Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

• Verified Accuracy with Continuous Updates

AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

• Tailored Data Delivery Options Choose the delivery method that aligns with your operational requirements:

API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

Why Choose Success.ai for Marketing Data?

• Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.

• Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.

• Strategic Advantages for Your Business

  Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

• Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

Key APIs for Enhanced Functionality

• Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

• Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

• Use Cases

1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

What Makes Success.ai Stand Out?

• Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
• Flexible Integration Options: Customizable delivery formats to suit your business needs.
• Ethical and Compliant Data: Fully aligned with global data protection regulations.

Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

No one beats us on price. Period.

Envestnet®| Yodlee®'s Consumer Purchase Data (Aggregate/Row) Panels consist of de-identified, near-real time (T+1) USA credit/debit/ACH transaction level data – offering a wide view of the consumer activity ecosystem. The underlying data is sourced from end users leveraging the aggregation portion of the Envestnet®| Yodlee®'s financial technology platform.

Envestnet | Yodlee Consumer Panels (Aggregate/Row) include data relating to millions of transactions, including ticket size and merchant location. The dataset includes de-identified credit/debit card and bank transactions (such as a payroll deposit, account transfer, or mortgage payment). Our coverage offers insights into areas such as consumer, TMT, energy, REITs, internet, utilities, ecommerce, MBS, CMBS, equities, credit, commodities, FX, and corporate activity. We apply rigorous data science practices to deliver key KPIs daily that are focused, relevant, and ready to put into production.

We offer free trials. Our team is available to provide support for loading, validation, sample scripts, or other services you may need to generate insights from our data.

Investors, corporate researchers, and corporates can use our data to answer some key business questions such as: - How much are consumers spending with specific merchants/brands and how is that changing over time? - Is the share of consumer spend at a specific merchant increasing or decreasing? - How are consumers reacting to new products or services launched by merchants? - For loyal customers, how is the share of spend changing over time? - What is the company’s market share in a region for similar customers? - Is the company’s loyal user base increasing or decreasing? - Is the lifetime customer value increasing or decreasing?

Additional Use Cases: - Use spending data to analyze sales/revenue broadly (sector-wide) or granular (company-specific). Historically, our tracked consumer spend has correlated above 85% with company-reported data from thousands of firms. Users can sort and filter by many metrics and KPIs, such as sales and transaction growth rates and online or offline transactions, as well as view customer behavior within a geographic market at a state or city level. - Reveal cohort consumer behavior to decipher long-term behavioral consumer spending shifts. Measure market share, wallet share, loyalty, consumer lifetime value, retention, demographics, and more.) - Study the effects of inflation rates via such metrics as increased total spend, ticket size, and number of transactions. - Seek out alpha-generating signals or manage your business strategically with essential, aggregated transaction and spending data analytics.

Use Cases Categories (Our data provides an innumerable amount of use cases, and we look forward to working with new ones): 1. Market Research: Company Analysis, Company Valuation, Competitive Intelligence, Competitor Analysis, Competitor Analytics, Competitor Insights, Customer Data Enrichment, Customer Data Insights, Customer Data Intelligence, Demand Forecasting, Ecommerce Intelligence, Employee Pay Strategy, Employment Analytics, Job Income Analysis, Job Market Pricing, Marketing, Marketing Data Enrichment, Marketing Intelligence, Marketing Strategy, Payment History Analytics, Price Analysis, Pricing Analytics, Retail, Retail Analytics, Retail Intelligence, Retail POS Data Analysis, and Salary Benchmarking

1. Investment Research: Financial Services, Hedge Funds, Investing, Mergers & Acquisitions (M&A), Stock Picking, Venture Capital (VC)

2. Consumer Analysis: Consumer Data Enrichment, Consumer Intelligence

3. Market Data: AnalyticsB2C Data Enrichment, Bank Data Enrichment, Behavioral Analytics, Benchmarking, Customer Insights, Customer Intelligence, Data Enhancement, Data Enrichment, Data Intelligence, Data Modeling, Ecommerce Analysis, Ecommerce Data Enrichment, Economic Analysis, Financial Data Enrichment, Financial Intelligence, Local Economic Forecasting, Location-based Analytics, Market Analysis, Market Analytics, Market Intelligence, Market Potential Analysis, Market Research, Market Share Analysis, Sales, Sales Data Enrichment, Sales Enablement, Sales Insights, Sales Intelligence, Spending Analytics, Stock Market Predictions, and Trend Analysis

The Report Covers the Global Top Marketing Analytics Companies and the Market is Segmented by Deployment (Cloud and On-Premises), Application (Online Marketing, E-Mail Marketing, Content Marketing, and Social Media Marketing), End User (Retail, BFSI, Education, Healthcare, Manufacturing, Travel, and Hospitality), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

A February 2023 survey in the United Kingdom (UK) found that around a quarter of men somewhat agreed that they should give away personal data in return for free online services. Additionally, nearly 34 percent of women said they would not share their private information for free services, like news articles, games, and social media.

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Digital Marketing Software (DMS) Market Size 2024-2028

The digital marketing software (dms) market size is forecast to increase by USD 105.8 billion at a CAGR of 17.16% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing adoption of digital marketing strategies by businesses worldwide. New data sources and regulatory innovations are fueling this expansion, enabling more accurate and effective marketing campaigns. The proliferation of social media and e-commerce platforms has also created a vast opportunity for DMS providers, as businesses seek to engage with customers in digital spaces and optimize their online presence. However, this market is not without challenges. Data privacy and security concerns continue to be a major concern for businesses and consumers alike, necessitating security measures from DMS companies. Companies seeking to capitalize on market opportunities and navigate challenges effectively must prioritize data security, offer integrated solutions, and stay abreast of the latest regulatory developments. The DMS market presents a compelling investment opportunity for global players, with potential for significant returns through innovation and strategic partnerships.

What will be the Size of the Digital Marketing Software (DMS) Market during the forecast period?

Request Free SampleThe market is experiencing growth, driven by the increasing adoption of Marketing Process Automation and Modern Advertising Strategies. Mobile advertising is a significant segment, with shifting customer behavior favoring on-the-go access and engagement. Business models are evolving, with Services Providers offering remote working solutions and Work-From-Home policies becoming increasingly common. Online Marketing Platforms are leveraging Big Data, Predictive Analytics, and Wired as well as Wireless Communication to deliver personalized customer experiences. Digital Marketing encompasses various channels, including Social Media Advertising, Visual Identity, Data Security, and Privacy Protection. Technological advancements, such as Augmented Reality (AR) and Virtual Reality (VR), are transforming marketing strategies. However, security concerns persist, with Malware Injections, Insecure Applications, Phishing Attacks, and Social Engineering Attacks posing threats. The CRM Software Segment continues to dominate, integrating DMS capabilities to streamline sales and marketing operations. Overall, the DMS market is poised for continued expansion, fueled by the digital transformation of marketing and advertising.

How is this Digitaling Software (DMS) Industry segmented?

The digitaling software (dms) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userLarge enterprisesSmall and medium enterprises (SMEs)ServiceProfessional servicesManaged servicesGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACSouth AmericaMiddle East and Africa

By End-user Insights

The large enterprises segment is estimated to witness significant growth during the forecast period.The market is experiencing significant growth due to the increasing adoption of digital marketing tools by large enterprises. In 2023, the large enterprise segment held the largest market share, driven by the need to effectively manage vast consumer databases using tools such as CRM, email marketing, and content management systems. Large companies utilize DMS to manage various sources of information, including websites, social media platforms, and emails. The expansion of the large enterprise segment is attributed to the increasing use of digital marketing tools to streamline marketing efforts and improve customer engagement. Additionally, the shift towards remote work and work-from-home policies has increased the demand for cloud-based marketing solutions, further fueling market growth. The DMS market encompasses various sub-segments, including digital marketing automation, email marketing tools, software solutions, content marketing platforms, marketing campaign management, online advertising software, digital analytics platforms, customer engagement software, marketing attribution tools, lead generation software, performance marketing platforms, digital advertising solutions, marketing cloud platforms, influencer marketing software, omnichannel marketing software, web analytics tools, programmatic advertising solutions, mobile marketing software, marketing optimization software, e-commerce marketing software, marketing analytics tools, consumer behavior analysis, real-time marketing analytics, marketing data platforms, video marketing software, marketing performance measurement, cloud-based marketing solutions, demand generation software, marketing intelligence tool

What information do you include in your sales and marketing database?

When you buy one of our sales and marketing databases, all records we supply to you hold the below information (where it is available):

-Company name -Address (including town, county and postcode) -Phone number (including area code) -Website address -Company registration number and date of incorporation -Financial information (for example, net worth, turnover band, profit and loss, profit percentage change, sales increase or decrease) -Senior decision maker name -Senior decision maker email address (if we do not have this information, we will provide the next best email for example, a departmental email address) -Top-level market sector and granular industry classification -Standard Industrial Classification (SIC) code -Number of employees (both onsite and nationally) -Premise type and description -Number of branches -Legal status (for example, sole trader, partnership, private limited company)

Why use Metric Central?

There are several marketing database providers out there, but these are the reasons why you should choose us for your prospecting requirements.

The most up to date information on the market: We refresh our database every day, meaning when you buy from us, you will have the most up to date and accurate details, without having to worry about database decay, duplicated records

Reach out directly to the key decision-maker: Unlike some lists which will only give you a generic company email address, we will provide you with the name and details of the company’s key decision-maker, meaning you can directly reach out to the person with purchasing power, without being held back by the company gatekeeper 100% GDPR compliance: All of our records come with a full General Data Protection Regulation (GDPR) compliance audit trail, meaning you can reach out to prospects with the peace of mind you are compliant with the latest legislation

Buy online and use straightaway: With a lot of companies providing a similar product to ours, you have to reach out to them for a quote before you receive your product. Our sales and marketing database can be bought online and downloaded straight away, meaning you can start reaching out to decision-makers the very same day you buy. We even tell you how many companies your data will contain before you commit to purchasing!

A wide range of contacts: We have contact details for prospective customers across a wide range of different industries meaning no matter what your product or service is, we have your needs covered. Check out our website for a full list of databases we can provide CRM ready data: Our list can be uploaded straight into your CRM system of choice, meaning your sales team can start reaching out to prospective customers immediately.

Competitive pricing: We’re one of the most cost-effective companies on the market, combining a high-quality product with an accessible price point. Decades of experience: With several years of experience in the sales agency, our team at Metric Central is well-equipped to understand your pain points and provide you with the data you need to help you sell your product or service

If you would like to know more about the data services we offer and how we can help you grow your business, please don’t hesitate to get in touch with us today, and one of our experienced team reach out to you with the information you need.

Please note: All data is supplied under legitimate interest. The term of supply is as standard of a 12-month multi licence agreement which allows unlimited postal and telephone communication with 12 cold email sends.

A February 2023 survey in the United Kingdom (UK) found that about 15 percent of the respondents between 16 and 24 years were willing to share personal data in return for free online services. Older respondents, meanwhile, were less likely to do so. Over 20 percent of the respondents aged 55 years and older said they would strongly disagree with sharing personal information for free online services, like news articles, games, and social media.

Mozello, a SIA, is an innovative website builder that empowers individuals and businesses to create their own unique, modern websites and online stores. With Mozello, users can choose from a range of professionally designed templates and customize their website's layout, colors, and content to fit their brand's identity. The platform offers a user-friendly interface, making it easy for anyone to build and manage their own website without requiring extensive technical skills. Mozello's solutions cater to a diverse range of customers, from entrepreneurs and bloggers to activists and businesses of all sizes.

Mozello's website builder is built for speed and ease, allowing users to create a website within a day. The platform's features are designed to help users succeed, including responsive design, powerful marketing and SEO tools, and a worry-free domain registration and web hosting solution. With Mozello, users can focus on what matters most - growing their business and online presence. The platform's customer support team is always available to help users overcome any challenges they may face, ensuring they can achieve their goals with ease. By choosing Mozello, users can rest assured that their online presence is in capable and reliable hands.

Elevate B2B outreach with DataCaptive's precise 98M+ geo-targeted B2B contact data. Unlock growth opportunities effortlessly.

Snapshot img

Online Ad Spending Market Size 2024-2028

The online ad spending market size is forecast to increase by USD 244.5 billion at a CAGR of 11.1% between 2023 and 2028.

The market has experienced significant growth due to the increasing usage of the internet and the shift of consumers towards digital platforms. One of the key trends driving this market is the rise of video ads on search engines and social media sites. As more consumers engage with digital content, advertisers have recognized the potential of artificial intelligence and video advertising to capture their attention. However, this growth comes with challenges, such as the issue of click fraud and the need for brands to navigate the complex digital advertising landscape. Despite these challenges, the market is expected to continue its expansion, with digital ad spending projected to surpass traditional ad spending in the coming years. As consumers become more engaged with digital content, it is essential for businesses to adapt and invest in effective digital advertising strategies to reach their audience.

What will be the Size of the Market During the Forecast Period?

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The market has witnessed significant growth over the past few years, driven by the increasing popularity of smartphone and digital channels for reaching consumers. According to recent studies, digital ad expenditure is projected to continue its upward trend, surpassing traditional advertising methods. Digital marketing strategies have become essential for businesses aiming to engage customers effectively. Marketers are increasingly focusing on digital ad campaigns to reach their target audience, with mobile advertising leading the charge. In fact, mobile advertising is expected to account for a significant portion of digital ad expenditure due to the widespread use of smartphones and tablets. Measuring the return on investment (ROI) of digital ad campaigns is a critical aspect of digital marketing. Marketers use various metrics, such as click-through rates, cost per click, and conversion rates, to evaluate the success of their campaigns. By analyzing these metrics, marketers can optimize their ad spend to maximize ROI. Ethical considerations are also essential in the digital advertising market. Marketers must ensure that their digital ad campaigns are transparent, respect user privacy, and comply with relevant regulations.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Mobile devices
  Desktops


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Europe



  South America



  Middle East and Africa

By Platform Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

The digital advertising market, particularly online spending, is experiencing significant growth due to the increasing usage of the internet and the popularity of digital platforms among consumers. Video ads on these platforms have gained considerable traction, with search engines continuing to dominate as the primary avenue for online advertising. According to recent studies, mobile devices, specifically smartphones, are driving this growth. In 2023, over 1.17 billion smartphone units were shipped worldwide, leading to a wave in mobile internet usage and, consequently, mobile advertising.

Get a glance at the market report of share of various segments Request Free Sample

The mobile devices segment was valued at USD 164.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions Request Free Sample

In the global digital marketplace, North America holds a substantial share in online ad spending. The region's growth can be attributed to the widespread adoption of smartphones and advanced broadband infrastructure. Traditional advertising mediums, such as print newspapers and radio, are becoming saturated, leading companies to shift their focus towards digital channels. Mobile advertising is a significant driver of the regional market, as more individuals spend an increased amount of time using mobile devices for daily activities and content consumption. As a result, marketing efforts will continue to integrate into mobile devices throughout the forecast period.

Market Dynamics

Our researchers analyzed the data wi

Salient Features of Dentists Email Addresses

So make sure that you don’t find excuses for failing at global marketing campaigns and in reaching targeted medical practitioners and healthcare specialists. With our Dentists Email Leads, you will seldom have a reason not to succeed! So make haste and take action today!

1. 1.2 million phone calls per month as a part of a data verification
2. 85% telephone and email verified Dentist Mailing Lists
3. Quarterly SMTP and NCOA verified to keep data fresh and active
4. 15 million verification messages sent every month to validate email addresses
5. Connect with top Dentists across the US, Canada, UK, Europe, EMEA, Australia, APAC and many more countries.
6. egularly updated and cleansed databases to keep it free of duplicate and inaccurate data

How Can Our Dentists Data Help You to Market to Dentists?

We provide a variety of methods for marketing your dental appliances or products to the top-rated dentists in the United States. Take a glance at some of the available channels:

• Email blast • Marketing viability • Test campaigns • Direct mail • Sales leads • Drift campaigns • ABM campaigns • Product launches • B2B marketing

Data Sources

The contact details of your targeted healthcare professionals are compiled from highly credible resources like: • Websites • Medical seminars • Medical records • Trade shows • Medical conferences

What’s in for you? Over choosing us, here are a few advantages we authenticate- • Locate, target, and prospect leads from 170+ countries • Design and execute ABM and multi-channel campaigns • Seamless and smooth pre-and post-sale customer service • Connect with old leads and build a fruitful customer relationship • Analyze the market for product development and sales campaigns • Boost sales and ROI with increased customer acquisition and retention

Our security compliance

We use of globally recognized data laws like –

GDPR, CCPA, ACMA, EDPS, CAN-SPAM and ANTI CAN-SPAM to ensure the privacy and security of our database. We engage certified auditors to validate our security and privacy by providing us with certificates to represent our security compliance.

Our USPs- what makes us your ideal choice?

At DataCaptive™, we strive consistently to improve our services and cater to the needs of businesses around the world while keeping up with industry trends.

• Elaborate data mining from credible sources • 7-tier verification, including manual quality check • Strict adherence to global and local data policies • Guaranteed 95% accuracy or cash-back • Free sample database available on request

Guaranteed benefits of our Dentists email database!

85% email deliverability and 95% accuracy on other data fields

We understand the importance of data accuracy and employ every avenue to keep our database fresh and updated. We execute a multi-step QC process backed by our Patented AI and Machine learning tools to prevent anomalies in consistency and data precision. This cycle repeats every 45 days. Although maintaining 100% accuracy is quite impractical, since data such as email, physical addresses, and phone numbers are subjected to change, we guarantee 85% email deliverability and 95% accuracy on other data points.

100% replacement in case of hard bounces

Every data point is meticulously verified and then re-verified to ensure you get the best. Data Accuracy is paramount in successfully penetrating a new market or working within a familiar one. We are committed to precision. However, in an unlikely event where hard bounces or inaccuracies exceed the guaranteed percentage, we offer replacement with immediate effect. If need be, we even offer credits and/or refunds for inaccurate contacts.

Other promised benefits

• Contacts are for the perpetual usage • The database comprises consent-based opt-in contacts only • The list is free of duplicate contacts and generic emails • Round-the-clock customer service assistance • 360-degree database solutions

Advertising is everywhere. But have attitudes towards it shifted in the U.S.? Comparing the values for 2023 Q1 and 2024 Q1, the share of consumers in the United States has stayed consistent at 14 percent. This contrasts with the overall trend, which is characterized by fluctuating values.Digital advertising has found its way into most online spaces. While advertisements are unavoidable in some online spaces, there are more and more subscription models that will give customers an ad-free experience for paying extra. Alternatively, many consumers turn to adblockers and other extensions that limit websites’ ability to show and personalize advertisements based on user behavior. The consumers agreeing with personal data use for advertising in the U.S. is but one of many interesting indicators regarding online marketing. For more information on the topic , you may be interested to see the current data on attitudes towards online advertising in the U.S. including more opinions. The survey was conducted online among 4184 to 10054 respondents per quarter in the United States, between 2019 and 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

In 2022, B2B marketing data spending in the United States equaled 3.65 billion U.S. dollars. During 2023, this number stood at around 3.74 billion, and is expected to grow to approximately 3.98 billion by 2025.

A global survey conducted in the fourth quarter of 2023 found that the main reason for using social media was to keep in touch with friends and family, with over 49 percent of social media users saying this was their main reason for using online networks. Overall, 38 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.3 percent of respondents said they used it to read news stories. One in five users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of January 2024, the social network had over three billion global users. YouTube, WhatsApp, and Instagram follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost four billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

Snapshot img

Data Monetization Market Size 2024-2028

The data monetization market size is forecast to increase by USD 8.03 billion at a CAGR of 27.17% between 2023 and 2028.

The market is experiencing significant growth due to the high adoption of data monetization by various end-users, particularly in sectors such as healthcare, finance, and retail. The digital transformation of businesses has led to an increase in the generation and collection of vast amounts of data, creating monetization opportunities. Additionally, data privacy and regulatory compliance are becoming increasingly important, driving the need for effective strategies. Companies are leveraging advanced technologies like artificial intelligence and machine learning to extract valuable insights from their data and monetize it through various channels such as data selling, licensing, and subscription services. The market is expected to continue its growth trajectory In the coming years, offering significant opportunities for businesses to unlock value from their data assets.

What will be the Size of the Market During the Forecast Period?

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The market represents a significant growth opportunity for enterprises seeking to leverage their data as an asset. Businesses are increasingly recognizing the value of their data beyond traditional uses in operations and are exploring strategies. Data monetization tools, fueled by advancements in AI, IoT, machine learning, and deep learning, enable enterprises to extract insights from their data and create new revenue streams. The market ecosystem includes IT professionals, telecom and IT companies, energy and utilities, e-commerce, finance, and various industries. These strategies encompass both direct and indirect approaches, with direct monetization involving the sale of raw data and indirect monetization leveraging data to improve customer experience, sales and marketing, and business intelligence.
Data structures and quality play a crucial role in successful data monetization. Businesses must ensure data accuracy, security, and interoperability to effectively monetize their data. The cloud and on-premise solutions offer flexibility in implementation, while big data analytics and AI enable more sophisticated data analysis and monetization. These trends include the integration of AI and machine learning for data analysis, the growing importance of data quality, and the increasing role of customer service in data monetization. Overall, the market is experiencing strong growth, driven by the increasing volume, variety, and velocity of data, and the growing recognition of data as a valuable business asset.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Solution
  Service


Platform

  BFSI
  E-commerce and retail
  Media and entertainment
  Manufacturing
  Others


Geography

  North America

    Canada
    US


  APAC

    China
    Japan


  Europe

    Germany


  South America



  Middle East and Africa

By Type Insights

The solution segment is estimated to witness significant growth during the forecast period. Businesses are capitalizing on their data assets by implementing data monetization solutions, transforming raw data into valuable insights, products, and services for financial growth. The digital age has resulted in an unprecedented increase in data generation from various sources such as customer interactions, IoT devices, and social media. With advancements in technologies like big data analytics, artificial intelligence, machine learning, and cloud computing, it has become more accessible and effective. For instance, retail enterprises like Walmart and Amazon leverage customer data to deliver personalized marketing campaigns, targeted recommendations, optimize pricing strategies, and enhance inventory management. These processes encompass both internal and external methods.

Get a glance at the market report of share of various segments Request Free Sample

The solution segment was valued at USD 999.20 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market size of various regions, Request Free Sample

Data monetization is a growing trend in North America, particularly in industries such as finance, retail, and e-commerce. The region's advanced data infrastructure, including sophisticated data collection and

Forager.ai's Global Telemarketing Data provides access to 89M mobile phone numbers with an industry-leading 95% accuracy rate. Our phone number database sees comprehensive refreshes every three weeks, ensuring the highest quality of data for all business needs.

| Volume and Stats |

Access to 89M mobile phone numbers, with continuous growth. Unprecedented industry refresh rate of every three weeks for each record. First-party data curation, underpinning many leading sales and marketing platforms. Delivery formats: JSONL, PostgreSQL, CSV.

| Datapoints |

Over 150+ unique datapoints available! Key fields include Mobile Phone Number, Current Title, Current Company Data, Work History, Educational Background, Location, Address, and more. Unique linkage data to other social networks or contact data available.

| Use Cases |

Sales & Marketing Platforms, Linkedin data, Linkedin Database, Data Vendors, Data Purchase, B2B Tech, VCs & PE firms, Data for Marketing Automation, ABM & Intent:

Buy data that powers your customer experiences. Stay updated when professionals change roles, and relay these insights to your customers. Enjoy the benefits of our industry-leading data accuracy. Connect our professional contact data online to your existing database, uncovering new connections to other social networks and contact data. Hashed records also available for advertising use-cases.

| Delivery Options |

Flat files via S3 or GCP PostgreSQL Shared Database PostgreSQL Managed Database REST API Other options available at request, depending on scale required

| Other key features |

150+ Data Fields (available upon request) Free data samples, and evaluation.

Tags: B2B Contact Data, B2C Contact Data, Email Data, Direct Dial Data, Sales & Marketing Data, Professional Contacts, Verified Contact Data, People Data, Work Experience History, Education Data, Workforce Intelligence, Identity Resolution, Talent, Candidate Database, Sales Database, Account Based Marketing, Intent Data, Mobile number data, mobile number database, startup data.

It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.

Advertising spending - additional information

Advertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023.

Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.

Advertising is everywhere. But have attitudes towards it shifted in the U.S.? There has been a notable decrease from 34 percent in 2023 Q1 to 31 percent in the most recent results from 2024 Q1. This is a stable trend since 2019. Digital advertising has found its way into most online spaces. While advertisements are unavoidable in some online spaces, there are more and more subscription models that will give customers an ad-free experience for paying extra. Alternatively, many consumers turn to adblockers and other extensions that limit websites’ ability to show and personalize advertisements based on user behavior. The approvement of advertising in return for free content in the U.S. is but one of many interesting indicators regarding online marketing. For more information on the topic , you may be interested to see the current data on attitudes towards online advertising in the U.S. including more opinions. The survey was conducted online among 4184 to 10054 respondents per quarter in the United States, between 2019 and 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

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The location-based advertising market has the potential to grow by USD 82.26 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 17.78%.

This location-based advertising market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (push and pull) and geography (North America, Europe, APAC, South America, and MEA).

What will the Location-based Advertising Market Size be in 2021?

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Location-based Advertising Market: Key Drivers and Trends

The growing demand in location-based mobile advertising for small businesses is notably driving the location-based advertising market growth, although factors such as inaccuracies caused by poor data interpretation, high urban density, or outdated data may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the location-based advertising industry. The holistic analysis of the drivers will help in predicting end goals and refining marketing strategies to gain a competitive edge.

This location-based advertising market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Location-based Advertising Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Adux
Alphabet Inc.
Facebook Inc.
Foursquare Labs Inc.
GroundTruth
International Business Machines Corp.
Near Pte. Ltd.
Telefonaktiebolaget LM Ericsson
Telenity Inc.
Verve Group Inc.

The vendor landscape of the location-based advertising market entails successful business strategies deployed by the vendors. The location-based advertising market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the location-based advertising market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Location-based Advertising Market?

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33% of the market’s growth will originate from North America during the forecast period. The US is the key market for location-based advertising in North America.

The report offers an up-to-date analysis of the geographical composition of the market. North America has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The improved user experience in advertising will facilitate the location-based advertising market growth in North America over the forecast period. The report offers an up-to-date analysis of the geographical composition of the market, competitive intelligence, and regional opportunities in store for vendors.

What are the Revenue-generating Type Segments in the Location-based Advertising Market?

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The location-based advertising market share growth by the push segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2021-2025 and embrace technologies to improve business efficiency.

This report provides an accurate prediction of the contribution of all the segments to the growth of the location-based advertising market size. Furthermore, our analysts have indicated actionable market insights on post COVID-19 impact on each segment, which is crucial to predict change in consumer demand.

    Location-based Advertising Market Scope




    Report Coverage


    Details




    Page number


    120




    Base year


    2020




    Forecast period


    2021-2025




    Growth momentum & CAGR


    Accelerate at a