As of January 15, 2023, Anne Clutz was the leading beauty influencer in the Philippines based on her Instagram followers, which amounted to approximately ***** thousand. Anne Clutz provides beauty and product reviews, make-up tutorials, hauls, and affordable finds.

As of June 2023, there were about **** thousand influencers on TikTok in the Philippines with a follower count between ** and ** thousand followers. By comparison, there were ***** TikTok influencers in the country, with a follower count of over one million.

As of *********, the engagement rate of TikTok influencers in the Philippines, with a follower count between *** and ***********, was ** percent, the highest compared to influencers with a higher follower count. By comparison, the engagement rate of influencers with more than *********** followers was **** percent.

According to a survey on influencer marketing conducted in the Philippines, about ** percent of influencers were categorized as micro-influencers or those with a follower volume between ** thousand and 100 thousand. Meanwhile, ***** percent of influencers were considered top stars, having over a million followers. The same survey revealed that Instagram was the most commonly used platform for influencers in the Philippines.

As of June 2023, there were about 9.6 thousand influencers on Instagram in the Philippines with a follower count between 10 thousand and 50 thousand. By comparison, there were 324 influencers with a follower count of over one million.

On September 15, 2022, there were ** creator accounts with more than ** million followers across Instagram, TikTok, and YouTube in the Philippines. Out of the total, five were Instagram accounts, while YouTube was home to ** supernova creator accounts and TikTok to **.

As of June 2023, influencers on Facebook in the Philippines with a follower count between 100 and *** thousand had an engagement rate of about **** percent. By comparison, influencers with a follower count of over *********** had an engagement rate of less than *** percent.

As of October 2024, actress Anne Curtis Smith was the leading influencer on Instagram in the Philippines, with roughly **** million followers. Fellow actresses Andrea Brillantes and Nadine Lustre also topped the list.

As of March 2025, Niana Guerrero was the most followed TikTok influencer in the Philippines, with 45.3 million followers. Niana Guerrero is a dancer and social media personality known for her dance covers. Other popular TikTok influencers were actress Andrea Brillantes and Sanya Lopez.

During the first quarter of 2022, Apartment Eight Clothing, an online clothing store specializing in custom dresses, had about *** thousand followers on their Instagram account, making it the most followed online stores in the Philippines in that period. Other leading online store brands based on Instagram followers were Shopee and Lazada.

The statistic shows the most followed brands on Facebook in the Philippines in 2020. In that year, Happy Man by Starmobile ranked first with approximately ************* Facebook followers, followed by Jollibee Philippines with about *** million followers.

Liz Uy was the leading beauty and fashion influencer on Instagram in the Philippines in 2024, with around *** million followers. This was followed by Rei Germar and Sushi Girl.

As of May 2022, Marian Rivera was the most followed Filipino celebrity on Facebook, with total number of followers at 26.6 million. Rivera was followed by Angel Locsin with about 25 million Facebook followers as of this period.

As of July 2023, Christian Rivera or SirhcEz was the most followed game streamer on the Twitch platform, with around *** thousand followers. SirhcEz is popularly known as 'The Singed God' due to his mastery of Singed in League of Legends. Following by a huge margin was Roesalie who's popular for playing multiple games including Dota 2, Valorant, and Apex Legends.

As of November 2023, ChoOxTV was the leading gamer and streamer on Facebook in the Philippines, with around ** million followers on his gaming creator page. Edgar Dumali, also known as ChoOxTV, mostly streams on the mobile multiplayer online battle arena (MOBA) game Mobile Legends using a voice filter. Social media uses for online gamers Spending time on social media platforms such as Facebook, YouTube, Instagram, and X (formerly known as Twitter) is a popular pastime across all ages and genders. For some online gamers and streamers, turning to social media platforms is their best chance of exposure, especially for someone who wants to be known in the video game arena. Recently, more and more online streamers have popped up during the COVID-19 pandemic in the country as a result of being confined at home to mitigate the spread of the virus. Online gamers In a recent survey conducted in the Philippines, an average online gamer spends between one and two hours on online gaming daily. As a result, a vibrant video game culture has emerged among Filipino gamers, with some of them opting to play in a bigger scope and audience. While some prefer streaming on social media platforms, others have taken it to a higher level and competed internationally. Recently, the Philippines has been recognized as one of the fiercest competitors in e-sports within tournaments involving multiplayer online battle arena (MOBA), first-person shooter (FPS), fighting, card games, battle royale, and real-time strategy (RTS).

The manufacturing industry in the Philippines has been flourishing since the ***** and the **** post economic slump in between. While traditional forms of commerce continue to thrive in the country, several businesses have also spread roots in the e-commerce sector realizing the raw potential this market holds. As of 2nd quarter of 2019, Ebay was ranked first as the leading C2C e-commerce site with approximately ***** thousand monthly web visitors.

Regional outlook of e-commerce sector 

Between the years 2015 and 2019, the value of the e-commerce market spread across Southeast Asia has grown eightfold. In 2019, the retail e-commerce market volume in the Philippines was fixed at *** billion U.S. dollars, ranking it fourth after Indonesia. 

Major e-commerce market shareholders

Over time several new SMEs have mushroomed within the Filipino economy owing to the technologically adept netizens within the country. About 52 percent of online shoppers in the Philippines are aged between 25 and 34 years. Competition reigns high as both small and large businesses of domestic and foreign origin jostle for an online presence, an element integral to this industry. eBay is the most popular C2C online store as per the number of followers it has accrued on Instagram while Lazada, a B2C e-commerce site is far more popular on Facebook.