In 2022, the multi-platform free-to-play (F2P) gaming title Fortnite generated an estimated 4.4 billion U.S. dollars in annual revenues. This figure decreased from the previous year when the battle royale title made about 4.8 billion U.S. dollars in revenues.

After a nearly five-year ban from the Apple App Store and Google Play, the battle royale hit made its return to mobile devices — at least on iOS. After a protracted legal battle between Epic Games and Apple regarding third-party payments, Fortnite returned to the iOS ecosystem in the United States. In May 2025, Fortnite's mobile app revenue amounted to 1.15 million U.S. dollars.

Since its release in 2017, Fortnite has become one of the most popular games in the world. The Battle Royale game, in which up to 100 players fight it out at one time until one player is left standing, generated revenue of *** U.S. dollars in December 2019, more an increase of *** million U.S. dollars compared to the precious month.

Fortnite – the money maker With *** million users registered worldwide in early 2020, it is no wonder that Fortnite is making its developers, Epic Games, a lot of money. The game has found the most success in the United States, where it generated a staggering ** million U.S. dollars in its first year after release. Given the nature of the game and the trend in gaming as a whole, it will come as no shock that the vast majority of Fortnite players in the United States were male, with over ** percent falling into the 18-34 age category.

In-game purchases key to success Given that Fortnite is a free-to-play game, how does it generate such a vast amount of revenue? The answer lies, as with many other commercially successful free-to-play games, in in-game purchases. According to a survey carried out in the United States in February 2020, about 77 percent of Fortnite players admitted to making in-game purchases. Using their hard-earned cash to purchase V-Bucks, gamers then use the game’s currency to buy upgrades ranging from outfits and characters to gliders. What’s more, almost ** percent of U.S. Fortnite players confessed to spending money on emotes, which allow their character to celebrate their kills and victories with elaborate dance moves.

Since its release in 2017, Fortnite has become one of the most popular games in the world. The battle royale game, in which up to 100 players fight it out at one time until one player is left standing, generated revenue of 3.7 billion U.S. dollars in 2019, down from 5.4 billion U.S. dollars in 2018.

In 2024, video game publisher and software developer Epic Games is projected to generate approximately 5.8 billion U.S. dollars in gross revenues, up from 5.1 billion U.S. dollars in 2020.

How does Epic Games make money? Epic Games' gross does not only include game revenue from the company battle royale hit Fortnite, but also engine revenue derived from game licenses and royalties, as well as Unreal Engine assets. Epic is the developer of the gaming engine Unreal Engine, which is currently monetized under a royalty model, meaning that is can be downloaded for free and Epic claims a percentage of sales revenue. Currently, Epic is not claiming a fee for developers that publish their games on the Epic Games Store. The Epic Games Store (EGS) was launched in December 2018. In May 2020, Epic announced that their share of royalties for games developed in Unreal Engine are waived until developers have earned their first 1 million U.S. dollars in revenue. Other income streams of the company include Epic Games Store revenue, and Merchandise and other revenue. Epic Games Store upsetting the industry standard One of the biggest headlines regarding the launch of Epic’s own digital storefront was the company’s attitude to developer / store revenue split. Gaming stores and app platforms including Valve’s Steam, the Apple App Store, or Google Play, usually take a 30 percent commission cut from game sales and in-game revenues. The Epic Games Store was released with the announcement that the EGS would only claim 12 percent of revenue, leaving 88 percent to the developers. This approach, as well as Epic’s attempt to circumvent Apple’s monetization strategies in the iOS app of Fortnite, has made many headlines, led to Apple removing the app from its App Store, and resulted in the still ongoing lawsuit Epic vs. Apple.

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First released in 2017, the battle royale game Fortnite has become popular with audiences worldwide. The game also has a sizeable eSports segment, and Kyle Giersdorf, also known as Bugha, is the most successful Fortnite eSports player, with lifetime earnings from the game of 3.77 million U.S. dollars. Second-ranked David Wang, also known as Aqua, has accumulated about 2.19 million U.S. dollars in winnings from the game.

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This statistic shows the revenue of Fortnite mobile from Apple App Store worldwide in 2018. According to the data, Fortnite mobile grossed *** million U.S dollars on iOS in 2018, averaging *** million U.S. dollars per day.

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Kyle Giersdorf, more commonly known by his gamertag Bugha, was the most successful Fortnite player in the United States based on prize money earnings as of January 2025. Giersdorf's total career earnings through Fortnite, as of that month, exceeded 3.7 million U.S. dollars. Meanwhile, Harrison Chang aka psalm came in second place with total career earnings amounting to around 1.87 million U.S. dollars. eSports tournament prize pools Professional eSports players can earn up to millions of dollars in prize money at international competitions. As of the year-end 2024, the Dota 2 championships had amassed the highest cumulative prize pool from eSports games worldwide. The International, which is a Dota 2 tournament, was the most lucrative eSports tournament worldwide, with the winners of the 2021 iteration of The International walking away with approximately 40 million U.S. dollars. Popular battle royale games Battle royale games are multiplayer games which combine aspects of free-for-all or team-based shooters with components from survival games, such as having to scavenge for equipment within a hostile open-world environment. As of January 2025, Fortnite was the most popular PlayStation 5 game based on monthly active users worldwide, ranking above entries such as Call of Duty and Grand Theft Auto V. When it came to the most streamed battle royale games worldwide Fortnite also took the top spot, surpassing Apex Legends and Call of Duty: Warzone, which racked up 4.7 million weekly viewer hours in March 2025.

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The Metaverse market is experiencing explosive growth, projected to reach a substantial size exceeding $116.74 million by 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 41.83%. This burgeoning sector is driven by several key factors. Firstly, advancements in Augmented Reality (AR) and Virtual Reality (VR) hardware are creating increasingly immersive and engaging experiences. Secondly, the integration of social media, particularly through targeted advertising within metaverse platforms, is fueling user engagement and market expansion. The rise of virtual live entertainment, exemplified by successful platforms like Epic Games and Roblox, is further attracting significant user bases and driving revenue generation. Finally, the expansion of gaming services, offering diverse and interactive experiences within metaverse environments, constitutes a major growth catalyst. The market is segmented across diverse end-user industries, including gaming, media & entertainment, commercial applications (virtual offices, training simulations), retail (virtual showrooms, immersive shopping), and others. Major players like Fortnite, EA Sports, AWS, Qualcomm, Oculus, Vive, Epic Games, Roblox, Facebook (Meta), Unity, Steam, and Itch.io are actively shaping this dynamic landscape, investing heavily in technological advancements and content creation to capture market share. The forecast period from 2025 to 2033 promises even more significant expansion. While precise regional market share data is unavailable, it's reasonable to expect North America and Europe to initially hold the largest shares, given their advanced technological infrastructure and strong adoption rates of related technologies. However, Asia's rapid technological development and immense population present significant growth potential, potentially surpassing other regions in the later years of the forecast period. The continued development of user-friendly interfaces, enhanced graphic capabilities, and broader accessibility will be crucial in driving further market penetration across all regions. Challenges such as addressing concerns regarding data privacy, cybersecurity, and the potential for digital addiction will require proactive solutions to ensure sustainable and responsible market development. Recent developments include: May 2024: Grand Cayman-based Web3 firm Mai Labs unveiled its metaverse platform, 'Mayaaverse', in India. During the launch event held in Delhi, the company also rolled out the Lumyn XR, a virtual reality headset crafted for deep immersion in the digital realm. Through these innovations, Mai Labs is making its mark in Artificial Intelligence, blockchain, and the metaverse., February 2024: The Royal Government of Bhutan has launched a metaverse platform named Bhutanverse. This virtual space provides a computer-generated environment, enabling global users to experience Bhutan digitally. The metaverse will showcase the country's culture, history, and philosophy, accessible from users' homes. It will feature Bhutanese motifs, art, and architecture. Additionally, a creative space has been developed to offer interactive quests, where metaverse avatars can engage in mini-games based on compelling storylines centered around Bhutan’s history and folklore.. Key drivers for this market are: Favorable trends such as convergence of games and social media platforms, Technological advancements in hardware and networking. Potential restraints include: Favorable trends such as convergence of games and social media platforms, Technological advancements in hardware and networking. Notable trends are: Gaming Segment Accounted for the Largest Market Share.

Since its release in 2017, Fortnite has become one of the most popular games in the world. The Battle Royale game, in which up to 100 players fight it out at one time, is especially loved amongst the younger generations as **** percent of Fortnite players are aged between 18 and 24, and a further **** percent are between ** and 34.

The rise of Fortnite Having amassed over *** million registered users in just two years, it is safe to say that Fortnite is nothing short of a gaming phenomenon. The developers of the hit, Epic Games, certainly picked the right time to enter the market as revenue in the Battle Royale premium console segment amounted to *** billion U.S. dollars in 2018 and was estimated to more than double to *** billion U.S. dollars in 2019. Fortnite undoubtedly contributed to this estimated jump in revenue as the game generated *** million U.S. dollars in May 2018 alone and it also raked in considerable revenue through its mobile game. If Fortnite itself is free to play, how is it generating so much money?

In-game purchases key to success The answer is in-game purchases. Regular currency will not get you very far in the Fortnite universe, but it will give you access to V-Bucks, which will unlock everything from Fortnite outfits to celebrations (emotes) and gliders. It seems that players are spending their hard-earned money on making their Fortnite characters stand out from the crowd, with over two-thirds of Fortnite fans confessing to spending money on in-game purchases. The most popular upgrades were to the characters themselves and their outfits, whilst almost ** percent of in-game spending was on emotes, so that the victorious players could celebrate their victories in style.

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Discover the explosive growth of the eSports organization market! This comprehensive analysis reveals key trends, regional market share, leading companies like Fnatic and Team Liquid, and a forecast to 2033. Learn about the driving forces and challenges shaping the future of competitive gaming.

User-Generated Game Platforms Market Outlook

According to our latest research, the global User-Generated Game Platforms market size reached USD 7.2 billion in 2024, reflecting the rapid adoption and mainstream acceptance of user-driven content creation in the gaming industry. The market is forecasted to grow at a robust CAGR of 16.8% from 2025 to 2033, reaching an estimated USD 32.1 billion by 2033. This remarkable growth is being propelled by technological advancements, increasing engagement with interactive entertainment, and the democratization of game development tools, which collectively empower users to create, share, and monetize their own gaming experiences.

One of the primary growth drivers for the User-Generated Game Platforms market is the proliferation of accessible development tools and platforms that lower the barrier to entry for aspiring game creators. Modern engines and intuitive interfaces allow individuals with minimal programming knowledge to design and publish games, fostering a vibrant ecosystem of creativity and innovation. Platforms such as Roblox, Minecraft, and Fortnite Creative have demonstrated the power of community-driven content, enabling millions of users to participate in game development. This trend is further amplified by the integration of social features, real-time collaboration, and cloud-based asset libraries, which streamline the process of building and sharing games. As more users seek personalized and interactive experiences, the demand for user-generated content is expected to surge, fueling market expansion.

Another significant factor contributing to market growth is the increasing integration of monetization opportunities within user-generated game platforms. These platforms offer various revenue models, including in-game purchases, advertising, and subscription services, allowing creators to earn income from their contributions. This economic incentive has led to the rise of a new generation of independent developers and content creators, who are leveraging these platforms to reach global audiences and generate sustainable revenue streams. The emergence of virtual economies, supported by robust payment and reward systems, has further enhanced the appeal of user-generated game environments. As the gaming community continues to embrace these opportunities, platform providers are investing in advanced analytics, security features, and community management tools to ensure a safe and rewarding experience for both creators and players.

The ongoing digital transformation across various sectors, including education, entertainment, and enterprise, is also playing a pivotal role in the growth of the User-Generated Game Platforms market. Educational institutions are increasingly adopting these platforms to facilitate interactive learning and gamified training modules, while enterprises are leveraging them for team-building exercises and virtual events. The versatility and scalability of user-generated game platforms make them suitable for a wide range of applications beyond traditional gaming, expanding their addressable market. Furthermore, the rise of mobile gaming and cross-platform compatibility is enabling users to access and contribute to these platforms from any device, enhancing convenience and engagement.

Regionally, the market is witnessing robust growth in Asia Pacific, North America, and Europe, driven by high internet penetration, widespread smartphone adoption, and a strong culture of digital content creation. Asia Pacific, in particular, is emerging as a key growth engine, supported by a large and youthful population, government initiatives to promote digital literacy, and the rapid expansion of the gaming industry. North America remains a major hub for innovation, with leading platform providers and a thriving community of creators. Europe is also experiencing steady growth, driven by increasing investments in digital infrastructure and a strong focus on creative industries. As these regions continue to invest in digital transformation and user engagement, the global User-Generated Game Platforms market is poised for sustained expansion over the forecast period.

As the user-generated game platforms market continues to evolve, the role of a Secondary Platform becomes increasingly significant. These platforms serve as complementary ecosystems that suppo