In the fourth quarter of 2024, vehicle wholesales at Ford Motor Company reached some 1.19 million units worldwide. This figure remained stable across the globe compared to the previous year. North American sales slump slows down Ford and Lincoln sales slumped in 2020 and 2021 in North America, including the United States, Ford’s largest market. Between January and July 2021, the Ford Motor Company reported a year-on-year decline in wholesales of around three percent in North America. The second half of the year offered a glimmer of hope compared to the first, though Ford's year-on-year sales were overall down by four percent in the region. This is in part due to the global automotive chip shortage impacting auto dealers and manufacturers. Surprise recovery in China China is the largest buyer of Ford vehicles after the United States. China was the first country to experience the brunt of COVID-19, but Ford's wholesales in China and Taiwan rose by some 27 units during 2020. To put Ford Motor Company’s vehicle sales into perspective on the world stage, the industry's car sales in China declined by around 82 percent between February 2019 and 2020, but bounced back to pre-crisis levels in April.

This statistic illustrates the share of people owning a Ford in the United States. As of September 2024, 10 percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that 11 percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

In 2024, the Ford Motor Company sold some 2.2 million motor vehicles to dealers and distributors throughout the United States. That year, the number of autos and light trucks sold in the U.S. rose to around 15.9 million units.

In 2024, the Ford Motor Company sold about 4.5 million vehicles to dealers and distributors worldwide. The U.S. market contributed about 2.2 million units to this wholesale volume. Ford in the worldwide market Founded by Henry Ford in Detroit, in 1903, the Ford Motor Company was an early pioneer in vehicle manufacturing. This established Ford as one of the world’s first mass producers of automobiles. Recently, Ford has experienced some difficulties. In 2020, for the first time since 2008, the company recorded a net loss. This decline in income was partly the result of the COVID-19 pandemic, which put manufacturing at a standstill and led to a decrease in automobile demand. Despite these issues, the Ford brand consistently ranks as one of the highest valued automotive brands worldwide. Valued at around 9.3 billion U.S. dollars, Ford Motor Company's namesake brand came eighth among the most valuable brands within the automotive sector worldwide in June 2024, right behind BYD. The F-Series: Ford's bestseller With around 2.1 million sales in 2024, the United States was the leading market for Ford Motor Company’s Ford-branded vehicles. Among Ford’s model line-up is one of the world’s most popular vehicles: the F-150. The F-series has proven to be consistently one of the most popular light vehicle models in Canada and the United States over several decades, and ranks fourth in the best-selling cars and light trucks worldwide in 2024. The company further expanded its F-Series line-up with an all-electric version of the popular pickup, the F-150 Lightning truck.

At about 2.2 million units, the U.S. is the number one sales market for the Ford Motor Company. Globally, sales grew by about 57,000 units between 2023 and 2024. Slow sales in international markets China is Ford's second-largest market, despite reporting lower sales in 2024. Ford may have been worried about this market, as the United States and China were on the brink of an economic conflict. Tensions remain high as President Biden continues his term in office. The two nations are among the three largest economies in the world. With them is the European Union. There, Ford sales are also under threat. The UK's withdrawal from the European Union disrupts Fords supply chains: three plants operate in the UK, which has now been cut off from assembly locations in the EU. The UK was traditionally Ford's largest market in Europe. Wholesales in the UK came to around 242,000 units in 2024, and dealerships recorded lower monthly sales of Ford vehicles to end customers in the United Kingdom of Great Britain and Northern Ireland in 2024 when compared to 2019. However, the Ford Puma was the best-selling model in the UK in 2024. Declining domestic market share The Ford Motor Company is among the leading manufacturers in its domestic market, surpassed only by the General Motors Company and Toyota Motor Corporation. This success in the United States' market can be mostly attributed to the manufacturer's eponymous brand, Ford, which was the best-selling brand in the country that year. Its F-Series pickup truck was also among the bestsellers of that type, giving Ford a competitive advantage in its domestic market as light trucks, including pickups, were more popular with consumers than passenger cars.

In 2023, the number of Ford-badged vehicles sold to customers throughout Europe amounted to some 518,400. During the past few years, Ford sales were heavily impacted by the COVID-19 pandemic and suffered production halts amidst the automotive semiconductor shortage. The most dramatic fall in sales was experienced in 2019, the rate of sales dropping by 33 percent.

As of December 2024, the Ford Motor Company has sold about 2.1 million vehicles under its namesake brand for the year. This figure represents a growth of about 12.4 percent year-on-year.

In 2023, Ford’s U.S. market share was around 13 percent, trailing General Motors and Toyota Motor. As the two largest U.S. manufacturers, Ford and GM are relentless competitors in the global automobile industry.

This graph shows the monthly United Kingdom (UK) market share values for Ford between December 2016 and December 2020. Ford held a market share of around 8.6 percent as of December 2020. The company's market share had a range between 7 and 15 percent in the period of consideration, meaning it consistently controlled a high portion of the UK car market. Ford maintained its position as one of the leading car brands in the UK.

In 2021, approximately 3.8 thousand units of Ford EcoSport were sold across India. The four door sub-compact crossover SUV was the best selling model produced by Ford that year. The EcoSport was originally manufactured in Brazil in 2003. The assembly later shifted to factories across India, Thailand, Russia and Romania.

The sales of Ford cars in Italy have substantially dropped from almost 150,000 units sold in 2011, to around 81,000 units in 2021. Although sales figures fluctuated during this time period, the lowest volume of sales was observed in 2021.

This statistic shows the number of cars registered by Ford in Spain between 2009 and 2019. Spanish registrations of Ford cars started this period with 75.4 thousand units sold in 2009, before declining to 47.6 thousand units sold in 2013. Registrations of Ford cars was over 63 thousand units in 2019.

German sales of Ford cars peaked at approximately 290,600 units in 2009, but had fallen to under 200,000 by the following year. In 2023, Ford had sold nearly 116,600 units in Germany, an uptick of 11.2 percent compared to 2022.

In 2024, the Ford Motor Company sold some 1.9 million internal combustion vehicles to dealers and distributors throughout the United States. In contrast, electric vehicles represented the smallest share of Ford Motor's wholesales, at nearly 69,000 units.

In 2024, around 171,000 people were employed by the Ford Motor Company and entities. Net income grew from a profit of around 4.3 billion in 2023 to a profit of around 5.9 billion in 2024. The fiscal year end of the company is December, 31st. Restructuring to save costs Ford says it needs to restructure if it wants to become more profitable, and restructuring will probably mean job cuts, visible in 2020 to 2022. In 2018, the automaker’s profits in North America took a hit due to higher warranty costs, but it is the divisions in China and Europe that were at the core of Ford’s lower than expected performance. Ford’s European sales dipped below the million unit mark in 2018, and auto shoppers in China were not attracted to Ford’s model lineup, but preferred Volkswagen’s Lavida and SAIC-GM-Wuling’s Hongguang. Restructuring continued through 2023 as the company focuses more of its operations on electrification and tech. Battery powered and driverless vehicles are gaining a deeper market penetration in the worlds largest auto markets. New models to save the day In 2024, Ford announced the release of its Model Year 2025 Bronco Sport, Maverick, and Mustang GTD. The brand is also taking steps to assert itself in the growing electric vehicle market. With investments of some eight billion U.S. dollars in engineering, research, and development, the automaker is committed to its electric transition, and has started the delivery of its e-Transit electric vans to customers. However, Ford will have to contend with plug-in electric vehicle market leaders BYD and Tesla, as well as with the rapid growth of Chinese brands such as SAIC.

The Ford Motor Company reported revenue streams of nearly 185 billion U.S. dollars in 2024. This figure represents a growth in revenue of nearly five percent year-on-year. Vehicle wholesales grew from around 4.4 million units in 2023 to approximately 4.5 million units in 2024. The fiscal year end of the company is December, 31st. A challenging year for the automotive industry Though Ford's revenue appeared to trend upward from 2014 to 2018, the following years' results represented a sharp decline. In 2020, the COVID-19 pandemic severely impacted the automotive industry worldwide, and Ford was no exception: its revenue decreased 22 percent year-on-year, displaying the lowest result since the Great Recession. Despite an increase in the manufacturer's performance in 2021, the effects of the pandemic are still felt throughout its recovery. While vehicle sales started trending upwards again in the third quarter of 2020, the automotive industry was hit by different challenges in 2021: namely, the global chip shortage. The 2023 fiscal year brought its own share of hurdles for Ford, especially as strikes at its U.S. assembly plants impacted its output. Ford and the future In May 2021, Ford announced plans to expand into emerging markets, such as connected vehicles and subscription services. Moreover, the company intended to invest more than 30 billion U.S. dollars in electric vehicles through 2025 and it forecasted 40 to 50 percent of the sales volume will come from electric vehicle sales by 2030. That same month, the American automaker revealed the new electric model of its most popular F-Series pickup, the F-150. However, Ford is planning to scale back its F-150 Lightning truck production in 2024, to match up with a slowing demand for electric vehicles. In March 2023, the company established Latitude AI, to develop new automated driving technology.

This statistic depicts the ranking of the most owned Ford models in Great Britain from 2016 to 2020. In 2020, an estimated 2.3 million people owned a Ford Fiesta. Ranked second and third were Ford Focus and Ford Mondeo.

This statistic shows the number of cars sold by Ford in the Republic of Ireland between 2009 and 2019. In the period of consideration, Irish sales of Ford cars oscillated. From 2009 to 2016, Ford sales grew to its peak, at approximately 14.7 thousand units as of 2016. From 2017 onwards, Irish Ford sales declined and has fluctuated. In 2019, Ford sales amounted to 9.6 thousand units, a decrease of roughly 34 percent in comparison with the peak year. Irish passenger car sales amounted to 117,100 units as of 2019. Ford held 8.22 percent of the market share on that year, being the fourth leading marque.

In October 2019, around 53 thousand vehicles from the car brand Ford were sold in Australia. This was a decrease from the previous year.

The number of cars sold by Ford in the United Kingdom (UK) between January 2017 and November 2024 fluctuated considerably. In November 2024, the brand's sales volume amounted to 7,700 units. Ford was one of the leading car companies in the UK. The Driver & Vehicle Licensing Agency issues new registration plates in September and March, which usually corresponds with the peak months of Ford sales.