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The location-based advertising market has the potential to grow by USD 82.26 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 17.78%.

This location-based advertising market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (push and pull) and geography (North America, Europe, APAC, South America, and MEA).

What will the Location-based Advertising Market Size be in 2021?

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Location-based Advertising Market: Key Drivers and Trends

The growing demand in location-based mobile advertising for small businesses is notably driving the location-based advertising market growth, although factors such as inaccuracies caused by poor data interpretation, high urban density, or outdated data may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the location-based advertising industry. The holistic analysis of the drivers will help in predicting end goals and refining marketing strategies to gain a competitive edge.

This location-based advertising market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Location-based Advertising Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Adux
Alphabet Inc.
Facebook Inc.
Foursquare Labs Inc.
GroundTruth
International Business Machines Corp.
Near Pte. Ltd.
Telefonaktiebolaget LM Ericsson
Telenity Inc.
Verve Group Inc.

The vendor landscape of the location-based advertising market entails successful business strategies deployed by the vendors. The location-based advertising market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the location-based advertising market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Location-based Advertising Market?

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33% of the market’s growth will originate from North America during the forecast period. The US is the key market for location-based advertising in North America.

The report offers an up-to-date analysis of the geographical composition of the market. North America has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The improved user experience in advertising will facilitate the location-based advertising market growth in North America over the forecast period. The report offers an up-to-date analysis of the geographical composition of the market, competitive intelligence, and regional opportunities in store for vendors.

What are the Revenue-generating Type Segments in the Location-based Advertising Market?

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The location-based advertising market share growth by the push segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2021-2025 and embrace technologies to improve business efficiency.

This report provides an accurate prediction of the contribution of all the segments to the growth of the location-based advertising market size. Furthermore, our analysts have indicated actionable market insights on post COVID-19 impact on each segment, which is crucial to predict change in consumer demand.

    Location-based Advertising Market Scope




    Report Coverage


    Details




    Page number


    120




    Base year


    2020




    Forecast period


    2021-2025




    Growth momentum & CAGR


    Accelerate at a