The global functional food market size was USD 337.85 billion in 2024 & is projected to grow from USD 359.81 billion in 2025 to USD 595.49 billion by 2033.
Report Scope:

In 2019, the worldwide functional food market had an estimated size of around *** billion U.S. dollars. Among other products, this covers vitamins and minerals, proteins, amino acids, probiotics, prebiotics, and dietary fibers. In 2027, the market size is expected to reach around *** billion U.S. dollars.

In 2021, the global functional foods and beverage market was worth ****** billion U.S. dollars. The market is predicted to grow at a compound annual growth rate of about *** percent between 2021 and 2028. For 2028, the market is forecast to be worth over **** a trillion U.S. dollars.

The Functional Food Market Report is Segmented by Product Type (Baby Food, Confectionery, Dairy Products and More), Cateogry (Conventional and Organic), Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The global functional food market size reached USD 233.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 386.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.45% during 2025-2033. The increasing health awareness, the growing geriatric population, the increasing popularity of customized nutrition food options, various technological advancements in food technology, and supportive government initiatives regarding the adoption of functional food are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global functional food market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, ingredient, distribution channel and application.

Functional Food Market holds a forecasted revenue of USD 233.37 Bn in 2025 and is likely to cross USD 372.3 Bn by 2032 with a steady annual growth rate of 6.9%.

Compared to 2014, the size of the functional foods market in Canada is expected to more than double in size by 2025. In 2014, the market was worth approximately **** billion U.S. dollars; this figure was forecast to reach around ***** billion U.S. dollars in 2025.

In 2023, the size of China’s functional foods market reached around ***** billion yuan, an increase from ***** billion yuan in the year prior. With growing disposable income and awareness of healthy lifestyles, the desire for a balanced and healthy diet has expanded rapidly in recent years. Shifting sales channels for health foods The distribution of health food in China is evolving, with direct sales becoming the leading sales channel. E-commerce platforms still play a crucial role, accounting for over one-third of total sales. Among online retailers, Alibaba's platforms dominate the health and nutrition e-commerce market, holding a market share far ahead of its competitor JD.com.
Competitive landscape of China’s functional foods market The health food industry in China is highly fragmented, with leading brands holding relatively small market shares. Currently, By-health, a domestic nutritional and dietary supplements company, dominates the overall market compared to other leading brands in China’s health and functional foods industry. Notably, the competitive landscape varies between online and offline channels. In the online market, Swisse has overtaken By-health to become the *********************************************

The GCC functional food market is projected to expand from USD 18.2 billion in 2025 to USD 51.7 billion by 2035, registering a robust compound annual growth rate (CAGR) of 10.9%. This significant growth is driven by increasing health awareness, government-led nutrition initiatives, and a regional shift toward preventive healthcare.

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Functional Food Market Size 2024-2028

The functional food market size is forecast to increase by USD 127.46 billion, at a CAGR of 7.66% between 2023 and 2028.

The market is experiencing significant growth, driven by the rising health consciousness among consumers. The increasing awareness of the benefits of functional foods, such as improved immunity, energy, and overall health and wellness, is leading to a surge in demand. Furthermore, the emergence of personalized nutrition is transforming the market landscape, as consumers seek tailored food solutions to meet their unique health needs. However, the high cost of functional foods remains a notable challenge. Despite this, opportunities abound for companies that can effectively address affordability concerns and offer innovative, high-quality products. By staying attuned to consumer preferences and leveraging advanced technologies, market players can capitalize on the growing demand for functional foods and navigate the cost challenge.
Overall, the market's strategic landscape is characterized by a focus on innovation, affordability, and consumer-centric solutions. Companies that can successfully navigate these dynamics will be well-positioned to capitalize on the market's potential and drive long-term growth.

What will be the Size of the Functional Food Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, driven by consumer demand for nutritious and health-promoting foods. Nutraceutical compounds, such as vitamin enrichment and plant-based protein sources, play a significant role in this dynamic landscape. Fermented foods, with their gut microbiome modulating properties, are gaining popularity for their cholesterol-lowering effects and antioxidant capacity. Prebiotic fibers and mineral supplementation are essential components, enhancing the nutritional value of food and supporting digestive health. Food matrix effects and protein fortification are crucial considerations in the development of functional foods. Immune system support and nutritional labeling regulations are also key areas of focus, ensuring transparency and consumer trust.

Bioactive peptides and probiotic supplements offer additional health benefits, contributing to the ongoing unfolding of market activities. Shelf-life extension methods and food safety standards are essential to maintain product quality and consumer safety. Polyphenol extraction and phytonutrient content are areas of research, aiming to optimize the nutritional value of functional foods. Gut microbiota composition, blood sugar regulation, weight management support, cognitive function enhancement, and consumer perception studies are all evolving areas of interest. Functional ingredients, such as omega-3 fatty acids and fortified foods, are integrated into various food processing technologies to cater to diverse consumer preferences and dietary needs.Personalized nutrition and quality control procedures are becoming increasingly important, reflecting the continuous dynamism of the market.

How is this Functional Food Industry segmented?

The functional food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product Type

  Dairy products
  Bakery and cereals
  Meat/fish and egg
  Soy products and others


Consumer Segment

  Health-Conscious Consumers
  Athletes
  General Consumers


Ingredient

  Probiotics
  Prebiotics
  Omega-3
  Vitamins and Minerals


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Indonesia
    Japan
    Malaysia
    South Korea
    Thailand


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market trends revolve around nutraceutical compounds and vitamin enrichment, with an increasing focus on fermented foods for gut microbiome modulation and cholesterol-lowering effects. Plant-based protein sources are gaining popularity for their antioxidant capacity and immune system support. Prebiotic fibers and mineral supplementation are essential for health claim substantiation, while sensory evaluation methods ensure digestive health benefits and food matrix effects. Protein fortification and fiber optimization are key strategies for enhancing cognitive function and supporting weight management. Personalized nutrition and quality control procedures are essential for catering t

The global functional food market attained a value of USD 206.75 Billion in 2024 driven by rising emphasis on a healthier lifestyle across the globe. The market is further expected to grow at a CAGR of 6.70% in the forecast period of 2025-2034 and reach a value of USD 395.45 Billion by 2034.

[223+ Pages Report] The global Functional Food market size is expected to grow from USD 2,33,620.2 million in 2021 to USD 4,18,440 million by 2028, at a CAGR of 8.79% from 2022-2028

Functional Foods Market size is expected to be worth around USD 678.3 Billion by 2032 from USD 306.2 Billion in 2022, at a CAGR of 8.5%

The global Functional Food Market growth is expected to register a CAGR of 9 %. Find out the latest trends and insights on the Functional Food Market. Our analysis provides valuable information on the market size, key players, and growth opportunities.

The market for health functional foods in South Korea amounted to approximately **** trillion South Korean won in 2024. It has grown significantly over the years, more than doubling the value from around **** trillion won in 2015. Health functional foods refers to specific products made by compacting elements that are beneficial to the human body into easily consumable packages. They are consumed for their promoted health benefits, such as improving eyesight, countering natural aging, and strengthening the immune system. Popularity of health functional foods Korean red ginseng products were the most popular type of health functional foods, accounting for around one third of all sales. Probiotics were also rather popular. Health functional foods have been popular among older Koreans because of the supposed health benefits, with over the majority of Koreans in their 50s and 60s saying they purchased such products in a consumer behavior survey. Certain products are especially attractive to older Koreans, such as plant extracts to maintain one’s eyesight and counter the effects of aging. During the coronavirus pandemic, it is not just older people but Koreans of all ages who are increasingly seeking out health functional foods to bolster their health. The diversity, reasonable pricing, and improved accessibility are also behind the sales growth of these products. Market for health functional foods The total sales value of the Korean market for health functional foods amounted to over **** trillion won in 2022. Just as with the market size, the sales value has increased continuously over the past five years. Domestic production of health functional foods also increased rapidly during the last few years. Of this, the majority of products were sold to Korean consumers, while only a small portion were exported. The increase in sales and market size in 2020 is most likely due to the coronavirus and consumers trying to boost their health as best as they can.

The APAC heart health functional food market is estimated to be valued at USD 561.3 million in 2025 and is projected to reach USD 1,034.0 million by 2035, registering a CAGR of 6.3% over the forecast period.

APAC Heart Health Functional Food Market Analysis by Key Countries

The Peru functional food market reached approximately USD 1.86 Billion in 2024. The market is projected to grow at a CAGR of 3.50% between 2025 and 2034, reaching a value of around USD 2.62 Billion by 2034.

Check Market Research Intellect's Health Functional Food Market Report, pegged at USD 200 billion in 2024 and projected to reach USD 350 billion by 2033, advancing with a CAGR of 7.5% (2026-2033).Explore factors such as rising applications, technological shifts, and industry leaders.

According to Cognitive Market Research, the global Functional Foods & Nutraceuticals market size is USD 24512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.60% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 9804.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.8% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 7353.66 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 5637.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 1225.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 490.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2031.
The Foods held the highest Functional Foods & Nutraceuticals market revenue share in 2024.

Market Dynamics of Functional Food and Nutraceuticals Market

Key Drivers of Functional Food and Nutraceuticals Market

Increased Health and Wellness Focus to Increase the Demand Globally

Demand for goods with holistic health benefits has noticeably increased as a result of consumers' increased attention on health and wellness. The industry for functional foods and nutraceuticals, which include probiotics, vitamins, minerals, and antioxidants, has benefited greatly from this boom. These elements are thought to support immunity, illness prevention, and general well-being, among other aspects of health. The popularity of these items is rising as people place a greater emphasis on preventive health measures. This is in line with a larger trend towards proactive ways to managing one's own health and a persistent search for products that promote resilience and long-term vitality.

Rising Chronic Disease Prevalence to Propel Market Growth

The rising prevalence of chronic illnesses, including diabetes, heart disease, and obesity, is driving up demand for functional foods and nutraceuticals that are designed to help manage these problems. These products cater to specific health concerns and provide specialized benefits, making them appealing to customers looking for preventative or complementary healthcare treatments. The market for functional foods and nutraceuticals is anticipated to continue growing as people become more proactive in managing their health and look for ways to reduce the risk and effects of chronic diseases. These products are an essential part of holistic health management techniques.

Restraint Factors Of Functional Food and Nutraceuticals Market

Limited Scientific Evidence to Limit the Sales

The market for nutraceuticals and functional foods is confronted with difficulties because there is insufficient scientific proof to back up all of their claimed health advantages. As customers' and healthcare experts' confidence in the efficacy of products declines, this pessimism may limit market expansion. More thorough clinical research is desperately needed to support claims and increase customer confidence in order to get past this obstacle. Through the implementation of thorough research to substantiate the health claims linked to functional foods and nutraceuticals, the sector may establish more credibility and confidence, hence promoting market expansion and cultivating a more knowledgeable consumer base.

Impact of Covid-19 on the Functional Foods & Nutraceuticals Market

The market for functional foods and nutraceuticals has been impacted by the COVID-19 epidemic in a number of ways. At the beginning of the market's expansion, increased health concerns led to a spike in demand for goods thought to improve immunity and general wellbeing. On the other hand, there were major obstacles due to supply chain disruptions, logistical difficulties, and economic concerns. Furthermore, budgetary restrictions and changing customer priorities had an impact on purchasing decisions, which changed the demand for particular product categories. Notwithstanding these difficulties, the pandemic highlighted the value of tak...

Discover the booming functional food market, projected to reach $500 billion by 2033. Explore key growth drivers, emerging trends, and the leading companies shaping this dynamic sector. Learn about market segmentation, regional variations, and future opportunities in this comprehensive analysis.