Between 2021 and 2022, the prices for fresh fruit in the United States increased by about 9.5 percent. In comparison, however, the fresh vegetable prices have increased by over 7.9 percent during that time.

US Fruit And Vegetables Market size was valued at USD 63.02 Billion in 2023 and is projected to reach USD 86.25 Billion by 2031, growing at a CAGR of 4% from 2024 to 2031.

US Fruit And Vegetables Market Dynamics

The key market dynamics that are shaping the US fruit and Vegetables Market include:

Key Market Drivers

Rising Health Consciousness: Consumers are increasingly aware of the health benefits of fruits and vegetables, leading to a higher demand for fresh and nutritious produce. This includes a focus on vitamins, antioxidants, and disease prevention.

Demand for Organic and Local Produce: Consumers are more interested in organic fruits and vegetables grown using sustainable practices and locally sourced options, supporting fresher produce and smaller farms.

Convenience and Snacking: Busy lifestyles are driving demand for convenient and healthy snack options, like pre-cut vegetables and fruit mixes.

Evolving Retail Landscape: The rise of online grocery shopping and meal kit delivery services is making it easier for consumers to access fresh produce.

Exotic Fruits and Vegetables: There's a growing interest in trying new and unique fruits and vegetables, driven by globalization and culinary exploration.

Key Challenges:

Climate Change: Extreme weather events like droughts, floods, and heatwaves can disrupt production, damage crops, and lead to price fluctuations. These events can also create ideal conditions for pests and diseases, further impacting yields. The changing climate also disrupts historical planting and harvesting patterns, making it difficult for farmers to plan effectively.

Labor Shortages: Attracting and retaining agricultural workers is a challenge, impacting harvesting and production efficiency.

Rising Input Costs: The cost of fertilizers, seeds, and transportation is increasing, squeezing profit margins for farmers.

Food Waste: A significant portion of fruits and vegetables spoil before reaching consumers, leading to economic and environmental concerns. Estimates suggest that up to 30% of fruits and vegetables grown in the US are wasted due to factors like spoilage during transport and storage, inadequate handling practices, and cosmetic imperfections that lead to rejection by retailers and consumers. This food waste not only represents a loss of valuable nutrients but also contributes to greenhouse gas emissions and inefficiencies in the food system. Reducing food waste is a critical challenge for the fruit and vegetable industry.

Key Trends:

Vertical Farming: Indoor farming techniques are gaining traction, offering a more controlled environment and potentially reducing reliance on traditional agriculture.

Precision Agriculture: Technologies like data analytics and automation are being used to transform every step of the production process. Farmers can leverage sensor technology to collect real-time data on soil conditions, moisture levels, and crop health. This data can then be used to optimize irrigation, fertilization, and pest control practices, leading to increased yields and reduced waste of resources.

Minimally Processed Produce: Consumers seek minimally processed fruits and vegetables that retain their nutrients and freshness. Focus on Sustainability: There's a growing emphasis on environmentally friendly farming practices and reducing the environmental footprint of the produce supply chain.

The global price per unit in the 'Fresh Fruits' segment of the food market was forecast to continuously increase between 2025 and 2030 by in total 0.5 U.S. dollars (+17.73 percent). After the tenth consecutive increasing year, the price per unit is estimated to reach 3.3 U.S. dollars and therefore a new peak in 2030. Notably, the price per unit of the 'Fresh Fruits' segment of the food market was continuously increasing over the past years.Find further information concerning the price per unit in the 'Ready-to-Eat Meals' segment of the food market in Luxembourg and the volume in the 'Bread & Cereal Products' segment of the food market in South Korea. The Statista Market Insights cover a broad range of additional markets.

United States CPI U: AW: FB: Food: Home: FV: Fresh: Vegetables: Lettuce data was reported at 0.063 % in 2017. This records an increase from the previous number of 0.062 % for 2016. United States CPI U: AW: FB: Food: Home: FV: Fresh: Vegetables: Lettuce data is updated yearly, averaging 0.062 % from Dec 1997 (Median) to 2017, with 21 observations. The data reached an all-time high of 0.079 % in 2000 and a record low of 0.054 % in 2002. United States CPI U: AW: FB: Food: Home: FV: Fresh: Vegetables: Lettuce data remains active status in CEIC and is reported by Bureau of Labor Statistics. The data is categorized under Global Database’s USA – Table US.I011: Consumer Price Index: Urban: Weights (Annual).

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Fruits And Vegetables Market Size 2025-2029

The fruits and vegetables market size is forecast to increase by USD 157.1 billion, at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising health and wellness awareness among consumers. This trend is leading to increased demand for fresh, natural, and organic produce. Additionally, there is a growing preference for sustainable packaging solutions, as consumers become more environmentally conscious. However, the market faces challenges, including the impact of climate change on crop yields and supply chain disruptions. Extreme weather conditions, such as droughts and floods, can significantly affect the availability and quality of fruits and vegetables.
Strategies such as investing in research and development of climate-resilient crops and implementing efficient logistics solutions can help mitigate risks and ensure a steady supply of high-quality produce to meet the growing demand. Furthermore, logistical challenges, such as transportation and storage issues, can impact the market's efficiency and profitability. To capitalize on opportunities and navigate these challenges effectively, companies must focus on innovation, sustainability, and supply chain resilience.

What will be the Size of the Fruits And Vegetables Market during the forecast period?

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In the dynamic world of fruits and vegetables, various market trends and strategies are shaping the industry. Food distribution networks continue to evolve, with an increasing focus on food security strategies. Vertical farming systems, an emerging technology, are gaining traction due to their potential to increase crop yield in limited spaces. Food allergies and intolerances call for stricter food standards and organic certification. Climate change poses significant challenges to food production, leading to innovation in agriculture, such as precision farming and water conservation. Food waste management is a pressing issue, with biodegradable packaging and sustainable packaging solutions gaining popularity.
Global food trade is influenced by dietary guidelines and consumer behavior, while fair trade practices ensure food equity. Food safety regulations are a priority, with an emphasis on supply chain transparency and health and wellness. Emerging technologies, such as anaerobic digestion and urban agriculture, offer potential solutions to food waste and accessibility issues. Food policy and agtech startups are driving innovation in food trends, addressing food security challenges and creating a more sustainable food system. Land use remains a critical factor, with a focus on reducing food waste and promoting efficient farming practices.

How is this Fruits And Vegetables Industry segmented?

The fruits and vegetables industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Vegetables
  Fruits


Distribution Channel

  Offline
  Online


Type

  Conventional
  Organic
  Genetically modified


Geography

  North America

    US


  Europe

    Italy
    The Netherlands


  Middle East and Africa

    Turkey


  APAC

    China
    India
    Indonesia
    Japan
    Vietnam


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The vegetables segment is estimated to witness significant growth during the forecast period. The market encompasses a diverse range of edible plant-based products, including vegetables and fruits. Vegetables, such as potatoes, tomatoes, onions, carrots, spinach, broccoli, and peppers, are integral to daily diets due to their nutritional value and culinary versatility. Companies in this sector provide both fresh and processed vegetable products. Dole Food Company, Inc. offers convenient options like baby carrots, salad mixes, and pre-cut broccoli. Fresh Del Monte Produce, Inc. specializes in fresh fruits and vegetables, ensuring food safety standards through agricultural technology and sustainable practices. Grocery stores and farmers markets serve as essential distribution channels for these products, while food delivery services and e-commerce platforms expand access to consumers.

Consumer education and food security are crucial considerations, with initiatives to reduce food waste and manage supply chain disruptions. Food processing and value-added products cater to evolving consumer preferences, with precision agriculture and hydroponic produce ensuring year-round availability. Sustainability initiatives, such as soil management and integrated pest management, are essential for long-term market growth. Market fluctuations impact prices, with cold storage, preservation techniques, and refrigerated transport pl

The U.S. fruit market amounted to $44.6B in 2024, remaining constant against the previous year. In general, consumption, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2023 with an increase of 7.9% against the previous year. Over the period under review, the market attained the peak level in 2024 and is likely to see gradual growth in the near future.

United States PPI: Farm Products: FV: Fresh & Dry Vege data was reported at 199.100 1982=100 in Oct 2018. This records an increase from the previous number of 181.800 1982=100 for Sep 2018. United States PPI: Farm Products: FV: Fresh & Dry Vege data is updated monthly, averaging 95.450 1982=100 from Jan 1947 (Median) to Oct 2018, with 862 observations. The data reached an all-time high of 302.700 1982=100 in Feb 2011 and a record low of 27.900 1982=100 in Sep 1963. United States PPI: Farm Products: FV: Fresh & Dry Vege data remains active status in CEIC and is reported by Bureau of Labor Statistics. The data is categorized under Global Database’s United States – Table US.I017: Producer Price Index: By Commodities.

This statistic illustrates the consumer price index for fresh fruit in the United States from 2007 to 2023 using the prices over the period 1982-1984 (=100) as a base. In 2023, the CPI for fresh fruit stood at an average of 409.1, up from 406.3 in the previous year.

Learn about the projected growth of the fruit and berry market in the United States, with an expected increase in consumption and market volume over the next decade.

United States CPI U: AW: FB: Food: Home: FV: Fresh: Vegetables: Tomatoes data was reported at 0.090 % in 2017. This records an increase from the previous number of 0.084 % for 2016. United States CPI U: AW: FB: Food: Home: FV: Fresh: Vegetables: Tomatoes data is updated yearly, averaging 0.092 % from Dec 1997 (Median) to 2017, with 21 observations. The data reached an all-time high of 0.138 % in 2004 and a record low of 0.075 % in 2011. United States CPI U: AW: FB: Food: Home: FV: Fresh: Vegetables: Tomatoes data remains active status in CEIC and is reported by Bureau of Labor Statistics. The data is categorized under Global Database’s USA – Table US.I011: Consumer Price Index: Urban: Weights (Annual).

United States CPI U: FB: Food: Home: FV: Fresh: Vegetables: Tomatoes data was reported at 323.344 1982-1984=100 in Jun 2018. This records an increase from the previous number of 312.341 1982-1984=100 for May 2018. United States CPI U: FB: Food: Home: FV: Fresh: Vegetables: Tomatoes data is updated monthly, averaging 109.400 1982-1984=100 from Jan 1953 (Median) to Jun 2018, with 786 observations. The data reached an all-time high of 425.000 1982-1984=100 in Dec 2004 and a record low of 17.200 1982-1984=100 in Sep 1953. United States CPI U: FB: Food: Home: FV: Fresh: Vegetables: Tomatoes data remains active status in CEIC and is reported by Bureau of Labor Statistics. The data is categorized under Global Database’s USA – Table US.I002: Consumer Price Index: Urban.

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Peaches And Nectarines Market Size 2025-2029

The peaches and nectarines market size is forecast to increase by USD 6.02 billion at a CAGR of 6.7% between 2024 and 2029.

The market is experiencing significant growth, driven by increasing production and consumption in the European market. According to input data, imports and exports of these fruits are on the rise, indicating a globalized market with expanding trade relationships. However, market dynamics are not without challenges. Fluctuating prices pose a significant hurdle for both producers and consumers, necessitating effective price management strategies. Furthermore, regulatory hurdles impact adoption, with stringent food safety regulations and trade policies requiring constant compliance. Supply chain inconsistencies, particularly in regions with extreme weather conditions, temper growth potential and necessitate supply chain management. E-commerce and online grocery shopping have become popular trends, enabling consumers to purchase a wide range of fruits, including exotic varieties, with ease. Packaging techniques, such as modified atmosphere packaging, ensure the freshness and longevity of fruits during transportation and storage.
To capitalize on market opportunities and navigate challenges effectively, companies must stay informed of regulatory changes, invest in price risk management, and prioritize supply chain resilience.

What will be the Size of the Peaches And Nectarines Market during the forecast period?

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The latest research on the market reveals significant market activity and trends. Sensor networks and automation are revolutionizing food processing, enabling real-time monitoring of soil health, consumer preferences, and flavor profile. Sustainable agriculture practices, including pollination strategies and pruning techniques, are prioritized to meet increasing consumer demand for health benefits and eco-friendly production. Cold chain logistics and ripening control ensure optimal fruit quality, while yield forecasting and automated harvesting enhance efficiency and reduce waste. Consumer demographics and price sensitivity influence purchasing behavior, driving innovation in value-added products such as fruit cocktails, jam and preserves, and fruit snacks. Value-added products, such as fruit salads and fruit juices, have gained popularity due to their time-saving benefits and added nutritional value.
Fair trade practices and organic certification are essential for brand loyalty, with transparency in the supply chain becoming increasingly important. New varieties and fruit thinning techniques cater to evolving consumer preferences, while food safety standards and water conservation remain critical for food security. Genetically modified organisms and carbon footprint concerns are shaping market dynamics, with consumers seeking natural colorants and flavor enhancers. Price sensitivity and product innovation continue to influence market growth, as companies invest in research and development to meet consumer demands and stay competitive. In the US market, fruit thinning, tree density, and natural colorants are key areas of focus for peach and nectarine producers.
Food safety standards and water conservation are essential for maintaining product quality and ensuring a reliable supply. As the market evolves, it is crucial for businesses to adapt to changing consumer preferences and stay informed about the latest trends and innovations. The demand for non-organic fruits, which may include genetically modified fruits or those produced using chemical fertilizers and pesticides, is driven by their lower cost and wide availability.

How is this Peaches And Nectarines Industry segmented?

The peaches and nectarines industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Peaches
  Nectarines
  Combos


Application

  Fresh consumption
  Processing
  Canning
  Beverages


Packaging

  Bags
  Boxes
  Cans


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market is characterized by the integration of various entities to optimize orchard management, enhance fresh produce quality, and reduce food waste. Precision agriculture and data analytics play crucial roles in disease management and yield optimization. Organic farming and sustainable agriculture are gaining popularity due to consumer preferences for healthier and eco-friendly options. Fruit farming e

The average canned fruit and vegetable import price stood at $1,787 per ton in August 2024, increasing by 1.6% against the previous month.

Since the end of 2021, the price of orange juice in the United States started increasing. At the start of 2021, 16 ounces of orange juice cost the U.S. consumer about 2.3 U.S. dollars. By the end of 2024, this figure increased by almost two dollars. The domestic consumption of orange juice has overall decreased over this time period by roughly 100 thousand metric tons. U.S. juice retail Orange juice is not the only juice seeing a decline in recent years, but since 2019 the values have risen sharply again. Approximately 1889.9 million 192-ounce cases of juices and juice drinks were sold in the U.S. in 2022. Per capita volume of juice drinks is projected to decline to about 17 liters by 2028, down from 18.4 liters ten years prior. American fruit consumption Fruit consumption in the U.S. remained fairly constant for many years. This means that Americans are shifting away from fruit juice towards more fresh, canned, dried, or frozen fruit products. As of 2022, the most popular fruits in the U.S. were bananas, apples, and grapes. The most common motivating factor for fruit consumption among American consumers was its perception of quality.

The US fresh pet food market is experiencing robust growth, projected to reach a substantial size, driven by increasing pet humanization, growing awareness of pet health and nutrition, and a rising preference for natural and premium pet food options. The market's Compound Annual Growth Rate (CAGR) of 21.2% from 2019-2033 signifies a significant expansion, particularly within the online distribution channel, which benefits from convenience and targeted marketing. Key product segments include dog and cat food, with meat and fish-based options leading the market due to their perceived health benefits. The market is characterized by a diverse range of established players such as Nestlé and emerging direct-to-consumer brands like The Farmer's Dog and NomNomNow. These companies employ various competitive strategies, including product differentiation, premium pricing, and strong brand building to capture market share. The market's growth is also supported by increased disposable incomes, particularly amongst millennial pet owners who are more likely to prioritize premium pet food. However, challenges remain, including pricing pressures from traditional pet food brands, potential supply chain disruptions impacting ingredient sourcing and production, and the need for continued innovation to meet evolving consumer demands for specialized dietary needs and sustainable sourcing practices. The forecast for the US fresh pet food market indicates sustained growth throughout the forecast period (2025-2033). This growth is fueled by an increasing number of pet owners prioritizing their pets' health and well-being, a trend which is translating into higher spending on premium and fresh food options. The market segmentation reveals significant opportunities within the online channel and specialized dietary needs such as grain-free or allergy-friendly options. Companies are likely to continue focusing on building strong brand identities and leveraging direct-to-consumer marketing strategies to maintain competitiveness. The development of sustainable and ethical sourcing practices will become increasingly important to attract environmentally conscious consumers. Future success will depend on adaptability, innovation, and the ability to navigate the inherent challenges related to ingredient costs and supply chain dynamics.

The price per unit in the 'Fresh Fruits' segment of the food market in Japan was forecast to continuously increase between 2025 and 2030 by in total 0.2 U.S. dollars (+2.97 percent). After the tenth consecutive increasing year, the price per unit is estimated to reach 6.95 U.S. dollars and therefore a new peak in 2030. Notably, the price per unit of the 'Fresh Fruits' segment of the food market was continuously increasing over the past years.Find further information concerning the revenue in the food market in Sweden and the volume in the 'Convenience Food' segment of the food market in Argentina. The Statista Market Insights cover a broad range of additional markets.

Local and regional food supply chains are gaining increasing support from public and private sectors for their contributions to economic development and promoting sustainability. However, the impacts of regionalization are not well understood. We employ a spatial-temporal model of production and transportation to evaluate the supply chain outcomes of a decade-long process of food regionalization for fresh broccoli in the eastern United States (US). Our results indicate that eastern broccoli supply chains displaced products sourced from the western US and met over 15% of the annual demand in eastern markets in 2017. We find that total broccoli supply chain costs and food miles increased in the period 2007–2017. Nevertheless, eastern-grown broccoli has contributed to reducing regional food miles in the eastern region (from 365 miles in 2007 to 255 miles in 2017) and experienced only modest increases in supply chains costs (a 3.4% increase, compared to a 16.5% increase for broccoli shipped from western US) during the same period. Our results provide valuable information for policymakers and the fresh produce industry interested in promoting regional food supply chains.

Fresh whole milk, fortified, sold per gallon regardless of packaging type. Includes organic and non-organic milk."

Grocery wholesalers act as a middleman between food producers and retailers. Improving per capita disposable income has allowed consumers to trade up to more expensive options at grocery stores or switch to dining out. Grocery wholesalers benefit either way as they distribute products to both markets. However, the growing trend of eliminating the middleman has pressured revenue expansion during the period. Still, grocery wholesalers' revenue shrunk at an estimated 1.7% CAGR to $298.2 billion over the past five years, including an anticipated 0.8% gain in 2025 alone. Although grocery wholesalers have a moderate market share concentration, businesses vary in size depending on their target market and geographical scope. The disproportionate size of grocery wholesalers has contributed to industry consolidation over the past decade as large wholesalers constantly seek new inorganic expansion opportunities. Grocery wholesalers' profit is also susceptible to change depending on the size of an organization and relevant industry prices such as produce and fuel. During the five years, significant disruptions in the supply chain and increases in the price of gas and energy pushed up transportation costs and contributed to decreasing profit. Over the next five years, grocery wholesalers' revenue expansion is anticipated to expand. The industry will be impacted by strengthened economic uncertainty and changes in downstream consumer preferences. Recent hikes in inflation will negatively impact grocery wholesalers' performance as consumers are forced to change their purchasing habits to manage expenses. However, growing per capita disposable income and a boost in the number of households will drive industry expansion. Moreover, agricultural product prices are expected to dwindle during the same period. Also, rising demand for specialized goods will lead smaller companies to carve out niche markets, supplying locally produced foods, ethnic foods and specialty imported foods. As a result, industry revenue will climb at an expected CAGR of 0.4% over the next five years to reach $303.6 billion in 2030.

United States CPI U: sa: FB: Food: Home: FV: Fresh: Vegetables: Potatoes data was reported at 342.844 1982-1984=100 in Jun 2018. This records an increase from the previous number of 338.064 1982-1984=100 for May 2018. United States CPI U: sa: FB: Food: Home: FV: Fresh: Vegetables: Potatoes data is updated monthly, averaging 96.400 1982-1984=100 from Jan 1947 (Median) to Jun 2018, with 858 observations. The data reached an all-time high of 364.025 1982-1984=100 in Nov 2008 and a record low of 15.500 1982-1984=100 in Nov 1950. United States CPI U: sa: FB: Food: Home: FV: Fresh: Vegetables: Potatoes data remains active status in CEIC and is reported by Bureau of Labor Statistics. The data is categorized under Global Database’s USA – Table US.I006: Consumer Price Index: Urban: sa.