In January 2024, about 13 percent of surveyed Brits stated that they follow a flexitarian diet. Substituting a vegetarian diet with meat or fish was similarly common in earlier surveys. If the numbers are broken down by gender, it is revealed that more women follow this type of diet than men.

In 2022, about 163.58 million British pounds was spent by consumers on chilled vegetarian products in the United Kingdom. Since 2011 the spending on chilled vegetarian foods has been growing and has more than doubled. However, if we look at the complete market for chilled food the vegetarian category’s size pales in comparison to other categories such as sliced cooked meats or ready meals with the former accounting for over two billion in consumer spending.

Vegetarianism in the UK

In the UK, 79 percent of people were self-identified meat eaters and nine percent followed a flexitarian diet (also called semi-vegetarian in the survey). Those who were either vegetarians or vegetarians that also consume fish made up a combined five percent.

Among people in Europe who planned to eat less meat, negative health effects of meat consumption was the number one reason for them to plan to reduce their meat intake. In Great Britain, the main reason to become a vegetarian or vegan were animal welfare concerns, followed by the impression that their new dietary lifestyle was healthier for them.

In 2023, about 26 percent of respondents from Greece follow a flexitarian diet and eat mostly plant-based foods while occasionally allowing meat and fish. Spanish and German respondents are sharing the second and third place at approximately 19% percent.

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Vegan Supplements Market Size 2024-2028

The vegan supplements market size is forecast to increase by USD 3.64 billion at a CAGR of 8.51% between 2023 and 2028.

The market is experiencing significant growth, driven by expanding global vegan population bases and increasing health consciousness among consumers. With the growing prominence of online shopping, the market is witnessing a growth in sales as consumers seek convenience and accessibility. However, the availability of counterfeit dietary supplements poses a challenge, as it undermines consumer trust and safety. To mitigate this issue, industry players are focusing on implementing stringent quality control measures and collaborating with regulatory bodies to ensure product authenticity and transparency. Major players offer vegan supplements in various forms such as capsules and tablets. The market is expected to continue its upward trajectory, fueled by these trends and the increasing demand for plant-based alternatives to traditional supplements.

What will be the Size of the Vegan Supplements Market During the Forecast Period?

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The market is witnessing significant growth due to the increasing popularity of plant-based diets. The Vegan Society reports that over 600,000 people In the UK alone follow a vegan diet, and this number is continuously rising. Cymbiotika, Elderberry, Vital Nutrients, and other brands are catering to this niche market by offering vegan supplements made from algae, fruits, and other plant-based sources. Government support and regulations are also driving the growth of the market. For instance, the European Food Safety Authority (EFSA) has approved several plant-based sources as valid sources of essential nutrients. VegNews, Veganuary Campaign, Vegetarian Times Magazine, and other media outlets are emphasizing the importance of vegan supplements to ensure adequate nutrient intake.
The market is expected to grow further as more people adopt plant-based diets, including flexitarian diets, which allow for the consumption of some animal products. The market is projected to reach a value of over USD 12 billion by 2031. The market is expected to be driven by the increasing demand for plant-based alternatives to dairy and meat.

How is this Vegan Supplements Industry segmented and which is the largest segment?

The vegan supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany
    UK


  North America

    US


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters to individuals following plant-based diets, a segment that continues to expand with the growing influence of the Vegan Society and campaigns like Veganuary. Cymbiotika, Elderberry, Vital Nutrients, Algae, Nestlé Health Science, Orgain, and other brands offer a wide range of vegan supplements In the form of capsules and tablets. The food and beverage sector, including beverage and food service channels, is a significant contributor to the market's growth. Government support and regulations play a crucial role In the market's development, ensuring the production and distribution of safe and high-quality vegan supplements.

Retail outlets, such as supermarkets, hypermarkets, departmental stores, pharmacies, and other stores, form the offline segment of the market. These retailers attract a high footfall due to the availability of sales representatives who guide buyers in selecting the right products for their needs. Despite higher operating costs, offline retailers have the advantage of providing buyers with assured product quality, reducing the risk of purchasing counterfeit products online. Companies further promote the market by increasing consumer awareness and introducing innovative products with unique flavors. Startup companies are also entering the market, offering D2C (direct-to-consumer) options and expanding the consumer base for vegan supplements. The flexitarian diet trend, which involves reducing meat and dairy consumption, further fuels the demand for plant-based alternatives In the market. Online shopping and social media platforms also provide convenient access to a vast array of vegan supplements, making it easier for consumers to make informed choices.

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The Offline segment was valued at USD 3.25 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 44% to the grow

As of January 2019, just under 79 percent of the population identified themselves as meat-eaters in the United Kingdom (UK). Approximately nine percent described themselves as flexitarian or semi-vegetarian. The third most popular dietary choice, with around three percent, was lacto-ovo-vegetarianism.

Veganism in the UK

Due to the small share of vegans in the overall population and due to the margin of error in surveys, it is difficult to exactly pinpoint the share of vegans. Other sources put the share of vegans in Great Britain at 1.1 percent or at roughly 600,000 persons as of 2018. The main reason for becoming vegan were ethical motivations, including animal welfare and environmental concerns.

Dietary trends in the UK

London was the center for all food trends in the UK that aimed to reduce or eliminate meat, fish or animal product consumption, whether vegans, flexitarians, pescatarians or vegetarians. A significant number of consumers consider reducing their consumption of the above-mentioned products. To supply demand, a notable industry has established itself to deliver on suitable products for these consumers. In 2017, sales revenues of vegetarian products amounted to about 657 million British pounds in the United Kingdom alone. The market for these products and meat substitutes is likely to grow far beyond that in the coming decades.

According to the Statista Global Consumer Survey carried out between July 2023 and June 2024 in the United Kingdom, members of the baby boomer generational cohort were the most likely to agree with the statement that they actively try to eat healthy. The younger the respondents, the less likely they were to agree with the statement. For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.

Dietary habits among millennials in the UK The millennials are the largest generational cohort in the UK, with almost 14.5 million people. In 2020, millennials surpassed the baby boomer generation as the largest generation for the first time. The most popular type of diet among millennials in the UK is the flexitarian diet, which consists of eating mostly plant-based foods while occasionally eating meat and fish. Approximately 15 percent of millennials are flexitarians. Moreover, around 14 percent of millennials follow a low- or no-carb diet. As compared to other generations, a relatively high share of millennials either do not eat meat or intend to go meat-free in the future. Only Generation Z has a higher share of people who either follow a meat-free diet already or intend to do so in the future. The impact of price increases on healthy eating in the UK Being able to eat healthy is one of the most common food-related concerns among consumers in the UK, as stated by about 46 percent of British consumers. The top food-related concern, however, is the food price. Starting in August 2021, food prices in the UK have increased rapidly. In March 2023, the food inflation peaked at 19.1 percent. Prices have declined since. The increase in the cost of living in the UK has also impacted the healthy eating habits of consumers. Approximately 28 percent of consumers state that they eat less healthy to save money, while 13 percent state that they work more hours and have thus less time to cook.

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Ethical Label Market Size 2024-2028

The ethical label market size is forecast to increase by USD 245.9 billion at a CAGR of 4.5% between 2023 and 2028.

The market is witnessing significant growth due to increasing concerns and awareness surrounding the consumption of responsibly produced food and sustainable meat products. Consumers are becoming more conscious of the environmental impact of their food choices and are seeking out labels that assure the ethical treatment of animals and sustainable farming practices. However, this market faces challenges in keeping up with changing food regulations and ensuring transparency and traceability in the supply chain. Emerging technologies such as blockchain, global positioning system tracking, and artificial intelligence are enhancing traceability and transparency in the supply chain. Producers and retailers must navigate these complexities to meet consumer demands and maintain trust in the market.

What will be the Size of the Ethical Label Market During the Forecast Period?

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The market, also known as the market for environmentally friendly and sustainability-certified food products, has experienced significant growth in recent years. Authorities and consumers alike prioritize food safety and transparency, driving demand for labels indicating organic production, adherence to cancer, diabetes, and cardiovascular disease prevention standards, and certifications for halal food and animal welfare. Ethical labels signaling clean production methods, free from artificial sweeteners and flavors, resonate with flexitarian consumers. Online channels are increasingly important distribution points for these products, catering to diverse populations with specific dietary needs and preferences.

How is the Ethical Label Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Food
  Beverage


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    UK


  South America

    Brazil


  Middle East and Africa

By Product Insights

The food segment is estimated to witness significant growth during the forecast period. The global food market has seen a significant shift towards ethical and sustainable practices in response to international obligations on labor rights and food security established post-World War II. The UN, among other organizations, has played a crucial role in promoting food security and ethical labor conditions. The pendulum swung back towards free trade in the 1970s, leading to the emergence of fair and ethical commerce in the agriculture and food sectors. Ethical labels such as Organic, Halal, Fairtrade, Kosher, Vegan, and Animal Welfare have gained popularity, reflecting consumer preferences for transparency and sustainability. Environmental friendliness, sustainability standards, and food safety are key concerns for authorities and commercial buyers.

Technologies like Blockchain, Global Positioning System, Artificial Intelligence, and Machine Learning are being employed to ensure traceability, temperature, humidity, and air quality control in the production and distribution of foods and beverages. The millennial and baby boomer populations, as well as flexitarian consumers, are driving demand for clean labels, free from artificial sweeteners, flavors, and preservatives. Halal and Organic food segments are particularly significant in catering to the Muslim population and health-conscious consumers, respectively. Online and physical retail channels, including supermarkets, hypermarkets, and commercial buyers, are adapting to these trends.

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The Food segment was valued at USD 617.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Another region offering significant growth opportunities to companies is North America. The North American food and beverage industry is witnessing an increasing emphasis on ethical labeling in response to stricter food safety regulations. In December 2021, the US Food and Drug Administration (FDA) finalized the Laboratory Accreditation rule under the Food Safety and Modernization Act (FSMA), passed in 2011. This regulation focuses on preventing food contamination rather than just mitigating foodborne diseases, leadin

The market for the veggie burger is predicted to grow from US$ 4164.44 Million in 2023 to over US$ 8460.93 Million by 2033. Veggie burgers are a growing market due to the increasing demand for vegan and vegetarian products, owing to their health benefits. Growing concerns about animal welfare are also driving demand for veggie burgers which are anticipated to register a CAGR of 8.1% between 2023 and 2033.

Attributes	Details
Market Value (2023)	US$ 4164.44 Million
Market Expected Value (2033)	US$ 8460.93 Million
Market Projected CAGR (2023 to 2033)	8.1%

Global Veggie Burger Market Historical Analysis (2017 to 2022) Vs. Forecast Outlook (2023 to 2033)

Historical CAGR	7.60%
Historical Market Value (2022)	US$ 3864.9 Million
Forecast CAGR	8.10%

Category-Wise Insights

Segment	Source Type
Attributes	Soy-based Protein
Market Share	43.40%

Segment	Product Type
Attributes	Plant-based Chicken
Market Share	36.50%

Regions Leading in Market: Country-Wise Analysis

Region	North America
Country	United States
Market Share	26.60%
Market Value (2022)	US$ 1028.1 Million

Region	Europe
Country	Germany
Market Share	18%
Market Value (2022)	US$ 695.7 Million

Region	Europe
Country	United Kingdom
Market Share	8.60%
Market Value (2022)	US$ 332.4 Million

Region	Asia Pacific
Country	China
Market Share	6.60%
Market Value (2022)	US$ 313.06 Million

Region	Asia Pacific
Country	Japan
Market Share	5.20%
Market Value (2022)	US$ 201 Million

Region	Asia Pacific
Country	India
Market Share	4.10%
Market Value (2022)	US$ 158.5Million

According to Cognitive Market Research, the global lotus seeds market size will be USD 101.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 10.52% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 40.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 30.5 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 23.3 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.9% from 2024 to 2031.
Middle East & Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.
The personal care category is the fastest-growing application segment of the lotus seeds industry.

Market Dynamics of Lotus Seeds Market

Key Drivers for Lotus Seeds Market

Increased Demand for Plant-Based and Nutrient-Dense Snacks to Promote Market Share

Health-conscious consumers are actively seeking snacks that provide nutritional benefits, like high protein, fibre, and antioxidants, with fewer calories and minimal processing. Lotus seeds meet these demands as they are naturally rich in essential nutrients, including magnesium, potassium, and iron, making them an attractive option for consumers focused on wellness and clean eating. Besides, the snack food market is experiencing rapid growth in plant-based products as consumers shift away from traditional, processed options. Many food brands have begun to capitalise on this by offering lotus seeds as a low-calorie, nutrient-dense alternative to popular snacks like popcorn and chips. The plant-based and superfood positioning of lotus seeds appeals to a broad audience, including vegan, vegetarian, and flexitarian consumers, fueling the global market growth.

Expansion of the Superfoods Trend to Facilitate Market Expansion

The superfoods market, which encompasses nutrient-dense foods known for their health benefits, has been expanding rapidly due to increasing consumer interest in natural, whole foods that offer added nutritional value. Lotus seeds are often categorised as a superfood because they are rich in plant-based protein, fibre, antioxidants, and essential micronutrients. They are particularly recognised for their potential benefits to heart health, weight management, and anti-ageing due to their high antioxidant content. As more consumers embrace superfoods for their functional properties, lotus seeds are gaining popularity in the market as an ingredient in everything from snacks to smoothies and health supplements. This growing recognition of lotus seeds as a superfood opens new opportunities for brands to innovate with lotus seed-based products, expanding their market presence.

Restraint Factor for the Lotus Seeds Market

Limited Awareness Outside Traditional and Asian Markets to Limit Market Size

One of the major restraints for the lotus seeds market is the limited awareness of the product outside traditional and Asian markets. While lotus seeds are commonly used in Asian cuisines and herbal medicine, they are less well-known in many Western and non-Asian regions. This lack of familiarity can hinder consumer demand and slow market penetration in these areas. Consumers in Western countries and other non-Asian regions are often more inclined to try unfamiliar ingredients if there is strong marketing or education about their health benefits. This restraint is especially challenging for companies looking to expand into new global markets, as it requires heavy investment in marketing campaigns, education, and potential product adaptation to suit local tastes and preferences.

Impact of Covid-19 on the Lotus Seeds Market

The COVID-19 pandemic had a mixed impact on the lotus seeds market. The increased focus on health and wellness during the pandemic led to a rise in consumer interest in nutritious, immune-boosting foods, including lotus seeds, which are rich in antioxidants, protein, and other e...