As of April 2025, around 17.6 percent of global active Instagram users were men between the ages of 25 and 34 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2023, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, following TikTok and Snapchat. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens reported feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. However, social media can also have negative effects on teens, which can be much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Instagram’s appeal in the United Kingdom is the strongest among ***** between ********* years, with **** percent of the popular photo and video platform's demographic being women in this age group as of January 2025. Overall, ** percent of Instagram's audience in the UK were women, while men engaging with Instagram were ** percent of the total. Instagram in the United Kingdom In November 2024, Instagram counted over **** million users in the United Kingdom. This represents an increase of *** million from the corresponding month in 2023, when Instagram users in the country were approximately **** million. Audiences of millions The leading British influencers have fan bases with millions of followers, a dream scenario for advertisers looking to direct brand messages quickly to massive audiences for less than advertising in traditional media. As of 2020, ************* was the United Kingdom’s most popular celebrity influencer with over ** million followers, followed by singer Dua Lipa with a following of ** million.

As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

As of February 2025, ** percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around *** percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for **** percent of the total, while women of the same age using YouTube had an audience share of *** percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

TikTok has a significantly larger female user base globally.

This is the breakdown of Twitter users by age group.

Teenagers make up the largest group of active users on TikTok.

As of 2021, the biggest group of people reachable through social media advertisements in Hungary were men between the ages of 25 and 34 years, measuring at approximately 19 percent. Males aged between 13 and 17 years accounted for the smallest share of social media advertising audience.

TikTok advertising

Besides Facebook and Instagram, the leading social media platforms in Hungary, TikTok is becoming increasingly popular particularly among the younger generations. In 2021, nearly 40 percent of Hungarians from generation Z used TikTok. However, the platform's usage rate was lower among the older generations. As of 2020, seven percent of the social media platform’s users stated that they had purchased products seen advertised on TikTok while every fifth person said that they had considered purchasing a product.

Leading brands on Twitter

Even though Twitter does not enjoy such wide popularity in Hungary as other social media platforms, numerous brads use it to communicate with their followers. As of December 2020, the telecommunications provider Telekom HU was the most followed Hungarian brand on Twitter, counting nearly 174 thousand followers. At the same time, Vodafone Hungary ranked second with 42 thousand followers.

Synopsis

• Task: Given the Twitter feeds of the followers, determine the occupation, age, and gender of a celebrity.
• Evaluation: [code]
• Baselines: [code]
• See the full Shared Task [here]

The datasets contain three files: a follower-feeds.ndjson as input, a labels.ndjson as output, and a celebrity-feeds.ndjson for additional study. Each file lists all celebrities as JSON objects, one per line and identified by the id key. The training dataset contains 1,920 celebrities and is balanced towards gender and occupation. The supplement dataset contains the remaining 8,265 celebrities but is not balanced in any way.

The follower-feeds.ndjson contains the English tweets of at least 10 followers for each celebrity, with at least 50 tweets each excluding retweets.

{"id": 1234, "text": [["a tweet of follower 1", "another tweet of follower 1", ...], ["a tweet of follower 2", ...], ...]}
{"id": 5678, "text": [["a tweet of follower 1", "another tweet of follower 1", ...], ["a tweet of follower 2", ...], ...]}

The celebrity-feeds.ndjson contains the Twitter timelines of the original celebrities, formatted as:

{"id": 1234, "text": ["a tweet of celebrity 1", "another tweet of celebrity 1", ...]}
{"id": 5678, "text": ["a tweet of celebrity 2", "another tweet", ...]}

The labels.ndjson contains the classes that should be predicted. A valid submission has to produce a labels.ndjson given the follower-feeds.ndjson and contain an entry for each id given in the input.

{"id": 1234, "occupation": "sports", "gender": "female", "birthyear": 2002}
{"id": 5678, "occupation": "professional", "gender": "male", "birthyear": 1990}

The following values are possible for each of the traits:

occupation := {sports, performer, creator, politics}
birthyear  := {1940, ..., 1999}
gender   := {male, female}

In 2023, ***** aged between ** and ** years represented the largest demographic on social video app TikTok, with ** percent of the platform's user base being ***** in this age group. *** in the same age group accounted for almost **** percent of the platform's audience in France.

TikTok influencers TikTok is a great platform for influencer visibility. While higher posting frequency leads to a higher exposure on the platform, user engagement appeared to be more prominent among nano influencers that had between 1,000 and 10,000 followers. Nano influencers reported having engagement rates of approximately ** percent, while both macro and mega influencers (with audiences of between *** thousand followers and *** million followers) reported engagement rates of less than ** percent. TikTok's audience in France Thanks to users' preference for short and social video, TikTok has gained terrain over more mainstream social networks, such as text or photo-based X (previously Twitter) and Pinterest. In 2023, while Facebook and WhatsApp were still the preferred social media and communication platforms for French users, TikTok's reported an audience reach of almost ** percent. Overall, TikTok users in France spent over ** hours per month engaging with the popular social video platform.

TikTok has 136 million monthly active users in the US alone.

There are currently over 1.5 billion active users on TikTok worldwide.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

These are the key Twitter user statistics that you need to know.

As of February 2025, approximately **** percent of TikTok global users were women. By comparison, male users on the popular social video platform were **** percent of the total. TikTok generated *** million downloads from global users during the last quarter of 2024. TikTok’s popularity TikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over *** billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending ** percent of their online time engaging with TikTok as of February 2023. TikTok’s global revenue TikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated *** million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to **** billion.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.