In 2024, the Ford Motor Company sold about 4.5 million vehicles to dealers and distributors worldwide. The U.S. market contributed about 2.2 million units to this wholesale volume. Ford in the worldwide market Founded by Henry Ford in Detroit, in 1903, the Ford Motor Company was an early pioneer in vehicle manufacturing. This established Ford as one of the world’s first mass producers of automobiles. Recently, Ford has experienced some difficulties. In 2020, for the first time since 2008, the company recorded a net loss. This decline in income was partly the result of the COVID-19 pandemic, which put manufacturing at a standstill and led to a decrease in automobile demand. Despite these issues, the Ford brand consistently ranks as one of the highest valued automotive brands worldwide. Valued at around 9.3 billion U.S. dollars, Ford Motor Company's namesake brand came eighth among the most valuable brands within the automotive sector worldwide in June 2024, right behind BYD. The F-Series: Ford's bestseller With around 2.1 million sales in 2024, the United States was the leading market for Ford Motor Company’s Ford-branded vehicles. Among Ford’s model line-up is one of the world’s most popular vehicles: the F-150. The F-series has proven to be consistently one of the most popular light vehicle models in Canada and the United States over several decades, and ranks fourth in the best-selling cars and light trucks worldwide in 2024. The company further expanded its F-Series line-up with an all-electric version of the popular pickup, the F-150 Lightning truck.

Ford Motor reported $44.9B in Sales Revenues for its fiscal quarter ending in December of 2024. Data for Ford Motor | F - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last March in 2025.

In 2023, Ford’s U.S. market share was around 13 percent, trailing General Motors and Toyota Motor. As the two largest U.S. manufacturers, Ford and GM are relentless competitors in the global automobile industry.

The number of Ford-built vehicles sold to customers throughout the United States increased from roughly 479,700 to around 484,500 units between the fourth quarter of 2022 and that same period in 2023. The growth was driven by a rise in both Ford and Lincoln sales. Ford introduced a program allowing car customers to defer payments amid the coronavirus outbreak in the U.S., where motor vehicle sales were relatively stable as of May 2023. Product launches in 2020 In an effort to reduce costs and boost profitability, Ford is in the midst of an overhaul process. Restructuring its activities means a cut in some partnerships and the closure of some plants, including halting the manufacture of vehicles in India for direct sale in the country. Ford's workforce had already decreased to 177,000 employees in 2023. 2023 saw crucial product development, including the launch of the 2023 Ford Mustang. New direction ahead Looking to remain a competitive player in the industry, Ford committed almost 23.6 billion U.S. dollars to research and development in between 2021 and 2023. The company has been viewing AI as a new, lucrative direction for the company to develop partially autonomous vehicles. As such, Ford has announced plans to invest over four billion U.S. dollars in AI technology development, establishing Latitude AI in March 2023.

Russia Ford Motor Company: Sales Profit (Loss) data was reported at 198,000.000 RUB th in 2016. This records an increase from the previous number of 114,000.000 RUB th for 2015. Russia Ford Motor Company: Sales Profit (Loss) data is updated yearly, averaging 1,527,500.000 RUB th from Dec 2007 (Median) to 2016, with 10 observations. The data reached an all-time high of 6,156,000.000 RUB th in 2008 and a record low of -1,813,000.000 RUB th in 2009. Russia Ford Motor Company: Sales Profit (Loss) data remains active status in CEIC and is reported by Company Financial Statement. The data is categorized under Russia Premium Database’s Automobile Sector – Table RU.RAH010: Company Financial Data: Automobile Sales: Ford Motor Company.

As of December 2023, the Ford Motor Company has sold about 1.9 million vehicles under its namesake brand for the year. This figure represents a growth of about 7.9 percent year-on-year. U.S. auto sales dipped down in 2021 amid the global chip shortage.

Venezuela Motor Vehicle Sales: Domestic: Ford Motor: FIESTA data was reported at 15.000 Unit in May 2017. This records an increase from the previous number of 1.000 Unit for Apr 2017. Venezuela Motor Vehicle Sales: Domestic: Ford Motor: FIESTA data is updated monthly, averaging 0.000 Unit from Jan 2007 (Median) to May 2017, with 125 observations. The data reached an all-time high of 1,434.000 Unit in Oct 2008 and a record low of 0.000 Unit in Jan 2017. Venezuela Motor Vehicle Sales: Domestic: Ford Motor: FIESTA data remains active status in CEIC and is reported by Venezuela Automotive Chamber. The data is categorized under Global Database’s Venezuela – Table VE.H005: Motor Vehicle Domestic Sales.

At about 2.2 million units, the U.S. is the number one sales market for the Ford Motor Company. Globally, sales grew by about 57,000 units between 2023 and 2024. Slow sales in international markets China is Ford's second-largest market, despite reporting lower sales in 2024. Ford may have been worried about this market, as the United States and China were on the brink of an economic conflict. Tensions remain high as President Biden continues his term in office. The two nations are among the three largest economies in the world. With them is the European Union. There, Ford sales are also under threat. The UK's withdrawal from the European Union disrupts Fords supply chains: three plants operate in the UK, which has now been cut off from assembly locations in the EU. The UK was traditionally Ford's largest market in Europe. Wholesales in the UK came to around 242,000 units in 2024, and dealerships recorded lower monthly sales of Ford vehicles to end customers in the United Kingdom of Great Britain and Northern Ireland in 2024 when compared to 2019. However, the Ford Puma was the best-selling model in the UK in 2024. Declining domestic market share The Ford Motor Company is among the leading manufacturers in its domestic market, surpassed only by the General Motors Company and Toyota Motor Corporation. This success in the United States' market can be mostly attributed to the manufacturer's eponymous brand, Ford, which was the best-selling brand in the country that year. Its F-Series pickup truck was also among the bestsellers of that type, giving Ford a competitive advantage in its domestic market as light trucks, including pickups, were more popular with consumers than passenger cars.

In 2024, the Ford Motor Company sold some 2.2 million motor vehicles to dealers and distributors throughout the United States. That year, the number of autos and light trucks sold in the U.S. rose to around 15.9 million units.

United States Electric Vehicle Sales: Ford: Ford Mustang Mach-E data was reported at 16,119.000 Unit in Dec 2024. This records an increase from the previous number of 13,392.000 Unit for Sep 2024. United States Electric Vehicle Sales: Ford: Ford Mustang Mach-E data is updated quarterly, averaging 10,001.500 Unit from Mar 2021 (Median) to Dec 2024, with 16 observations. The data reached an all-time high of 16,119.000 Unit in Dec 2024 and a record low of 5,407.000 Unit in Mar 2023. United States Electric Vehicle Sales: Ford: Ford Mustang Mach-E data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA007: Electric Vehicle Sales: by Brand and Model.

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United States Electric Vehicle Sales: Ford: Ford F-150 Lightning data was reported at 10,703.000 Unit in Dec 2024. This records an increase from the previous number of 7,162.000 Unit for Sep 2024. United States Electric Vehicle Sales: Ford: Ford F-150 Lightning data is updated quarterly, averaging 6,464.000 Unit from Dec 2021 (Median) to Dec 2024, with 13 observations. The data reached an all-time high of 11,905.000 Unit in Dec 2023 and a record low of 76.000 Unit in Dec 2021. United States Electric Vehicle Sales: Ford: Ford F-150 Lightning data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA007: Electric Vehicle Sales: by Brand and Model.

Ford Otomotiv Sanayi reported TRY14.34B in Gross Profit on Sales for its fiscal quarter ending in December of 2024. Data for Ford Otomotiv Sanayi | FROTO - Gross Profit On Sales including historical, tables and charts were last updated by Trading Economics this last March in 2025.

Russia Ford Motor Company: Sales Net Revenue excl VAT, Excise & Similar data was reported at 953,000.000 RUB th in 2016. This records a decrease from the previous number of 1,037,000.000 RUB th for 2015. Russia Ford Motor Company: Sales Net Revenue excl VAT, Excise & Similar data is updated yearly, averaging 54,463,000.000 RUB th from Dec 2007 (Median) to 2016, with 10 observations. The data reached an all-time high of 147,990,000.000 RUB th in 2008 and a record low of 953,000.000 RUB th in 2016. Russia Ford Motor Company: Sales Net Revenue excl VAT, Excise & Similar data remains active status in CEIC and is reported by Company Financial Statement. The data is categorized under Russia Premium Database’s Automobile Sector – Table RU.RAH010: Company Financial Data: Automobile Sales: Ford Motor Company.

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In 2023, the number of Ford-badged vehicles sold to customers throughout Europe amounted to some 518,400. During the past few years, Ford sales were heavily impacted by the COVID-19 pandemic and suffered production halts amidst the automotive semiconductor shortage. The most dramatic fall in sales was experienced in 2019, the rate of sales dropping by 33 percent.

Russia Ford Motor Company: Interest Receivable data was reported at 1,000.000 RUB th in 2015. This records a decrease from the previous number of 4,000.000 RUB th for 2014. Russia Ford Motor Company: Interest Receivable data is updated yearly, averaging 13,000.000 RUB th from Dec 2007 (Median) to 2015, with 9 observations. The data reached an all-time high of 27,000.000 RUB th in 2009 and a record low of 1,000.000 RUB th in 2015. Russia Ford Motor Company: Interest Receivable data remains active status in CEIC and is reported by Company Financial Statement. The data is categorized under Russia Premium Database’s Automobile Sector – Table RU.RAH010: Company Financial Data: Automobile Sales: Ford Motor Company.

The Ford Motor Company reported revenue streams of nearly 185 billion U.S. dollars in 2024. This figure represents a growth in revenue of nearly five percent year-on-year. Vehicle wholesales grew from around 4.4 million units in 2023 to approximately 4.5 million units in 2024. The fiscal year end of the company is December, 31st. A challenging year for the automotive industry Though Ford's revenue appeared to trend upward from 2014 to 2018, the following years' results represented a sharp decline. In 2020, the COVID-19 pandemic severely impacted the automotive industry worldwide, and Ford was no exception: its revenue decreased 22 percent year-on-year, displaying the lowest result since the Great Recession. Despite an increase in the manufacturer's performance in 2021, the effects of the pandemic are still felt throughout its recovery. While vehicle sales started trending upwards again in the third quarter of 2020, the automotive industry was hit by different challenges in 2021: namely, the global chip shortage. The 2023 fiscal year brought its own share of hurdles for Ford, especially as strikes at its U.S. assembly plants impacted its output. Ford and the future In May 2021, Ford announced plans to expand into emerging markets, such as connected vehicles and subscription services. Moreover, the company intended to invest more than 30 billion U.S. dollars in electric vehicles through 2025 and it forecasted 40 to 50 percent of the sales volume will come from electric vehicle sales by 2030. That same month, the American automaker revealed the new electric model of its most popular F-Series pickup, the F-150. However, Ford is planning to scale back its F-150 Lightning truck production in 2024, to match up with a slowing demand for electric vehicles. In March 2023, the company established Latitude AI, to develop new automated driving technology.

In its 2022 fiscal year, the Ford Motor Company generated some 108.7 billion U.S. dollars in revenue from conducting business in North America, up from some 87.8 billion U.S. dollars in 2021. Revenue also increased in some of the markets outside North America as wholesale figures started to recover from the coronavirus pandemic.

Mexico MVS: Ford Motor: Trucks: Territory data was reported at 952.000 Unit in Feb 2025. This records a decrease from the previous number of 1,109.000 Unit for Jan 2025. Mexico MVS: Ford Motor: Trucks: Territory data is updated monthly, averaging 0.000 Unit from Jan 2005 (Median) to Feb 2025, with 242 observations. The data reached an all-time high of 1,624.000 Unit in Nov 2024 and a record low of 0.000 Unit in Sep 2022. Mexico MVS: Ford Motor: Trucks: Territory data remains active status in CEIC and is reported by National Institute of Statistics and Geography. The data is categorized under Global Database’s Mexico – Table MX.H019: Motor Vehicle Sales.