In 2019, the worldwide functional food market had an estimated size of around 178 billion U.S. dollars. Among other products, this covers vitamins and minerals, proteins, amino acids, probiotics, prebiotics, and dietary fibers. In 2027, the market size is expected to reach around 268 billion U.S. dollars.

The global functional food market size reached USD 233.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 386.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.45% during 2025-2033. The increasing health awareness, the growing geriatric population, the increasing popularity of customized nutrition food options, various technological advancements in food technology, and supportive government initiatives regarding the adoption of functional food are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global functional food market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, ingredient, distribution channel and application.

In 2021, the global functional foods and beverage market was worth 281.14 billion U.S. dollars. The market is predicted to grow at a compound annual growth rate of about 9.5 percent between 2021 and 2028. For 2028, the market is forecast to be worth over half a trillion U.S. dollars.

The Report Covers Global Functional Food Market Share & Companies. The market is segmented by Product Type (Bakery Products, Breakfast Cereals, Snack/Functional Bars, Dairy Products, Baby Food, and Other Product Types); Distribution Channel (Supermarkets and Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The market size is provided in terms of values in (USD Million) during the forecasted years for the above segments.

The market for health functional foods in South Korea amounted to approximately 5.16 trillion South Korean won in 2023. It has grown significantly over the years, more than doubling the value from around 2.23 trillion won in 2015. Health functional foods refers to specific products made by compacting elements that are beneficial to the human body into easily consumable packages. They are consumed for their promoted health benefits, such as improving eyesight, countering natural aging, and strengthening the immune system. Popularity of health functional foods Korean red ginseng products were the most popular type of health functional foods, accounting for around one third of all sales. Probiotics were also rather popular. Health functional foods have been popular among older Koreans because of the supposed health benefits, with over the majority of Koreans in their 50s and 60s saying they purchased such products in a consumer behavior survey. Certain products are especially attractive to older Koreans, such as plant extracts to maintain one’s eyesight and counter the effects of aging. During the coronavirus pandemic, it is not just older people but Koreans of all ages who are increasingly seeking out health functional foods to bolster their health. The diversity, reasonable pricing, and improved accessibility are also behind the sales growth of these products. Market for health functional foods The total sales value of the Korean market for health functional foods amounted to over four trillion won in 2022. Just as with the market size, the sales value has increased continuously over the past five years. Domestic production of health functional foods also increased rapidly during the last few years. Of this, the majority of products were sold to Korean consumers, while only a small portion were exported. The increase in sales and market size in 2020 is most likely due to the coronavirus and consumers trying to boost their health as best as they can.

[223+ Pages Report] The global Functional Food market size is expected to grow from USD 2,33,620.2 million in 2021 to USD 4,18,440 million by 2028, at a CAGR of 8.79% from 2022-2028

Compared to 2014, the size of the functional foods market in Canada is expected to more than double in size by 2025. In 2014, the market was worth approximately 7.28 billion U.S. dollars; this figure was forecast to reach around 15.65 billion U.S. dollars in 2025.

The shipment value of the foods with function claims market in Japan was estimated to reached 469.2 billion Japanese yen in fiscal year 2022, continuing the ongoing upward trend. The largest growth was recorded in fiscal 2016 when the market tripled in size compared to the previous year. Functional foods and health foods Food with function claims is a segment in the foods with health claims market which also includes "foods with nutrient function claims" as well as "foods for specified health uses" (FOSHU). While FOSHU needs the government’s approval to be labeled with health promotion claims, functional foods are marketed under the manufacturers’ and distributors’ responsibilities with claims based on scientific evidence. The main products approved for the domestic market are packaged foods and supplements, with a smaller share of fresh food products. Functional food consumption As functional foods garnered manufacturers’ attention due to their simplified registration process as foods with health claims, Japanese consumers are also growing conscious of the varieties of health foods circulating in the domestic market. Even though only a minority actively consumed functional foods, around one in three are showing interest in functional products. With the Japanese society continuously aging, the health food market is profiting from the interest in alternative diets to stay healthy.

The Asia Pacific functional food ingredients market was valued at US$ 4.2 billion in 2022. By 2023, the valuation is likely to increase to US$ 4.34 billion and is further anticipated to reach a market value of US$ 8.5 billion by 2033, growing at a CAGR of 6.9% from 2023 to 2033.

Report Scope

The size and share of the market is categorized based on Application (Sports Nutrition, Weight Management Food, Dietary Supplements) and Product (Tablets, Capsules, Powders) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Global Health Functional Food market size 2025 was XX Million. Health Functional Food Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The revenue generated by the functional food market worldwide is expected to increase substantially between 2013 and 2022, from about 212 billion U.S. dollars to about 320 billion U.S. dollars.

What are functional foods? The Mayo Clinic defines functional food as food that potentially has an added benefit beyond basic nutrition. An example of a functional food is sardines, which provide nourishment but also are rich in omega-3 fatty acids which could help prevent heart disease. Functional foods also include dietary supplements such as vitamins, minerals, and dietary fiber. Between 2015 and 2024, global sales of vitamins are expected to nearly double.

Vitamin market in the United States Vitamin supplements are a great way to make sure one is getting enough essential nutrients that might be missing from one’s diet. There are many different types of vitamins on the United States market, but the type with the highest category penetration is adult multi-vitamins which contain more than one type of vitamin in a single pill. In terms of brands, private label multivitamins had higher dollar sales than any name brand, at 320.7 million U.S. dollars in 2018.

The global natural health product market size was valued at USD 23542.4 million in 2023. It is expected to register a CAGR of 5.3% through 2033. The market is expected to reach a valuation of USD 38555.2 million by 2033.

The size and share of the market is categorized based on Type (Soluble dietary fibers, Insoluble dietary fibers, Prebiotic fibers, Psyllium husk, Inulin) and Application (Food products, Nutraceuticals, Dietary supplements, Functional foods, Health and wellness products) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The Market Report Covers Global Functional Food Ingredients Companies and is Segmented by Type (Vitamins, Minerals, Probiotics, Omega-3 & and 6 Fatty Acids, Carotenoids, Proteins and amino Acids, and Other Types), by Application (Bakery and cereals, Dairy and dairy Alternative Products, Meat & Seafood, Confectionery, Beverages, and Other Application), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market size is provided in terms of value (USD Million) during the forecasted years for the above segments.

The APAC heart health functional food market accumulated a market value of US$ 477.6 million in 2022, and it is estimated to reach US$ 913 million by 2033, growing at a CAGR of 6.3% from 2023 to 2033.

Report Scope

The size and share of the market is categorized based on Type (Vitamins, Minerals, Prebiotics & Dietary Fibre, Probiotics, Carotenoids, Protein, Omega 3 Fatty Acids) and Application (Beverages, Dairy & Dairy Based Products, Infant Food, Bakery & Confectionery) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

In 2023, the size of China’s functional foods market scaled at around 328.2 billion yuan, showing an increase from 289.8 billion yuan in the year prior. With an increasing disposable income and awareness of healthy lifestyle, the desire for a balanced and healthy diet expanded rapidly in recent years. Healthy eating in China The concept of healthy eating has been rooted in Chinese culture for a long time. Many Chinese people believe that food and medicine are isogenic, and that a proper diet could prevent or even cure disease. Chinese families commonly enjoy traditional foods like red dates, goji berries, and honey that are said to promote good health, yet western-influenced foods like cereal and milk powder are also gaining popularity. Functional foods market in China Since the second half of the 2010s, China's functional food industry has been booming. In the last five years, the market value has increased by about 50 percent, and it was expected to continue to grow in the next years. In particular functional foods that aid to boost immunity and relieve fatigue were atmost valued on the Chinese market.

The size and share of the market is categorized based on Application (Bakery & Cereals, Dairy Products, Frozen & Chilled Foods, Soy Products) and Product (Dietary Fibers, Minerals, Fatty Acids, Vitamins, Prebiotics & Probiotics) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Functional Food market will be growing at a CAGR of 7.29% during 2025 to 2033.