China's mobile game market is vibrant. In July 2025, Tencent's flagship title, Honor of Kings, was the highest-grossing game app in the country, raking in over *** million U.S. dollars in revenue. PUBG Mobile remained second with over ** million U.S. dollars. The much anticipated *********** came in the third spot, earning over ** million U.S. dollars. Whiteout Survival, Love and Deepspace, and Dungeon & Fighter: Origins, followed with less than ** million U.S. dollars. The long-term winners: Tencent and NetEase For many years, Tencent and NetEase have been the most successful Chinese game developers, holding the lion’s share of mobile gaming traffic. The former owns the super app WeChat and an extensive network of entertainment offerings. The mobile gaming business has been one of Tencent's profit pillars, contributing nearly ** percent of its annual revenue (*** billion yuan) in 2022. In comparison, NetEase was half the size of Tencent—** billion yuan in online game revenue in 2024. The industry challenger: miHoYo Having arrived at the gaming scene relatively late in 2011, the Chinese studio miHoYo took eight years to catch global attention. In September 2020, the company grabbed the right timing to launch Genshin Impact during the pandemic. The role-playing game achieved *** billion U.S. dollars of revenue within a year of release and continues to be a lucrative title in various markets. The company later released *** more blockbuster games, Honkai: Star Rail in 2023 and Zenless Zone Zero in 2024.