The Vietnam Foodservice Market Report Segments the Industry Into Foodservice Type (Café and Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), and Service Type (Dine-In, Takeaway, and Delivery). The Market Forecasts are Provided in Terms of Value (USD).

Based on a survey conducted in 2023 among consumers in Vietnam, 41 percent of respondents believe that a reasonable price for a fancy eating-out meal should cost between 200,000 and 500,000 Vietnamese dong. Only five percent of respondents think that a fancy meal should cost at least one million Vietnamese dong per person.

The size of the Vietnam Food Service Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.50% during the forecast period. Recent developments include: March 2023: Starbucks is committed to expanding in the country. It inaugurated 13 new stores to reach 100 stores by the end of 2023.January 2023: Restaurant Brands International Inc. opened a single store for both Burger King and Popeyes in Hanoi City.December 2022: KFC launched Charcoal Grilled Chicken Rice in Vietnam, which contains chicken fillets grilled on charcoal with Japanese Teriyaki sauce.. Key drivers for this market are: Growing Demand for Cocoa Butter Equivalents Among Food Manufacturers, Rising Application in Food Industry. Potential restraints include: Health Concerns Pertaining to the Excessive Consumption of Fats and Oils. Notable trends are: Michelin Guide and Vietnam Tourism Promote Vietnamese Cuisine drives the expansion of the full service restaurants across the country.

In 2023, the food and beverage sector in Vietnam recorded a total revenue of over ***** trillion Vietnamese dong, indicating an increase from the year before. During that year, full-service restaurants accounted for the largest revenue share among all food service establishment types in this sector.

The revenue in the food & beverage service activities segment of the accommodation, restaurants & nightlife market in Vietnam was forecast to continuously decrease between 2023 and 2024 by in total *** million U.S. dollars (-0.04 percent). The revenue is estimated to amount to *** billion U.S. dollars in 2024.Find further information concerning the revenue in the food & beverage service activities segment of the accommodation, restaurants & nightlife market by looking at other countries, such as Sweden and Malta.

The Vietnam Food Services market was valued at USD 22.23 Billion in 2024 and is expected to grow to USD 26.89 Billion by 2030 with a CAGR of 12.34% during the forecast period.

The Vietnam Foodservice Market size was valued at USD 22.32 Billion in 2024 and is projected to reach USD 51.43 Billion by 2032, growing at a CAGR of 11% from 2026 to 2032.

Vietnam Foodservice Market Drivers

Rising Disposable Income and Urbanization: Growing income levels and rapid urbanization are driving increased spending on dining out, convenience foods, and premium dining experiences. As more people move to cities, demand for diverse and high-quality foodservice options continues to expand. Urban residents spend approximately 75% more on dining out compared to their rural counterparts, with major cities like Ho Chi Minh City and Hanoi seeing a 32% increase in foodservice establishments between 2021-2023.

Digital Adoption and Food Delivery Growth: The widespread adoption of digital platforms, mobile apps, and e-payment solutions has fueled the growth of online food delivery services. The rise of food aggregators and quick-service delivery options has made dining more accessible and convenient for consumers. Vietnam's food delivery market has experienced explosive growth, with the Vietnam Digital Economy Report showing that online food delivery services reached USD 951 Million in 2023, a 157% increase from 2020.

International Cuisine Integration: The increasing exposure to global food trends and rising demand for international cuisines have transformed Vietnam’s foodservice landscape. Restaurants and cafes are incorporating diverse culinary offerings, catering to evolving consumer preferences and attracting both locals and tourists. The Vietnam Trade Promotion Agency reports that international restaurant chains grew by 43% between 2020-2023, with over 200 foreign food and beverage brands now operating in Vietnam. Local consumers are increasingly embracing international cuisines, with Japanese, Korean, and Western restaurants seeing a compound annual growth rate of 25% from 2021 to 2023.

In 2020, the retail sales of the consumer foodservice market in Vietnam amounted to over ** billion U.S. dollars. By 2025, the foodservice market in the country was forecast to reach over ** billion U.S. dollars.

In 2020, full-service restaurants had the highest retail sales value within the food service market in Vietnam, reaching over **** billion U.S. dollars. In total, the retail sales of the consumer food service market in Vietnam amounted to over ** billion U.S. dollars.

Vietnam fast food market size reached USD 4.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.4 Billion by 2033, exhibiting a growth rate (CAGR) of 3.6% during 2025-2033. The increasing integration of technology, including mobile apps for ordering, online delivery services, and self-service kiosks, which has enhanced the customer experience and convenience of fast food, is driving the market.

MARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type and end user.

Vietnam Catering and Food Services Market valued at USD 22 Bn, driven by urbanization, rising incomes, and demand for convenience, with growth in QSR and corporate events.

Vietnamese Restaurant Market Outlook

According to our latest research, the global Vietnamese restaurant market size reached USD 24.8 billion in 2024, reflecting robust consumer demand and increasing international popularity. The market is projected to grow at a CAGR of 7.1% from 2025 to 2033, reaching a forecasted value of USD 46.2 billion by 2033. This sustained growth is primarily driven by the rising appeal of Vietnamese cuisine, known for its fresh ingredients and health-conscious dishes, as well as the proliferation of Vietnamese restaurants in major urban centers worldwide.

One of the primary growth factors for the Vietnamese restaurant market is the global shift in consumer preferences towards healthier and more diverse food options. Vietnamese cuisine, characterized by its use of fresh herbs, vegetables, lean proteins, and minimal oil, has gained recognition for its nutritional benefits. As consumers become increasingly health-conscious, they are seeking out dining experiences that align with their wellness goals. This trend is especially pronounced among millennials and Gen Z, who are more adventurous in their culinary choices and value both authenticity and healthiness. The widespread popularity of dishes such as Pho, Banh Mi, and Goi Cuon has propelled Vietnamese restaurants into mainstream dining scenes in North America, Europe, and Asia Pacific, fueling market expansion.

Another significant driver is the globalization of food culture, which has led to the proliferation of Vietnamese restaurants beyond their traditional markets. The ease of international travel, increased migration, and growing Vietnamese diaspora communities have all contributed to the spread of Vietnamese culinary traditions. Food tourism has also played a crucial role, with travelers who experience authentic Vietnamese cuisine in Vietnam seeking similar flavors upon returning home. This cultural exchange has encouraged entrepreneurs and established restaurant chains to invest in Vietnamese restaurant concepts, leading to a surge in new openings and menu innovations. Additionally, the rise of social media and food influencers has amplified the visibility of Vietnamese cuisine, attracting new customer segments and further boosting market growth.

Technological advancements and changing consumer behaviors have also positively influenced the Vietnamese restaurant market. The adoption of online ordering platforms, mobile apps, and third-party delivery services has made Vietnamese food more accessible to a broader audience. Restaurants have adapted to these shifts by offering convenient takeaway and delivery options, catering to the growing demand for off-premises dining. This digital transformation has enabled both independent operators and large chains to optimize their operations, enhance customer engagement, and tap into new revenue streams. The integration of technology with traditional dining experiences is expected to continue shaping the market, driving innovation and operational efficiencies.

Regionally, the Vietnamese restaurant market exhibits notable diversity in terms of growth dynamics and consumer preferences. While Asia Pacific remains the largest market due to the cuisine's origins and established presence, North America and Europe are experiencing rapid growth fueled by increasing multiculturalism and a rising appetite for ethnic foods. In North America, major metropolitan areas such as Los Angeles, Toronto, and New York have become hotspots for Vietnamese dining, supported by vibrant Vietnamese communities and high consumer awareness. Europe, particularly in cities like Paris and London, is witnessing a surge in Vietnamese restaurant openings, driven by both local entrepreneurs and international chains. The Middle East & Africa and Latin America, although smaller in market share, present emerging opportunities as consumers in these regions become more receptive to global culinary trends.

Type Analysis

The Vietnamese restaurant market is segmented by type into casual dining,

Vietnamese Restaurant Market Outlook

According to our latest research, the global Vietnamese Restaurant market size reached USD 16.8 billion in 2024, reflecting a robust consumer appetite for Vietnamese cuisine worldwide. The market is experiencing a steady expansion, exhibiting a CAGR of 7.2% from 2025 to 2033. By 2033, the Vietnamese Restaurant market is projected to attain a value of USD 31.3 billion. This growth is driven by rising international interest in authentic Asian flavors, increased travel and cultural exchange, and the growing popularity of healthy, fresh, and diverse food options that Vietnamese cuisine offers.

One of the significant growth factors propelling the Vietnamese Restaurant market is the global trend toward health-conscious dining. Vietnamese cuisine is renowned for its use of fresh herbs, lean proteins, and minimal use of dairy and oil, making it highly appealing to consumers seeking nutritious and balanced meals. The increasing awareness about the health benefits of traditional Vietnamese dishes such as pho, bun cha, and spring rolls has led to a surge in demand across both established and emerging markets. This health-driven preference aligns with the broader movement toward clean eating and transparency in food sourcing, which continues to shape the restaurant industry at large.

Another key driver is the rapid globalization and urbanization of food culture, particularly in metropolitan hubs across North America, Europe, and Asia Pacific. The proliferation of Vietnamese restaurants in cities such as New York, London, Paris, Sydney, and Toronto has introduced millions of consumers to the unique flavors and culinary techniques of Vietnam. This exposure, coupled with social media influence and food tourism, has amplified consumer curiosity and willingness to explore new cuisines. Vietnamese restaurants are also leveraging innovative marketing strategies and digital platforms to reach a broader audience, further accelerating market growth.

The Vietnamese Restaurant market is also benefiting from evolving consumer dining preferences and the expansion of service models. With the rise of food delivery apps and the growing demand for convenience, many Vietnamese restaurants have diversified their offerings to include takeaway, delivery, and catering services. This adaptability has enabled them to capture new customer segments, including busy professionals, families, and corporate clients. Furthermore, the emergence of quick service and casual dining formats has made Vietnamese cuisine more accessible and affordable, fueling its mainstream adoption in global markets.

From a regional perspective, the Asia Pacific region continues to dominate the Vietnamese Restaurant market, accounting for the largest share due to its cultural proximity and established presence of Vietnamese cuisine. However, North America and Europe are rapidly catching up, driven by increasing multicultural populations and a growing appreciation for ethnic foods. Latin America and the Middle East & Africa are also witnessing steady growth, with urban centers in these regions embracing international culinary trends and expanding their restaurant landscapes. This global expansion is further supported by Vietnamese diaspora communities, who play a pivotal role in introducing and popularizing their native cuisine abroad.

Type Analysis

The Vietnamese Restaurant market is segmented by type into Casual Dining, Fine Dining, Quick Service Restaurants (QSR), and Takeaway/Delivery. Casual Dining establishments hold a substantial share of the market, owing to their ability to offer a relaxed atmosphere, affordable pricing, and authentic menu selections that appeal to a broad demographic. These venues often emphasize traditional recipes and a welcoming ambiance, making them popular among families, groups, and expatriate communities. The growth of casual dining Vietnamese restaurants is further bolstered by their adaptability to both dine-in and takeaway models, ensuring steady foot traffic and repeat business.

Fine Dining Vietnamese restaurants, while representing a smaller portion of the overall market, are gaining prominence in cosmopolitan cities and affluent neighborhoods. These establishments focus on elevated culinary experiences, premium ingredients, and sophisticated presentation, attracting discerning diners and food enthusiasts seeking an immersive taste of Vietnam. The rise of gastronomic tou

The Vietnam Two-Wheeler Food Delivery Market report segments the industry into Vehicle Type (Scooters/Mopeds, Motorcycles), Application (Food Delivery, Grocery Delivery) and Province (Ho Chi Minh City, Ha Noi, Quang Ninh, Binh Duong, Vung Tau, Dong Nai, Bac Ninh, Da Nang, Thanh Hoa, Thai Nguyen, Vinh Phuc, Can Tho, Hung Yen, Phu Tho, Ninh Binh, Hue, Others (Hai Phong, Nghe An, Etc.)).

Comprehensive dataset containing 21 verified Food service businesses in Vietnam with complete contact information, ratings, reviews, and location data.

Vietnam (FDI) Foreign Direct Investment: Registered Capital: Accommodation, Food Service data was reported at 534.100 USD mn in 2017. This records an increase from the previous number of 474.700 USD mn for 2016. Vietnam (FDI) Foreign Direct Investment: Registered Capital: Accommodation, Food Service data is updated yearly, averaging 395.100 USD mn from Dec 2010 (Median) to 2017, with 8 observations. The data reached an all-time high of 534.100 USD mn in 2017 and a record low of 108.200 USD mn in 2012. Vietnam (FDI) Foreign Direct Investment: Registered Capital: Accommodation, Food Service data remains active status in CEIC and is reported by General Statistics Office. The data is categorized under Global Database’s Vietnam – Table VN.O023: Foreign Direct Investment: Registered Capital: By Industry: Annual: VSIC 2007.

Comprehensive dataset containing 10,741 verified Fast food restaurant businesses in Vietnam with complete contact information, ratings, reviews, and location data.

Vietnam GDP: Year to Date: Service: Accommodation & Food Service Activities data was reported at 153,671.100 VND bn in Sep 2018. This records an increase from the previous number of 90,800.211 VND bn for Jun 2018. Vietnam GDP: Year to Date: Service: Accommodation & Food Service Activities data is updated quarterly, averaging 97,167.606 VND bn from Dec 2012 (Median) to Sep 2018, with 24 observations. The data reached an all-time high of 191,743.000 VND bn in Dec 2017 and a record low of 30,807.898 VND bn in Mar 2013. Vietnam GDP: Year to Date: Service: Accommodation & Food Service Activities data remains active status in CEIC and is reported by General Statistics Office. The data is categorized under Global Database’s Vietnam – Table VN.A006: Gross Domestic Product: By Industry: Current Price: Quarterly.

Comprehensive dataset containing 350 verified Food and beverage exporter businesses in Vietnam with complete contact information, ratings, reviews, and location data.

Comprehensive dataset containing 785 verified Country food restaurant businesses in Vietnam with complete contact information, ratings, reviews, and location data.