The Footwear Market report segments the industry into Type (Athletic Footwear, Non-athletic Footwear), End-User (Men, Women, Kids), Distribution Channel (Offline Retail Stores, Online Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, Middle East & Africa). This report provides five years of historical data as well as five-year market forecasts.

This statistic shows the size of the women's footwear market worldwide from 2018 to 2027. The global market value of women's footwear was estimated to be worth 152.1 billion U.S. dollars in 2018, and was forecast to reach about 220 billion U.S. dollars by 2027.

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Footwear Market Size 2025-2029

The footwear market size is forecast to increase by USD 103.6 billion, at a CAGR of 4.2% between 2024 and 2029.

The market is witnessing significant growth driven by design and material innovations leading to product premiumization. Consumers are increasingly seeking high-quality, unique footwear that offers superior comfort and style. This trend is particularly prominent in the athletic footwear segment, where technological advancements are transforming the industry. Additionally, the rising demand for customized footwear is reshaping market dynamics. Customers are looking for personalized fit and design, leading companies to invest in innovative solutions such as 3D printing and custom insoles. However, the market is not without challenges. Rising labor costs and fluctuating raw material prices pose significant obstacles.
Manufacturers must navigate these pressures while maintaining profitability and delivering value to customers. To succeed, companies must focus on operational efficiency and supply chain optimization. Adopting technology-driven solutions, such as automation and lean manufacturing, can help reduce labor costs and improve production efficiency. Similarly, implementing effective supplier relationship management strategies can help mitigate the impact of raw material price volatility. Overall, the market presents significant opportunities for companies that can innovate, adapt, and effectively manage costs.

What will be the Size of the Footwear Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic trends shaping various sectors. Leather shoes remain a staple, their durability and classic appeal enduring. Meanwhile, athletic footwear innovations, such as improved shock absorption and advanced footwear technology, dominate the industry. Formal footwear designs incorporate comfort and style, while footwear care and repair solutions cater to consumers' needs. Supply chain optimizations and 3D printing technologies revolutionize manufacturing processes. Orthopedic footwear and protective footwear cater to specific consumer requirements, with material science advancements enhancing performance metrics. Comfort testing and ethical sourcing are increasingly prioritized. Casual footwear, including canvas shoes and sneakers, maintain popularity.

Suede shoes and walking shoes offer versatility, while water resistance is a crucial feature for hiking boots and children's footwear. Safety footwear and work boots prioritize protection. Footwear design continues to push boundaries, integrating new materials like synthetic fabrics and 3D printing. Foot health considerations and arch support are essential elements. The ongoing unfolding of market activities underscores the continuous evolution of the footwear industry.

How is this Footwear Industry segmented?

The footwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-athletic footwear
  Athletic footwear


End-user

  Men
  Women
  Children


Distribution Channel

  Offline
  Online


Material

  Leather
  Non-Leather


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The non-athletic footwear segment is estimated to witness significant growth during the forecast period.

The market encompasses a wide range of products, including rubber shoes, hiking boots, men's footwear, dress shoes, casual footwear, suede shoes, walking shoes, children's footwear, protective footwear, and more. A significant portion of this market is accounted for by non-athletic footwear, which includes casual, fashion, and formal/work categories. The demand for non-athletic footwear is driven by several factors, such as increasing consumer fashion consciousness and the introduction of trendy shoes in the men and children's segments. Additionally, the rise of private-label brands offering high-quality products at affordable prices is contributing to the market's growth. Furthermore, customers are purchasing multiple pairs of non-athletic footwear for various occasions and purposes, with this trend particularly prominent among Generation Z and millennials.

Footwear technology plays a crucial role in the industry, with innovations in shock absorption, water resistance, and comfort testing enhancing the overall consumer experience. Materia

The Women Non Athletic Shoes Market report segments the industry into By Type (Boots and Shoes, Heels and Pumps, Flats, Sandals, Other Footwear Types), By Distribution Channel (Online, Offline), By Category (Mass, Premium), and By Geography (North America, Europe, Asia Pacific, South America, Middle-East and Africa). Get five years of historical data alongside five-year market forecasts.

The global revenue in the 'Gym & Training' segment of the footwear market was forecast to continuously increase between 2025 and 2030 by in total 3.2 billion U.S. dollars (+9.36 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 37.42 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Gym & Training' segment of the footwear market was continuously increasing over the past years.Find further information concerning revenue in Thailand and revenue growth in the United States. The Statista Market Insights cover a broad range of additional markets.

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US Athletic Footwear Market Size 2025-2029

The US athletic footwear market size is forecast to increase by USD 8.51 billion at a CAGR of 5.4% between 2024 and 2029.

The Athletic Footwear Market in the US is experiencing significant growth, driven by the increasing popularity of sports and fitness activities among consumers. This trend is fueled by a growing awareness of health and wellness, as well as a cultural shift towards active lifestyles. Another key driver is the increasing availability of customized athletic footwear, which caters to the unique needs of individual consumers. However, this market is not without challenges. Increasing competition among players is intensifying, as established brands face competition from new entrants and e-commerce platforms.
To capitalize on market opportunities and navigate challenges effectively, companies must focus on innovation, differentiation, and effective marketing strategies. By staying abreast of consumer trends and preferences, and investing in research and development, players can position themselves for long-term success in this dynamic market.

What will be the size of the US Athletic Footwear Market during the forecast period?

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The athletic footwear market in the US is experiencing growth, driven by rising fitness awareness and the increasing popularity of sports and activities that require specialized footwear. Consumers seek out sports shoes for running, fitness training, trekking, and golf, prioritizing features such as durability, weight, comfort, and support. Brands are responding with innovative technologies, sustainable and eco-friendly materials, and improved cushioning and traction. The market is competitive, with brands investing in customer experience, advertising, and distribution channels to reach consumers.
Consumers also turn to online resources for guidance, comparing shoes based on price, reviews, and fit. Sports events and celebrity endorsements continue to influence trends in athletic footwear design and style. Overall, the market is expected to maintain its momentum, driven by the ongoing demand for high-performance, comfortable, and stylish athletic shoes.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Men
  Women
  Children


Type

  Running and jogging
  Sports shoes
  Aerobic and gym shoes
  Hiking and backpacking shoes


Geography

  US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The US athletic footwear market caters to the needs of fitness-conscious consumers, offering a diverse range of products for various sports and activities. The market includes running shoes, hiking shoes, soccer shoes, and sports lifestyle footwear. Consumers prioritize comfort features, such as foam technology and breathable mesh uppers, for enhanced performance and running efficiency. Athletic footwear products also cater to those with chronic ailments, like hip pain, back pain, leg injuries, and knee pain. Sustainability is a growing concern, with some brands incorporating eco-friendly materials and reducing the use of chemical additives. The offline distribution channel, consisting of hypermarkets, supermarkets, specialty stores, and department stores, is popular among consumers due to its wide range of products and personalized customer service.

Online retail e-commerce platforms offer convenience and competitive pricing, attracting a significant number of consumers. Brands like Brooks, Puma, and Nike cater to various segments, including advanced running shoes, gym-goers, track running, and trail running. The market is expected to grow due to increasing fitness awareness, participation in sports activities, and the popularity of athletic footwear as casual wear.

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The Offline segment was valued at USD 13737.10 million in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Athletic Footwear Market?

Popularity of sports and fitness activities is the key driver of the market. 



The athletic footwear market in the US is driven by the increasing prioritization of health and fitness. With a high prevalence of obesity and lifestyle diseases, there is a growing awareness of the importance of regu

The revenue in the footwear market in France was forecast to continuously increase between 2025 and 2030 by in total 2.6 billion euro (+22.94 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 14.1 billion euro and therefore a new peak in 2030. Notably, the revenue of the footwear market was continuously increasing over the past years.Find more information concerning Poland and the United States. The Statista Market Insights cover a broad range of additional markets.

The global revenue in the footwear market was forecast to continuously increase between 2025 and 2030 by in total **** billion U.S. dollars (+**** percent). After the tenth consecutive increasing year, the revenue is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the footwear market was continuously increasing over the past years.Find further information concerning the revenue in the footwear market in Mexico and the revenue in the footwear market in Czechia.The Statista Market Insights cover a broad range of additional markets.

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Athletic Footwear Market Size 2025-2029

The athletic footwear market size is forecast to increase by USD 23.2 billion at a CAGR of 4.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of athletic tournaments and the rising demand for customized footwear solutions. This trend is particularly noticeable among consumers seeking to improve their performance and comfort during physical activities. Furthermore, the availability of personalized designs and materials has become a key differentiator for brands, enabling them to cater to diverse customer preferences and needs. However, the market is not without challenges. Fluctuations in the prices of raw materials, such as rubber, leather, and synthetic fabrics, can impact the profitability of manufacturers. Additionally, the intense competition among established players and emerging brands necessitates continuous innovation and strategic marketing efforts to maintain market share. To capitalize on these opportunities and navigate challenges effectively, companies must focus on developing high-quality, customizable, and sustainable athletic footwear offerings while keeping a close eye on cost management and pricing strategies.

What will be the Size of the Athletic Footwear Market during the forecast period?

Request Free SampleThe market is experiencing dynamic shifts, driven by various trends and market dynamics. Motion control and pronation control continue to be key focus areas, with supply chain transparency gaining prominence. Mesh fabrics and moisture management are essential features for enhancing comfort, while mass customization and 3D scanning enable personalized fits. Augmented reality and virtual reality technologies are revolutionizing the shopping experience, allowing consumers to try on shoes virtually. Gel cushioning, flexible outsole designs, and midsole technology deliver superior performance and comfort. Product differentiation is achieved through innovative materials, such as synthetic fabrics and leather uppers, as well as advanced upper construction and brand identity. Wearable sensors, activity tracking, and fitness tracking provide valuable data for performance optimization and injury prevention. Ethical sourcing and sustainable manufacturing are essential for maintaining consumer loyalty and securing a competitive advantage. Sustainable materials, such as natural fabrics and foam cushioning, contribute to the circular economy and appeal to eco-conscious consumers. Innovation leadership and data analytics are crucial for staying ahead of the competition, with advancements in arch support, water resistance, and footwear customization driving growth in the market. Overall, the athletic footwear industry continues to evolve, focusing on delivering superior performance, comfort, and sustainability to meet the evolving needs and preferences of consumers.

How is this Athletic Footwear Industry segmented?

The athletic footwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineEnd-userMenWomenChildrenApplicationRecreationalProfessionalTypeRunning shoesSports shoesTrekking and hiking shoesAerobic and walking shoesGeographyAPACChinaIndiaJapanSouth KoreaEuropeFranceGermanyItalySpainUKNorth AmericaUSCanadaMexicoSouth AmericaBrazilMiddle East and AfricaUAE

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market witnessed significant growth in 2024, with the offline segment leading the market. Specialty stores, a key component of the offline segment, held a substantial market share. These stores offer a wide range of popular athletic footwear brands and provide detailed product information, making them a preferred choice for buyers. The rise in the number of specialty stores contributes to the growth of the market. Footwear innovation continues to be a significant trend in the market, with product offerings including football cleats, sports footwear, running shoes, and more. Brands are focusing on performance enhancement and sports performance through the use of recycled materials, digital design, and wearable technology. Comfort technology and gait analysis are also crucial factors driving product innovation. Brand marketing plays a crucial role in the market, with influencer marketing and social media channels being effective strategies. Consumer preferences for sustainable materials and performance apparel are also shaping the market. Performance footwear, such as athletic sneakers, hiking boots, and trail running shoes, are popular choices for those seeking improvement in their lifestyle and athletic pursuits. Casual footwear, includin

The Athletic Footwear Market Report Segments the Industry by Activity (Running Shoes, Sports Shoes and More), Product Type (Shoes and Boots), End User (Men, Women, Kids/Children), Category (Mass and Premium), Distribution Channel (Sports and Athletics Goods Stores, Supermarkets/Hypermarkets, and More) and Geography (North America, Europe, Asia-Pacific and More). The Market Forecasts are Provided in Terms of Value (USD).

The Global Footwear Manufacturing industry has seen a downturn in recent years because of various global challenges. Amid mounting geopolitical tension, unpredictable economic climates and shifting consumer trends, the industry has experienced a turbulent journey. One influential factor has been the increasing instability in the global price of crude oil, a vital component in rubber production, which is the primary material for footwear. Also, increased tariffs in major countries like the US and China have put a strain on industry performance, despite robust spending rebounds in some regions. Industry revenue has declined at a CAGR of 2.2% over the past five years and is expected to total $264.1 billion in 2025, when revenue will hike by an estimated 1.0%. Manufacturers have benefited from the expansion in e-commerce platforms, making choices more accessible to a larger consumer base. Another trend noticed during this period is an increased demand for sustainable and ethically produced footwear. Key market players like Adidas and Nike led by example, introducing innovative products made from recyclable and environmentally friendly materials. Moreover, Western countries' demand for luxury footwear also rose during this time, driven by an expansion in disposable income and the cultural trend of following celebrity fashion. The global footwear market is poised for robust growth in the foreseeable future, albeit punctuated by challenges like escalating production costs and intensifying competition from direct-to-consumer brands. Despite these probable headwinds, niche markets like sustainable footwear, driven by consumer demand for environmentally friendly and ethically sourced products, could potentially unlock new opportunities. Moreover, breakthroughs in technology can usher in more streamlined production methods and enhance supply chain efficiencies. Over the next five years, revenue will hike at a CAGR of 1.4% to reach an estimated $282.4 billion in 2030.

The women’s footwear market is forecasted to expand from USD 205.3 billion in 2025 to USD 350.4 billion by 2035, increasing at a healthy CAGR of 5.8%. The United States leads the global market in value terms, fueled by high per capita spending, digital-first retail innovation, and demand for comfort-oriented athleisure styles.

Metric	Value
Industry Size (2025)	USD 205.3 billion
Industry Value (2035F)	USD 350.4 billion
CAGR (2025 to 2035)	5.8%

Analyzing Women’s Footwear Market by Top Investment Segments

Product Type Segment	CAGR (2025 to 2035)
Sneakers	6.7%

Material Type Segment	CAGR (2025 to 2035)
Synthetic	6.1%

Sales Channel Segment	CAGR (2025 to 2035)
Online	6.3%

Global Women's Footwear Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	145.20

Country	China
Population (millions)	1,419.3
Estimated Per Capita Spending (USD)	110.80

Country	Germany
Population (millions)	84.1
Estimated Per Capita Spending (USD)	132.40

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	125.30

Country	France
Population (millions)	65.8
Estimated Per Capita Spending (USD)	128.70

Women’s Footwear Market - Global Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	7.1%

Country	CAGR (2025 to 2035)
United Kingdom	6.9%

Country	CAGR (2025 to 2035)
Germany	7.0%

Country	CAGR (2025 to 2035)
India	7.4%

Country	CAGR (2025 to 2035)
China	7.6%

The Shoe and Footwear Manufacturing industry is experiencing notable trends amid changing consumer behavior and global economic shifts. Over recent years, the industry has contended with challenges like price sensitivity among consumers, increased competition from imports, the imposition of new tariffs and a shift towards athleisure and casual footwear. Industry revenue has dropped at a CAGR of 1.2% over the past five years and is expected to total $1.8 billion in 2025, when revenue will strengthen by an estimated 0.2%. Historically, the industry faced stagnation because of high production costs and a heavy reliance on foreign production. The US-China trade tensions further accentuated these issues, impacting supply chain dynamics and prompting a reevaluation of domestic manufacturing strategies. The pandemic also played a crucial role in accelerating changes, as lockdowns shifted consumer priorities, boosting online purchases of comfort-oriented footwear. In response, many brands streamlined their product lines and opted for sustainable, eco-friendly materials. These strategies aimed to answer evolving consumer demands favoring quality and ethical production standards. The industry is poised for modest growth, driven largely by the continuing trend towards casual and sportswear, alongside an increased focus on innovation in materials and production processes. The integration of technology, like 3D printing and advanced robotics, will enhance manufacturing efficiencies and customization capabilities. However, the outlook is tempered by ongoing global supply chain complexities and fluctuating material costs, which could adversely impact profit. While the path forward presents opportunities and challenges, the industry's adaptability and focus on technological advancements and sustainable practices demonstrate a proactive approach to future growth. Also, the impact of the Berry Amendment, which mandates the use of domestic goods in certain government contracts, will likely expand the industry's customer base, fostering growth. Over the next five years, revenue will hike at a CAGR of 1.8% to reach an estimated $1.9 billion in 2030.

Footwear Market size was valued at around USD 402 billion in 2023 and is projected to grow at a CAGR of around 4.3% from 2024-2030.

Global footwear market is expected to generate revenue of around USD 587.22 billion by 2032, growing at a CAGR of around 4.50% between 2024 and 2032.

There are a few major trends that are affecting the athletic footwear industry. The first is the athleisure trend, which has seen consumers become more interested in buying shoes that they can wear both for exercise and for everyday activities.

The North America Footwear Market Report is Segmented by Type (Athletic Footwear, Non-Athletic Footwear), Product Type (Shoes and Boots, Heels and Pumps, and More), Category (Mass, Premium), End User (Men, Women, Kids/Children), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, Other Distribution Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In 2022, **** billion pairs of footwear were produced around the world. In comparison, global footwear production amounted to **** billion pairs in 2019. Asia was responsible for over ** percent of global footwear production in 2021.

Footwear Market Outlook

As per our latest research, the global footwear market size reached USD 410.2 billion in 2024, reflecting sustained demand across both developed and emerging economies. The market is expected to register a robust CAGR of 4.3% from 2025 to 2033, with the total market value projected to reach USD 593.4 billion by 2033. This growth trajectory is primarily driven by rising disposable incomes, increasing health consciousness, and the ongoing influence of fashion trends worldwide, making the footwear market one of the most dynamic segments within the global consumer goods industry.

A major growth factor propelling the footwear market is the increasing consumer focus on health and fitness, which has translated into a surging demand for athletic and sports footwear. The proliferation of gyms, fitness centers, and recreational sports activities, especially in urban areas, has led to a significant uptick in the consumption of specialized footwear designed for various physical activities. Furthermore, the growing trend of athleisure—where athletic footwear is worn as everyday casual wear—has blurred the lines between performance and fashion, expanding the addressable market. Brands are increasingly investing in research and development to launch innovative products that offer superior comfort, performance, and style, thus capturing a wider customer base and driving overall market growth.

Another key driver is the rapid expansion of e-commerce and digital retail channels, which have fundamentally transformed the way consumers shop for footwear. The convenience, variety, and competitive pricing offered by online platforms have made them the preferred choice for a large segment of consumers, particularly millennials and Gen Z. The integration of advanced technologies such as augmented reality (AR) for virtual try-ons, AI-powered personalized recommendations, and seamless mobile shopping experiences has further enhanced consumer engagement and loyalty. This digital shift has enabled brands to reach new customer segments in remote and underserved regions, thereby accelerating market penetration and revenue growth.

Additionally, the global footwear market is benefiting from ongoing urbanization and the rising influence of fashion-conscious consumers. As urban populations grow, there is a marked increase in demand for diverse footwear options that cater to various occasions, from formal events to casual outings. The influence of celebrities, social media influencers, and global fashion trends has made consumers more aware of the latest styles and innovations, prompting frequent wardrobe updates. In response, footwear manufacturers are adopting agile supply chains and quick response manufacturing models to keep pace with rapidly changing consumer preferences, ensuring that they remain competitive in a fast-evolving market landscape.

From a regional perspective, Asia Pacific continues to dominate the global footwear market, accounting for the largest market share in 2024. This dominance is attributed to the region’s large population base, rapid urbanization, and rising middle-class incomes, particularly in countries such as China, India, and Indonesia. North America and Europe also represent significant markets, driven by high levels of consumer spending, strong brand presence, and a well-established retail infrastructure. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, supported by improving economic conditions, increasing urbanization, and growing brand awareness. The regional diversification of demand and supply chains is expected to further strengthen the resilience and growth prospects of the global footwear market in the years ahead.

Product Type Analysis

The footwear market is segmented by product type into athletic footwear, non-athletic footwear, sports shoes, formal shoes, casual shoes, slippers & sandals, and others. Athletic footwear has witnessed remarkable growth in recent years, largely fueled by the global

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Online Footwear Market Size 2024-2028

The online footwear market is forecast to increase by USD 32.5 billion and is estimated to grow at a CAGR of 8.08% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends and factors. One major factor is the increasing popularity of digital payment systems, which facilitate seamless transactions and enhance customer convenience. Another trend is the rising adoption of omnichannel retailing, allowing consumers to shop for footwear across multiple channels, both online and offline. However, the market also faces challenges, such as the presence of counterfeit products, which can negatively impact brand reputation and consumer trust. Athletic Footwear is further segmented into running shoes, sports shoes, aerobic shoes, and trekking shoes. To mitigate this issue, market players are investing in advanced technologies like blockchain and AI to ensure authenticity and transparency in their supply chains. Overall, the market is poised for continued growth, fueled by these trends and the increasing preference for online shopping.

What will be the size of the Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The Market encompasses a wide range of footwear categories, including Leather Footwear, Athletic Footwear, Casual Shoes, and Vegan Footwear. Recycled materials like Recycled car tires and Recycled carpet padding are increasingly being used in the production of footwear, adding to the market's sustainability quotient. Cotton and Plantdyed leather are popular choices for convenient footwear, catering to both fashion and comfort needs. Online Footwear Market has experienced significant growth due to the convenience it offers. The market includes Private Label Brands, Women's and Men's footwear, and is propelled by the Athletic Shoe Industry and Online Retailing. Credit Card and Online Banking facilitate seamless transactions, further boosting the market. Fast Fashion Trends influence consumer preferences, leading to an increase in demand for various footwear styles. However, the market also faces challenges from Counterfeit Footwear Products. Overall, the Market continues to evolve, offering diverse choices to consumers. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising popularity of digital payment systems is a key factor driving the growth of the E-commerce footwear market. The availability of a wide range of merchandise, online payment options, online tracking of shipments, 24/7 customer support, larger Internet reach, and cheaper costs have increased the demand for online shopping. Currently, customers have several payment options, such as credit cards, cash-on-delivery (COD), Internet banking accounts, demand drafts, and cash-on-order. Consumers also rely on payment service providers such as PayPal, which allows them to pay without revealing their personal information.

Moreover, digital payment services allow consumers to make payments at the point of sale through a mobile device. The transactions can be completed in a few steps on the phone.

Significant Market Trend

The advent of smart and customized footwear is the primary trend in the global market growth. Smart and customized shoes are trending in the market. Customization and personalization are key strategies that vendors have been adopting to diversify their product portfolio. The introduction of innovative and technically advanced smart and customizable footwear also attracts and motivates consumers to invest in them. Smart footwear, such as step-counting shoes, is gaining popularity among consumers engaged in athletic and fitness activities.

In January 2018, Under Armour launched UA HOVR Phantom Connected shoes that tracks, analyzes, and store virtual information about running metric. Therefore, the high level of customization and increased demand for innovative footwear will propel the growth of the E-commerce footwear market during the forecast period.

Major Market Challenge

The presence of counterfeit products is a major challenge to the growth of the market. Over the past few years, counterfeits of leading women's footwear brands have flooded the market. These products use original brand names and are priced lower than the original products to attract customers. Therefore, counterfeit products are causing a considerable dent in the market shares of leading popular brands by damaging their reputations. However, these products are not long-lasting because they are made of poor-quality raw materials. Sometimes the low quality of nylon and polyester can affect consumers who have sensitive skin and are prone to allergies