The France Car Rental Market is Segmented by Rental Duration (Short Term, and Long Term), Booking Channel (Online, and Offline), Application (Leisure/Tourism, and More), and Vehicle Class (Budget/Economy, and More), Propulsion Type (Internal-Combustion Engine, and More), Pickup Location (Airport, and More), Client Type (Individual, and Corporate Fleet). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

The France car rental market, valued at approximately €X million in 2025 (estimated based on provided CAGR and market size), is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 12.70% from 2025 to 2033. This expansion is fueled by several key factors. The increasing popularity of leisure travel and business tourism in France, coupled with a rising preference for convenient and flexible transportation options, significantly contributes to market demand. Furthermore, the growing adoption of online booking platforms offers consumers greater ease and transparency in comparing prices and services, stimulating market growth. The market is segmented by rental duration (short-term and long-term), booking type (online and offline), application type (leisure/tourism and business), and vehicle type (budget/economy and premium/luxury). The dominance of online bookings is expected to increase over the forecast period, driven by technological advancements and increased smartphone penetration. Competition among major players like Avis, Enterprise, Europcar, Hertz, and Sixt, along with ride-sharing services like Uber, adds further dynamism to the market landscape. However, potential restraints on market growth include fluctuating fuel prices, seasonal variations in demand, and the increasing adoption of alternative transportation methods such as public transport and ride-sharing services, particularly in urban areas. Nevertheless, the overall positive outlook for the tourism sector in France and the continued demand for personal mobility are expected to outweigh these challenges, ensuring sustained growth in the car rental market throughout the forecast period. The premium/luxury segment is expected to witness faster growth compared to the budget segment due to increasing disposable incomes and a growing preference for higher-quality services amongst tourists and business travelers. Further analysis suggests a shift towards longer rental durations, reflecting evolving travel patterns and an increase in road trips within France. Recent developments include: In June 2022, The peer-to-peer car-sharing business, Turo announced that it will soon enter New York State and France in June for its car renting business expansion. Under this expansion renting or leasing a car will be challenging and pricey due to ongoing supply chain and semiconductor bottlenecks.. Notable trends are: Growing Demand for Tour and Travel Activities.

The European vehicle rental market, valued at $40.91 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8.8% from 2025 to 2033. This expansion is fueled by several key factors. The increasing popularity of leisure travel and business trips across Europe contributes significantly to demand. Furthermore, the rise of budget airlines and the expanding middle class in several European countries have fueled the need for affordable and convenient transportation solutions. The burgeoning tourism sector and the growing preference for self-drive vacations further bolster market growth. The market is segmented by distribution channel (offline and online) and rental duration (short-term and long-term). Online bookings are rapidly gaining traction, driven by the convenience and ease of comparison they offer. The long-term rental segment is experiencing growth due to increased demand from corporate clients and individuals seeking flexible vehicle access. Germany, the UK, France, and Italy are key contributors to the overall market size within Europe, reflecting their significant tourism and business travel sectors. Competitive intensity is high, with established players and new entrants vying for market share through competitive pricing strategies, fleet expansion, and innovative technological solutions like mobile apps and online platforms. However, challenges such as fluctuating fuel prices, economic downturns, and stringent emission regulations pose potential restraints to market growth. The competitive landscape is dynamic, with leading companies employing diverse strategies to maintain their market positioning. These strategies include strategic partnerships, mergers and acquisitions, and continuous investment in technological upgrades to enhance customer experience and operational efficiency. Industry risks include economic volatility, geopolitical instability, and the increasing adoption of alternative transportation modes such as ride-sharing services. Despite these challenges, the long-term outlook for the European vehicle rental market remains positive, driven by sustained demand from both leisure and business travelers, and the ongoing expansion of the tourism industry across the region. The continued adoption of innovative technologies and strategic partnerships will be vital for success in this increasingly competitive market.

The France car rental market was valued at USD 6.13 Billion in 2024. The industry is expected to grow at a CAGR of 7.60% during the forecast period of 2025-2034 to attain a valuation of USD 12.75 Billion by 2034.

This graph shows the share of French using car rental services in 2017. About half of respondents claimed that they had never used car rental services, compared with 27 percent who had used multiple car rentals.

This statistic shows the market share of car rental companies on France in 2012. That year, Avis and Hertz respectively held a ** percent market share, followed by Europcar with a ** percent market share.

The France Car Rental report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

The France Car Rental Market is experiencing sustained growth, driven by robust tourism recovery and increasing demand for flexible mobility solutions. By leveraging sophisticated fleet management systems and expanding eco-friendly vehicle options, car rental companies are effectively addressing evolving consumer preferences while navigating regulatory changes. With its strategic focus on sustainability and technological integration, the market has achieved significant valuation milestones, reaching USD 2.47 Billion in 2024, and is projected to expand to USD 3.86 Billion by 2032.This growth trajectory reflects the increasing preference for flexible mobility solutions among both domestic and international travellers across France's diverse regions. The France Car Rental Market is poised to maintain steady expansion with a CAGR of 5.78% from 2026 to 2032, driven by continuous innovation in service offerings and adaptation to changing consumer demands.

The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

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Car Rental Market Size 2025-2029

The car rental market size is forecast to increase by USD 188.3 billion, at a CAGR of 20.5% between 2024 and 2029.

The market is experiencing significant shifts, driven by rising vehicle ownership costs and the advent of intermediaries. The escalating expense of owning and maintaining a personal vehicle has led an increasing number of consumers to opt for car rental services, providing a lucrative opportunity for market players. Furthermore, the emergence of intermediaries, such as ride-hailing and car-sharing services, has disrupted traditional car rental business models, compelling companies to adapt and innovate. These intermediaries offer flexible, on-demand services, catering to the evolving consumer preference for convenience and affordability. However, this dynamic market landscape also presents challenges. The intensifying competition from car-sharing services and other intermediaries puts pressure on car rental companies to differentiate themselves and offer competitive pricing and value-added services. Additionally, regulatory hurdles and changing consumer preferences pose significant challenges, requiring companies to stay agile and responsive to market trends. To capitalize on the opportunities and navigate these challenges effectively, car rental companies must focus on enhancing their customer experience, expanding their service offerings, and leveraging technology to streamline operations and improve efficiency.

What will be the Size of the Car Rental Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping various sectors. Fleet management plays a crucial role, as operating costs are closely monitored through effective utilization of resources. Infotainment systems, from Bluetooth connectivity to Android Auto and Apple CarPlay, enhance the customer experience. Fleet leasing and mileage limits are essential components of business rentals, while vehicle inspection ensures safety and maintenance. One-way rentals and pickup trucks cater to diverse customer needs, with seasonal rates offering flexibility. Customer retention is a priority, achieved through loyalty programs, excellent customer service, and marketing campaigns. Compact cars and fuel efficiency are in demand, with pricing strategies reflecting market trends. Liability insurance and third-party liability are non-negotiable, while fleet leasing and mileage limits help manage costs. Mobile apps and online booking streamline the process, with revenue management and data analytics optimizing performance. Technology integration, from GPS tracking to rental agreements, is essential for smooth operations. Electric vehicles (EVs) and hybrid vehicles are gaining popularity, requiring new strategies for fleet management and customer segmentation. Fuel costs, engine size, and geographic targeting influence pricing. Vehicle maintenance and reputation management are key to brand awareness and customer satisfaction. In the business-to-business sector, corporate accounts and franchise opportunities offer growth potential. Peak season pricing and rental duration impact revenue, while discount programs and airport transfers cater to specific customer segments. Damage assessment and vehicle inspection ensure fleet readiness, and navigation systems help optimize routes. In conclusion, the market is a continually evolving landscape, with fleet management, operating costs, infotainment systems, fleet leasing, mileage limits, vehicle inspection, one-way rentals, pickup trucks, customer retention, marketing campaigns, compact cars, liability insurance, third-party liability, mobile app, vehicle maintenance, hybrids, EVs, fuel costs, engine size, geographic targeting, technology integration, reputation management, brand awareness, fuel costs, and navigation systems shaping its future.

How is this Car Rental Industry segmented?

The car rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Mode Of BookingOfflineOnlineRental CategoryAirport transportLocal transportOutstation transportOther transportTypeEconomy carsExecutive carsLuxury carsSUVsMUVsApplicationLeisure/TourismBusiness TravelLocal UsageAirport TransportOutstation/Long DistanceEnd-useSelf-DriveChauffeur-DrivenRental LengthShort-Term RentalLong-Term Rental/LeasingFare PriceEconomy/Budget CarsLuxury/Premium CarsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Mode Of Booking Insights

The offline segment

This graph shows the share of French people using car rental services in 2017, by gender. The survey found that ** percent of women said they had never used car rental services, while ** percent of men had.

This graph shows the number of vehicles of long-term rental companies in France from 2009 to 2018. In 2018, there were around 1,45 million vehicles in French long-term rental companies. Moreover, around 45 percent of French people claimed to have already used car rental services atleast once en 2017.

Comprehensive dataset containing 15,943 verified Car rental agency businesses in France with complete contact information, ratings, reviews, and location data.

This graph represents the number of motor vehicles in use for long-term rental in France from 2013 to 2018. The number of vehicles in use for rental purposes has increased over the years to reach almost 550,000 units in 2018.

The statistic illustrates the market value of the car rental markets in the European Union (EU) in 2015, by country in billion euros. In terms of value, the biggest markets in the EU were the French and German markets in 2015. Both amount to more than * billion euros in 2015, with France being the most valuable market, with a market value of approximately *** billion euros.

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Self Drive Market Size 2025-2029

The self drive market size is forecast to increase by USD 2.36 billion, at a CAGR of 30.6% between 2024 and 2029.

The market is experiencing significant growth due to several key trends. One notable trend is the increasing interest in self-driving vehicles, which offer travellers greater convenience and flexibility. Another trend is the integration of telematics technology in self-drive car rentals, enabling real-time vehicle tracking and monitoring. However, the high cost of self-driving car rentals remains a challenge for market growth. Despite this, the market is expected to continue expanding as technology advances and becomes more affordable. The use of telematics in self-drive car rentals offers numerous benefits, such as improved safety, reduced insurance costs, and enhanced customer experience. 
Car rental services cater to intercity and intracity travel, offering inexpensive alternatives to private automobiles for tourists and business travellers alike. However, the high initial investment required for implementing telematics technology and the high cost of self-driving vehicles are major obstacles for market growth. Overall, the self-drive car rental market is poised for growth, driven by the increasing popularity of self-driving vehicles and the integration of telematics technology.

What will be the Size of the Self Drive Market During the Forecast Period?

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The market represents a significant and dynamic sector within the global mobility industry. This market caters to both tourism and commuting needs, offering short-term and long-term rental options for various vehicle types, including hatchbacks, sedans, SUVs, MUVs, and standard, and luxury models. The market is organized and unorganized, with both online and offline channels serving customers' diverse preferences. Millennials, as a major demographic, are driving growth In the market due to their increasing demand for flexible, cost-effective, and convenient mobility solutions. The market's size is substantial, with millions of transactions occurring annually, especially at airports and tourist destinations.
Mobility infrastructure plays a crucial role In the market's development, with Wi-Fi networks, entertainment systems, GPS systems, and insurance plans enhancing the rental experience. The market's direction is towards greater customization and integration of technology, enabling customers to easily compare prices, book vehicles, and manage their rentals online. The market's continued expansion is driven by the evolving needs of consumers, who seek efficient, flexible, and affordable mobility solutions.

How is this Self Drive Industry segmented and which is the largest segment?

The self drive industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Vehicle Type

  Economic cars
  Luxury cars


Mode Of Booking

  Offline
  Online


Type

  Short-term rentals
  Long-term rentals


Application

  Leisure and vacation travel
  Corporate and business use
  Airport rentals
  Intercity and intracity rentals
  Subscription and leasing services


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy
    Spain


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Vehicle Type Insights

The economic cars segment is estimated to witness significant growth during the forecast period. Self-drive car rentals, particularly those offering economic cars, have gained significant traction in both the tourism and commuting sectors. Millennials, in particular, prefer this mobility option due to its convenience and affordability. Online and offline channels, including websites, mobile applications, and e-booking services, facilitate easy booking. New-age startups have disrupted the car rental sector with custom services, after-sale support, and complementary offerings such as Wi-Fi networks, entertainment systems, and GPS systems. The organized market dominates, but the unorganized sector also plays a role, especially in rural areas. Short-term and long-term rental options cater to various consumer needs. Tourists, service professionals, and corporate offices are significant consumers.

The tourism sector, with international, tourist, and foreign tourist arrivals, drives demand for car rentals at tourist destinations. National highways and road transportation infrastructure development further boost the market. Insurance options are crucial for consumers. Self-drive car rental services offer a range of ownership and lease contracts, allowing customers to choose based on their requirements. Companies provide a diverse car portfolio, including hatchbacks, sedans, SUVs,

The European car rental market, valued at €14.34 billion in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 8.96% from 2025 to 2033. This expansion is fueled by several key factors. The burgeoning tourism sector across Europe, particularly in popular destinations like the UK, France, Germany, and Spain, significantly boosts demand for short-term rentals. Simultaneously, the rise of business travel and increasing reliance on flexible transportation solutions contribute to the market's growth. The convenience and affordability of online booking platforms further accelerate market penetration. Segmentation within the market reveals a strong preference for online booking and short-term rentals, although the long-term rental segment is witnessing steady growth, driven by relocation needs and the increasing popularity of subscription-based car services. Premium and luxury car rentals represent a lucrative niche, showcasing a willingness to pay for higher-end vehicles among a growing segment of travelers. Competition within the market remains intense, with established players like Avis Budget Group, Enterprise Holdings, and Hertz Global Holdings facing challenges from emerging local and international players seeking market share. Despite the positive outlook, certain challenges persist. Fluctuations in fuel prices and economic downturns can impact consumer spending and rental demand. Stringent environmental regulations, aimed at reducing carbon emissions from the transportation sector, may also influence the types of vehicles offered and operational costs. Furthermore, the increasing popularity of alternative transportation options, such as ride-sharing services and public transportation, could exert competitive pressure on the car rental industry. However, the market’s resilience stems from its ability to adapt to evolving consumer preferences through technological innovation, diversified service offerings, and strategic partnerships. The expansion of electric vehicle fleets and the introduction of sustainable practices are anticipated to mitigate environmental concerns and enhance the industry's long-term sustainability. Recent developments include: December 2023: SIXT SE, a German-based car rental company, announced that it was phasing out Tesla electric rental cars from its fleets because of reduced resale costs. SIXT was the second company apart from Hertz to announce the replacement of its electric vehicle fleet., October 2023: Enterprise Holdings, a car rental service provider operating worldwide, including across Europe, announced its plan to rebrand its name to Enterprise Mobility to reflect the 'evolution' of its global network of mobility solutions. In line with the new corporate brand, the company rolled out a new logo and tagline: ‘Advance the world, one journey at a time.’ However, the company stated that all Enterprise Mobility brands will remain unchanged as key offerings in its portfolio., June 2023: Europcar, a car rental company operating in Europe, announced its partnership with the BringOz logistics platform as part of its efforts to digitize internal processes and automate and optimize vehicle movement. Further, as per the agreement, both these companies will work in collaboration to streamline and maximize Europcar's resources by increasing the efficiency of vehicle transfers with consolidation.. Key drivers for this market are: Increasing Inbound Tourism to Fuel Market Growth. Potential restraints include: Increasing Inbound Tourism to Fuel Market Growth. Notable trends are: Online Segment of the Market to Gain Traction during the Forecast Period.

The European tourism vehicle rental market is experiencing robust growth, projected to reach €150.34 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 16% from 2025 to 2033. This expansion is fueled by several key factors. The rising popularity of independent travel and experiential tourism encourages more tourists to rent vehicles for exploring destinations at their own pace. Technological advancements, such as user-friendly online booking platforms and mobile apps offering seamless rental processes, are streamlining the customer journey and driving market growth. Furthermore, the increasing affordability of vehicle rentals, coupled with expanding infrastructure in popular tourist destinations, contributes significantly to market expansion. Competition is fierce, with established players like Enterprise Holdings Inc., Avis Budget Group, and Hertz Global Holdings Inc. vying for market share alongside innovative startups offering unique rental options, such as peer-to-peer car sharing platforms. Segment-wise, the online booking segment dominates, reflecting the shift towards digitalization in travel planning. Short-term rentals are the most popular choice, catering to the needs of leisure travelers. However, the long-term rental segment is expected to see considerable growth driven by business travel and the increasing popularity of extended vacations. Geographically, the United Kingdom, Germany, France, Italy, and Spain represent the largest markets within Europe, though significant growth potential exists in the "Rest of Europe" category as tourism infrastructure develops and awareness of rental options increases. Challenges to market growth include fluctuating fuel prices, seasonality in tourism, and increasing regulatory pressures concerning emissions and sustainable practices. Nevertheless, the overall outlook for the European tourism vehicle rental market remains positive, with sustained growth anticipated over the forecast period driven by consistent demand from both leisure and business travelers. Recent developments include: October 2022: Hertz and Palantir Technologies Inc. announced a multi-year partnership to use real-time, data-driven insights to drive operational excellence at Hertz and improve the customer experience. This investment is part of Hertz's ongoing commitment to modernize its technology platforms in order to lead in electrification, shared mobility, and customer experience. Hertz is using the Palantir Foundry operating system to build a platform that will help the company manage and operate its nearly 500,000-vehicle fleet, which includes tens of thousands of EVs, more efficiently., February 2022: Hertz announced an investment to expand electric vehicle commitment with a new UFODRIVE partnership. As Hertz's commitment to lead the future of mobility, the company invested in UFODRIVE - the leading self-service electric vehicle rental company and mobility service provider in Europe., January 2022: SIXT partnered with itTaxi, an Italian taxi operator, to provide on-demand taxi services in Rome using the SIXT application. The company is advancing the internationalization of its mobility platform ONE by growing its network in Italy and improving its ride-hailing and transfer service, offering SIXT rides.. Key drivers for this market are: Rising Tourism Activities is Likely to Drive Demand in the Market. Potential restraints include: Rising Tourism Activities is Likely to Drive Demand in the Market. Notable trends are: Rising Tourism Activities is Likely to Drive Leisure/Tourism Application Segment of the Market.

The Report Covers Europe Light Commercial Vehicle Rental Market Companies and it is segmented by Booking Type (Online booking and Offline Booking), By Rental Type (Short Term and Long Term), and By Country (Germany, United Kingdom, France, Spain, Italy, and Rest of Europe). The report offers the market size and forecasts for Europe Light Commercial Vehicle Rental Market in terms of Value (USD billion) for all the segments.

The industry includes the renting and leasing of goods like automobiles, computers, consumer goods and industrial machinery and equipment to customers in return for a lease or rent payment. Services are broken down into the renting of motor vehicles, the renting of recreational and sports equipment and household equipment, the leasing of other machinery and equipment for business operations and the leasing of intellectual property products.