In 2024, the Ford Motor Company sold about 4.5 million vehicles to dealers and distributors worldwide. The U.S. market contributed about 2.2 million units to this wholesale volume. Ford in the worldwide market Founded by Henry Ford in Detroit, in 1903, the Ford Motor Company was an early pioneer in vehicle manufacturing. This established Ford as one of the world’s first mass producers of automobiles. Recently, Ford has experienced some difficulties. In 2020, for the first time since 2008, the company recorded a net loss. This decline in income was partly the result of the COVID-19 pandemic, which put manufacturing at a standstill and led to a decrease in automobile demand. Despite these issues, the Ford brand consistently ranks as one of the highest valued automotive brands worldwide. Valued at around 9.3 billion U.S. dollars, Ford Motor Company's namesake brand came eighth among the most valuable brands within the automotive sector worldwide in June 2024, right behind BYD. The F-Series: Ford's bestseller With around 2.1 million sales in 2024, the United States was the leading market for Ford Motor Company’s Ford-branded vehicles. Among Ford’s model line-up is one of the world’s most popular vehicles: the F-150. The F-series has proven to be consistently one of the most popular light vehicle models in Canada and the United States over several decades, and ranks fourth in the best-selling cars and light trucks worldwide in 2024. The company further expanded its F-Series line-up with an all-electric version of the popular pickup, the F-150 Lightning truck.

In the fourth quarter of 2024, vehicle wholesales at Ford Motor Company reached some **** million units worldwide. This figure remained stable across the globe compared to the previous year. North American sales slump slows down Ford and Lincoln sales slumped in 2020 and 2021 in North America, including the United States, Ford’s largest market. Between January and July 2021, the Ford Motor Company reported a year-on-year decline in wholesales of around ***** percent in North America. The second half of the year offered a glimmer of hope compared to the first, though Ford's year-on-year sales were overall down by **** percent in the region. This is in part due to the global automotive chip shortage impacting auto dealers and manufacturers. Surprise recovery in China China is the largest buyer of Ford vehicles after the United States. China was the first country to experience the brunt of COVID-19, but Ford's wholesales in China and Taiwan rose by some ** units during 2020. To put Ford Motor Company’s vehicle sales into perspective on the world stage, the industry's car sales in China declined by around ** percent between February 2019 and 2020, but bounced back to pre-crisis levels in April.

As of December 2024, the Ford Motor Company has sold about *** million vehicles under its namesake brand for the year. This figure represents a growth of about **** percent year-on-year.

At about *** million units, the U.S. is the number one sales market for the Ford Motor Company. Globally, sales grew by about ****** units between 2023 and 2024. Slow sales in international markets China is Ford's second-largest market, despite reporting lower sales in 2024. Ford may have been worried about this market, as the United States and China were on the brink of an economic conflict. Tensions remain high as President Biden continues his term in office. The two nations are among the three largest economies in the world. With them is the European Union. There, Ford sales are also under threat. The UK's withdrawal from the European Union disrupts Fords supply chains: three plants operate in the UK, which has now been cut off from assembly locations in the EU. The UK was traditionally Ford's largest market in Europe. Wholesales in the UK came to around ******* units in 2024, and dealerships recorded lower monthly sales of Ford vehicles to end customers in the United Kingdom of Great Britain and Northern Ireland in 2024 when compared to 2019. However, the Ford Puma was the best-selling model in the UK in 2024. Declining domestic market share The Ford Motor Company is among the leading manufacturers in its domestic market, surpassed only by the General Motors Company and Toyota Motor Corporation. This success in the United States' market can be mostly attributed to the manufacturer's eponymous brand, Ford, which was the best-selling brand in the country that year. Its F-Series pickup truck was also among the bestsellers of that type, giving Ford a competitive advantage in its domestic market as light trucks, including pickups, were more popular with consumers than passenger cars.

In 2024, the Ford Motor Company sold some 2.2 million motor vehicles to dealers and distributors throughout the United States. That year, the number of autos and light trucks sold in the U.S. rose to around 15.9 million units.

The number of Ford-built vehicles sold to customers throughout the United States increased from roughly ******* to around ******* units between the fourth quarter of 2024 and that same period in 2024. The growth was driven by a rise in both Ford and Lincoln sales. Ford introduced a program allowing car customers to defer payments amid the coronavirus outbreak in the U.S., where motor vehicle sales were consistently above the ******* between 2021 and September 2024. Product launches in 2020 In an effort to reduce costs and boost profitability, Ford is in the midst of an overhaul process. Restructuring its activities means a cut in some partnerships and the closure of some plants, including halting the manufacture of vehicles in India for direct sale in the country. Ford's workforce had already decreased to ******* employees in 2024. 2024 saw crucial product development, including the launch of the 2024 Ford F-150. New direction ahead Looking to remain a competitive player in the industry, Ford committed almost **** billion U.S. dollars to research and development in between 2021 and 2024. The company has been viewing AI as a new, lucrative direction for the company to develop partially autonomous vehicles. As such, Ford has announced plans to invest over **** billion U.S. dollars in AI technology development, establishing Latitude AI in March 2023.

In 2023, the number of Ford-badged vehicles sold to customers throughout Europe amounted to some 518,400. During the past few years, Ford sales were heavily impacted by the COVID-19 pandemic and suffered production halts amidst the automotive semiconductor shortage. The most dramatic fall in sales was experienced in 2019, the rate of sales dropping by ** percent.

In 2022, Ford's vehicle wholesales increased for the first time in five years to about *** million units. The Ford Motor Company had a poor spell in China between 2016 and 2019 as the national economy slowed slightly and vehicle sales stagnated. In 2020, Chinese wholesales further dropped, partly as demand plummeted amid national lockdowns due to the COVID-19 pandemic. China had been one of the few regions in which Ford saw sales increase in 2021 from around ******* to *******. China and Australia are the largest APAC markets for Ford.
Sales woes in the Asia-Pacific region China, one of Ford’s largest markets began struggling in 2017. Although new vehicle sales have been slightly lower in 2017 and 2019 across the globe, China has been particularly difficult for America's largest automotive manufacturers, the Ford Motor Company and General Motors. German and Japanese manufacturers have not experienced the same woes as of October 2019. Ford operates in China under a joint venture with one of China’s leading automobile manufacturers - Changan Ford Automobile Co., Ltd. Now, Ford is making investments into electrification and automation, both key to the Chinese market.

In 2023, Ford’s U.S. market share was around 13 percent, trailing General Motors and Toyota Motor. As the two largest U.S. manufacturers, Ford and GM are relentless competitors in the global automobile industry.

The number of cars sold by Ford in the United Kingdom (UK) between January 2017 and November 2024 fluctuated considerably. In November 2024, the brand's sales volume amounted to 7,700 units. Ford was one of the leading car companies in the UK. The Driver & Vehicle Licensing Agency issues new registration plates in September and March, which usually corresponds with the peak months of Ford sales.

The sales of Ford cars in Italy have substantially dropped from almost 150,000 units sold in 2011, to around 81,000 units in 2021. Although sales figures fluctuated during this time period, the lowest volume of sales was observed in 2021.

In 2021, approximately 3.8 thousand units of Ford EcoSport were sold across India. The four door sub-compact crossover SUV was the best selling model produced by Ford that year. The EcoSport was originally manufactured in Brazil in 2003. The assembly later shifted to factories across India, Thailand, Russia and Romania.

The number of cars sold by Ford in France decreased significantly between 2009 and 2021. In detail, French sales of Ford cars declined over the duration of the period from 133,000 units sold in 2009 to 43,777 units sold in 2021. This represents an overall 67 percent drop in sales.

German sales of Ford cars peaked at approximately ******* units in 2009, but had fallen to under ******* by the following year. In 2024, Ford had sold nearly ****** units in Germany, a decrease of about ** percent compared to 2023.

This statistic shows the number of cars sold by Ford in the Republic of Ireland between 2009 and 2019. In the period of consideration, Irish sales of Ford cars oscillated. From 2009 to 2016, Ford sales grew to its peak, at approximately 14.7 thousand units as of 2016. From 2017 onwards, Irish Ford sales declined and has fluctuated. In 2019, Ford sales amounted to 9.6 thousand units, a decrease of roughly 34 percent in comparison with the peak year. Irish passenger car sales amounted to 117,100 units as of 2019. Ford held 8.22 percent of the market share on that year, being the fourth leading marque.

This statistic shows the number of cars sold by Ford in Sweden between 2009 and 2019. Swedish sales of Ford cars fluctuated over this period, peaking at 17.9 thousand units sold in 2010. In 2019, there were 9.2 thousand units of Ford cars sold in Sweden.

In Turkey, Ford car sales fluctuated between 2012 and 2024. During this period, the sales figures peaked at 47,158 units in 2015. In 2024, Ford sales reached 3,078 thousand units, the lowest figure for the given period.

This statistic shows the number of cars sold by Ford in Greece between 2008 and 2019. In the period of consideration, Greek sales of Ford cars presented a trend of decline with some oscillation. Ford sales volume peaked at 15.8 thousand units in 2008. In 2019, Ford sold approximately 3.9 thousand cars, a decrease of roughly 75 percent in comparison with the peak year.

Swiss sales of Ford cars rose to a peak of around 18,400 units sold in 2011 before subsequently declining in the following years. Ford sales grew again from 2015 to 2019, reaching some 14,000 units sold in 2019.

This statistic shows the number of cars sold by Ford in Norway between 2009 and 2020. Norwegian sales of Ford cars increased from 9,800 units sold in 2009 to a peak in 2011, before decreasing over the remainder of the period to a low of 3,250 in 2020.