As of February 2025, India had a total of 413.85 million Instagram users, the largest Instagram audience in the world. The United States had 171.7 million users, and Brazil had 140.7 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Kazakhstan is the leading country for Instagram audience reach, with 86.2 percent of the population using the social media service. Turkey came in second, with a penetration rate of 85.5 percent and Uruguay ranked third, with 87.1 percent, followed closely by the UAE, Brazil, and Bahrain. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

This horizontal bar chart displays X followers (followers) by country using the aggregation sum. The data is about companies.

In 2022, Indonesia had the largest share of nano-influencers with ************ to ************ followers among the surveyed Asian countries, at ***** percent. In contrast, the share of nano-influencers in Japan was ***** percent in 2022.

This bar chart displays Instagram followers (followers) by country using the aggregation sum in Bolivia. The data is about politicians.

This horizontal bar chart displays X followers (followers) by country using the aggregation sum in Portland. The data is about companies.

According to a survey of content creators conducted in May 2022 in nine global markets, approximately *** in ** content creators based in ****** and ********* were also influencers. Influencers usually have a larger user base and a higher reach, with less segmentation among followers. Content creators are identified as users who participate in artistic or creative activities and choose to share them online as social media content on monthly basis. In ******, ** percent of content creators that were Gen Z users were also influencers, namely, they had ***** or more followers and earned money from social media. In comparison, only ** percent of general content creators could define themselves as influencers.

In celebration of the Euro 2020/21 competition, Statista published the Celebrity Index report. The Celebrity Index - Euro 2021 ranked all competing teams and players by their celebrity status. Metrics that are used to weight this ranking include social media following, their transfer market value as well as the sentiment and number of global online news articles that mention any player competing. The team with the highest combined Instagram and Twitter following was Portugal, with over 416 million followers - the majority of which can be attributed to Portugal's Cristiano Ronaldo, the biggest footballing celebrity in the world.

According to a study conducted in New Zealand in December 2020, Far-right Facebook pages in New Zealand had more followers per 100 thousand internet users, than Australia, Canada, the United States, and the United Kingdom. Overall, New Zealand had 757 far-right Facebook page followers per 100 thousand internet users, and Australia had just under 400. The U.K saw the lowest amount of far-right Facebook followers out of the selected countries, with 220 internet users following such pages per 100 thousand internet users.

This horizontal bar chart displays X followers (followers) by country using the aggregation sum in Walnut Creek. The data is about companies.

This statistic displays the results of a survey on the number of rugby union followers and lovers in 2012, by country. In 2012, it was found that there were approximately ************* rugby union followers in Argentina.

This horizontal bar chart displays X followers (followers) by country using the aggregation sum in Mosta. The data is about companies.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

This horizontal bar chart displays X followers (followers) by country using the aggregation sum in Pearl City. The data is about companies.

European Fans Market Size Value by Country, 2023 Discover more data with ReportLinker!

This statistic displays the result of a survey on the share of people who follow or love rugby union in 2012, by country. In 2012, it was found that ** percent of respondents from Brazil stated that they follow rugby union. More information about rugby can be found in the Dossier: Rugby in the United Kingdom.

European Sold Production of Centrifugal Fans by Country, 2023 Discover more data with ReportLinker!

This horizontal bar chart displays X followers (followers) by country using the aggregation sum in Chipata. The data is about companies.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

European Axial Fans Market Size Value by Country, 2023 Discover more data with ReportLinker!