout routines. Additionally, integration with AI and machine learning algorithms allows for more accurate data analysis, predictive insights, and customized training programs tailored to individual needs. As technology continues to evolve, the smart fitness market is expected to expand further, catering to the growing demand for convenient, efficient, and personalized fitness solutions.

For instance, Honor revealed its new fitness band, Honor Band 5i, in January 2020. The watch comes with a sleep tracking feature, a built-in USB port, and a watch face store.

(Source: https://www.hihonor.com/in/wearables/honorband5i/)

Growing Partnerships in the Fitness Industry to Propel Market Growth

The Smart Fitness market is experiencing growth due to the growing partnerships in the fitness industry. Collaborations between technology firms, fitness equipment manufacturers, and health service providers are expanding access to advanced fitness solutions. These partnerships often result in integrated platforms that offer personalized training regimens, real-time performance tracking, and data-driven insights. By combining expertise from various sectors, such collaborations enhance the efficacy and user experience of smart fitness products and services. Furthermore, partnerships facilitate the development of interconnected ecosystems that seamlessly integrate wearable devices, mobile apps, and fitness equipment, thereby catering to evolving consumer demands for holistic health and wellness solutions.

For instance, Realme came up with Realme Watch T1 in October 2021. The launched watch is around 1.3 inches round AMOLED with a resolution of about 416*416.

(Source: https://www.indiatoday.in/technology/news/story/realme-watch-t1-may-launch-in-india-soon-and-here-is-what-to-expect-1883602-2021-12-03#:~:text=The%20Realme%20Watch%20T1%20has,there%20is%20Corning%20Gorilla%20Glass.)

Restraint Factor for the Smart Fitness Market

High Initial Cost Restricts the Market Growth

The Smart Fitness market faces a challenge due to the high initial cost. These advanced technologies often come with a premium price tag due to their sophisticated features and capabilities, such as advanced sensors, connectivity options, and integrated software platforms. This high initial cost can act as a barrier to entry for many consumers, especially those on a tight budget or needing clarification on the long-term benefits of investing in smart fitness solutions. Additionally, ongoing expenses, such as subscription fees for accompanying software or services, can further deter potential buyers. As a result, the high upfront cost may limit the widespread adoption of smart fitness technology, particularly among price-sensitive consumers.

Impact of COVID-19 on the Smart F...

The revenue of the fitness, health, and gym club industry in the United States was approximately 41.8 billion U.S. dollars in 2024. This marked an increase of almost one percent on the figure from a year prior

The Smart Home Fitness/Gym Equipment Market Report is Segmented by Product Type (Cardiovascular Training Equipment and Strength Training Equipment), Distribution Channel (Supermarkets/Hypermarkets, Specialized Stores, Online, and Other Distribution Channels), and Geography (Asia-Pacific, North America, Europe, South America, and Middle East and Africa). The Report Offers the Market Size and Forecasts for the Smart Home Fitness/Gym Equipment Market in Value (USD) for all the Above Segments.

According to Cognitive Market Research, the global Gym And Health Club Market size is USD 12541.36 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.70% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 5016.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 3762.41 million in 2024.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 2884.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.
Latin America had a market share of around 5% of the global revenue with a market size of USD 627.07 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 250.83 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031.
Membership Fee has the highest Gym And Health Club Market revenue share in 2024.

Market Dynamics of Gym And Health Club Market

Key Drivers for the Gym And Health Club Market

Growing Trend Of Sedentary Lifestyles Necessitating Fitness Routines To Drive Market Growth

The growing trend of sedentary lifestyles is a significant factor driving the growth of the gym and health club market. As modern work environments become increasingly desk-bound, a large portion of the population is experiencing reduced physical activity. This shift towards a more sedentary lifestyle has led to a rise in health issues such as obesity, cardiovascular diseases, and other lifestyle-related disorders. Consequently, there is a heightened awareness about the importance of incorporating regular exercise into daily routines to mitigate these health risks. Fitness routines offered by gyms and health clubs provide structured and varied exercise options that cater to different fitness levels and goals. These establishments are equipped with advanced fitness equipment, professional trainers, and personalized programs, making them an attractive solution for individuals seeking to counteract the negative effects of sedentary behavior. This growing need for structured physical activity has significantly contributed to the increased demand for gym memberships and fitness services, thereby driving the market's growth.

Rapid Urbanization Leading To A Higher Number Of Gym Establishments

Rapid urbanization is a key factor driving the growth of the gym and health club market. As cities expand and populations migrate to urban areas, there is an increasing demand for accessible and convenient fitness facilities. Urban environments typically offer a higher concentration of potential gym-goers who seek nearby fitness options to accommodate their busy lifestyles. This shift has prompted a surge in the establishment of gyms and health clubs to meet the growing demand. Urban areas provide a fertile ground for fitness businesses, with a diverse customer base ranging from young professionals to families and retirees. Additionally, the urban setting often encourages a culture of health and wellness, further fueling the desire for local fitness options. Moreover, the availability of commercial real estate in urban centers facilitates the growth of gym establishments. Entrepreneurs and fitness brands are seizing these opportunities to open new locations, thus contributing to the overall expansion of the gym and health club market.

Restraint Factor for the Gym And Health Club Market

Expensive Gym Memberships Deterring Potential Customers

Expensive gym memberships are a significant factor restraining the growth of the gym and health club market. High membership costs can deter a substantial portion of the potential customer base, especially individuals from lower-income brackets or those who prioritize other financial commitments. As the cost of living continues to rise in many areas, discretionary spending on fitness services becomes less feasible for a significant segment of the population. The financial barrier created by expensive memberships can lead to decreased membership rates and lower retention, as customers may seek more affordable alternatives. These alternatives include ...

The global home fitness equipment market size reached USD 11.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.5 Billion by 2033, exhibiting a growth rate (CAGR) of 2.26% during 2025-2033. The growing health consciousness among consumers, rising awareness regarding product’s convenience, significant technological advancements, increasing disposable incomes, development of specialized equipment for niche workout forms, and aggressive marketing and branding activities by manufacturers are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 11.7 Billion
Market Forecast in 2033	USD 14.5 Billion
Market Growth Rate (2025-2033)	2.26%

IMARC Group provides an analysis of the key trends in each segment of the global home fitness equipment market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type and distribution channel.

United States Health And Fitness Club Market size was valued at USD 4615.55 Million in 2024 and is projected to reach USD 6710.92 Million by 2031, growing at a CAGR of 4.79% from 2024 to 2031.

Americans are placing a higher value on their health, owing to increased knowledge of chronic diseases and a need for preventive care. Health and fitness clubs provide structured avenues for accomplishing fitness goals, which contributes to the market’s growth as the emphasis on general well-being increases.
Modern health clubs provide a wide range of amenities as well as personalized programs tailored to different fitness levels and preferences. This includes a wide range of group exercise courses, access to advanced equipment, and specialty facilities such as yoga studios and healthy eateries, which attract a diverse customer looking for personalized fitness experiences.
Furthermore, Wearable trackers, virtual workout platforms, and mobile apps are all examples of how technology is revolutionizing the health and fitness industry. These technologies improve member engagement by providing progress monitoring, remote coaching possibilities, and interactive training experiences that are in line with the digital preferences of today’s fitness enthusiasts.

The health and fitness club market size is envisioned to have a transformative uplift of US$ 302.0 billion by 2034, up from US$ 124.7 billion in 2024. Likely to grow at 9.2% CAGR through 2034, the market is foreseen to broaden extensively.

Attributes	Key Statistics
Health and Fitness Club Market Value (2024)	US$ 124.7 billion
Forecast Market Value (2034)	US$ 302.0 billion
Estimated Growth (2024 to 2034)	9.2% CAGR

Category-wise Insights

Attributes	Details
Top Type	Personal Training
CAGR (2024 to 2034)	9.0%

Attributes	Details
Age Group	Between 20 and 40 Years
CAGR ( 2024 to 2034 )	8.8%

Country-wise Insights

Countries	CAGR through 2034
South Korea	11.1%
Japan	10.9%
United Kingdom	10.3%
China	9.9%
United States	9.6%

The Fitness and Recreational Sports Centers Market Report is Segmented by Type (Gymnasiums, Yoga, Aerobic Dance, Handball Sports, Racquet Sports, Skating, Swimming, And Other Types), By Age Group (35 and Younger, 35-54, And 55 and Older), By End-User (Men and Women), And by Geography (North America, Asia-pacific, Europe, South America, And Middle East). The Report Offers Market Size and Forecasts for the Fitness and Recreational Sports Centers Market in Terms of Revenue (USD) for all the Above Segments.

As per Cognitive Market Research's latest published report, the Global Virtual Fitness market size was USD 20.71 Billion in 2022 and it is forecasted to reach USD 89.32 Billion by 2030. Virtual Fitness Industry's Compound Annual Growth Rate will be 24.08% from 2023 to 2030. What is Driving Virtual Fitness Industry Growth?

The rising penetration of smart devices is anticipated to drive the growth of the virtual fitness market. Moreover, the increasing awareness regarding the importance of fitness is contributing to the growth of the market. Additionally, the COVID-19 pandemic has accelerated this trend, as many people have been unable or unwilling to attend in-person fitness classes or gyms. It provides a convenient and flexible option for individuals to stay active and healthy from the comfort of their own homes. What is Virtual Fitness?

Virtual fitness refers to fitness classes or workouts that are conducted online or through a virtual platform. These classes can be accessed from anywhere with an internet connection, allowing individuals to participate in fitness activities without needing to physically attend a gym or fitness studio.

Explore the Fitness Equipment Global Market Report 2025 Market trends! Covers key players, growth rate 5.7% CAGR, market size $18.79 Billion, and forecasts to 2033. Get insights now!

The Digital Fitness Apps Market is segmented by Type (Fitness Apps Tracking Fitness Achievements, Nutrition Apps, Meditation Apps, Contraception and Fertility Apps, and Medication Checker Apps) and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

The Fitness App Market Share size and share are expected to exceed USD 39.35 billion by 2034, with a compound annual growth rate (CAGR) of 14.1% during the forecast period.

Get detailed insights into the current valuation of Interactive Fitness market size, including growth analysis, current market status and future market projections.

Online Fitness Market Report is Segmented by Streaming Type (Live, On-Demand), by Device Type (Smart TV, Smartphones, Laptops and Desktops, Tablets), by Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.