Wian (@wian) is the most followed TikTok influencer in South Africa. As of June 2023, **** million followers were following the account. Furthermore, Tevin Musara (@superherointraining) and John-Marc van Wyk (@johnmarcvanwyk3) had *** million and *** million followers, respectively.

Comprehensive ranking dataset of the top 100 YouTube channels from South Africa. This dataset features 100 channels with detailed statistics including subscriber counts, total video views, video count, and global rankings. The leading channel has 10,400,000 subscribers and 8,002,308,957 total views. Each entry includes comprehensive metrics to analyze channel performance, growth trends, and competitive positioning. This dataset is regularly updated to reflect the latest YouTube channel statistics and ranking changes, providing valuable insights for content creators, marketers, and researchers analyzing YouTube ecosystem trends and channel performance benchmarks.

Between January 2021 and June 2022, supermarket industries in South Africa recorded a total number of Instagram followers of **** million. The joint number of posts published during that period was *****, which registered a total of ******* engagements.

Between January 2021 and June 2022, banking companies in South Africa recorded a total number of Instagram followers of *******. The joint number of posts published during that period was *****, which registered a total of ******* engagements.

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Influencer Marketing Platform Market Size 2025-2029

The influencer marketing platform market size is forecast to increase by USD 80.3 billion, at a CAGR of 35.8% between 2024 and 2029. The market is experiencing significant growth, driven by increasing partnerships and mergers and acquisitions among companies.

Major Market Trends & Insights

North America dominated the market and contributed 34% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the End-user, the Large enterprise segment led the market and was valued at USD 11.10 billion of the global revenue in 2023.
Based on the Application, the Fashion and lifestyle segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 1,165.43 Billion
Future Opportunities: USD 80.3 Billion
CAGR (2024-2029): 35.8%
North America: Largest market in 2023

The collaborations bolster the market's competitive landscape, enabling influencer marketing platforms to gain customer trust and create strong brand images. However, the market also faces challenges such as the rise of fake followers and the need for advanced technologies like machine learning (ML) and AI to ensure authenticity and transparency. As influencer marketing continues to evolve, the prevalence of fraudulent social media accounts poses a threat to the authenticity and effectiveness of influencer campaigns. Brands must navigate this challenge by investing in robust verification tools and implementing rigorous vetting processes to ensure they collaborate with genuine influencers, maintaining the integrity and credibility of their marketing strategies. Companies seeking to capitalize on the market's opportunities and effectively manage these challenges must stay informed about emerging trends and best practices in influencer marketing and verification technologies.

What will be the Size of the Influencer Marketing Platform Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The influencer marketing landscape continues to evolve, with dynamic market activities shaping its contours. Brands increasingly leverage influencer marketing budgets to expand reach and impressions, optimizing campaigns through advanced tools and strategies. Influencer marketing software integrates social media marketing, content distribution, and sentiment analysis, enabling real-time social listening and content collaboration. Machine learning and artificial intelligence enhance influencer marketing strategy, influencer outreach, and data analytics, fostering brand awareness and reputation management. Influencer marketing agencies facilitate influencer endorsements, partnerships, and discovery, while ensuring brand safety and customer acquisition.

Performance tracking and engagement metrics provide valuable insights for content strategy and sales conversion, ultimately driving customer retention and lead generation. The ongoing integration of data analytics, social media integration, and influencer marketing tools continues to reshape the digital marketing landscape.

How is this Influencering Platform Industry segmented?

The influencering platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Large enterprise
  Small and medium enterprise


Application

  Fashion and lifestyle
  Food and entertainment
  Travel and holiday
  Sports and fitness
  Others


Type

  Campaign Management
  Search & Discovery
  Analytics & Reporting
  Influencer Management


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By End-user Insights

The large enterprise segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 11.10 billion in 2023. It continued to the largest segment at a CAGR of 21.62%.

Influencer marketing platforms have become essential tools for large enterprises seeking to expand brand reach, engage audiences, and drive sales conversions. These platforms offer advanced features tailored to the unique needs of large-scale businesses, including campaign optimization, content scheduling, and audience targeting. Artificial intelligence and machine learning technologies enable influencer discovery, content collaboration, and sentiment analysis, ensuring brand safety and reputation management. Data

Between 2021 and 2022, @DanandMitchy topped the list on metaverse-related Twitter content in terms of impact in South Africa, although the account had only ***** followers. Moreover, @ABdeVilliersk had the second-highest impact score, followed by @RobHutchinson8 and @crypto_bitlord7.

In terms of followers, @ABdeVilliersk was the Twitter account with the most followers tweeting on the metaverse in the country. As of 2022, he had *** million followers. Moreover, @News24 and @Boity followed among the metaverse top tweeters with *** million and *** million followers, respectively.

Between January 2021 and June 2022, banking industries in South Africa recorded a total number of followers across all social media channels of up to *** million, displaying a joint number of *** million interactions over around ****** posts.

Between January 2021 and June 2022, telecommunication industries in South Africa recorded a total number of Twitter followers of **** million. The joint number of tweets published during that period was *****, which registered a total of ******* engagements.

Between January 2021 and June 2022, supermarket industries in South Africa recorded a total number of followers across all social media channels of up to ** million, displaying a joint number of *** million interactions over around ***** posts.

Between January 2021 and June 2022, automotive companies in South Africa recorded a total number of Instagram followers of *** thousand. The joint number of posts published during that period was **** million, which registered a total of **** million engagements.

Between January 2021 and June 2022, banking companies in South Africa recorded a total number of Twitter followers of *** million. The joint number of tweets published during that period was *****, which registered **** million engagements.

Between ************ and *********, supermarket industries in South Africa recorded a total number of Twitter followers of **** million. The joint number of tweets published during that period was *****, which registered a total of ******* engagements.

@ABdeVilliersk, the former South African cricket player, was the person with the most followers tweeting on the metaverse in South Africa. As of ********, he had *** million followers. Moreover, @News24 and @Boity followed among the metaverse top tweeters with *** million and *** million followers, respectively.

In terms of impact, @DanandMitchy topped the list on metaverse related content, although the account had only ***** followers, while @ABdeVilliersk had the second highest impact.

Between January 2021 and June 2022, automotive companies in South Africa recorded a total number of followers across all social media channels of up to roughly ** million, displaying a joint number of *** million interactions over around *** thousand posts.

As of *************, Facebook was the most popular social media platform in South Africa. Some ********** users had an account on the platform. This number stayed constant in 2024. Moreover, Messenger and LinkedIn followed with almost ************ and ************ users, respectively.