The Malaysia Foodservice Market Report Segments the Industry Into Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), and Service Type (Dine-In, Takeaway, and Delivery). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, the retail value or consumer spending on food service market in Malaysia amounted to around ***** billion U.S. dollars, an increase compared to the previous year. The sales value of food service in Malaysia was forecasted to increase and reach more than ** billion U.S. dollars by 2028.

The Malaysian food service market, a dynamic and rapidly evolving sector, presents significant opportunities for growth. While precise figures for market size and CAGR are not provided, a logical estimation based on regional trends and comparable markets suggests a substantial market value. The robust growth is fueled by several key drivers: a burgeoning young population with increasing disposable incomes, a rising preference for convenience and diverse culinary experiences, and the expansion of online food delivery platforms. The market is segmented by food service type (cafes, cloud kitchens, full-service restaurants, and quick-service restaurants), outlet type (chained vs. independent), and location (leisure, lodging, retail, standalone, travel). The diverse culinary landscape, encompassing Asian, European, Latin American, Middle Eastern, and North American cuisines, caters to a wide range of preferences. Growth is further enhanced by the increasing popularity of specific cuisines, such as Asian fusion and healthier options, reflecting evolving consumer demands. However, challenges exist, including rising food costs, intense competition, and the need to adapt to fluctuating consumer spending patterns influenced by economic factors. The prevalence of established players like QSR Brands (M) Holdings Sdn Bhd and Oldtown Bhd alongside numerous independent outlets highlights a competitive but dynamic market. The forecast for the Malaysian food service market from 2025 to 2033 indicates continued expansion, driven by sustained economic growth and evolving consumer preferences. Strategic investments in technology, including online ordering systems and improved delivery networks, are crucial for success. The ongoing diversification of culinary offerings and a focus on enhancing customer experiences through improved service and ambiance are also key success factors. The market will likely witness further consolidation, with larger chains expanding their footprint while independent operators focus on niche markets or unique selling propositions. Maintaining high standards of food safety and hygiene will also be critical to building and maintaining consumer trust. This combination of growth drivers and challenges suggests a complex but ultimately promising landscape for investors and operators in the Malaysian food service sector. Recent developments include: January 2023: OldTown White Coffee café chain announced its plans to open 50 new outlets across Malaysia in 2023. The company is targeting growth in Malaysia’s northern and eastern suburban regions as it seeks to provide new customers with a choice of Asian-style products they can rely on.September 2022: TGI Fridays made a big franchising push in Asia, with plans to open 75 restaurants in Southeast Asia over the next 10 years. The deal with master franchisor Universal Success Enterprises is TGI Fridays’ biggest development agreement to date. TGI Fridays have more international locations (385) than domestic stores (315). It opened 22 international restaurants in 2022.August 2022: Domino’s Pizza Enterprises announced its plans to sign the biggest acquisition in the company’s history by acquiring the existing Domino’s Pizza businesses in Malaysia, Singapore, and Cambodia for USD 214 million.. Notable trends are: Full service restaurants held the major share in the market owing to the higher preference for authentic cuisines.

In 2023, the food and beverage services industry in Malaysia grew by *** percent compared to the previous year. In the past decade, the food and beverage services saw the highest growth in 2022, when the country lifted its COVID-19 restrictions.

The size of the Malaysia Food Service Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 26.40% during the forecast period. Recent developments include: January 2023: OldTown White Coffee café chain announced its plans to open 50 new outlets across Malaysia in 2023. The company is targeting growth in Malaysia’s northern and eastern suburban regions as it seeks to provide new customers with a choice of Asian-style products they can rely on.September 2022: TGI Fridays made a big franchising push in Asia, with plans to open 75 restaurants in Southeast Asia over the next 10 years. The deal with master franchisor Universal Success Enterprises is TGI Fridays’ biggest development agreement to date. TGI Fridays have more international locations (385) than domestic stores (315). It opened 22 international restaurants in 2022.August 2022: Domino’s Pizza Enterprises announced its plans to sign the biggest acquisition in the company’s history by acquiring the existing Domino’s Pizza businesses in Malaysia, Singapore, and Cambodia for USD 214 million.. Key drivers for this market are: Increasing Urbanization, Growing Disposable Income. Potential restraints include: High-price and additional delivery charges. Notable trends are: Full service restaurants held the major share in the market owing to the higher preference for authentic cuisines.

Malaysia Foodservice Market size was valued at 22.32 USD Billion in 2024 and is projected to reach USD 45.79 Billion by 2032, growing at a CAGR of 9.4% from 2026 to 2032.Key Market Drivers:Growing middle class and urbanization: As of 2020, over 20% of Malaysia's population is categorized as middle class, with metropolitan regions expanding rapidly. This has resulted in increasing disposable incomes and a growing desire for diverse and high-quality food choices.Tourism Industry Growth: In 2019, Malaysia attracted 26.1 Million overseas visitors, which boosted the foodservice industry tremendously. The tourism industry fuels demand for one-of-a-kind culinary experiences, with visitors frequently seeking authentic, local dishes.

The Southeast Asia Foodservice Market Report is Segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), Service Type (Dine-In, Takeaway, Delivery), and Geography (Indonesia, Malaysia, Philippines, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, Yum! Brands, Inc. accounted for **** percent of the sales share of the foodservice sector in Malaysia. Yum! Brands, Inc. operates global fast food brands KFC, Pizza Hut and Taco Bell, among others. By comparison, McDonald's Corporation had a *** percent market share.

Forecast: Food and Beverage Revenue in Malaysia 2022 - 2026 Discover more data with ReportLinker!

This dataset shows the Principal statistics of food services by industry, 2010 and 2015 Footnote Food stalls includes food or beverage, food and beverage preparation in market stallsSource: Department of Statistics, Malaysia

Malaysian Restaurant Market Outlook

According to our latest research, the global Malaysian restaurant market size reached USD 16.8 billion in 2024, fueled by a robust consumer demand for diverse culinary experiences and the growing influence of Malaysian diaspora communities worldwide. The market is projected to expand at a CAGR of 7.2% from 2025 to 2033, reaching approximately USD 31.6 billion by 2033. This growth is primarily driven by rising globalization, increasing tourism, and a growing appreciation for Malaysian cuisine’s unique blend of flavors and cultural heritage. The market’s impressive trajectory highlights the increasing penetration of Malaysian restaurants across both developed and emerging markets, reflecting a broader trend toward culinary diversity and experiential dining.

One of the primary growth factors in the Malaysian restaurant market is the surge in international tourism and the corresponding demand for authentic food experiences. As more travelers seek to immerse themselves in local cultures, Malaysian cuisine’s rich tapestry of flavors, influenced by Malay, Chinese, Indian, and indigenous culinary traditions, has gained significant traction. The proliferation of food tourism, particularly in major urban centers, has driven both local and international restaurateurs to expand their offerings, catering to adventurous diners and food enthusiasts. Additionally, the Malaysian government’s active promotion of culinary tourism, coupled with high-profile food festivals and global marketing campaigns, has amplified the visibility of Malaysian restaurants on the world stage, further boosting market growth.

Another key driver is the evolving consumer preferences toward healthier, diverse, and convenient dining options. The rise of health-conscious consumers has led to an increased demand for vegetarian, halal, and seafood-based dishes, all of which are integral to Malaysian cuisine. Furthermore, the rapid adoption of digital technology and food delivery platforms has transformed the way consumers access Malaysian food, making it easier for people to enjoy traditional and fusion dishes at home or on the go. The expansion of quick service restaurants (QSRs) and casual dining formats has also contributed to the market’s growth, as these establishments offer affordable and accessible options that cater to busy urban lifestyles. The shift towards convenience, coupled with a growing middle class and rising disposable incomes, continues to propel the Malaysian restaurant market forward.

The increasing globalization and the spread of Malaysian diaspora communities have also played a pivotal role in expanding the market’s footprint. As Malaysians migrate and settle in different parts of the world, they bring their culinary heritage with them, leading to the establishment of Malaysian restaurants in regions such as North America, Europe, and the Middle East. These restaurants often serve as cultural ambassadors, introducing local populations to the unique flavors and traditions of Malaysian cuisine. The trend of fusion cuisine, where Malaysian dishes are reimagined with local ingredients and culinary techniques, has further broadened the market’s appeal, attracting a diverse customer base and fostering innovation within the industry.

From a regional perspective, Asia Pacific remains the dominant market for Malaysian restaurants, accounting for the largest share due to the presence of Malaysia itself and neighboring countries with similar culinary traditions. However, significant growth is also being observed in North America and Europe, where multicultural urban populations and a growing interest in ethnic cuisines have created fertile ground for market expansion. The Middle East, with its sizable expatriate communities and demand for halal food, is emerging as a promising region, while Latin America is beginning to show potential as awareness of Malaysian cuisine grows. Overall, the regional outlook for the Malaysian restaurant market is highly positive, with opportunities for growth and innovation across all major geographies.

Type Analysis

The Malaysian restaurant market is segmented by type into casual dining, fine dining, quick service restaurants (QSRs), cafés, and others. Casual dining establishments dominate the market, offering a relaxed atmosphere and a diverse menu that appeals to a broad customer base. These restaurants are particularly popular among

In 2024, there were around ******* people employed in the food and beverages services industry in Malaysia. This was an increase of around ***** employees compared to the previous year. The industry saw a decrease in the number of employed people during the COVID-19 pandemic restrictions in 2020 and 2021.

Forecast: Food and Beverage Industry Contribution to GDP in Malaysia 2024 - 2028 Discover more data with ReportLinker!

Malaysia BTS: Current: Food and Beverage: Number of Employee: Same data was reported at 46.154 % in Dec 2024. This records a decrease from the previous number of 62.500 % for Sep 2024. Malaysia BTS: Current: Food and Beverage: Number of Employee: Same data is updated quarterly, averaging 52.900 % from Dec 2019 (Median) to Dec 2024, with 20 observations. The data reached an all-time high of 83.300 % in Dec 2019 and a record low of 23.500 % in Sep 2022. Malaysia BTS: Current: Food and Beverage: Number of Employee: Same data remains active status in CEIC and is reported by Department of Statistics. The data is categorized under Global Database’s Malaysia – Table MY.S009: Business Tendency Survey: Actual: By Industry.

Malaysia GDP: Services: Food & Beverage and Accommodation (FB) data was reported at 42,967.000 MYR mn in 2017. This records an increase from the previous number of 38,512.000 MYR mn for 2016. Malaysia GDP: Services: Food & Beverage and Accommodation (FB) data is updated yearly, averaging 29,829.500 MYR mn from Dec 2010 (Median) to 2017, with 8 observations. The data reached an all-time high of 42,967.000 MYR mn in 2017 and a record low of 21,863.000 MYR mn in 2010. Malaysia GDP: Services: Food & Beverage and Accommodation (FB) data remains active status in CEIC and is reported by Department of Statistics. The data is categorized under Global Database’s Malaysia – Table MY.A008: 2010 Base: GDP by Industry: Current Price (Annual).

The revenue in the food market in Malaysia was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Food.

Comprehensive dataset containing 4,821 verified Malaysian restaurant businesses in Malaysia with complete contact information, ratings, reviews, and location data.

Comprehensive dataset containing 58 verified Hong Kong style fast food restaurant businesses in Malaysia with complete contact information, ratings, reviews, and location data.

Malaysia Catering and Corporate Food Services Market valued at USD 1.3 Bn, driven by corporate events, weddings, and outsourcing, with growth in cloud kitchens and online delivery.

Malaysia BTS: Expectation: Food and Beverage: Gross Revenue: Worse data was reported at 0.000 % in Dec 2025. This records a decrease from the previous number of 21.053 % for Sep 2025. Malaysia BTS: Expectation: Food and Beverage: Gross Revenue: Worse data is updated quarterly, averaging 12.500 % from Mar 2020 (Median) to Dec 2025, with 23 observations. The data reached an all-time high of 84.000 % in Mar 2021 and a record low of 0.000 % in Dec 2025. Malaysia BTS: Expectation: Food and Beverage: Gross Revenue: Worse data remains active status in CEIC and is reported by Department of Statistics. The data is categorized under Global Database’s Malaysia – Table MY.S: Business Tendency Survey: Expectation: By Industry.