In 2023, the retail sales of traditional grocery retailers in Indonesia amounted to approximately **** billion U.S. dollars. The food retail industry in Indonesia depends heavily on traditional grocery retailers’ distribution. However, there has been an increasing use of online shopping channels to purchase food and groceries among consumers in recent years. The rise of e-commerce in the food retail industry The COVID-19 pandemic has shifted the distribution channel structure in the food retail industry. Social and mobility restrictions during the pandemic have driven growth in the use of e-commerce for food and grocery purchases. In 2022, consumers’ e-commerce spending on food in Indonesia was estimated to experience a positive change of approximately ** percent, indicating the growing popularity of the shopping method. This new shopping habit has reshaped the Indonesian retail industry ecosystem and further contributed to the increasing revenue share of online retail in Indonesia’s food market in the last few years. Consumer food preferences Current food trends among Indonesian consumers have influenced their behavior toward food. Apart from being health conscious, Indonesian consumers are also becoming more aware of the impact of their food purchases on the environment. An increasing number of consumers in Indonesia are striving for sustainability in their food purchases, such as using their refill and reusable items when shopping for food. A recent study also shows that they are willing to pay more for green products.

In 2022, the retail sales value of packaged foods in Indonesia amounted to approximately **** billion U.S. dollars, indicating an increase compared to the previous year. In 2022, rice had the highest retail sales value among other packaged food items, with approximately ** billion U.S. dollars.

In 2023, the total retail sales of grocery retailers in Indonesia amounted to approximately *** billion U.S. dollars. The food retail industry in Indonesia depends heavily on traditional grocery retailers in terms of distribution.

Comprehensive dataset of 246 Wholesale food stores in East Java, Indonesia as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Indonesia Retail Sales Survey: Retail Sales Index: Food, Drinks, and Tobacco data was reported at 235.534 2010=100 in Jul 2019. This records a decrease from the previous number of 252.021 2010=100 for Jun 2019. Indonesia Retail Sales Survey: Retail Sales Index: Food, Drinks, and Tobacco data is updated monthly, averaging 165.531 2010=100 from Jan 2010 (Median) to Jul 2019, with 115 observations. The data reached an all-time high of 269.206 2010=100 in May 2019 and a record low of 86.700 2010=100 in Feb 2010. Indonesia Retail Sales Survey: Retail Sales Index: Food, Drinks, and Tobacco data remains active status in CEIC and is reported by Bank of Indonesia. The data is categorized under Global Database’s Indonesia – Table ID.HD001: Retail Sales Survey.

The Indonesian retail market, valued at $193.3 billion in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 4.7% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes, a burgeoning middle class, and increasing urbanization are driving consumer spending, particularly within the food and beverage, electrical and electronics, and apparel and footwear sectors. The expansion of e-commerce platforms is further accelerating market growth, offering consumers greater convenience and access to a wider range of products. However, challenges remain. Infrastructure limitations in certain regions, particularly in rural areas, can hinder efficient distribution and last-mile delivery. Furthermore, competition among established players and the emergence of new entrants create a dynamic and sometimes volatile market environment. While the offline retail channel continues to dominate, the rapid adoption of online shopping presents significant opportunities for retailers to expand their reach and cater to a digitally savvy consumer base. The market is segmented by distribution channel (offline and online) and product category (food and beverages, electrical and electronics, apparel and footwear, home improvement and household products, and others). Strategic investments in logistics and digital infrastructure will be crucial for businesses to thrive in this rapidly evolving landscape. Successful navigation of the Indonesian retail market necessitates a nuanced understanding of consumer preferences and a robust omnichannel strategy. Adapting to the evolving technological landscape is paramount, with a focus on leveraging data analytics to personalize the customer experience. Effective supply chain management, including addressing logistical challenges, will be critical for maintaining competitiveness. The increasing influence of social media and mobile commerce necessitates strategic engagement across these channels. Businesses must also adapt to evolving consumer preferences related to sustainability and ethical sourcing. This requires a comprehensive approach encompassing product offerings, operational practices, and brand messaging. The potential for growth in the Indonesian retail market remains significant, but sustained success hinges on adaptability, strategic planning, and a customer-centric approach.

The Indonesian frozen food market presents a compelling investment opportunity, exhibiting robust growth driven by several key factors. The market, valued at approximately $X million in 2025 (assuming a logical extrapolation based on the provided CAGR of 7.5% and a 2019-2024 historical period), is projected to expand significantly over the forecast period (2025-2033). This growth is fueled by rising disposable incomes, increasing urbanization leading to busier lifestyles and a greater demand for convenience foods, and a growing awareness of food preservation techniques. The segment encompassing frozen ready meals is expected to witness particularly strong growth, mirroring global trends toward ready-to-eat solutions. Furthermore, the burgeoning e-commerce sector in Indonesia is contributing to the expansion of online retail channels for frozen food products, offering consumers greater accessibility and choice. Major players like General Mills, Unilever, and McCain Foods are strategically positioning themselves to capitalize on these trends. However, challenges remain. While the market is expanding, certain restraints need careful consideration. These include maintaining the cold chain integrity to ensure product quality and reduce spoilage, especially in a country with diverse geographical conditions. Competition is also fierce, requiring companies to innovate with product offerings and efficient distribution networks. Furthermore, potential price sensitivity among certain consumer segments needs to be addressed through targeted pricing strategies. The market segmentation by product type (frozen fruits & vegetables, ready meals, etc.) and distribution channel (hypermarkets, online retail, etc.) provides valuable insights for targeted marketing and distribution strategies to effectively reach consumer segments with varying needs and preferences. A deeper analysis of each segment will be crucial for maximizing market share. Recent developments include: February 2023: Haagen-Dazs and EIT Food (European Institute of Innovation and Technology) launched the Start-Up Innovation Challenge. The company announced it to be a global project that aims to explore the potential for innovation in technology and ingredients, focusing on opportunities to increase the sustainability potential of the ice cream brand., March 2022: Traveloka launched an e-grocery market named Mart, which provides products including frozen food, fresh fruit, and personal care items. The company partnered with several supermarkets and grocery stores in Greater Jakarta for its most recent product., January 2022: Yili Group, a Chinese producer of dairy products, announced its expansion with the launch of its facility in Indonesia. The brand has spread to 260 cities in 26 provinces across Indonesia in a short time.. Key drivers for this market are: Popularity of Convenient Food Products, Expansion of Cold Chain Logistics. Potential restraints include: Popularity of Convenient Food Products, Expansion of Cold Chain Logistics. Notable trends are: Increasing Demand for Convenience Food Products.

Retail in the Indonesian Market is Segmented Into by Products (Food and Beverages, Personal and Household Care, and More), by Distribution Channel (Hypermarkets and Supermarkets, Department Stores and More), by Payment Method (Cash, Debit & Credit Cards and More), Region (Greater Jakarta, Rest of Java and More). Market Forecasts are Provided in Terms of Value (USD).

The Indonesian retail industry, exhibiting a Compound Annual Growth Rate (CAGR) of 5.00%, presents a dynamic and expansive market. Driven by a burgeoning middle class, rising disposable incomes, and increasing urbanization, the sector shows strong potential for continued growth through 2033. The market's segmentation reveals a diverse landscape, with significant contributions from food and beverages, personal and household care, and apparel segments. Growth is further fueled by the expansion of e-commerce, offering convenient access to a wider range of products for consumers across the archipelago. Major players like PT Matahari Putra Prima Tbk and Alfamart are leading the charge, leveraging both brick-and-mortar and online channels to capture market share. However, challenges remain, including robust competition, infrastructure limitations in certain regions, and the need to adapt to evolving consumer preferences. The industry's resilience is evident in its ability to navigate these challenges, with continued investment in logistics, technology, and omnichannel strategies anticipated to drive future expansion. Despite the positive outlook, the Indonesian retail sector faces several constraints. These include managing supply chain complexities, maintaining competitive pricing in a market with diverse players, and adapting to evolving consumer behavior influenced by global trends. The ongoing development of robust e-commerce infrastructure is crucial, especially in reaching consumers in more remote areas. Successfully navigating these challenges will be key for retailers to achieve sustainable growth. The competitive landscape is further intensified by the entry of international brands and the rise of local online marketplaces, creating a dynamic environment that demands innovation and strategic adaptation. Successfully balancing both online and offline strategies will prove critical for long-term success in this burgeoning market. The overall outlook remains positive, driven by the country's robust economic growth and evolving consumer demographics. Recent developments include: In February 2021, Apparel retailer Giordano unveiled a large-scale store in the newly opened Bumi Raya City Mall in Pontianak, Indonesia.. Notable trends are: Online Retailing is Gaining More Traction, Yet Physical Retailing is Dominating the Market.

In 2023, rice, a staple food in Indonesia, reached a retail sales value of around ** billion U.S. dollars. Cooking ingredients and meals followed, with retail sales amounting to almost *** billion U.S. dollars. Busy lifestyles: a key driver of packaged food sales A fast-paced lifestyle, growing urban population, and increasing workforce participation continue to shape consumers’ behavior, including their behavior toward food and nutrition. Convenience food products, such as packaged food, have become the go-to option for many Indonesian consumers with such lifestyles. This, in turn, has been fueling the growth of the packaged food market in Indonesia. In 2022, the retail sales value of packaged foods in Indonesia amounted to approximately **** billion U.S. dollars, an increase of around ** billion U.S. dollars since 2017. Online food delivery: another format of convenience The online food delivery market in Indonesia has grown rapidly in recent years, reaching an annual revenue of more than ** billion U.S. dollars in 2022. While online food delivery services have been around for a long time, demand for these services surged during the pandemic. Social and mobility restrictions forced many businesses unfamiliar with this business model to adapt to stay afloat. Today, online food delivery continues to thrive in Indonesia, with penetration rates of the grocery and meal delivery segments at around ** and ** percent in 2022, respectively. This meets consumers’ growing demand for convenience in line with their busy lifestyles.

Snapshot img

Indonesia Retail Market Size 2025-2029

The Indonesia retail market size is forecast to increase by USD 49.9 billion, at a CAGR of 4.7% between 2024 and 2029.

The Indonesia Retail Market is segmented by distribution channel (offline, online), product (food and beverages, electrical and electronics, apparel and footwear, home improvement and household products, others), ownership structure (local retailer, international retailer), end-user (urban, rural), payment type (cash, digital payments via mobile apps, cards, BNPL), consumer segment (urban, rural), and geography (APAC, specifically Indonesia). This segmentation reflects the market's diversity, driven by a growing middle class, urbanization, and e-commerce adoption, with offline channels dominating but online platforms rapidly expanding, particularly in urban areas.
The market is experiencing significant expansion, driven by the increasing preference for local brands among consumers. This trend is fueled by the growing middle class population and their desire for affordable yet quality products. However, the underdeveloped infrastructure poses a significant challenge for retailers. Limited access to reliable logistics and transportation networks, as well as inconsistent electricity supply, can hinder the smooth operation of retail businesses.
To navigate these challenges, retailers must explore innovative solutions such as developing robust supply chain management systems and investing in renewable energy sources. By addressing these issues, retailers can effectively capitalize on the market's potential for growth and meet the evolving needs of Indonesian consumers.

What will be the size of the Indonesia Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic retail market of Indonesia, customer journey mapping plays a crucial role in enhancing customer retention. Online reviews management is essential for maintaining brand building and addressing customer feedback. Supply chain visibility is key to optimizing logistics and ensuring store operations run smoothly. Cart abandonment and conversion rates are closely monitored through predictive analytics and marketing automation. RFID technology and sales training are integral to inventory optimization and pricing strategy. Product assortment and merchandise planning are informed by business intelligence (BI) and prescriptive analytics. Store layout and visual merchandising are critical components of market penetration and competitive advantage.
Logistics optimization, retail infrastructure, and drone delivery are shaping the future of the industry. Sales forecasting, demand forecasting, and e-commerce infrastructure are essential for staying ahead of the competition. Staff training and customer experience (CX) are continuously improved through blockchain technology and promotional effectiveness analysis. Market penetration and competitive advantage are enhanced through pricing optimization, merchandise planning, and inventory optimization strategies. Brand building and customer retention are interconnected, with online reviews management and customer experience (CX) playing pivotal roles. Predictive analytics and sales training are essential for anticipating trends and optimizing performance. Store operations and supply chain visibility are crucial for ensuring a seamless retail experience.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Food and beverages
  Electrical and electronics
  Apparel and footwear
  Home improvement and household products
  Others


Ownership Structure

  Local Retailler
  International Retailer


End-User

  Urban
  Rural


Payment Type

  Cash
  Digital Payments (Mobile Apps)
  Cards
  BNPL (Buy Now Pay Later)


Consumer Segment

  Urban
  Rural


Geography

  APAC

    Indonesia

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In Indonesia's dynamic retail market, convenience stores cater to everyday consumer needs with a focus on accessibility. These small retail outlets offer essentials such as groceries, personal care products, and snacks, often co-located with gas stations for added convenience. Digital payments are increasingly popular, streamlining transactions and enhancing customer experience. Department stores, a staple in urban areas, provide a broad range of consumer goods. They have significantly influenced shopping habits and luxury services in cities. Digital ma

Comprehensive dataset of 444 Wholesale food stores in West Java, Indonesia as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Indonesia Frozen Food Market is expected to grow from USD 2.07 billion in 2023 to USD 4.36 billion by 2033, at a CAGR of 7.50% during the forecast period. The market growth is attributed to several factors, including rising disposable income, growing population, and increasing health consciousness among consumers. The market is also driven by the growing demand for convenience foods and the increasing popularity of online grocery shopping. The market is segmented based on type, distribution channel, and region. The type segment includes frozen fruits and vegetables, frozen ready meals, frozen processed meat products, frozen processed seafood, frozen bakery products, and other types. The distribution channel segment includes hypermarkets/supermarkets, grocery stores/convenience stores, and online retail stores. The region segment includes Indonesia. The key players operating in the market include Ezaki Glico Co Ltd (Glico), JAPFA Ltd (PT So Good Food), General Mills Inc, Pronas Indonesia, PT Charoen Pokphand Indonesia Group, Aice Group Holdings, Gunung Sewu Group (Belfoods Indonesia), Unilever PLC, PT Sekar Bumi Tbk, and McCain Foods Ltd. Recent developments include: February 2023: Haagen-Dazs and EIT Food (European Institute of Innovation and Technology) launched the Start-Up Innovation Challenge. The company announced it to be a global project that aims to explore the potential for innovation in technology and ingredients, focusing on opportunities to increase the sustainability potential of the ice cream brand., March 2022: Traveloka launched an e-grocery market named Mart, which provides products including frozen food, fresh fruit, and personal care items. The company partnered with several supermarkets and grocery stores in Greater Jakarta for its most recent product., January 2022: Yili Group, a Chinese producer of dairy products, announced its expansion with the launch of its facility in Indonesia. The brand has spread to 260 cities in 26 provinces across Indonesia in a short time.. Key drivers for this market are: Popularity of Convenient Food Products, Expansion of Cold Chain Logistics. Potential restraints include: Concerns Over Food Safety and Quality. Notable trends are: Increasing Demand for Convenience Food Products.

Comprehensive dataset of 8 Organic food stores in South East Sulawesi, Indonesia as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

GapMaps Point of Interest (POI) Data for Indonesia includes the most up-to-date view of business location data for over 200 leading retail brands across 16 categories including fast food, cafe, fitness, supermarket/grocery. Detailed Point of Interest (POI) attributes provided for each location include:

• Category
• Business Name
• Postal code
• Latitude and longitude
• Street address, city, and state
• Location Status (open or closed)
• Location Updated Date
• Location Validated Date

Leading brands across Fast Food, Cafe, Fitness, Supermarket/Grocery sectors are updated monthly.

Dataset can be supplied as CSV file or API

Verdict Retail’s, "Retail Sales of Food and Drinks Specialists in Indonesia: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retail sales from 2010 to 2020 taking place at "Food and Drinks Specialists" for each category at segment level. However, delivered wholesale sales are not included. The segment level analytics are provided for the following product categories: Food and grocery Verdict Retail categorizes "Food and Drinks Specialists" as channel which includes Bakers, Butchers, Delicatessens, Drinks specialists, Fishmongers, Green grocers, and Single Channel stores (e.g. stores selling only cheese, or only olives, or only honey). Tobacconists (tobacco specialists) are also included in this channel. "Retail Sales of Food and Drinks Specialists in Indonesia: Market Size, Growth and Forecast to 2020" report is the result of Verdict Retail’s extensive market research covering the retail industry in Indonesia. The report acts as an essential tool for companies active across the Indonesia’s retail industry and for new players considering entering the market. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

Indonesia Retail Price: Food Crops: Medium Quality Rice: Kediri Municipality data was reported at 8,800.000 IDR/kg in 23 Jul 2019. This stayed constant from the previous number of 8,800.000 IDR/kg for 22 Jul 2019. Indonesia Retail Price: Food Crops: Medium Quality Rice: Kediri Municipality data is updated daily, averaging 9,000.000 IDR/kg from Feb 2013 (Median) to 23 Jul 2019, with 713 observations. The data reached an all-time high of 11,500.000 IDR/kg in 18 Jan 2018 and a record low of 6,500.000 IDR/kg in 07 Mar 2013. Indonesia Retail Price: Food Crops: Medium Quality Rice: Kediri Municipality data remains active status in CEIC and is reported by Ministry of Agriculture. The data is categorized under Indonesia Premium Database’s Prices – Table ID.PC002: Daily Retail Price: By Regency and Municipality: Food Crops.

Comprehensive dataset of 8 Wholesale food stores in Riau Islands, Indonesia as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 1 Russian grocery stores in West Papua, Indonesia as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Retail Food Aktiva - Nilai saat ini, data historis, perkiraan, statistik, grafik dan kalender ekonomi - Jul 2025.Data for Retail Food | Aktiva including historical, tables and charts were last updated by Trading Economics this last July in 2025.