Since its release in 2017, Fortnite has become one of the most popular games in the world. The Battle Royale game, in which up to 100 players fight it out at one time until one player is left standing, generated revenue of *** U.S. dollars in December 2019, more an increase of *** million U.S. dollars compared to the precious month.

Fortnite – the money maker With *** million users registered worldwide in early 2020, it is no wonder that Fortnite is making its developers, Epic Games, a lot of money. The game has found the most success in the United States, where it generated a staggering ** million U.S. dollars in its first year after release. Given the nature of the game and the trend in gaming as a whole, it will come as no shock that the vast majority of Fortnite players in the United States were male, with over ** percent falling into the 18-34 age category.

In-game purchases key to success Given that Fortnite is a free-to-play game, how does it generate such a vast amount of revenue? The answer lies, as with many other commercially successful free-to-play games, in in-game purchases. According to a survey carried out in the United States in February 2020, about 77 percent of Fortnite players admitted to making in-game purchases. Using their hard-earned cash to purchase V-Bucks, gamers then use the game’s currency to buy upgrades ranging from outfits and characters to gliders. What’s more, almost ** percent of U.S. Fortnite players confessed to spending money on emotes, which allow their character to celebrate their kills and victories with elaborate dance moves.

In 2024, video game publisher and software developer Epic Games is projected to generate approximately 5.8 billion U.S. dollars in gross revenues, up from 5.1 billion U.S. dollars in 2020.

How does Epic Games make money? Epic Games' gross does not only include game revenue from the company battle royale hit Fortnite, but also engine revenue derived from game licenses and royalties, as well as Unreal Engine assets. Epic is the developer of the gaming engine Unreal Engine, which is currently monetized under a royalty model, meaning that is can be downloaded for free and Epic claims a percentage of sales revenue. Currently, Epic is not claiming a fee for developers that publish their games on the Epic Games Store. The Epic Games Store (EGS) was launched in December 2018. In May 2020, Epic announced that their share of royalties for games developed in Unreal Engine are waived until developers have earned their first 1 million U.S. dollars in revenue. Other income streams of the company include Epic Games Store revenue, and Merchandise and other revenue. Epic Games Store upsetting the industry standard One of the biggest headlines regarding the launch of Epic’s own digital storefront was the company’s attitude to developer / store revenue split. Gaming stores and app platforms including Valve’s Steam, the Apple App Store, or Google Play, usually take a 30 percent commission cut from game sales and in-game revenues. The Epic Games Store was released with the announcement that the EGS would only claim 12 percent of revenue, leaving 88 percent to the developers. This approach, as well as Epic’s attempt to circumvent Apple’s monetization strategies in the iOS app of Fortnite, has made many headlines, led to Apple removing the app from its App Store, and resulted in the still ongoing lawsuit Epic vs. Apple.

In 2022, the multi-platform free-to-play (F2P) gaming title Fortnite generated an estimated 4.4 billion U.S. dollars in annual revenues. This figure decreased from the previous year when the battle royale title made about 4.8 billion U.S. dollars in revenues.

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Kyle Giersdorf, more commonly known by his gamertag Bugha, was the most successful Fortnite player in the United States based on prize money earnings as of January 2025. Giersdorf's total career earnings through Fortnite, as of that month, exceeded 3.7 million U.S. dollars. Meanwhile, Harrison Chang aka psalm came in second place with total career earnings amounting to around 1.87 million U.S. dollars. eSports tournament prize pools Professional eSports players can earn up to millions of dollars in prize money at international competitions. As of the year-end 2024, the Dota 2 championships had amassed the highest cumulative prize pool from eSports games worldwide. The International, which is a Dota 2 tournament, was the most lucrative eSports tournament worldwide, with the winners of the 2021 iteration of The International walking away with approximately 40 million U.S. dollars. Popular battle royale games Battle royale games are multiplayer games which combine aspects of free-for-all or team-based shooters with components from survival games, such as having to scavenge for equipment within a hostile open-world environment. As of January 2025, Fortnite was the most popular PlayStation 5 game based on monthly active users worldwide, ranking above entries such as Call of Duty and Grand Theft Auto V. When it came to the most streamed battle royale games worldwide Fortnite also took the top spot, surpassing Apex Legends and Call of Duty: Warzone, which racked up 4.7 million weekly viewer hours in March 2025.

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As of April 2024, it was estimated that ******* was the top-earning creator on Fortnite Creative with total earnings of approximately **** million U.S. dollars. Creator ********* was ranked second with about **** million U.S. dollars in earnings from user-generated content for online gaming title Fortnite.

In 2024, video game publisher and software developer Epic Games is projected to generate approximately 907 million U.S. dollars in gross income, down from 1.83 billion U.S. dollars in 2019. In the most recently ended year, the company's gross revenue was estimated to be5.6 billion U.S. dollars.

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The esports market is booming, projected to hit $2.11 billion in 2025 and grow at a 20.05% CAGR. Discover key trends, revenue models (media rights, sponsorships), top companies, and regional insights in this comprehensive market analysis. Invest wisely in this rapidly expanding industry! Recent developments include: January 2022 - A new category of 1440p NVIDIA G-SYNC esports screens and seven new games benefit from low latency thanks to NVIDIA Reflex. Since reducing system latency is recognized by gamers and game developers as essential to a quality gaming experience, the NVIDIA Reflex low latency ecosystem has grown significantly over the past year. Eight top-ten competitive shooters, including Apex Legends, Valorant, and Fortnite, support Reflex. Each month, more than 20 million GeForce gamers battle with Reflex ON. More than 50 mouse and screens support their Reflex Analyzer, enabling players to assess system latency quickly. Such developments are expected to flourish the esports market in the forecast period., February 2022 - Nintendo delivered its first Direct event of 2022 in a 40-minute presentation that featured several brand-new games and remakes. Highlights from Nintendo Direct 2022: Switch Sports, Mario Strikers, and announcements of other games. The market is expected to expand due to the release of multiple games.. Key drivers for this market are: Increasing Popularity of Video Games, Growing Awareness about eSports. Potential restraints include: Increasing Popularity of Video Games, Growing Awareness about eSports. Notable trends are: Advertising to be the Largest Sources of eSports Revenue.

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First released at the start of 2017, PUBG: Battlegrounds (previously known as PlayerUnknown's Battlegrounds) is one of the most popular games on Steam and had 944,484 peak concurrent players in the last recorded month, July 2025. The highest number of concurrent players was recorded in January 2018 at 3.24 million. One of the biggest games on Steam PUBG gained a devoted legion of fans in a short space of time after its release, and cumulative unit sales of the game hit 75 million in December 2021. The game has also been critically acclaimed — it won the Best Multiplayer Game at The Game Awards in 2017 and its free-to-play mobile version for Android and iOS, released in 2018, was nominated for Best Mobile Game at The 2018 Game Awards. This critical success has also translated into commercial success, as the game generated millions of U.S. dollars of revenue, most successfully in the United States. On January 12, 2022, the game has become free to play. Battle of the Battle Royale games PlayerUnknown’s Battlegrounds is an online battle royale game in which up to 100 hundred players battle it out until there is only one player or one team left standing. This format of game has become very popular in recent years. While PUBG has a strong following, especially on Steam, it has come under pressure from rival battle royale game Fortnite. First released just several months after PUBG, Fortnite has since become a cultural phenomenon, amassing 500 million registered users in just six years. As of 2025, both PUB and Fortnite are still going strong with their loyal audiences.

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Downloadable content is a way of enhancing the video gaming experience for the players by giving them access to exciting new content which can range from the purely aesthetic changes to upgrades to characters and items. During a 2019 survey of gamers, it was found that they spent an average of ** U.S. dollars each year on in-game transactions in League of Legends.

The reasons why Fortnite has become such a global hit are clear to see. Not only is the game free to play, but it is also available on most gaming platforms. On top of this, the Battle Royale-style, in which up to 100 players fight it out at one time, mean that the re-playability of the game is infinite – each game is unique. However, while the game itself is free to download, users are encouraged to purchase downloadable content (DLC) to enhance their gaming experience. In 2019, Fornite users in the United States spent an average of 82 U.S. dollars on DLC. The most common in-game purchases included upgrades to characters and outfits, as well as to the gliders which transport the players into the battle arena. This model for generating revenue seems to have been a success for Epic Games as player spending on the Fortnite mobile app consistently reaches million of U.S. dollars each month.

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