Instagram’s appeal in the United Kingdom was the strongest among women between 25 and 34 years, with **** percent of the popular photo and video platform's demographic being women in this age group as of July 2025. Overall, ** percent of Instagram's audience in the UK were women, while men engaging with Instagram were ** percent of the total. Instagram in the United Kingdom In May 2025, Instagram counted over **** million users in the United Kingdom. This represents a decrease of around one million from the corresponding month in 2023, when Instagram users in the country were approximately ***** million. Audiences of millions The leading British influencers have fan bases with millions of followers, a dream scenario for advertisers looking to direct brand messages quickly to massive audiences for less than advertising in traditional media. As of 2020, ************* was the United Kingdom’s most popular celebrity influencer with over ** million followers, followed by singer ******** with a following of ** million.

As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

This is the breakdown of Twitter users by age group.

Teenagers make up the largest group of active users on TikTok.

TikTok has a significantly larger female user base globally.

Synopsis

• Task: Given the Twitter feeds of the followers, determine the occupation, age, and gender of a celebrity.
• Evaluation: [code]
• Baselines: [code]
• See the full Shared Task [here]

The datasets contain three files: a follower-feeds.ndjson as input, a labels.ndjson as output, and a celebrity-feeds.ndjson for additional study. Each file lists all celebrities as JSON objects, one per line and identified by the id key. The training dataset contains 1,920 celebrities and is balanced towards gender and occupation. The supplement dataset contains the remaining 8,265 celebrities but is not balanced in any way.

The follower-feeds.ndjson contains the English tweets of at least 10 followers for each celebrity, with at least 50 tweets each excluding retweets.

{"id": 1234, "text": [["a tweet of follower 1", "another tweet of follower 1", ...], ["a tweet of follower 2", ...], ...]}
{"id": 5678, "text": [["a tweet of follower 1", "another tweet of follower 1", ...], ["a tweet of follower 2", ...], ...]}

The celebrity-feeds.ndjson contains the Twitter timelines of the original celebrities, formatted as:

{"id": 1234, "text": ["a tweet of celebrity 1", "another tweet of celebrity 1", ...]}
{"id": 5678, "text": ["a tweet of celebrity 2", "another tweet", ...]}

The labels.ndjson contains the classes that should be predicted. A valid submission has to produce a labels.ndjson given the follower-feeds.ndjson and contain an entry for each id given in the input.

{"id": 1234, "occupation": "sports", "gender": "female", "birthyear": 2002}
{"id": 5678, "occupation": "professional", "gender": "male", "birthyear": 1990}

The following values are possible for each of the traits:

occupation := {sports, performer, creator, politics}
birthyear  := {1940, ..., 1999}
gender   := {male, female}

In 2023, ***** aged between ** and ** years represented the largest demographic on social video app TikTok, with ** percent of the platform's user base being ***** in this age group. *** in the same age group accounted for almost **** percent of the platform's audience in France.

TikTok influencers TikTok is a great platform for influencer visibility. While higher posting frequency leads to a higher exposure on the platform, user engagement appeared to be more prominent among nano influencers that had between 1,000 and 10,000 followers. Nano influencers reported having engagement rates of approximately ** percent, while both macro and mega influencers (with audiences of between *** thousand followers and *** million followers) reported engagement rates of less than ** percent. TikTok's audience in France Thanks to users' preference for short and social video, TikTok has gained terrain over more mainstream social networks, such as text or photo-based X (previously Twitter) and Pinterest. In 2023, while Facebook and WhatsApp were still the preferred social media and communication platforms for French users, TikTok's reported an audience reach of almost ** percent. Overall, TikTok users in France spent over ** hours per month engaging with the popular social video platform.

As of June 2025, **** percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with **** percent of users, followed by **** percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up *** percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for *** percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than ** percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with ***** percent and ***** percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India with ****** million users, while the United States had the second-highest market with ***** million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching *** billion monthly active users.

Table 'Asylum Requests and Followers; nationality, gender and age & #039; contains data on the number of asylum applications submitted and the number of subsequent travellers per month, quarter and year, distinguishing by nationality, sex and age class (0 to 5 years, 5 to 12 years, 12 to 14 years, 14 to 16 years, 16 to 18 years, 18 to 25 years, 25 to 35 years 35 to 45 years, 45 to 55 years, 55 to 65 years, 65 or older) of the asylum seeker and the applicant. In addition to the total number of requests, the first and subsequent requests are included. This distinction could not be made before 2007. Following family members (post-travellers) are family members of the asylum seeker who, within 3 months after the asylum seeker has obtained a residence permit, arrive at asylum. Such family members may then be granted a residence permit of their own motion. These family members were previously required to submit an asylum application after which an asylum permit could be granted. The figures refer to asylum applications made by persons of all ages. As soon as more than 50 first asylum applications of a nationality are submitted in a year, this nationality is listed separately in the table.

More information on how to access the data:

https://www.cbs.nl/nl-nl/onze-diensten/maatwerk-en-microdata/microdata-zelf-onderzoek-doen

Methodology

Excel data file that is converted to a That file via SPSS. In addition, quarters and years are created.

Population

Number of asylum applications and subsequent travellers lodged per month, quarter and year, distinguishing by nationality, sex and age class (0 to 5 years, 5 to 12 years, 12 to 14 years, 14 to 16 years, 16 to 18 years, 18 to 25 years, 25 to 35 years 35 to 45 years, 45 to 55 years, 55 to 65 years, 65 or older) of the asylum seeker

There are currently over 1.5 billion active users on TikTok worldwide.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

TikTok has 136 million monthly active users in the US alone.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

These are the key Twitter user statistics that you need to know.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.