In 2022, vegetables, such as leafy greens, broccoli, carrots, were the most frequently mentioned food that consumers in the United States eat to improve their energy or reduce fatigue, with approximately ** percent of respondents mentioning them. The second most frequently mentioned food were fruits (dried or fresh), which were mentioned by about ** percent of respondents.

Abstract

The objective of the project was to increase the consumption of fruits and vegetables in school children in the city of Guatemala, by implementing a system of fruit and vegetable provision sustained in the school environment, in order to establish healthy eating habits at an early age.

Geographic coverage

Sub-national coverage, only urban areas.

Analysis unit

Individuals

Kind of data

Sample survey data [ssd]

Sampling procedure

The schools were selected by convenience. Then, 4 class sections were selected by simple random sampling in each school. The scholars authorized by their parents to participate in the study and voluntarily wanting to, were selected. From there, simple random sampling was applied to have the study sample.

Mode of data collection

Face-to-face paper [f2f]

According to Cognitive Market Research, the global Health and Wellness Food market size is USD 805.9 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.80% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 322.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 241.77 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 185.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 40.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 16.12 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031.
The Functional Food, held the highest Health and Wellness Food market revenue share in 2024.

Market Dynamics of Health and Wellness Food Market

Key Drivers of Health and Wellness Food Market

Rising Health Consciousness to Increase the Demand Globally

The growing recognition of the link between nutrition and general health drives demand for functional meals enhanced with vital nutrients. Customers are looking for goods that improve their well-being and provide nourishment. This trend is compelling food producers to innovate and add vitamins, minerals, and other health-promoting components. Antioxidant-infused protein bars and fortified cereals are just some goods flooding the market to satisfy this growing demand. This increased awareness of health issues highlights a trend toward proactive self-care, in which people actively look for food options that promote their physical and mental well-being.

Increased Focus on Preventive Healthcare to Propel Market Growth

Customers are becoming more proactive in preventing chronic illnesses like diabetes and heart disease due to the increased emphasis on preventive healthcare. A strong inclination for eating health-conscious choices is indicative of this mentality change. People are reading labels carefully and choosing foods high in nutrients, such as vitamins, minerals, and other healthy ingredients. As part of this health-preventive strategy, whole foods, plant-based diets, and items devoid of artificial additives are becoming more popular. In response, producers provide a greater range of healthy and minimally processed choices to satisfy this discriminating customer base. This trend indicates a paradigm shift toward putting long-term health and wellness at the forefront of dietary decisions.

Restraint Factors of Health and Wellness Food Market

Higher Price Point to Limit the Sales

Though demand for health and wellness goods is rising, many customers need help to afford their high price point. The price difference between these goods and traditional options might be substantial, making it difficult for people with low incomes to prioritize healthy options. Given that it can potentially worsen already existing health disparities, this income gap highlights a troubling feature of the wellness and health movement. Access to reasonably priced, nutrient-dense food is especially important for underprivileged communities to improve overall health outcomes. To address this problem, efforts must be made to lower costs and increase the accessibility of healthy food options. These efforts may include community-based programs, producer incentives, and subsidies, which all promote equitable access to wholesome meals and nutrition education.

Limited Access in Emerging Areas

Another significant limitation is the restricted distribution and availability of health and wellness foods in emerging areas. Inadequate retail infrastructure, absence of cold chain logistics, and low product visibility in Tier II and Tier III cities hinder consumer access. Although urban populations may experience an increase in wellness products available in high-end stores, rural and semi-urban consumers frequently have to settle for traditional, less nutritious food choices. This disparity in distribution hampers the global growth potential of the market and highligh...

Insufficient data exist for accurate estimation of global nutrient supplies. Commonly used global datasets contain key weaknesses: 1) data with global coverage, such as the FAO food balance sheets, lack specific information about many individual foods and no information on micronutrient supplies nor heterogeneity among subnational populations, while 2) household surveys provide a closer approximation of consumption, but are often not nationally representative, do not commonly capture many foods consumed outside of the home, and only provide adequate information for a few select populations. Here, we attempt to improve upon these datasets by constructing a new model—the Global Expanded Nutrient Supply (GENuS) model—to estimate nutrient availabilities for 23 individual nutrients across 225 food categories for thirty-four age-sex groups in nearly all countries. Furthermore, the model provides historical trends in dietary nutritional supplies at the national level using data from 1961–2011. We determine supplies of edible food by expanding the food balance sheet data using FAO production and trade data to increase food supply estimates from 98 to 221 food groups, and then estimate the proportion of major cereals being processed to flours to increase to 225. Next, we estimate intake among twenty-six demographic groups (ages 20+, both sexes) in each country by using data taken from the Global Dietary Database, which uses nationally representative surveys to relate national averages of food consumption to individual age and sex-groups; for children and adolescents where GDD data does not yet exist, average calorie-adjusted amounts are assumed. Finally, we match food supplies with nutrient densities from regional food composition tables to estimate nutrient supplies, running Monte Carlo simulations to find the range of potential nutrient supplies provided by the diet. To validate our new method, we compare the GENuS estimates of nutrient supplies against independent estimates by the USDA for historical US nutrition and find very good agreement for 21 of 23 nutrients, though sodium and dietary fiber will require further improvement.

The global ready-to-eat (RTE) food market size was valued at USD 1,024.5 billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 4.7% from 2023 to 2033, reaching USD 1,555.8 billion by 2033. The growing demand for convenience foods, increasing urbanization, and rising disposable incomes are key factors driving market growth. Rising health consciousness among consumers has led to increased demand for healthier ready-to-eat options. Major players in the industry are focusing on expanding their product portfolios by introducing new products with healthier ingredients. Additionally, the growing trend of online grocery shopping is expected to support market growth in the coming years. The increasing penetration of e-commerce platforms provides consumers with easy access to a wide range of ready-to-eat food products.

Abstract

The objective of the project was to increase the consumption of fruits and vegetables in schoolchildren in the city of San José, Costa Rica, by implementing a system of fruit and vegetable provision sustained in the school environment, in order to establish healthy eating habits at an early age.

Geographic coverage

Sub-national coverage, only urban areas.

Analysis unit

Individuals

Kind of data

Sample survey data [ssd]

Sampling procedure

The schools were selected by convenience. Then, 4 class sections were selected by simple random sampling in each school. The schoolers authorized by their parents to participate in the study and voluntarily wanting to, were selected. From there, simple random sampling was applied to have the study sample.

Mode of data collection

Face-to-face [f2f]

Cost of food in the United States increased 3 percent in June of 2025 over the same month in the previous year. This dataset provides the latest reported value for - United States Food Inflation - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

According to a survey carried out between October and November 2024, consumers in ******* were the most likely to be expecting food prices to increase. Some ** percent of South African survey respondents stated they expected the cost of their food shopping to increase in the coming six months. In comparison, **************** respondents said the same.

BackgroundMalnutrition among young children and adolescents poses a serious health challenge in developing countries which results in many health problems during adulthood. Poor diet quality is known as the root cause of malnutrition which is caused by unhealthy food choices and bad eating habits among young children and adolescents. However, limited evidence is available on diet quality and its association with nutrition status among young children and adolescents in Zanzibar. This study examined the diet quality and its relationship with the nutritional status of school-aged children and adolescents in Zanzibar.MethodsData for this study was obtained from the cross-sectional survey of School Health and Nutrition (SHN) conducted in Zanzibar. The survey recruited children aged 5–19 years from 93 schools in Zanzibar. A seven-day food frequency questionnaire (FFQ) was used to assess dietary intake. Prime Dietary Quality Score (PDQS) consisted of 21 food groups was then constructed to assess the diet quality of school-aged children and adolescents. Body mass index (BMI-for-age Z-score) was used as the indicator of nutrition status. Both linear and logistic regression analysis techniques were used to determine the associations between BMI and PDQS.ResultsA total data of 2,556 children were enrolled in the survey. The prevalence of thinness was 8.1%, normal 82.1%, overweight 7.2% and obesity 2.6%. The mean (SD) PDQS score was 18.8 (3.2) which ranged from 8 to 33. Consumptions of green leafy vegetables (49.3%), yellow or red fruits (37.8%), legumes (38.3%), fish (36.3%), and vegetable oil (31.5%) were up to three times per week, whereas consumptions of white vegetables (77.3%), cooked vegetables (32.6%), citrus fruits (66.8%), other types of fruits (66.2%), nuts (46.4%), poultry (49.6%), whole grains (61%) and eggs (67.8%) were less than once per week. In terms of unhealthy foods, eating fried foods was reported by 26.3% up to three times per week, and 31.5% reported consuming sweets and ice cream up to three times in the past week. High PDQS was significantly associated with a reduction in BMI of children (p< 0.005). For each unit increase in the consumption of unhealthy foods such as fried foods, cooked vegetables and refined grains there is a significant increase in BMI. The odds of being obese decrease significantly as diet quality increases from the first to third quintile of PDQS (AOR = 0.2, 0.04–0.89 95% CI, p = 0.035).ConclusionConsumption of high quality diet was found to be associated with a reduction in excessive weight among school-aged children and adolescents in Zanzibar. There is a need for interventions targeting to reduce unhealthy food consumption in school environment. Further research should be conducted to assess diet quality using PDQS among young children and adolescents.

Snapshot img

Functional Food Market Size 2024-2028

The functional food market size is forecast to increase by USD 127.46 billion, at a CAGR of 7.66% between 2023 and 2028.

The market is experiencing significant growth, driven by the rising health consciousness among consumers. The increasing awareness of the benefits of functional foods, such as improved immunity, energy, and overall health and wellness, is leading to a surge in demand. Furthermore, the emergence of personalized nutrition is transforming the market landscape, as consumers seek tailored food solutions to meet their unique health needs. However, the high cost of functional foods remains a notable challenge. Despite this, opportunities abound for companies that can effectively address affordability concerns and offer innovative, high-quality products. By staying attuned to consumer preferences and leveraging advanced technologies, market players can capitalize on the growing demand for functional foods and navigate the cost challenge.
Overall, the market's strategic landscape is characterized by a focus on innovation, affordability, and consumer-centric solutions. Companies that can successfully navigate these dynamics will be well-positioned to capitalize on the market's potential and drive long-term growth.

What will be the Size of the Functional Food Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, driven by consumer demand for nutritious and health-promoting foods. Nutraceutical compounds, such as vitamin enrichment and plant-based protein sources, play a significant role in this dynamic landscape. Fermented foods, with their gut microbiome modulating properties, are gaining popularity for their cholesterol-lowering effects and antioxidant capacity. Prebiotic fibers and mineral supplementation are essential components, enhancing the nutritional value of food and supporting digestive health. Food matrix effects and protein fortification are crucial considerations in the development of functional foods. Immune system support and nutritional labeling regulations are also key areas of focus, ensuring transparency and consumer trust.

Bioactive peptides and probiotic supplements offer additional health benefits, contributing to the ongoing unfolding of market activities. Shelf-life extension methods and food safety standards are essential to maintain product quality and consumer safety. Polyphenol extraction and phytonutrient content are areas of research, aiming to optimize the nutritional value of functional foods. Gut microbiota composition, blood sugar regulation, weight management support, cognitive function enhancement, and consumer perception studies are all evolving areas of interest. Functional ingredients, such as omega-3 fatty acids and fortified foods, are integrated into various food processing technologies to cater to diverse consumer preferences and dietary needs.Personalized nutrition and quality control procedures are becoming increasingly important, reflecting the continuous dynamism of the market.

How is this Functional Food Industry segmented?

The functional food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product Type

  Dairy products
  Bakery and cereals
  Meat/fish and egg
  Soy products and others


Consumer Segment

  Health-Conscious Consumers
  Athletes
  General Consumers


Ingredient

  Probiotics
  Prebiotics
  Omega-3
  Vitamins and Minerals


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Indonesia
    Japan
    Malaysia
    South Korea
    Thailand


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market trends revolve around nutraceutical compounds and vitamin enrichment, with an increasing focus on fermented foods for gut microbiome modulation and cholesterol-lowering effects. Plant-based protein sources are gaining popularity for their antioxidant capacity and immune system support. Prebiotic fibers and mineral supplementation are essential for health claim substantiation, while sensory evaluation methods ensure digestive health benefits and food matrix effects. Protein fortification and fiber optimization are key strategies for enhancing cognitive function and supporting weight management. Personalized nutrition and quality control procedures are essential for cat

The global plant-based food market is expected to reach **** billion U.S. dollars in 2025. Further growth is expected. The forecast projects that by 2030 the market will have more than ******** For 2022, the model expects a market worth **** billion U.S. dollars.

The global organic and clean label food market is projected to grow from USD XX million in 2025 to USD XX million by 2033, at a CAGR of XX%. The market is driven by the increasing consumer demand for healthy and natural food products. Consumers are becoming more aware of the health benefits of organic and clean label foods, and they are willing to pay a premium for these products. The market is also being driven by the growing popularity of plant-based diets, which are often organic and clean label. The key trends in the organic and clean label food market include the increasing adoption of clean label ingredients by food manufacturers, the growing popularity of meal delivery services that offer organic and clean label meals, and the increasing availability of organic and clean label food products in retail stores. The market is also being restrained by the higher cost of organic and clean label foods, as well as the limited availability of these products in some markets. The key market segments include type, application, and region. The key players in the market include Cargill (US), Archer Daniels Midland Company (US), Ingredion Incorporated (US), and Tate & Lyle PLC (UK). The market is expected to grow in all regions, with the Asia Pacific region expected to experience the highest growth rate during the forecast period.

The Functional Foods Market size was valued at USD 304.2 billion in 2023 and is projected to reach USD 538.48 billion by 2032, exhibiting a CAGR of 8.5 % during the forecasts period. Functional food refers to modified food that is considered to improve human health. These foods do not cure diseases, but help reduce the risk of fatal diseases by improving the health of the body by providing essential nutrients and proteins. Functional food in food benefits the physiological condition of a person. The growth of health awareness in various parts of the world is one of the most important factors promoting the growth of the health food market. Increase in chronic diseases such as diabetes and cancer and increase in health awareness among consumers leading to a healthier diet is driving the growth of the market. The market will continue to be influenced by research and development and increased production capacity to improve fitness, as well as increased consumption of nutritional products and fortified foods. In addition, the influence of the media on consumers, the sharp increase in food costs, the increase in disposable income and the activity of nutritional supplements by government organizations have a positive effect on the functional food market.

Kids Food Market Outlook

As of 2023, the global kids food market size is valued at approximately USD 110 billion, and it is projected to reach USD 156 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.0% during the forecast period. The market growth is driven by a combination of factors, including increasing parental awareness of nutrition, the rising prevalence of dual-income households, and the demand for convenient and healthy food options for children. The growing concern over childhood nutrition and the rising incidence of lifestyle diseases among children have also contributed to the robust growth of the kids food market. As parents become more educated about the nutritional needs of their children, there is a significant push towards healthier and more balanced diets, which in turn is propelling the demand for nutritious kids food products.

The rise in dual-income households has led to an increased demand for convenient and easy-to-prepare food options that do not compromise on the nutritional value for kids. With more parents juggling work-life balance, the necessity for quick meal solutions that provide essential nutrients is apparent. Ready meals and snacks that are tailored to meet the dietary requirements of children are particularly popular, as they offer both convenience and health benefits. This trend is further reinforced by the growing number of working mothers, who seek nutritious and time-saving food solutions for their children.

Heightened awareness about child nutrition and health has also spurred the demand for organic and natural food products. As parents become increasingly aware of the negative effects of artificial additives and preservatives, there is a significant shift towards organic food products for children. This shift is supported by various health organizations globally, which are advocating for reduced sugar and salt intake among children, further encouraging manufacturers to innovate and produce healthier kids food products. The emergence of fortified foods, which are enriched with vitamins and minerals, is gaining traction as parents strive to ensure their children receive a balanced diet.

The regional outlook of the kids food market reveals varying growth rates across different geographical areas. North America dominates the market due to high disposable income, increased health awareness, and a well-established retail infrastructure. Europe follows closely, with a growing trend towards organic and clean-label products. Meanwhile, the Asia Pacific region is anticipated to witness the fastest growth rate, driven by increasing urbanization, rising birth rates, and enhanced purchasing power among middle-class families. Latin America and the Middle East & Africa, though presently smaller markets, are also expected to show substantial growth due to rising awareness and improved economic conditions.

Product Type Analysis

The product type segment in the kids food market is diversified, encompassing snacks, beverages, ready meals, dairy products, and others. Snacks constitute a significant share of the market, driven by their convenience and appeal among children. Manufacturers are increasingly focusing on offering healthier snack options, such as whole-grain snacks, fruit-based snacks, and snacks fortified with vitamins and minerals, addressing the growing demand for nutritious yet appealing products. Furthermore, the introduction of innovative products that combine fun shapes, interactive packaging, and a variety of flavors is stimulating the demand in this segment.

Beverages also form a crucial part of the kids food market, with a focus on healthy and functional drinks tailored to children’s tastes and nutritional needs. The market for beverages is being driven by the increasing preference for products that incorporate natural ingredients, such as organic fruit juices, dairy-based drinks, and plant-based milk alternatives. These products are often fortified with essential nutrients like calcium and vitamin D, which are vital for children’s growth and development. The burgeoning demand for sugar-free and low-calorie beverages is another trend impacting this segment positively.

Ready meals are gaining prominence in the kids food market, primarily due to their convenience and time-saving benefits. These meals are often designed to be healthy and nutritionally balanced, catering to the dietary needs of growing children. The market for ready meals is expanding as parents seek quick yet nutritious meal solutions. Innovations in this segment include the introduction of meals that focus on diverse global cuisin

Cost of food in Lebanon increased 20.79 percent in June of 2025 over the same month in the previous year. This dataset provides - Lebanon Food Inflation - actual values, historical data, forecast, chart, statistics, economic calendar and news.

High Protein Based Food Market Outlook

The global high protein based food market size was valued at approximately $20 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2032, reaching an estimated market size of $35 billion by 2032. The primary growth factor driving this market is the increasing consumer awareness about the health benefits associated with protein-rich diets, coupled with the rising demand for functional and fortified foods. As health and wellness trends continue to dominate consumer preferences, the high protein food market is poised for substantial growth over the next decade.

One of the main growth drivers of the high protein based food market is the escalating demand for protein supplements and fortified products among health-conscious consumers and fitness enthusiasts. The increasing penetration of fitness centers and gyms worldwide has led to a surge in the consumption of protein-rich foods and beverages, as consumers aim to build muscle, enhance endurance, and improve overall health. Additionally, the growing awareness about the importance of protein in weight management and satiety has bolstered the demand for high protein snacks and meal replacements. This trend is particularly pronounced in developed regions where the prevalence of lifestyle-related health conditions, such as obesity and diabetes, is high.

Furthermore, innovation in food technology and product formulation is expected to propel the market forward. Companies are increasingly focused on developing novel high protein food products that cater to diverse consumer needs, including plant-based options to align with vegetarian and vegan dietary preferences. The introduction of new protein sources, such as insect-based proteins and algae, along with advancements in flavor enhancement and texture improvement, is likely to stimulate market growth. Additionally, the clean label trend, which emphasizes transparency and natural ingredients, is influencing manufacturers to create high protein products with minimal processing and additives.

The rise in disposable incomes and changing lifestyles in emerging economies are also contributing to the expanding market. As urbanization accelerates and middle-class populations grow in regions like Asia Pacific and Latin America, there is an increasing inclination towards convenient, on-the-go nutrition solutions. This shift is fueling the demand for high protein snacks and meal replacements that can easily be incorporated into busy lifestyles. Moreover, the influence of Western dietary habits, coupled with the increasing influence of social media and global health trends, is driving the consumption of high protein foods in these regions.

Protein plays a crucial role in the human diet, serving as a fundamental building block for body tissues and a source of energy. It is essential for the growth and repair of cells, making it a vital nutrient for maintaining overall health. As consumers become more educated about the nutritional benefits of protein, there is a growing emphasis on incorporating high-quality protein sources into daily meals. This shift is not only evident in traditional diets but also in the increasing popularity of protein-enriched products across various food categories. The focus on protein is further amplified by its role in supporting immune function, hormone production, and enzyme activity, highlighting its importance in a balanced diet.

Regionally, North America currently dominates the high protein based food market, driven by a well-established health and wellness culture and a high level of consumer awareness regarding protein benefits. However, the Asia Pacific region is projected to exhibit the highest growth rate over the forecast period, fueled by rapid urbanization, rising health consciousness, and increasing disposable incomes. Meanwhile, Europe remains a significant market due to growing veganism and vegetarianism trends, along with strong regulatory support for the promotion of protein-rich diets. The Middle East & Africa and Latin America are also expected to witness steady growth, supported by increasing investments in food processing industries and improved distribution networks.

Product Type Analysis

The high protein based food market is categorized into various product types, with protein bars, protein shakes, protein snacks, protein powders, and other products making up the key categories. Protein bars have gained immense popularity as a convenient,

Plant-based Food Market Outlook

According to our latest research, the global plant-based food market size reached USD 54.2 billion in 2024, demonstrating robust expansion driven by shifting consumer preferences, increased health awareness, and environmental considerations. The market is expected to grow at a CAGR of 11.8% from 2025 to 2033, projecting a value of USD 142.7 billion by the end of the forecast period. The significant growth in this industry is primarily attributed to the rising demand for sustainable food alternatives and the adoption of plant-based diets worldwide.

One of the primary growth factors propelling the plant-based food market is the increasing consumer awareness regarding the health benefits associated with plant-based diets. As chronic diseases such as obesity, diabetes, and cardiovascular conditions become more prevalent, consumers are actively seeking alternatives to traditional animal-based products. Plant-based foods, including dairy alternatives and meat substitutes, are perceived to offer lower cholesterol levels, fewer saturated fats, and higher fiber content, making them attractive to health-conscious individuals. This shift in dietary habits is further supported by endorsements from healthcare professionals and nutritionists, who advocate for plant-forward eating patterns to promote long-term well-being.

Another critical driver is the growing environmental concern related to conventional animal agriculture. The livestock industry is a significant contributor to greenhouse gas emissions, deforestation, and water usage. Consumers, especially millennials and Gen Z, are increasingly motivated by sustainability and ethical considerations when making food choices. The adoption of plant-based foods is seen as a viable solution to reduce one’s carbon footprint and promote animal welfare. This environmental consciousness is further amplified by social media campaigns, documentaries, and corporate sustainability initiatives that highlight the ecological impact of food production, thereby accelerating the shift towards plant-based alternatives.

Innovation within the food industry has also played a pivotal role in the expansion of the plant-based food market. Food manufacturers are investing heavily in research and development to enhance the taste, texture, and nutritional profile of plant-based products. Advanced processing techniques and the use of novel ingredients such as pea protein, mycoprotein, and algae have resulted in products that closely mimic the sensory experience of traditional meat and dairy. This has led to broader consumer acceptance, with plant-based offerings now available across various product categories, including snacks, beverages, and ready-to-eat meals. The proliferation of these innovative products is further supported by aggressive marketing campaigns and strategic partnerships within the foodservice and retail sectors.

From a regional perspective, North America and Europe have emerged as the leading markets for plant-based foods, driven by mature consumer markets, high purchasing power, and supportive regulatory frameworks. However, the Asia Pacific region is witnessing the fastest growth, fueled by rising disposable incomes, urbanization, and increasing awareness of health and sustainability issues. Major multinational brands are expanding their presence in emerging markets through collaborations with local distributors and tailored product offerings. This regional diversification is expected to further stimulate market growth and create new opportunities for industry stakeholders.

Product Type Analysis

The product type segment in the plant-based food market comprises dairy alternatives, meat substitutes, plant-based snacks, plant-based beverages, and others. Dairy alternatives, including plant-based milk, yogurt, and cheese, have experienced significant growth due to lactose intolerance concerns and the rising popularity of veganism. Almond, soy, and oat-based dairy alternatives are particularly favored fo

The global plant-based food market is experiencing rapid expansion, with a market size valued at XXX million in 2025 and projected to reach XXXX million by 2033, exhibiting a CAGR of XX% during the forecast period. This growth is primarily driven by the rising demand for healthier and more sustainable alternatives to animal-based foods. As consumer awareness of the environmental and health benefits of plant-based diets increases, the market for these products is anticipated to continue its upward trajectory. Key trends shaping the plant-based food market include the growing popularity of vegan and flexitarian diets, the introduction of innovative products such as plant-based meats and dairy alternatives, and the increasing availability of these products in mainstream grocery stores. The market is also segmented into different categories based on application (vegans, non-vegans), types (plant protein, dairy alternatives, meat substitutes, and others), and regions (North America, South America, Europe, Middle East & Africa, and Asia Pacific). Major companies operating in the market include The Archer Daniels Midland Company, Glanbia, Cargill, Danone S.A., DowDuPont, Kerry, Ingredion, Tate & Lyle, Royal DSM, and Parmalat (Lactalis).

Snapshot img

Fresh Food Market Size 2024-2028

The fresh food market size is forecast to increase by USD 783.24 million, at a CAGR of 4.23% between 2023 and 2028.

The market is experiencing significant growth driven by the increasing adoption of healthy eating habits and the rising demand for online retail of fresh food. Consumers are becoming more health-conscious, leading to a surge in demand for fresh, nutritious food. Simultaneously, the convenience of online shopping has made it an attractive option for customers, particularly in the context of fresh food. Logistics and supply chain management play a crucial role in ensuring the freshness and safety of these perishable items. Food safety regulations are stringently enforced to maintain the highest standards of hygiene and quality. However, this market is not without challenges. Harmful practices of over-fertilization pose a significant threat to the industry, with potential negative impacts on both consumer health and the environment.
Producers must navigate this issue carefully to maintain consumer trust and ensure long-term sustainability. Companies seeking to capitalize on market opportunities must focus on providing fresh, healthy food options through innovative online retail solutions while adhering to sustainable farming practices. Effective management of these trends and challenges will be crucial for success in the market.

What will be the Size of the Fresh Food Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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In the dynamic and ever-evolving the market, various sectors continue to innovate and adapt to meet the demands of consumers and businesses alike. Post-harvest handling and cold chain logistics play crucial roles in preserving the freshness and nutritional quality of perishable goods. Food spoilage prediction models, packaging technology, and automated sorting systems are integral components of efficient inventory management systems. Supply chain traceability is essential for ensuring food safety and authenticity, while food processing optimization techniques, such as irradiation, high-pressure processing, and ultrasonic technology, extend shelf life and reduce food waste. Energy-efficient refrigeration and sustainable agriculture practices are key to minimizing environmental impact.

Demand forecasting models and produce ripening control help streamline distribution network efficiency, while nutritional quality assessment and organic food certification cater to consumer preferences. Rapid detection methods for microbial contamination and sensory evaluation methods ensure the highest standards of food safety. Freshness indicators, harvest optimization techniques, and modified atmosphere packaging further enhance the market's continuous evolution. The integration of data-driven decision making, food traceability systems, and waste management solutions enables businesses to adapt to market trends and maintain a competitive edge.

How is this Fresh Food Industry segmented?

The fresh food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Fruits and vegetables
  Meat and poultry
  Seafood
  Others


Distribution Channel

  Offline
  Online


Source

  Conventional Supply Chains
  Organic


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The fruits and vegetables segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant advancements in various sectors to ensure the delivery of high-quality, nutritious produce to consumers. Post-harvest handling techniques and cold chain logistics play a crucial role in maintaining food freshness and reducing spoilage. Innovations in packaging technology, such as modified atmosphere packaging and ultrasonic food processing, extend the shelf life of perishable items. Automated sorting systems and demand forecasting models optimize inventory management and distribution network efficiency. Food traceability systems, organic food certification, and food safety protocols are essential for consumer trust and confidence. Irradiation food processing and high-pressure processing offer effective solutions for food preservation and microbial contamination control.

Data-driven decision making and inventory management systems streamline operations and minimize food waste. Sustainable agriculture practices an

According to Cognitive Market Research, the global Plant-Based Food market size will be USD 12541.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 13.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 5016.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 3762.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 2884.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 627.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 250.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.9% from 2024 to 2031.
The dairy substitute category is the fastest growing segment of the Plant-Based Food industry

Market Dynamics of Plant-Based Food Market

Key Drivers for Plant-Based Food Market

Growing Awareness of the Advantages of Consuming a Plant-Based Diet for Health to Boost Market Growth

Global consumers now have a comprehensive awareness of the harmful effects of consuming too much meat because of a variety of government initiatives, including exposure and awareness campaigns. Overindulging in meat consumption can result in several health issues, such as hypertension, obesity, elevated cholesterol, as well as blood sugar, all of which may result in cardiac arrest. About 90% of the over 356,000 out-of-hospital cardiac arrests (OHCA) that occurred in the United States in 2020 were fatal, according to the Sudden Cardiac Arrest Foundation. Customers are being forced to convert to vegan products because they are healthier and just as nutrient-dense. A vegetarian diet can lower blood pressure, lessen the danger of heart disease, lower the possibility of obesity, and cut the risk of type-2 diabetes, among other health benefits. Consequently, the market for plant-based foods is expected to increase at a faster rate throughout the forecast period.

Advancements in Food Technology to Drive Market Growth

The development of distinct plant-based alternatives that closely imitate the flavor, texture, and appearance of animal products is one of the factors driving the demand for plant-based foods thanks to advancements in food technology. These days, plant-based meat substitutes that mimic the tastes and textures of real meat are readily available as burgers, sausages, and nuggets. Plant-based components such as soy, wheat, and pea protein are used to make these substitutes. Furthermore, advancements in food technology have enabled the production of vegan cheese, ice cream, yogurt, and other dairy substitutes that are very similar to their animal-based counterparts. To improve the sensory experience of vegan substitutes, emulsifiers, texture modifiers, and taste enhancers are being used. For instance, Shiru, Inc. announced the release of OleoPro, a plant-based fat component. The ingredient was developed using Flourish, the company's in-house technological platform. The application utilizes artificial intelligence (AI) to produce insights regarding novel plant-based protein substitutes.

Restraint Factor for the Plant-Based Food Market

Inflationary Pressures Restrain Growth in the Plant-Based Food Market

Rising inflation and economic uncertainty have emerged as significant restraints on the growth of the plant-based food market. Plant-based foods are more expensive due to a variety of reasons, such as higher labour costs, less government subsidy than for animal farming, and the recent surge in demand for plant-based foods, along with sourcing and supply chain problems, particularly with core plant protein sources like soy and pea-can also drive up production costs. As living expenses rise, consumers are becoming increasingly pinched in their expenditures, going for necessary and lower-cost versions of staples instead of high-cost plant-based alternatives. This trend is especially predominant in the meat substitutes category, where higher manufacturi...